Mo Works
Mo Works is a Melbourne- and Adelaide-based, founder-owned creative consultancy founded in 2014 that delivers integrated branding, B2B marketing and digital product services to enterprise and government clients across energy, infrastructure, healthcare and technology verticals.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mo Works does
Mo Works is a privately held, founder-owned creative consultancy headquartered in Melbourne with a stated Adelaide presence, operating since 2014 under Managing Director Mo Hamdouna. The firm positions itself as a full-stack, in-house creative-plus-digital-product agency, integrating strategy, branding, creative design and technology under a single delivery team rather than outsourcing capabilities. Its offer is organised around three core solutions — Branding, B2B Marketing and Digital Products — supported by six interconnected service pillars: Brand and Communication Strategy, Creative and Experience Design, Web and App Development, Demand and Lead Generation, the ACCESS marketing/creative/tech management model, and Digital Transformation and Operations Platforms. ACCESS functions as an embedded retainer model in which the agency operates as an extension of the client's team consuming a fixed pool of monthly hours. Source code and hosting are handled in-house and the firm has stated capability in UX/UI design, cross-platform iOS and Android development, SaaS and e-commerce builds, AR/VR design and generative AI content production.
Mo Works generates revenue through professional-services engagements: project-based scoping for one-off initiatives such as rebrands, website builds and digital transformations, plus ACCESS retainers for ongoing embedded marketing, creative and tech management. Pricing is not publicly disclosed; engagements begin with a complimentary 30-minute discovery session before scoped proposals are issued. The GTM motion is enterprise-direct with a verticalised focus on energy and renewables, infrastructure and construction, government and public sector, healthcare and medical, manufacturing and industrial, logistics and transport, technology and SaaS, and selected professional services clients. Named logos span Origin LPG, John Holland, Cookers Oil, pitt&sherry, Future NRG, Baw Baw Shire, Victorian Aboriginal Health Service, SiteTech Solutions, UNIfied Energy, Melbourne City Toyota, O'Brien Icehouse, PwC Middle East, ParagonCare, Click n Collect, Origin Zero, Inke Packaging, MyDriveHero, Sparkk, Bless Payments, Raygen and Upparel, indicating an enterprise-and-mid-market client mix across regulated B2B industries.
Operationally, Mo Works runs an integrated cross-regional team fluent in 10+ languages, with leadership in Operations, Growth, Marketing, Product and Design. In 2025 the firm accumulated three Australian Good Design Awards (Gold for Click n Collect), a Victorian Premier's Design Award in Communication Design, and a Victorian Public Healthcare Award for FLIP THE VAPE, building on an earlier 2018 Awwwards recognition. The firm also operates Hatch Quarter, an innovation consultancy unit directed by Aiman Hamdouna, suggesting deliberate expansion beyond the traditional agency perimeter. Ownership remains concentrated with the founding team; no institutional funding, parent company, M&A or restructuring events are disclosed.
Mo Works firmographics
Firmographics- Name
- Mo Works
- Legal name
- Mo Works Creative Agency
- Website
- https://moworks.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mo Works is a Melbourne- and Adelaide-based, founder-owned creative consultancy founded in 2014 that delivers integrated branding, B2B marketing and digital product services to enterprise and government clients across energy, infrastructure, healthcare and technology verticals.
- Ownership category
- akta.pro rank
Mo Works industry classification
Industry- Product category
- Creative & Marketing Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Workplace & Collaboration Consulting (BPAHAEAH)
Keywords
Where Mo Works is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mo Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Creative & Strategy: Mo Works generates revenue primarily through professional services engagements including branding strategy, B2B marketing campaigns, creative design, and digital product development. Engagements are typically scoped projects or ongoing ACCESS retainer arrangements with monthly hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Mo Works product offering
Product offeringCore offering
Mo Works is a Melbourne-based independent digital creative consultancy that designs and delivers strategy-led branding, B2B marketing campaigns, and digital products (websites, mobile apps, SaaS/eCommerce platforms) for complex organisations across energy, infrastructure, government, healthcare, manufacturing, logistics, and technology sectors. Services span brand and communication strategy, creative and experience design, web and app development, demand and lead generation (including ABM), and digital transformation and operations platforms, delivered in-house either as project-based engagements or under the ACCESS monthly-hour embedded-retailer model.
Product overview
Mo Works is a digital creative consultancy offering three integrated core solutions—Branding, B2B Marketing, and Digital Products—supported by six interconnected service pillars: Brand & Communication Strategy, Creative & Experience Design, Web & App Development, Demand & Lead Generation, Marketing Creative & Tech Management (ACCESS), and Digital Transformation & Operations Platforms. These services are delivered by an integrated in-house team as a unified consultancy-plus-agency model, working across strategy, creative, technology, and marketing to support complex organisations throughout their customer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Strategy-led brand building service that combines strategy, design, and storytelling to clarify client messaging, connect with audiences, and drive long-term growth for complex organisations.
- B2B Marketing Demand and lead generation service for B2B businesses delivered through strategy-led campaigns, account-based marketing, and digital marketing that converts decision-makers.
- Digital Products Design and build of digital products - websites, portals, and applications - focused on scalability, performance, and user experience to improve customer experience, streamline operations, and create meaningful value.
- Brand & Communication Strategy Crafting of branding strategies and frameworks including brand positioning, messaging frameworks, tone of voice guidelines, and audience personas to elevate client brands.
- Creative & Experience Design Design of branded experiences and digital interfaces including UI/UX, campaign assets, motion and video design to connect and convert audiences.
- Web & App Development Delivery of custom websites, mobile apps, web apps, and API integrations built for scale and user experience.
- Demand & Lead Generation Generation of qualified B2B leads through strategy-led ABM outreach, multichannel campaigns, automated cold outreach, and funnel automation.
- Marketing, Creative & Tech Management (ACCESS) An integrated, flexible, and scalable team that manages ongoing marketing, creative production, and tech operations for clients within a set number of monthly hours under the ACCESS engagement model.
- Digital Transformation & Operations Platforms Modernisation of systems, automation of processes, and integration of platforms to deliver reliable, customer-facing platforms with improved conversion and engagement.
Quantifiable outcome
- UNIfied Energy achieved average of 250 leads per month through integrated marketing and creative strategy
- +4 more outcomes
Companies that use Mo Works
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles3 records
Mo Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mo Works partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mo Works competitors and assessment
Company assessmentDirect peers
- Thinkerbell: Australian creative agency known for 'measured creative' — combining brand, communications and marketing effectiveness. Comparable to Mo Works on the integration of creative output with measurable business outcomes.
- The Works: Australian creative agency within the Dentsu network, focused on brand storytelling and integrated campaigns. Comparable to Mo Works on creative-led B2B and brand strategy work in the Australian market.
- Hardhat: Australian digital creative agency delivering strategy, digital products and campaign work for enterprise clients. Directly comparable to Mo Works in service mix and mid-market B2B focus.
- BWM Dentsu: Australian creative agency within the Dentsu network with a strong brand and campaign focus. Comparable to Mo Works on creative-led brand strategy for enterprise and consumer clients.
- Reactive: Australian digital agency offering strategy, design and development services to enterprise clients. Comparable in size, geography and integrated brand-plus-digital-product delivery model to Mo Works.
Broad incumbents
- Isobar: Global digital creative agency (Dentsu) operating across Australia with a similar mix of brand, digital product and campaign work. Comparable in offerings but larger scale and global reach.
- VMLY&R: Global brand and customer experience agency with a strong B2B practice. Comparable to Mo Works on integrated brand, marketing and digital product offerings for enterprise clients.
- Accenture Song Australia: Australian operations of Accenture's experience design and marketing services arm. Comparable to Mo Works on the combination of brand strategy, digital products and transformation consulting for large enterprise clients.
- R/GA: Global digital agency combining brand, product and marketing technology services. Comparable to Mo Works on the integration of strategy, experience design and digital product delivery, though at much larger scale.
- Deloitte Digital Australia: Australian arm of Deloitte's digital consultancy, offering strategy, design and technology services to enterprise clients. Comparable to Mo Works on integrated brand-plus-digital transformation work, but with far greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mo Works social profiles
Digital presenceMo Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mo Works leadership team
Management profileNumber of profiles
Profiles11 records
Mo Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mo Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mo Works
What does Mo Works do?
Mo Works is a Melbourne-based independent digital creative consultancy that designs and delivers strategy-led branding, B2B marketing campaigns, and digital products (websites, mobile apps, SaaS/eCommerce platforms) for complex organisations across energy, infrastructure, government, healthcare, manufacturing, logistics, and technology sectors. Services span brand and communication strategy, creative and experience design, web and app development, demand and lead generation (including ABM), and digital transformation and operations platforms, delivered in-house either as project-based engagements or under the ACCESS monthly-hour embedded-retailer model.
Is Mo Works a public or private company?
Mo Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mo Works founded?
Mo Works was founded in 2014. It employs 11 to 50 people.
Where is Mo Works based?
Mo Works is headquartered in Melbourne, Australia, in the Oceania region.
How does Mo Works make money?
One revenue line is on record: professional Services - Creative & Strategy.
Who are Mo Works's main competitors?
Direct peers on record are Thinkerbell, The Works, Hardhat, BWM Dentsu and Reactive. Broad incumbents are Isobar, VMLY&R, Accenture Song Australia, R/GA and Deloitte Digital Australia.
Does Mo Works have an API?
No public API is recorded for Mo Works.
What industry is Mo Works in?
Mo Works's product category is Creative & Marketing Services. Its primary akta.pro industry code is BPAHAEAH, Digital Workplace & Collaboration Consulting. Its NAICS code is 541430 and its SIC code is 7311.