Impex Fitness

What Impex Fitness does

Impex Fitness is a Pomona, California-based manufacturer and distributor of home fitness equipment operating since 1982 under multiple consumer brands, most notably Marcy, with a portfolio that also includes Apex, Hers, Competitor, Bionic Body, SteelBody, Gym Dandy, and Easy Outdoor. The company's products span home gyms (Smith-machine systems, dual-station strength trainers, weight-stack machines), power towers and racks/cages, weight benches, free weights (rubber hex dumbbells, kettlebells, Olympic bumper plates), cardio equipment (treadmills, ellipticals, recumbent and upright bikes, rowing machines, fan bikes), accessories (resistance bands, weighted vests, mats/flooring), and adjacent outdoor items (kids playground equipment, patio furniture). Underlying product technology centers on heavy-duty 14-gauge steel frame construction, powder-coated finishes, cable pulley systems with high tensile-strength aircraft cable, weight-stack resistance up to 600 lb on premium systems, and regenerating-magnetic-resistance cardio platforms. Impex operates a hybrid revenue model: wholesale distribution of branded fitness hardware to roughly 30+ national and online retailers (Dick's Sporting Goods, Walmart, Costco, Target, Amazon, Academy Sports, Sam's Club, BJ's, Big 5, QVC, etc.), supplemented by direct-to-consumer e-commerce via MarcyPro.com (BigCommerce) and phone orders. End customers are individual home-gym consumers across price tiers from entry-level to premium, plus specialty fitness retailers and government/military exchange channels; the operating geography covers the United States with adjacent presence in Canada. Impex has experienced three CPSC product recalls (Apex inversion tables, 2018; Fitness Gear Olympic Dumbbell Handles, 2021), reflecting the regulatory scrutiny that comes with high-volume consumer fitness hardware.

Name

Impex Fitness

Legal name

Impex Inc.

Website

https://impex-fitness.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Impex Fitness is a Pomona, California-based manufacturer and multi-brand distributor of home fitness equipment (Marcy, Apex, SteelBody, Bionic Body, and others), selling strength machines, cardio, free weights, and accessories through national retailers and direct e-commerce since 1982.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Home fitness equipment
• Strength training machines
• Cardio exercise equipment
• Home gym systems
• Fitness equipment manufacturing

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fitness Equipment Sales: Primary revenue from manufacturing and selling home gym equipment including home gyms, strength machines, cardio equipment, free weights, and accessories through retail and e-commerce channels.
2. Wholesale/Distribution: Wholesale distribution of branded fitness equipment to major sporting goods retailers, wholesale clubs, and specialty fitness dealers nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Impex Fitness is a manufacturer and wholesaler of branded home fitness equipment sold under multiple sub-brands including Marcy, Bionic Body, Steelbody, Apex, Hers, and Competitor. Its product range spans multi-station home gyms, Smith machines, power racks and cages, weight benches, free weights (dumbbells, kettlebells, plates, sets), cardio machines (treadmills, ellipticals, recumbent and upright exercise bikes, fan bikes, rowers), and fitness accessories, plus ancillary outdoor playground and patio furniture items. Revenue is generated through both direct e-commerce (MarcyPro.com) and wholesale distribution to retailers such as Dick's Sporting Goods, Walmart, Amazon, Costco, and Target.

Product overview

Impex Fitness is a manufacturer and distributor of home fitness equipment founded in 1982, distributing multiple brands across strength and cardio categories. The product portfolio includes home gym systems (Marcy Pro Smith Cage, dual station home gyms, weight stack machines), power towers and racks (SteelBody power racks, Marcy cage systems), weight benches (Olympic and standard benches), free weights (rubber hex dumbbells, kettlebells, weight plates), cardio equipment (treadmills, elliptical trainers, rowing machines, exercise bikes including recumbent and fan bikes), fitness accessories (resistance bands, mats, flooring, storage), and outdoor products (kids playground equipment, patio furniture). Major brands include Marcy (primary home gym equipment), Bionic Body (soft fitness accessories), Steelbody/Steel Body (commercial-grade equipment), Competitor, Apex, Hers, Gym Dandy, and Easy Outdoor. The company sells through major retailers including Amazon, Dick's Sporting Goods, Costco, Walmart, and directly via MarcyPro.com.

Differentiator

Problem solved

Functional benefit

Brands

• Marcy: Primary home gym and fitness equipment brand
• Apex
• Hers
• Competitor
• Bionic Body
• SteelBody
• Gym Dandy
• Easy Outdoor

Products and services

• Marcy Pro Smith Cage Home Gym Training System (SM-4903) 3-in-1 total body training system combining a Smith machine with linear bearings, Olympic free-weight rack, and cable routed pulley system. Features 2,000-pound tensile strength aircraft cable and 600-pound weight capacity. Designed for home gym users seeking a comprehensive strength training solution.
• Marcy Pro Two Station Home Gym (PM-4510) Dual-station circuit trainer combining a bench press, leg curl station, and high/low functional training station offering over 30 total body strength, shape, and conditioning exercises with 200 lb weight resistance. Targeted at home fitness users seeking versatile multi-station equipment.
• Marcy 100 lb. Stack Home Gym (MKM-81030) Entry-level stack home gym with a 100 lb vinyl-coated adjustable weight stack, dual function press arm for chest press and pec fly, high and low pulley stations, and a leg developer. Targeted at entry-level home gym buyers.
• Marcy Club 200 lb Home Gym (MKM-81010) Mid-range stack home gym with a 200 lb vinyl-coated weight stack, 14-gauge steel tube frame, dual function leg developer, padded butterfly arms, adjustable preacher curl pad, and removable arm curl. Targeted at mid-tier home gym consumers.
• Marcy Home Gym System 150 lb Weight Stack (MWM-988) Compact home gym with a 150 lb vinyl-coated weight stack, dual function press arm, lat bar, adjustable preacher curl pad, butterfly attachment, and leg developer built on a heavy-duty 14-gauge steel frame. For full body strength training at home.
• Marcy Smith Cage Home Gym Systems (MD-9010G, SM-4008) All-in-one Smith cage systems (MD-9010G, SM-4008) for strength training in home gyms, offering guided barbell motion with cage safety features. Targeted at home users looking for safe Smith-style bar training.
• Marcy and SteelBody Power Towers (TC-3515, STB-98502, STB-98501) Power towers for pull-ups, dips, push-ups, vertical knee raises, and bodyweight training. Range includes the SteelBody STB-98502 Power Tower with Foldable Bench, SteelBody STB-98501, and Marcy TC-3515. Targeted at home users needing bodyweight strength stations.
• Racks and Cages (Marcy MWM-7041, SM-3551, SteelBody STB-98005, STB-98010) Power racks and cage systems including Marcy Cage Home Gym (MWM-7041), Marcy Cage System (SM-3551), SteelBody Monster Rack (STB-98005), and SteelBody Full Rack Utility Trainer (STB-98010). Provide power rack, pull-up, dip, lat tricep pulley, and full-body training functionality for home and commercial-grade users.
• Marcy and SteelBody Utility Benches (SB-10100, STB-10101) Adjustable and flat utility benches, including the Marcy Deluxe Utility Bench SB-10100 with incline, decline, flat, and military positions, and the SteelBody Flat Bench STB-10101. For home gym strength training and free weight support.
• Marcy Olympic Weight Benches (MWB-732, MD-857) Olympic weight benches with rack and leg extension, including the Marcy Olympic Bench with Rack (MWB-732) and Marcy Olympic Weight Bench (MD-857), with incline, decline, flat, and military positions. For Olympic-style lifting at home.
• Marcy Rubber Hex Dumbbells (IBRH-015 to IBRH-050) Rubber hex dumbbells ranging from 1 lb to 50 lb (IBRH-015 through IBRH-050 series) for free-weight strength training at home. Targeted at home users building a dumbbell set across multiple weights.
• Marcy Dumbbell and Weight Sets (VB Series, ADS-42) Vinyl-coated dumbbell sets (VB Series) in 40 lb and 100 lb configurations, plus the Marcy ECO Iron 40 lb Adjustable Dumbbell Set (ADS-42) with carrying case for portable workouts. For home users seeking complete dumbbell solutions.
• SteelBody Olympic Bumper Plates (STBR Series) Olympic bumper plates (STBR Series) ranging from 10 lb to 45 lb for Olympic weightlifting at home or in commercial gyms. Targeted at lifters needing drop-safe weight plates.
• Marcy Treadmills (JX-663SW, JX-650W) Motorized treadmills including the Marcy JX-663SW with auto incline (for beginner and advanced runners) and the Marcy JX-650W folding treadmill (for space-saving cardio workouts). For home cardio training.
• Marcy Regenerating Magnetic Elliptical Trainer (ME-704) Regenerating magnetic elliptical trainer delivering smooth, quiet, full-body cardio workouts for home users. Features regenerating magnetic resistance technology.
• Marcy Regenerating Magnetic Recumbent Bike (ME-706) Regenerating magnetic recumbent bike providing low-impact cardio workouts with smooth, quiet, energy-efficient operation. For users needing a seated cardio option.
• Marcy Regenerating Magnetic Upright Exercise Bike (ME-702) Regenerating magnetic upright exercise bike for cardio conditioning, featuring smooth, quiet, energy-efficient magnetic resistance. For home users preferring an upright cycling position.
• Marcy Rowing Machines (NS-40503RW, NS-6050RE) Rowing machines including the Marcy NS-40503RW magnetic rower and Marcy Turbine Rower NS-6050RE, both delivering full-body high-intensity cardio workouts. For home rowers seeking strength + cardio conditioning.
• Marcy Fan Bikes and Recumbent Bikes (AIR-1, ME-709, NS-714U, NS-716R, NS-1000) Air-resistance fan bikes (Marcy AIR-1 Deluxe Fan Bike, Marcy Fan Bike NS-1000) and magnetic upright/recumbent bikes (ME-709, NS-714U, NS-716R) for high-intensity cardio and low-impact cardio training at home.
• Bionic Body Resistance Bands and Super Bands (BBKT-090, BBSB Series) Bionic Body resistance band kit with handles, door anchor, and tubes, plus super bands ranging from 20–35 lb to 60–150 lb resistance. For total body resistance training at home or on the go.
• Bionic Body Soft Kettlebells (BBKB Series) Soft kettlebells (BBKB Series) ranging from 10 lb to 30 lb for HIIT and functional conditioning. Targeted at users seeking floor-friendly kettlebells for home workouts.
• Bionic Body Medicine Balls (BBWB Series) Soft medicine balls (BBWB Series) ranging from 6 lb to 20 lb for HIIT and functional strength training. For home users and personal trainers.
• Bionic Body Weighted Vests (BBWV Series) Weighted vests (BBWV Series) ranging from 10 lb to 15 lb for adding resistance to cardio and bodyweight workouts. For users seeking portable load for conditioning.
• Marcy Gym Mats and Flooring (MAT-366, MAT-28, MAT-20) Floor protection equipment mat, interlocking workout mat, and high-impact flooring tiles for home gyms—protecting floors from treadmills, weights, and providing a workout surface for yoga and stretching.
• Gym Dandy and Easy Outdoor Kids Playground and Outdoor Furniture (GD-810, TT-360, GD-700) Kids outdoor playground equipment (Gym Dandy Space Dome Climber GD-810, Gym Dandy Spinning Teeter Totter TT-360) and outdoor patio furniture (Easy Outdoor Caribbean Lounge Chair GD-700). Sold as ancillary outdoor products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Dick's Sporting GoodscoreChannel Partner/ Reseller/ DistributorMajor retail partner selling Impex/Marcy fitness equipment through Dick's Sporting Goods stores nationwide and online at dickssportinggoods.com.
• Academy Sports + OutdoorscoreChannel Partner/ Reseller/ DistributorNational sporting goods retailer with physical stores and academy.com selling Marcy branded fitness equipment.
• AmazoncoreChannel Partner/ Reseller/ DistributorOnline marketplace partner for Impex fitness equipment sales through amazon.com.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retailer selling Impex fitness products through Walmart stores and walmart.com.
• CostcocoreChannel Partner/ Reseller/ DistributorWholesale club retailer selling Impex fitness equipment through Costco warehouse locations and costco.com.
• TargetmajorChannel Partner/ Reseller/ DistributorNational retailer selling Impex fitness equipment through Target stores and target.com.
• Sam's ClubmajorChannel Partner/ Reseller/ DistributorWholesale club member retailer selling fitness equipment through Sam's Club locations and samsclub.com.
• BJ's Wholesale ClubmajorChannel Partner/ Reseller/ DistributorWholesale club retailer selling Impex fitness equipment through BJ's warehouse locations.
• Big 5 Sporting GoodsmajorChannel Partner/ Reseller/ DistributorRegional sporting goods chain with stores across the western United States selling Marcy fitness equipment.
• Kohl'smajorChannel Partner/ Reseller/ DistributorDepartment store retailer selling Impex fitness products through Kohl's stores and kohls.com.
• QVCminorChannel Partner/ Reseller/ DistributorVideo and streaming retailer selling Impex fitness products through QVC's TV and digital platforms.
• Iron CompanyminorChannel Partner/ Reseller/ DistributorSpecialty fitness equipment retailer serving commercial and residential markets.
• ShopMyExchangeminorChannel Partner/ Reseller/ DistributorMilitary exchange retailer serving U.S. military personnel and their families.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunny Health & Fitness: Major direct-to-consumer and Amazon-focused home fitness brand offering bikes, rowers, ellipticals, and strength equipment at similar price points to Impex/Marcy products.
• Rep Fitness: Direct-to-consumer strength equipment brand specializing in power racks, benches, and free weights — overlapping with Impex's SteelBody rack/cage and Marcy bench categories.
• Body-Solid: Manufacturer and distributor of home and commercial strength equipment, including home gyms, power racks, and benches — directly comparable to Impex's Marcy and SteelBody product lines.
• Titan Fitness: Online-direct home and light-commercial fitness equipment brand (racks, benches, cardio) at value price points — directly competes with Impex across multiple categories.
• CAP Barbell: Manufacturer of free weights, dumbbells, weight plates, and strength accessories sold through mass retailers — directly competitive with Impex's Bionic Body and Marcy free-weight lines.
• Marcy (legacy Weider/ICON brand assets): Legacy home-gym brand historically tied to Weider/ICON Health & Fitness; comparable to Impex's ownership of the Marcy brand across strength equipment and home gyms.
• Bowflex (Nautilus Inc.): Iconic home-fitness equipment brand (Bowflex) with strength machines, cardio, and adjustable dumbbells sold through major retailers and direct channels — directly competitive with Impex's Marcy line of home gyms and strength equipment.
• XMark Fitness: Manufacturer of home strength equipment, Olympic benches, and weight sets sold through online marketplaces — directly overlapping with Impex's Competitor and Marcy Olympic products.

Broad incumbents

• Life Fitness: Global fitness-equipment incumbent spanning commercial and home cardio/strength; an adjacent incumbent with overlapping product categories but a heavier commercial focus than Impex.
• NordicTrack (iFit): Established incumbent in home cardio (treadmills, bikes, rowers) with a connected-fitness subscription layer; a broader competitor to Impex's treadmill/bike/rower catalog within mass retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/impexfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impex Fitness