MM Lending

What MM Lending does

MM Lending is a direct private lender headquartered in Louisville, Kentucky, founded in 2005 by Mike Fallot. The company provides asset-backed hard money and private lending solutions to real estate investors across Ohio, Indiana, and Kentucky, covering five primary metros: Cincinnati, Columbus, Cleveland, Indianapolis, and Louisville. Its customer base consists of thousands of individual investors pursuing fix-and-flip, BRRRR (Buy, Rehab, Rent, Refinance, Repeat), ground-up new construction, and long-term DSCR rental strategies. The company explicitly does not serve owner-occupied borrowers and positions itself as an asset-based lender focused on property value rather than borrower creditworthiness.

The company's product portfolio includes four core loan programs: Fix & Flip loans (up to 75% LTV, 12-month term, up to 6 months deferred interest, same-day draw funding); Fix to Rent loans for BRRRR investors (up to 70% LTV, rates 9.5-11.99%, 0-2 points deferred to payoff); New Construction loans for urban infill 1-4 unit projects; and a DSCR long-term rental program ($100K-$1.5M, rates as low as 5.875%, up to 80% LTV, 30/15-year fixed or ARM). The technology stack centers on in-house underwriting and loan servicing, with a new loan operations system effective November 1, 2024 that introduced separate Interest Reserve and Construction Reserve accounts, ACH-only payment processing, and monthly billing on total committed loan amount. Differentiated process features include 24-hour soft-pull pre-approvals, 7-10 day closings, and same-day draw funding for completed rehab work. The customer-facing stack is built on HubSpot for forms, meeting scheduling, and CRM, with no public-facing mobile app.

MM Lending generates revenue through three primary streams: (1) interest income on originated loans at rates ranging from 5.875% (DSCR) to 9.5-11.99% (fix-to-rent), with up to 6 months of interest deferred into the loan; (2) a 1% origination point collected at loan payoff; and (3) processing ($1,200) and appraisal (~$500 average) fees per loan. Go-to-market is sales-led: a direct website with embedded application forms, an inside sales team (phone, email, and HubSpot-scheduled calls with consultant Kylie Spivak), and a channel network of 12+ regional real estate investor association partnerships across the OH/IN/KY footprint. The company has cumulatively funded over $1B in loans since inception. The lean 1-10 person team, absence of disclosed equity funding, and 19-year operating history suggest a founder-led, operationally focused private lender rather than a venture-backed fintech.

Name

MM Lending

Legal name

MM Lending

Website

https://mmlending.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MM Lending is a direct private lender founded in 2005 in Louisville, KY, providing hard money, fix-and-flip, fix-to-rent, new construction, and DSCR rental loans to real estate investors across Ohio, Indiana, and Kentucky, with over $1 billion in cumulative loans funded.

Ownership category

akta.pro rank

Product category

Private Real Estate Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Private Credit — Real Estate Debt (Bridge, Mezz, CMBS-like) (FSAHAJAI)

akta.pro secondary industry

Private Credit / Direct Lending (FSAAAHAG)

Keywords

• Hard money lending
• Fix and flip loans
• Real estate investment financing
• DSCR rental loans
• Private money lending

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Interest Income: MM Lending earns interest on short-term hard money loans (fix-and-flip, fix-to-rent, new construction) and long-term DSCR rental loans. Interest rates range from 5.875% (DSCR) to 9.5-11.99% (fix-to-rent). Up to 6 months of deferred interest is built into some loan products.
2. Loan Origination Points: An origination fee of 1% of the loan amount is collected at loan payoff. Additional fees include a processing fee of $1,200 and appraisal fee averaging $500 per loan.
3. Interest Reserve Account: Pre-paid interest deposited into a separate Interest Reserve account for loans closed on or after November 1, 2024, drawn monthly until depleted, with remaining funds credited back at loan payoff.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MM Lending is a direct private lender that originates short-term hard money loans and long-term DSCR rental loans to real estate investors. The company provides acquisition and renovation financing for fix-and-flip, fix-to-rent (BRRRR), new construction, and long-term rental investment properties across Ohio, Indiana, and Kentucky.

Product overview

MM Lending operates as a direct private lender specializing in real estate investment financing across Ohio, Indiana, and Kentucky. The company offers a portfolio of loan products including Fix & Flip Loans for short-term renovation projects, Fix to Rent Loans (BRRRR strategy) for building rental portfolios, New Construction Loans for ground-up residential development, and a DSCR Program for long-term rental financing. The products share a common infrastructure including same-day draw funding, pre-approval processes, and coordinated closing and loan servicing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fix & Flip Loans Short-term financing for real estate investors to purchase distressed properties, fund renovations, and sell for profit. Offers up to 75% LTV of After Repair Value, 12-month terms, up to 6 months deferred interest, 90% of purchase price covered, 100% of rehab costs covered, and same-day draw funding upon completion of work evidence.
• Fix to Rent Loans Short-term financing for BRRRR investors to acquire and renovate properties for transition into long-term rental income. Offers up to 70% LTV of After Repair Value, 12-month terms with extension options, rates of 9.5-11.99%, 0-2 points deferred to payoff, processing fee of $1,200, appraisal fee averaging $500, 680 minimum credit score, 90% of purchase and 100% of rehab cost financed, no prepayment penalty, up to 6 months deferred interest, and same-day draw funding.
• New Construction Loans Urban infill ground-up construction financing on 1-4 unit residential properties, tailored for experienced real estate investors. Loan terms are competitive with regional private lending rates.
• DSCR Program Long-term rental loan program using Debt Service Coverage Ratio for qualification. Offers loan amounts from $100k to $1.5M, up to 80% LTV on purchase, rate/term, and cash-out refi, rates as low as 5.875%, 30-year fixed, 15-year fixed, 7/1 ARM, and 5/1 ARM options, minimum DSCR of 1.0, no personal income requirements, and flexible pre-payment penalties for single-family and 2-4 unit rental properties.

Quantifiable outcome

• Loans close in 7-10 days vs. traditional bank timelines of 30-60 days
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Kentuckiana Real Estate Investors Association (KREIA)coreGTM or Marketing PartnerKREIA is a regional real estate investment association serving Louisville and Southern Indiana investors. MM Lending is a partner/sponsor of KREIA, gaining visibility among active fix-and-flip and rental investors in the Louisville market.
• Central Indiana Real Estate Investors Association (CIREIA)coreGTM or Marketing PartnerCIREIA serves Indianapolis-area real estate investors. MM Lending partners with CIREIA to reach Indiana investors for fix-and-flip and rental loan products.
• Greater Cleveland Real Estate Investors Association (GCREIA)coreGTM or Marketing PartnerGCREIA is a Cleveland-based real estate investor association. MM Lending partners with GCREIA to market hard money and DSCR loans to Cleveland-area investors.
• Great Lakes Real Estate Investors Association (GLREIA)coreGTM or Marketing PartnerGLREIA serves real estate investors in the Cleveland and Great Lakes region of Ohio. MM Lending is a partner/sponsor of GLREIA.
• Real Estate Investors Association of Greater Cincinnati (REIAGC)coreGTM or Marketing PartnerREIAGC serves the Greater Cincinnati real estate investor community. MM Lending is a partner/sponsor, providing financing products to Cincinnati-area investors.
• Queen City Real Estate Investors AssociationcoreGTM or Marketing PartnerQueen City REIA is a Cincinnati-based investor association. MM Lending partners with this organization to reach local real estate investors.
• CORE (Columbus Real Estate Investors)coreGTM or Marketing PartnerCORE is a Columbus, Ohio real estate investor association. MM Lending is a partner/sponsor providing financing solutions to Columbus investors.
• COIN (Columbus Real Estate Investor Network)coreGTM or Marketing PartnerCOIN is a Columbus-based real estate investor network. MM Lending partners with COIN to reach central Ohio investors.
• WIRE (Women In Real Estate)minorGTM or Marketing PartnerWIRE is a real estate investment organization supporting women investors. MM Lending sponsors/supports WIRE initiatives.
• American Association of Private Lenders (AAPL)coreGTM or Marketing PartnerAAPL is a national trade association for private and hard money lenders. MM Lending is a member/sponsor of AAPL, demonstrating industry credibility and best practice adherence.
• COREE (Columbus Real Estate Excellence)minorGTM or Marketing PartnerCOREE is a Columbus real estate investor organization. MM Lending is listed as a partner/sponsor on the Columbus market page.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kiavi (formerly LendingHome): Kiavi is a tech-enabled direct lender providing fix-and-flip and rental loans to real estate investors. It competes head-to-head with MM Lending for the same customer segment with a more digitized, scaled platform.
• Anchor Loans: Anchor Loans is one of the largest direct fix-and-flip lenders in the U.S., serving real estate investors with short-term bridge and renovation financing. It is a primary direct competitor to MM Lending in the hard money space with national reach.
• Patch of Land: Patch of Land is a private real estate lending platform offering bridge financing to fix-and-flip and rental investors. It overlaps with MM Lending on product structure (asset-based bridge loans) and target borrower, though with a nationwide fintech model.
• Visio Financial: Visio Financial is a direct private money lender offering fix-and-flip, rental, and ground-up construction loans to real estate investors. It targets the same niche private lending customer as MM Lending with comparable product economics.
• CoreVest Finance (Redwood Trust): CoreVest, a Redwood Trust company, is a direct private lender focused on rental property and fix-and-flip financing for residential real estate investors. Its rental-focused loan programs parallel MM Lending's DSCR product.
• Lima One Capital: Lima One Capital is a direct private lender to real estate investors offering Fix & Flip, rental/DSCR, and new construction loans nationwide. It is the closest direct competitor to MM Lending in product mix and target customer (real estate investors), though operating at much larger scale and broader geography.
• New Silver: New Silver is a private lender providing fix-and-flip and new construction loans to real estate investors. Its product mix and borrower profile closely mirror MM Lending's core offerings in the private lending space.
• RCN Capital: RCN Capital is a direct private lender specializing in Fix & Flip, rental portfolio, and new construction loans for real estate investors across multiple U.S. markets. Its product set and investor-targeted Go-to-market overlap heavily with MM Lending's offerings.

Others

• American Association of Private Lenders (AAPL): AAPL is the national trade association of which MM Lending is a member; it represents the broader private lending industry through which MM Lending competes and is benchmarked. It is comparable as an industry/ecosystem participant rather than a direct competitor.

Emerging players

• Fund That Flip: Fund That Flip is a fintech-enabled lender/ marketplace providing short-term bridge loans to fix-and-flip investors. It is a comparable emerging player in the same private lending category as MM Lending, with overlapping products though a different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mmlending
• Facebookfacebook.com/mmlendingllc
• LinkedInlinkedin.com/company/mmlendingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM Lending