Hoist Fitness

What Hoist Fitness does

Hoist Fitness Systems, Inc. is a privately held California corporation founded in 1977 (originally as Coast Health Studio, incorporated as HOIST Fitness in 1986) that designs, manufactures, and distributes premium strength training equipment and exercise bikes for commercial, light-commercial, and residential markets. The company's product portfolio spans commercial selectorized and plate-loaded lines (ROC-IT Selectorized, ROC-IT Plate Loaded, HD Dual Series, Commercial Freeweights, Multi-Jungle Systems, MotionCage, Club Line, Performance Series), home and light-commercial gym lines (Mi Series, H Series including the H-8 Functional Trainer, V Series, Multi-Stack Gyms), and the LeMond-branded cycling line (RevMaster Pro/Sport/Classic, RT Recumbent, UT Upright, Elite) acquired via the 2012 LeMond Fitness acquisition. Underlying technology centers on biomechanical engineering, with proprietary mechanisms including ROC-IT (Ride Oriented Circuit Interval Training) that continuously adjusts user position throughout exercise motion, patented FLIP-N-DIP and FLIP-N-GRIP handles, Silent Steel weight stacks, Slide Select System for maintenance-free 5lb increment resistance adjustment, Split Weight Cabling, Easy Glide Hi-Lo Pulley, and ROX Glute Master technology; the portfolio is protected by over 150 U.S. design and utility patents plus international filings across Brazil, Canada, China, EU, Hong Kong, and India.

The company monetizes through one-time hardware sales across a wide price spectrum (from approximately $375 utility stools to over $33,000 for 14-station multi-jungle systems, with home units like the Mi6 Functional Trainer at $4,400) under commercial (10-year body/frame) and residential (lifetime body/frame) warranty structures. Distribution is hybrid: direct enterprise sales (Director of Commercial Sales, Eastern/Central Regional Managers, GSA Government Sales Manager, International Sales Representative) for large commercial accounts and government/military customers via GSA contract, complemented by global specialty fitness retailer channels for both commercial and home products, and direct e-commerce at hoistfitness.com for residential buyers. Customer segments are diversified across health clubs, colleges and universities, professional sports teams, government agencies and military installations, hotels, multi-family residential facilities, personal training studios, corporate fitness centers, and high-net-worth individuals including celebrities and world leaders; the company cites 20,000+ gym facilities worldwide as customers. Headquartered in Poway, California (with a historical Solana Beach factory opened in 1980), Hoist employs 51-100 people and operates as an independent, founder-owned business with no public listing or disclosed institutional investment.

Name

Hoist Fitness

Legal name

HOIST Fitness Systems, Inc.

Website

https://hoistfitness.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoist Fitness Systems manufactures premium strength training equipment and exercise bikes for commercial, government, and home markets globally. The Poway, California-based company serves health clubs, universities, pro sports, military, hotels, and consumers via specialty retailers, direct sales, and e-commerce.

Ownership category

akta.pro rank

Product category

Commercial and Residential Strength Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Strength training equipment
• Commercial fitness equipment
• Exercise bikes
• Home gym systems
• Functional training equipment

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Sale of premium commercial strength training equipment to health clubs, universities, professional sports facilities, government agencies, hotels, and other commercial facilities worldwide. Products include selectorized machines, plate loaded equipment, free weights, multi-jungle systems, and exercise bikes.
2. Home & Light Commercial Equipment Sales: Sale of home gym equipment through specialty fitness retailers and e-commerce. Products include multi-stack gyms, functional trainers (Mi Series, H Series, V Series), free weights, and exercise bikes for residential and light commercial use.
3. Government/Military Sales (GSA): Dedicated sales channel for military and government organizations through GSA contract, providing the same premium equipment as commercial markets.
4. Parts & Accessories: Replacement parts, accessories, and upgrade options for existing equipment including weight stack upgrades, benches, racks, and performance accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

HOIST Fitness Systems, Inc. manufactures and sells premium strength training equipment and exercise bikes for commercial, light commercial, government/military, and home markets. Product lines span selectorized machines, plate-loaded equipment, free weights, multi-jungle cable systems, functional training rigs, home gyms, and indoor cycling bikes, all built on patented biomechanical technologies and engineered in California.

Product overview

Hoist Fitness offers a comprehensive portfolio of premium strength training equipment and exercise bikes for commercial, light commercial, and residential markets. The product lineup is organized into distinct lines: Commercial products include ROC-IT Selectorized and Plate Loaded equipment with biomechanical movement technology, CF Commercial Freeweights, HD Dual Series dual-exercise machines, Club Line compact equipment, Multi-Jungle cable systems, MotionCage modular training, and Performance Series customizable functional training systems. Home and light commercial products include H Series gyms (featuring the H-8 Functional Trainer), Mi Series functional trainers (Mi1 through Mi7), V Series multi-gyms, and Multi-Stack gyms. The company also offers exercise bikes under the LeMond and REVMASTER brands. All products are backed by the HOIST Strength App for workout tracking. The portfolio is unified by proprietary technologies including ROC-IT movement technology, Silent Steel weight stacks, FLIP-N-DIP handles, and Slide Select System, with extensive patent protection across product lines.

Differentiator

Problem solved

Functional benefit

Brands

• LeMond Fitness: Acquired fitness equipment brand specializing in cycling bikes and exercise bikes, including RevMaster Pro, RevMaster Sport, and LeMond Series products.

Products and services

• ROC-IT Selectorized Commercial selectorized strength training equipment line in which the user becomes an integral part of the exercise motion by continually adjusting position as they engage target muscles, ensuring correct biomechanics throughout the range of motion. Sold into commercial gyms, health clubs, universities, professional sports facilities, government, and military installations.
• ROC-IT Plate Loaded Commercial plate-loaded equipment line combining unrestricted joint movement and core-activating benefits of functional training with the stabilizing benefits of machine-based equipment, designed for commercial fitness facilities.
• Commercial Freeweights (CF Line)
• HD Dual Series Commercial selectorized dual-exercise units combining multiple exercises in each machine, featuring patented FLIP-N-DIP and FLIP-N-GRIP handles, Silent Steel weight stacks, and Rock Grips for space-efficient commercial fitness facilities.
• Multi-Jungle Systems
• Club Line Compact commercial selectorized equipment line requiring 8–25% less floor space and 8–27% less height per machine than six major competitors, featuring the Slide Select System for maintenance-free weight adjustment in 5lb increments.
• MotionCage Modular functional training cage system for creating versatile workout spaces in commercial fitness facilities, integrating bars, plates, storage, accessories, and bodyweight stations.
• Performance Series Fully customizable functional training series integrating storage with limitless training possibilities, designed for commercial gyms, multi-family residential facilities, corporate wellness centers, and home gyms.
• LeMond Exercise Bikes Premium commercial-grade exercise bikes including REVMASTER PRO, REVMASTER SPORT, REVMASTER CLASSIC cycling bikes, RT Recumbent Trainer, UT Upright Trainer, and Elite Cycling Bike featuring rear flywheel design and maintenance-free magnetic resistance. Sold under the LeMond brand acquired in 2012.
• H-8 Functional Trainer Compact all-in-one home/light-commercial training system featuring EZG cable columns, integrated Smith machine, dedicated lat pulldown and low row stations, and built-in weight storage.
• Mi Series Gyms Functional training equipment line (Mi1, Mi5, Mi6, Mi7, Mi7SMITH, MiSMITH) offering safe and stylish workout equipment for home, light commercial, or commercial use, with movements mimicking everyday life activities. Mi6 Functional Trainer priced at $4,400.
• H Series Gyms Home and light commercial gym line featuring the H-8 Functional Trainer, combining power, versatility, and modern style for residential and light commercial settings.
• V Series Gyms Premium home multi-gym systems (V1-ELITE, V4-ELITE) with options for HI-LO Pulley and V Ride Leg Press, designed with smooth, natural, quiet motions for residential home gym settings.
• Multi-Stack Gyms (H2200, H4400) 2-stack and 4-stack multi-gyms (H2200, H4400) bringing 45 years of innovation with redesigned engineering, offering smooth, natural, quiet motions for home gyms, light commercial gyms, and commercial settings.
• REVMASTER Exercise Bikes Home and light commercial cycling bikes including REVMASTER PRO, REVMASTER SPORT, and REVMASTER CLASSIC with rear flywheel design and maintenance-free magnetic resistance, sold to consumers via specialty retailers and the company's e-commerce site.

Quantifiable outcome

• Club Line requires 8-25% less floor space and 8-27% less height per machine compared to six major competitors
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• LeMond FitnesscoreStrategic or Co-development Partner · 1 January 2012Acquisition of LeMond Fitness in 2012, expanding HOIST's product portfolio to include cycling equipment under the LeMond brand, including RevMaster Pro, RevMaster Sport, RevMaster Classic cycling bikes, and LeMond Series RT recumbent trainer, UT upright trainer, and Elite cycling bike.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Life Fitness: Life Fitness is one of the largest global manufacturers of commercial and home strength and cardio equipment, directly competing with HOIST in commercial health clubs, universities, and hotels with overlapping selectorized, plate-loaded, and functional training product lines.
• Technogym: Technogym is a premium Italian manufacturer of strength and cardio equipment sold to commercial gyms, hotels, corporate wellness, and home users worldwide, competing head-to-head with HOIST in the high-end commercial and luxury home segments.
• Cybex International: Cybex manufactures commercial selectorized strength equipment, plate-loaded machines, and cardio products for health clubs and rehabilitation facilities, closely overlapping HOIST's ROC-IT selectorized and plate-loaded offerings.
• Nautilus: Nautilus (parent of BowFlex, Schwinn, and Octane) designs and sells both commercial and home strength and cardio equipment, overlapping with HOIST's home/light commercial strength product lines including the Mi Series and V Series.
• Rogue Fitness: Rogue Fitness is a leading manufacturer of strength and conditioning equipment including racks, barbells, plates, and functional training rigs, competing with HOIST's commercial freeweight line, Performance Series, and MotionCage for strength-focused facilities.
• Body-Solid: Body-Solid manufactures home and light commercial strength equipment including home gyms, free weights, and functional trainers, overlapping with HOIST's V Series, H Series, and Mi Series home gym offerings.

Broad incumbents

• Precor: Precor is an established broad-line commercial fitness manufacturer offering strength, cardio, and functional training equipment to health clubs and corporate wellness customers, directly overlapping with HOIST's commercial strength portfolio.
• Matrix Fitness: Matrix Fitness (Johnson Health Tech) is a broad commercial fitness manufacturer with strength, cardio, and group training products sold to commercial clubs, hospitality, and multi-family, directly competing with HOIST across most commercial segments.

Emerging players

• Peloton: Peloton is a connected fitness leader with subscription-driven hardware-plus-content models that competes with HOIST's exercise bikes (LeMond/REVMASTER) and increasingly targets the premium home strength category through Peloton strength products.
• Tonal: Tonal is a smart home strength platform combining a wall-mounted digital weight system with AI coaching and subscription content, representing the emerging connected strength category that competes for HOIST's high-net-worth home gym buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoistfitness
• Facebookfacebook.com/hoistfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoist Fitness