Name

Verde Campo

Legal name

Verde Campo

Website

https://verdecampo.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

akta.pro secondary industry

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Lactose-free dairy
• Protein-enriched yogurt
• Functional dairy products
• Probiotic kefir
• Brazilian dairy manufacturer

Headquarters

HQ city

Lavras

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy Product Sales: Verde Campo generates revenue through the manufacture and sale of dairy products including yogurts (regular, lactose-free, probiotic, kefir, and protein-enriched Natural Whey), cheeses, creams, pasta/ spreads, desserts, and protein shakes. Products are sold through retail supermarket chains across Brazil, specialty health food stores, and direct-to-consumer e-commerce.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Verde Campo manufactures and sells a diversified portfolio of health-focused dairy products in Brazil, organized into six sub-brands (Natural Whey, LACFREE, Corpo e Mente, Kids, Essencial, Sentidos). Products include protein-enriched and lactose-free yogurts, ready-to-drink protein shakes, probiotic yogurts and kefir, fresh cheeses, cream, cheese spreads, and dairy desserts, distributed through retail supermarket chains, specialty health-food stores, marketplaces and its own e-commerce.

Product overview

Verde Campo is a Brazilian health-focused dairy company (Laticínios Verde Campo) acquired by Emmi Group in 2024. The company offers a diversified portfolio organized into six product sub-brands: Natural Whey (first protein yogurt and protein shake line in Brazil, featuring high-protein yogurts and ready-to-drink protein shakes with whey and casein); LACFREE (Brazil's first lactose-free dairy line with Triplo Zero concept - zero lactose, zero added sugars, zero total fats); Corpo e Mente (probiotic products with Bifidobacterium lactis HN019 cultures for wellness); Kids (children-focused products); Essencial (everyday dairy essentials including cheeses, creams, and spreads); and Sentidos (indulgent desserts). Product categories span yogurts (protein-enriched, lactose-free, and probiotic varieties), protein shakes, fresh cheeses (Minas Padrão, Mussarela, Cottage, Frescal in traditional and LACFREE variants), cream de leite, cheese spreads, kefir, and dairy desserts. All products emphasize natural ingredients, certified farm milk sourcing, and absence of preservatives.

Differentiator

Problem solved

Functional benefit

Brands

• LACFREE: Lactose-free dairy product line - the first lactose-free yogurt line in Brazil
• Natural Whey
• Corpo e Mente
• Kids
• Essencial
• Sentidos

Products and services

• Protein-enriched yogurts (Iogurte Natural Whey) Protein-enriched yogurts in multiple concentrations (10g to 30g protein per serving) across flavors including morango, baunilha, coco, cookies and cream, banana, pêssego with collagen, blueberry/goji berry, traditional, torta de limão, doce de leite, açaí with fibers, maracujá with fibers. Made with whey and casein, zero lactose, sweetened with stevia.
• Lactose-free yogurts (Iogurte LACFREE) Brazil's first lactose-free yogurt line using the Triplo Zero concept (zero lactose, zero added sugars, zero total fats). Available in traditional, morango, banana/maçã/mamão, coco, ameixa, cranberry/gojiberry, and natural flavors in 140g, 170g, and 500g sizes.
• Probiotic yogurts (Iogurte Probiótico) Probiotic yogurts containing live active cultures of Bifidobacterium lactis HN019, supporting gastrointestinal health and immune function. Available in traditional, morango, ameixa, coco, banana/maçã/mamão flavors, including Triplo Zero varieties.
• Protein shakes (Shake Natural Whey) Ready-to-drink protein shakes in chocolate, morango, baunilha, cappuccino, and caramelo flavors. Each 250ml serving contains 14g–15g of protein (whey and casein blend), zero lactose, sweetened with stevia, no refrigeration required.
• Cheeses (Queijos) Fresh cheeses including Queijo Minas Padrão (traditional and LACFREE), Queijo Mussarela (fatiada and LACFREE), Queijo Minas Frescal, Queijo Cottage (traditional and LACFREE in 200g and 400g), and light varieties.
• Cream (Creme de Leite) Cream de leite in traditional and LACFREE versions. Traditional cream made with fresh milk from certified farms, 500g packaging, suitable for whipping into chantilly.
• Cheese spreads (Requeijão) Cheese spreads in traditional and LACFREE varieties, including cremoso (creamy) and tradicional options in 180g and 400g sizes.
• Dairy desserts (Sobremesas) Dairy desserts including Sobremesa de Chocolate Natural Whey (130g, zero total fats, zero lactose, zero added sugars) and fruit-based Sentidos desserts (Frutas Vermelhas, Banana e Canela, 100g).
• Kefir LACFREE Functional kefir drinks in traditional and morango flavors. Zero lactose, contains BB12 probiotic bacteria for intestinal flora balance, calcium and proteins, no preservatives.

Quantifiable outcome

• Brazil's first lactose-free yogurt brand and first protein-enriched yogurt and shake line in the Brazilian market
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Laticínios Porto Alegre: Sister Brazilian dairy brand under Emmi Group (70% stake), focused on cheeses and dairy staples. Highly comparable as a fellow Emmi Americas portfolio company serving Brazilian retail with overlapping dairy categories and distribution.
• Danone Brasil: Danone is a global leader in yogurt and probiotic dairy (Activia, Danone, Yopro protein yogurts) and competes directly with Verde Campo's LACFREE, Corpo e Mente, and Natural Whey lines across Brazilian supermarket shelves.
• Itambé: One of Brazil's largest dairy companies producing yogurts, cheeses, and milk under recognized brands. Direct retail-grocery competitor with comparable product portfolio and Brazilian supermarket distribution.
• Vigor (Lala): Vigor is a major Brazilian dairy brand (yogurts, cheeses, cream, condensed milk) acquired by Grupo Lala. Direct peer competing in yogurts, dairy desserts, and lactose-free dairy across the same retail channels.
• Tirol: Brazilian dairy company producing yogurts, dairy drinks, and cheeses distributed nationally. Comparable as a regional dairy peer operating in the same product categories and supermarket channels as Verde Campo.
• Aurora (Coopercentral Aurora): Brazilian dairy cooperative producing yogurts, cheeses, and dairy products distributed nationally. Comparable mid-to-large Brazilian dairy player with similar retail and product overlap.
• Frimesa: Brazilian dairy cooperative producing yogurts, cheeses, and dairy beverages with broad retail presence. Comparable as a cooperative-based dairy peer targeting similar Brazilian supermarket customers.

Broad incumbents

• Nestlé Brasil: Nestlé operates one of Brazil's largest dairy portfolios (Ninho, Chambinho, Molico) and is expanding into lactose-free and functional dairy, making it a broad incumbent competitor across Verde Campo's categories.

Emerging players

• Chobani: US-based pioneer of Greek yogurt and high-protein yogurt/creamer innovation. Comparable as a global functional-yogurt disruptor whose positioning (Greek yogurt, protein, lactose-free options) parallels Verde Campo's Natural Whey and LACFREE strategy.
• Yopro (Danone): Danone-owned high-protein yogurt and shake brand. Direct functional-niche overlap with Verde Campo's Natural Whey line on protein-enriched dairy and RTD shakes in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/verdecampo_br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde Campo