Choueiri Group

What Choueiri Group does

Choueiri Group is a family-owned media representation company headquartered in Dubai, UAE, founded in 1970 by Antoine Choueiri as Lebanon's first media representation company (originally Regie Générale de Presse). The company operates as a two-sided intermediary between media owners (publishers, broadcasters, OOH operators) and advertisers, representing over 110 media companies across 12 markets in the Arab world and managing a portfolio that includes 2 television stations, 30+ web portals, 6,773 OOH faces, 5 daily newspapers, 3 magazines, 11 radio stations, and 64 movie theaters.

The group delivers integrated 360-degree media solutions through specialized sub-brands: Digital Media Services (DMS) handles digital and social platform representation (including Snapchat and Pinterest); Middle East Media Services (MEMS) manages broadcast and OOH; Arabian Outdoor operates outdoor advertising assets (bridge billboards, digital Unipoles, lamppost panels) in Dubai and Abu Dhabi; Brand4mance provides branded content solutions; MediaSat covers satellite and broadcast services; Interadio manages radio representation; and Press Media International handles print. The proprietary marketing technology stack includes the CG Attract (awareness), CG Ignite (engagement), and CG Convert (conversion) solutions framework, complemented by a Zero Party Audiences precision-marketing capability used in campaigns such as the Toyota Land Cruiser 300 UAE launch.

The revenue model is primarily commission-based media representation, supplemented by integrated advertising solutions sold directly to enterprise advertisers. The company serves global and regional brands across banking (Mastercard), automotive (Toyota), food and beverage (Puck, Lay's), and confectionery (Mentos), and works with government entities such as Dubai's Mada Media. Geographic operations span the UAE, Lebanon, Saudi Arabia, Egypt, Kuwait, Oman, with representative offices in Paris and Tokyo. Leadership remains within the founding family: Pierre Choueiri as Chairman & CEO, Lena Choueiri Nahas as Vice Chairman & CFO, Rose Choueiri as Honorary Chairman, and Sandra Choueiri as HR Director.

Name

Choueiri Group

Legal name

Choueiri Group FZ-LLC

Website

https://choueirigroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Choueiri Group is a family-owned, Dubai-headquartered media representation company representing over 110 media companies across 12 MENA markets, delivering integrated 360-degree advertising solutions through specialized sub-brands covering digital, broadcast, OOH, print, radio, and cinema.

Ownership category

akta.pro rank

Product category

Media Representation Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Media representation services
• Out-of-home advertising
• Digital media services
• Integrated advertising solutions
• Media sales representation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Representation Services: The company represents over 110 media companies across the MENA region, earning commissions or fees for facilitating advertising deals between brands and publishers.
2. Advertising Solutions: Provides integrated marketing solutions including CG Attract, CG Ignite, and CG Convert solutions to help brands reach, engage, and resonate with audiences across multiple platforms.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Choueiri Group is a media representation company that represents over 110 media companies across television, radio, print, out-of-home (OOH), digital, and cinema platforms in 12 markets across the Arab world. The company connects advertisers and brands with media owners, providing integrated 360-degree media solutions including awareness (CG Attract), engagement (CG Ignite), and conversion (CG Convert) services through specialized sub-brands such as Digital Media Services (DMS), Middle East Media Services (MEMS), and Arabian Outdoor.

Product overview

Choueiri Group is a diversified media representation company operating as a unified platform across the MENA region. The company represents over 110 media companies across seven geographies, offering integrated 360-degree solutions through multiple specialized sub-brands: Digital Media Services (DMS) handles digital/social media representation; Middle East Media Services (MEMS) manages OOH and broadcast; Arabian Outdoor operates OOH advertising assets; Brand4mance provides branded content; MediaSat offers satellite services; Interadio covers radio; and Press Media handles print. The portfolio includes 2 television stations, 30+ web portals, 6773 OOH faces, 5 daily newspapers, 3 magazines, 11 radio stations, and 64 movie theaters. The company also offers proprietary marketing solutions including CG Attract (awareness), CG Ignite (engagement), and CG Convert (conversion), complemented by precision marketing technology like Zero Party Audiences for data-driven audience targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Media Services (DMS)

Quantifiable outcome

• 98M digital reach across MENA
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Arab Business Group (ABG)minorGTM or Marketing Partner · 29 April 2026Choueiri Group hosted the inaugural ABG CMO Forum at its Dubai headquarters, bringing together around 60-70 of the region's most senior marketing leaders for a day of strategic dialogue under the theme 'Leading Through Uncertainty.'
• SnapchatcoreStrategic or Co-development Partner · 10 February 2026DMS secured MENA representation rights for a globally leading social media/discovery platform (Snapchat). The partnership includes hosting joint advertiser summits like the Snapchat x DMS Advertiser Summit in Oman, bringing together top advertisers and agencies for discussions around performance, creativity, and growth.
• OMGAD26minorGTM or Marketing Partner · 10 November 2025Choueiri Group designated as Official Media Partner of OMGAD26 (Walk to Mars) during the ceremony launch in Abu Dhabi. The partnership supports space exploration awareness initiatives.
• PinterestcoreStrategic or Co-development Partner · 21 October 2025DMS partnered with Pinterest at Athar Festival 2025, Saudi Arabia's leading festival of creativity. The partnership enables brands to leverage Pinterest's platform for visual discovery and content marketing campaigns.
• Mada MediacoreStrategic or Co-development PartnerArabian Outdoor, a brand under Choueiri Group, was awarded a strategic OOH advertising bid by Mada Media. Under the contract, Arabian Outdoor gains rights to install, operate, invest in, and generate revenue from a portfolio of 195 advertising assets distributed across major roads in Dubai, including bridge billboards, digital Unipoles, lamppost panels, and advertising flags.
• Mawdoo3coreChannel Partner/ Reseller/ DistributorMawdoo3 (The Largest Arabic online encyclopedia) partnered with DMS for native content campaigns. The platform provides trusted editorial voice and content diversity for brand-safe advertising.
• Nawa3emcoreChannel Partner/ Reseller/ DistributorNawa3em (An online platform dedicated to the Arab woman's passion and interests) partnered with DMS for native content campaigns targeting Arab women with relevant content.
• Ittihad Al WattaniminorOthersHealthcare insurance provider partnered with Choueiri Group for the CG 2025 Wellness Day event, providing premium health services including lab testing, consultations, and specialized medical care.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Omnicom Media Group: Global media services arm of Omnicom with MENA operations including OMD and PHD. Comparable as a full-service, multi-channel media planning and buying competitor targeting the same advertiser and brand clients.
• Dentsu International: Global advertising and media services network with established MENA footprint. Comparable as a multinational offering integrated media solutions across digital, OOH, broadcast, and content.
• GroupM (WPP): World's largest media investment group, operating across all media types with significant MENA presence. Directly comparable as a multi-channel media buyer/representor competing for the same enterprise advertiser spend in the region.
• IPG Mediabrands: Media holding entity of Interpublic Group with significant Middle East operations. Comparable as a global media services competitor offering cross-channel media planning, buying, and content solutions in MENA.
• Publicis Media: Media investment arm of Publicis Groupe with operations across MENA. Competes directly for integrated 360-degree media mandates from the same blue-chip advertiser roster.

Regional players

• Horizon Group Holdings: UAE-based diversified media and entertainment holding company. Comparable as a regional multi-vertical media owner/representor operating across publishing, OOH, and digital in MENA.
• Lamar Advertising: One of the largest outdoor advertising companies globally. Comparable as a competitor in the OOH advertising space, though primarily U.S.-focused; relevant for OOH operational best-practice benchmarking.
• MBC Group: Largest MENA broadcaster and media conglomerate. Comparable as a regional media owner that Choueiri traditionally represents for advertising sales, but also a potential competitor in integrated media solutions.
• Saudi Research and Media Group: Saudi-listed media group publishing major newspapers and operating digital platforms. Comparable as a MENA media owner Choueiri represents for advertising, increasingly competing for integrated marketing solutions.

Direct peers

• JCDecaux: Global leader in out-of-home advertising with strong MENA municipal concession portfolio. Directly comparable as a competitor for government OOH concessions and enterprise OOH ad spend that Arabian Outdoor also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/choueiri-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choueiri Group