What Jet Dental does

Jet Dental is a mobile dental services provider that brings on-site preventive and restorative dental care directly to employer workplaces across the United States. Founded in 2016 and headquartered in Lehi, Utah, the company operates two delivery models: a pop-up mobile clinic that sets up temporary dental operations in employer-provided spaces (conference rooms, spare rooms) using portable equipment including Nomad portable X-ray systems, portable dental chairs, and 3D intraoral scanners, and a permanent on-site dental office model for higher-volume clients. Services include cleanings, x-rays, comprehensive exams, oral cancer screenings, cavity fillings, sealants, periodontal treatment, Glo Professional Whitening, and clear aligner scans.

The company operates a B2B2C go-to-market motion, selling an employee wellness benefit to HR departments and benefits managers at mid-size and large enterprises while serving employees as patients. Employers incur zero cost; Jet Dental bills dental insurance directly and is in-network with every major insurance carrier nationwide, while uninsured patients pay out-of-pocket at fixed rates ($150 for exam/x-rays/cleaning, $249 for whitening, $1,800-$3,999 for clear aligners with CareCredit financing). Notable enterprise customers include GE, Marriott, PetSmart, Dish, Qualtrics, Entrata, Young Living, Jive Communications, Shutterfly, and the Utah Jazz, spanning technology, hospitality, retail, telecom, conglomerate, and sports verticals.

Jet Dental is privately held and venture-backed, with approximately $5.7 million in disclosed funding from Frazier VC between 2020 and 2024, plus a strategic investment from Delta Dental of Arkansas in 2024 and a follow-on entry in 2025. Co-founder Jordan Smith serves as CEO, with Jeff Smith as Board Chairman. The company's competitive position rests on distribution advantage through mobile logistics, capital-intensive portable equipment infrastructure, and broad insurance network participation rather than proprietary technology or AI capabilities.

Name

Jet Dental

Legal name

Jet Dental LLC

Website

https://jetdental.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Jet Dental is a mobile dental services provider that delivers on-site preventive and restorative dental care directly to employer workplaces across all 50 US states, serving mid-size and large enterprises through a B2B2C model where employers receive a zero-cost employee benefit and revenue is generated through direct insurance billing and out-of-pocket patient payments.

Ownership category

akta.pro rank

Product category

Mobile Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

Keywords

• Mobile dental services
• On-site dental clinics
• Workplace dental benefits
• Pop-up dentistry
• Corporate dental wellness

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance Billing - Transaction Based: Jet Dental bills dental insurance directly for services rendered to employees. The company is in-network with every major insurance carrier. Employers pay nothing; revenue comes from insurance reimbursements and patient co-pays/deductibles.
2. Out-of-Pocket Services: Services for uninsured patients at fixed pricing (e.g., $150 for exam/x-rays/cleaning, $249 for whitening, $1800-$3999 for clear aligners). Also offers CareCredit financing for larger procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jet Dental provides mobile and permanent on-site dental clinics that travel to employer workplaces, setting up portable dental offices to deliver preventive and restorative dental care to employees. Services include cleanings, exams, x-rays, fillings, sealants, periodontal treatment, whitening, and clear aligner scans, with costs billed directly to patients' existing dental insurance at no expense to the employer.

Product overview

Jet Dental operates as a mobile dental services provider offering two primary delivery models: Pop-Up On-site Mobile Dental Clinics and Permanent On-site Dental Offices. The core offering is a pop-up mobile clinic that travels to workplaces nationwide, setting up temporary dental offices in conference rooms to provide preventive care (cleanings, x-rays, exams, oral cancer screenings) and restorative services (fillings, sealants, periodontal treatment). Add-on services include Glo Professional Teeth Whitening and Clear Aligner Scans. Services are delivered at no cost to employers, with Jet Dental billing patients' existing dental insurance directly. The company maintains in-network status with all major insurance carriers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop-Up On-site Mobile Dental Clinic Mobile dental clinic that travels to workplaces and sets up temporary pop-up dental offices in conference rooms, offering preventive and restorative dental care at no cost to employers; services billed to patient insurance.
• Permanent On-site Dental Office Permanent on-site dental office for organizations with larger dental care needs, providing ongoing dental services directly at the employer workplace.
• Preventive Dental Services Routine preventive dental services including cleanings, x-rays, comprehensive exams, and oral cancer screenings provided on-site at employer locations.
• Restorative Dental Services Corrective dental procedures including cavity fillings, sealants, and periodontal treatment (Scaling and Root-Planing) performed on-site at employer workplaces.
• Glo Professional Teeth Whitening Professional-grade teeth whitening service using the Glo Professional Whitening system (light and heat technology), offered on-site at $249 per treatment.
• Clear Aligner Scan 3D intraoral digital scanning for clear aligner evaluation and treatment planning; complimentary scan and consultation with treatment referral to specialized providers; aligner treatment priced $1,800–$3,999 with CareCredit financing available.
• Patient Portal Online patient portal providing access to follow-up care instructions, dental record requests, bill payment options, and provider contact information; HIPAA-compliant.

Quantifiable outcome

• 36% decrease in ER visits after consistent dental visits
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mortenson Dental Partners: Large U.S. DSO with regional practice clusters and emphasis on community-based dental care; comparable as a scaled ambulatory dental services incumbent with potential overlap on employer and community programs.
• Aspen Dental: National branded DSO with a large physical clinic footprint and growing focus on access and convenience; relevant as an established incumbent competing for the same patient demand for accessible dental care.
• Heartland Dental: Largest U.S. dental support organization (DSO) supporting thousands of dentist offices nationwide; represents the scaled incumbent alternative to Jet Dental's on-site model and a potential acquirer or competitor as it broadens employer-facing services.
• MB2 Dental: Fast-growing U.S. DSO with hundreds of affiliated practices; comparable as a scaled ambulatory dental services operator and a potential roll-up or strategic partner for Jet Dental's employer relationships.
• Dental Care Alliance: Multi-state DSO providing non-clinical support to dental practices; comparable as an established ambulatory dental services platform that could partner or compete in employer-channel dental benefits.
• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the U.S.; comparable as a broad incumbent in ambulatory dental care and a potential partner or competitor if it expands into employer-direct or on-site dental offerings.

Emerging players

• Big Smiles: Mobile dental operator delivering preventive care to schools and community sites with portable dental units; shares the portable-equipment, on-site service model but is concentrated in pediatric and school channels rather than workplaces.
• Smile Programs: Mobile dental provider focused primarily on school-based and community preventive care using portable equipment; comparable in mobile delivery model and preventive service mix, though serving a different end-customer than Jet Dental's employer focus.

Direct peers

• Onsite Dental: Direct competitor offering mobile and on-site workplace dental clinics to employers using a similar pop-up/pop-in delivery model; closely comparable in target buyer (HR/benefits teams), service mix, and zero-cost-to-employer positioning.

Others

• Align Technology: Maker of the Invisalign clear aligner system, which Jet Dental references in its clear-aligner offering; an ecosystem participant and supplier/partner rather than a direct competitor, but central to Jet Dental's higher-value service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jet-dental
• Instagraminstagram.com/jetdental
• Facebookfacebook.com/JetDental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Dental