Delta Dental of Idaho

What Delta Dental of Idaho does

Delta Dental of Idaho is a not-for-profit dental benefits organization headquartered in Boise, Idaho, founded in 1971 and operating as a regional member company of the Delta Dental Plans Association (DDPA). It is Idaho's leading dental insurance carrier, serving more than 3,000 private sector and government employers alongside individual and family direct-pay members, with coverage restricted to groups headquartered in Idaho. Its product portfolio includes individual and family plans, small business plans (2-50 employees), large employer group plans (100+ employees), ACA-compliant plans distributed through the YourHealthIdaho state exchange, and Medicare Advantage dental plans.

The company operates a dental benefits administration platform integrating network management, claims processing, eligibility verification, and member self-service. Member-facing technology includes a mobile application (iOS and Android) for dentist search, claims access, and ID card retrieval, alongside a secure online enrollment portal with age-based plan customization. Differentiated features include the Health through Oral Wellness (HOW) program, which uses the PreViser oral disease risk assessment to unlock additional preventive benefits for higher-risk members, the Rollover Max benefit carry-forward feature, the Healthentic Report Card for employer utilization reporting, and a Dental Care Cost Estimator tool. Distribution is multi-channel: a direct internal sales team, an insurance broker channel, direct-to-consumer online enrollment, mobile app self-service, the state ACA exchange, and ecosystem partnerships with Jet Dental (on-site preventive), Teledentistry.com (virtual consultations), and Amplifon (hearing discounts).

Delta Dental of Idaho generates revenue through recurring subscription premiums on individual, family, employer group, ACA, and Medicare Advantage dental plans, billed monthly, with pricing quoted rather than publicly disclosed. GTM is hybrid: sales-led for employer and individual plans, supplemented by broker channel partnerships and direct-to-consumer self-service enrollment. The company leverages DDPA's national network, which collectively covers more than 70 million Americans and represents the largest dentist network in the United States, providing structural out-of-state portability. Reported operational metrics include a 98% customer retention rate and over 50 years of continuous operation, with no disclosed funding rounds, acquisitions, or external equity capital, consistent with its not-for-profit structure.

Name

Delta Dental of Idaho

Legal name

Delta Dental of Idaho

Website

https://deltadentalid.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Delta Dental of Idaho is a not-for-profit dental benefits carrier founded in 1971 and headquartered in Boise, serving more than 3,000 Idaho employers and individual members with individual, group, ACA, and Medicare Advantage plans backed by the Delta Dental national network.

Ownership category

akta.pro rank

Product category

Dental Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Dental Plans (Employer-Sponsored) (HLAEAIAG)

akta.pro secondary industries

Individual & Family Dental Plans (Exchange/Off-Exchange) (HLAEABAE), Individual Dental Insurance (FSAIAEAE), Dental Insurance (FSAIAHAA)

Keywords

• Dental insurance plans
• Dental benefits administration
• Employer dental coverage
• Individual dental plans
• Dental network services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual & Family Dental Plans: Annual premium-based dental insurance plans purchased directly by individuals and families. Plans range from preventive-only to comprehensive coverage including root canals, implants, and veneers. Available year-round directly through Delta Dental of Idaho or through ACA exchanges.
2. Employer Group Dental Plans: Employer-sponsored dental benefit plans for businesses with 2+ employees. Offered as voluntary (employee-paid) or employer-paid options. Plans include PPO and Premier network options with zero waiting periods at enrollment.
3. Affordable Care Act (ACA) Plans: ACA-compliant pediatric and adult dental benefit plans offered through YourHealthIdaho.org exchange or directly through Delta Dental of Idaho.
4. Medicare Advantage Dental Plans: Dental coverage options for Medicare Advantage members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Delta Dental of Idaho sells and administers dental insurance benefit plans for individuals, families, employers, and Medicare Advantage members across Idaho. The company underwrites preventive, basic, and major dental coverage, processes claims, and provides access to the Delta Dental PPO and Premier dentist networks. Plans are sold directly to consumers, through employer benefit packages, via insurance brokers, and through the state ACA exchange.

Product overview

Delta Dental of Idaho is Idaho's leading dental insurance carrier offering a comprehensive portfolio of dental benefit products. The core offerings include Individual and Family Plans (available year-round and through ACA exchanges), Group Employer Plans for businesses of all sizes (2-99 employees and 100+ employees), and Small Business Plans. All plans are backed by the Delta Dental PPO network, the nation's largest network of dentists. The company also offers several add-on programs including the Health through Oral Wellness (HOW) Program for enhanced preventive benefits, Rollover Max for accumulating unused benefits, and the Healthentic Report Card for employer utilization insights. Members access services through the Delta Dental Mobile App which provides dentist search, claims access, coverage information, ID cards, and oral health tracking tools.

Differentiator

Problem solved

Functional benefit

Brands

• Health through Oral Wellness (HOW): A unique, patient-centered program that adds additional benefits to dental plans based on individual oral health needs, providing enhanced preventive and health-sustaining benefits.
• Healthentic Report Card
• Rollover Max
• Grins on the Go
• GrinWell for You

Products and services

• Individual and Family Plans Dental insurance plans for individuals and families available for purchase year-round directly through Delta Dental of Idaho or through the YourHealthIdaho ACA exchange. Coverage spans preventive care through comprehensive services including root canals, implants, and veneers, with age- and household-based plan customization.
• Group Employer Plans Dental benefit plans for Idaho-headquartered employer groups ranging from 2 to 100+ employees. Plans are available on a voluntary (employee-paid) or employer-paid basis, include PPO and Premier network options, and feature zero waiting periods at enrollment and orthodontic discounts.
• Small Business Plans Dental plans tailored to small Idaho businesses with 2 to 50 employees, offering multiple PPO and Premier plan options, budget-friendly rates, consistent renewals, and orthodontic discounts.
• Affordable Care Act (ACA) Plans ACA-compliant pediatric and adult dental benefit plans available to qualifying Idaho residents through the YourHealthIdaho.org state exchange or purchased directly from Delta Dental of Idaho.
• Medicare Advantage Dental Plans Dental coverage options available to Medicare Advantage members, providing access to in-network dental providers for preventive and major dental services.
• Health through Oral Wellness (HOW) Program A patient-centered program that adds additional dental benefits to members' plans based on individual oral health needs. Dentist-performed PreViser risk assessments determine eligibility for enhanced preventive and health-sustaining benefits such as extra cleanings, fluoride, and sealants.
• Delta Dental PPO Network Access Access to the Delta Dental PPO network, the largest network of dental providers nationwide, offering negotiated lower costs on dental procedures when members visit participating in-network dentists.
• Delta Dental Mobile App Mobile application for iOS and Android allowing members to search for dentists, access claims and coverage information, view ID cards, and includes a built-in toothbrush timer for daily oral hygiene tracking.

Quantifiable outcome

• 98% of customers come back year after year
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jet DentalcoreStrategic or Co-development PartnerMobile, on-site dental service partnership bringing dentists directly to employers and employees. Jet Dental's services focus on employees who tend not to make dental appointments due to schedule constraints, providing better access to preventive services for Delta Dental of Idaho members.
• Teledentistry.comcoreStrategic or Co-development PartnerVirtual dental consultation partnership providing employees with immediate consultations without leaving home. Teledentistry.com can prescribe medication and schedule follow-up appointments with dentists for Delta Dental of Idaho members.
• Amplifon Hearing Health CareminorGTM or Marketing PartnerHearing discount program providing Delta Dental of Idaho members with discounts on hearing aids, hearing tests, virtual screenings, personalized coaching, and access to top hearing aid brands through a nationwide provider network.
• PreVisercoreTechnology or IntegrationOnline oral health risk assessment technology used in the HOW (Health through Oral Wellness) program. PreViser provides objective, evidence-based oral disease risk scoring used by network dentists to determine eligibility for enhanced preventive benefits.
• Delta Dental Plans AssociationcoreStrategic or Co-development PartnerNational network affiliation providing access to dental coverage in all 50 states, Puerto Rico and other U.S. territories. The national network includes the largest network of dentists nationwide.
• YourHealthIdaho.orgminorChannel Partner/ Reseller/ DistributorState ACA exchange partnership for offering Affordable Care Act compliant pediatric and adult dental benefit plans to qualifying Idaho residents.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cigna Dental: Cigna's dental benefits business sells employer-sponsored dental plans nationally. Overlaps with DDI on group employer dental benefits and competes for the same broker channel.
• UnitedHealthcare Dental: National dental benefits arm of UnitedHealthcare, offering group and individual dental plans through a much larger diversified carrier. Competes with DDI on multi-state employer RFPs and national broker relationships.
• Aetna Dental (CVS Health): Aetna's dental benefits division, part of CVS Health, offers employer and individual dental coverage nationally. Directly competes with DDI for employer group business and ACA dental plans.
• MetLife Dental: MetLife is a long-established national dental benefits carrier with deep broker distribution. Comparable on employer-sponsored dental, group plan design, and voluntary/worksite offerings.
• Humana Dental: Humana's dental benefits business includes employer group, individual, and Medicare Advantage dental plans — directly comparable to DDI's product mix and ACA/Medicare Advantage segment overlap.
• Anthem Blue Cross Blue Shield Dental: Anthem's dental benefits business operates across multiple Blue states with group and individual dental plans. Comparable as a multi-state employer dental carrier competing for large employer RFPs.

Direct peers

• Delta Dental of California: The largest Delta Dental member company, operating in California and several other states under the same Delta Dental Plans Association umbrella. Directly comparable as a regional dental benefits carrier leveraging the same national network, brand, and product architecture.
• Delta Dental of Washington: A neighboring Delta Dental affiliate serving Washington State under the same Delta Dental Plans Association network. Highly comparable regional dental benefits carrier with similar employer, individual, and ACA product mix.
• Delta Dental of Oregon: Regional Delta Dental affiliate serving Oregon, also part of the Delta Dental Plans Association. Directly comparable as a same-network regional dental benefits carrier operating in an adjacent Pacific Northwest market.
• Guardian Life Insurance (Dental): Guardian is a major direct competitor in employer-sponsored dental benefits, offering PPO and DHMO-style plans with a similar employer/broker distribution motion and comparable small/mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ddidaho
• YouTubeyoutube.com/@deltadentalid
• Facebookfacebook.com/deltadentalid
• LinkedInlinkedin.com/company/delta-dental-of-idaho
• Instagraminstagram.com/deltadentalid
• Pinterestpinterest.com/deltadentalid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta Dental of Idaho