Xtrfy
Xtrfy (CHERRY XTRFY) is a Swedish gaming peripherals brand owned by Cherry SE that designs and sells keyboards, mice, headsets, and accessories for esports professionals and PC gaming enthusiasts via direct e-commerce and authorized resellers.
- Company typePrivate
- Founded2013
- HeadquartersLandskrona, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Xtrfy does
Xtrfy (operating as CHERRY XTRFY since its January 2023 acquisition by Cherry SE) is a Swedish gaming peripherals manufacturer headquartered in Landskrona, Sweden. The company designs and sells keyboards, mice, headsets, mousepads, microphones, and related accessories targeted at esports professionals, competitive gamers, and PC gaming enthusiasts. Its product roadmap has accelerated significantly under Cherry SE's ownership, with four new keyboard models released in 2026 spanning entry-level wireless (K33), mid-range compact (K5 Pro TMR), and premium flagship tiers (MX 8.2 Pro TMR Wireless and K63W Pro).
The technical foundation rests on two proprietary technology platforms: Ultra-Wideband (UWB) wireless, claimed as the world's first 8,000 Hz implementation for near-zero latency in wired and wireless modes on the K63W Pro, and Tunnel Magneto Resistance (TMR) magnetic switch technology delivering 0.01mm actuation accuracy with 8,000Hz polling on the MX 8.2 Pro TMR and K5 Pro TMR. The lineup also supports hot-swappable switches, gaming firmware features such as Rapid Trigger and Snap Key, RGB customization, and extended battery life (up to 300–900 hours depending on model).
Xtrfy generates revenue exclusively through one-time hardware sales, with premium keyboards priced at $249–$250 and mid-tier at €179.99/$169.99. Distribution combines direct-to-consumer e-commerce (cherryxtrfy.com, shop.cherry.de) with a global network of authorized resellers, leveraging Cherry SE's manufacturing, logistics, and channel reach that would be unavailable to an independent brand. The company operates with 1–10 employees and does not publicly disclose revenue.
Xtrfy firmographics
Firmographics- Name
- Xtrfy
- Legal name
- Xtrfy Gaming AB
- Website
- https://xtrfy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xtrfy (CHERRY XTRFY) is a Swedish gaming peripherals brand owned by Cherry SE that designs and sells keyboards, mice, headsets, and accessories for esports professionals and PC gaming enthusiasts via direct e-commerce and authorized resellers.
- Ownership category
- akta.pro rank
Xtrfy industry classification
Industry- Product category
- Gaming Peripherals
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734), Electronic Components & Accessories (3670)
- akta.pro primary industry
- PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD)
- akta.pro secondary industry
- VR Headsets & Accessories (CRACAOAE)
Keywords
Where Xtrfy is headquartered
LocationHeadquarters
- HQ city
- Landskrona
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Xtrfy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Gaming Peripheral Hardware Sales: Xtrfy generates revenue through the sale of gaming peripherals including keyboards, mice, headsets, mousepads, and microphones. Products are sold as one-time hardware purchases with various price points ranging from entry-level to premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MX 8.2 Pro TMR Wireless - Premium TMR keyboard |
| One time/ perpetual license | Pay-as-you-go | MX 10.1 Wireless - Low-profile mechanical keyboard |
| One time/ perpetual license | Pay-as-you-go | K63W Pro - Ultra-Wideband gaming keyboard |
| One time/ perpetual license | Pay-as-you-go | K33 - Entry-level wireless compact keyboard |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Xtrfy product offering
Product offeringCore offering
Xtrfy (operating as CHERRY XTRFY) designs, develops, and sells gaming peripherals for esports and competitive gamers, including mechanical keyboards, gaming mice, headsets, mousepads, and microphones. The company holds proprietary technologies such as Ultra-Wideband (UWB) wireless connectivity and Tunnel Magneto Resistance (TMR) magnetic switches, and sells primarily direct-to-consumer through its own e-commerce store.
Product overview
Xtrfy (operating as CHERRY XTRFY following Cherry SE's January 2023 acquisition) is a Swedish esports accessory manufacturer offering a comprehensive portfolio of gaming peripherals. The product line centers on four keyboard models—the K63W Pro (Ultra-Wideband wireless), K33 (affordable compact wireless), K5 Pro TMR, and MX 8.2 Pro TMR Wireless—alongside headsets, mice, mousepads, and microphones. Each product category includes dedicated accessories, spare parts, and custom components. The keyboards utilize proprietary technologies including Ultra-Wideband wireless and Tunnel Magneto Resistance (TMR) magnetic switches, with the MX 8.2 Pro representing the flagship premium offering featuring hot-swappable switches, 8000Hz polling rates, and extensive RGB customization.
Differentiator
Problem solved
Functional benefit
Products and services
- MX 8.2 Pro TMR Wireless Keyboard Flagship wireless mechanical gaming keyboard with proprietary Tunnel Magneto Resistance (TMR) magnetic switches and Ultra-Wideband (UWB) wireless connectivity, targeting esports and competitive gaming consumers.
Quantifiable outcome
- 8,000Hz polling rate for near-zero latency in both wired and wireless modes
- +3 more outcomes
Companies that use Xtrfy
Customer profileSegments2 records
Xtrfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Xtrfy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Xtrfy competitors and assessment
Company assessmentEmerging players
- Keychron: Keychron is a fast-growing direct-to-consumer mechanical and wireless keyboard maker popular with gamers and enthusiasts. Comparable to Xtrfy in the compact wireless gaming keyboard category, particularly the K33 entry-level positioning.
- Glorious PC Gaming Race: Glorious is a DTC-focused gaming peripherals maker offering mice, keyboards, and mousepads targeted at PC gaming enthusiasts. Comparable to Xtrfy in the premium enthusiast peripherals segment, particularly in mice and lightweight keyboard SKUs.
- Wooting: Wooting is an emerging player specializing in analog/HE (Hall-effect) and Lekker-switch keyboards with rapid trigger features aimed at competitive FPS gamers. Comparable to Xtrfy's TMR-equipped MX 8.2 Pro and K5 Pro in the magnetic-switch premium keyboard niche.
Direct peers
- SteelSeries: SteelSeries is an esports-focused gaming peripherals brand producing keyboards, mice, headsets, and mousepads, owned by GN Audio. Direct competitor to Xtrfy in the competitive-gamer segment with similar premium positioning and pro-team sponsorships.
- Razer: Razer is a leading global gaming peripherals maker offering keyboards, mice, headsets, and mousepads aimed at esports and competitive gamers. Direct product overlap with Xtrfy across keyboards, mice, and headsets, with both brands competing for the same premium enthusiast segment.
- Logitech G: Logitech G is the gaming-focused division of Logitech, offering a full lineup of keyboards, mice, headsets, and accessories targeting competitive and mainstream gamers. Most comparable incumbent to Xtrfy given breadth of peripheral portfolio and shared focus on wireless performance.
- Corsair Gaming: Corsair Gaming is a publicly listed maker of gaming peripherals, components, and streaming gear including keyboards, mice, and headsets. Broadly overlaps with Xtrfy's keyboard and mouse lines while operating at significantly larger scale.
- HyperX: HyperX (now under HP) designs gaming peripherals including keyboards, mice, headsets, and microphones aimed at competitive and casual gamers. Directly competes with Xtrfy in headsets, keyboards, and microphones, with comparable premium-tier products.
- ROCCAT (Turtle Beach): ROCCAT is a gaming peripherals brand owned by Turtle Beach, producing keyboards, mice, and headsets targeting PC gamers. Overlaps with Xtrfy's keyboard and mouse lines and competes for similar enthusiast buyers.
Broad incumbents
- Cherry SE: Cherry SE is the publicly listed German parent company of Xtrfy and a major manufacturer of mechanical keyboard switches (MX, MX2A, TMR). Directly comparable as the parent brand sharing TMR switch technology with Xtrfy's premium keyboards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Xtrfy social profiles
Digital presenceXtrfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtrfy leadership team
Management profileNumber of profiles
Xtrfy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtrfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtrfy
What does Xtrfy do?
Xtrfy (operating as CHERRY XTRFY) designs, develops, and sells gaming peripherals for esports and competitive gamers, including mechanical keyboards, gaming mice, headsets, mousepads, and microphones. The company holds proprietary technologies such as Ultra-Wideband (UWB) wireless connectivity and Tunnel Magneto Resistance (TMR) magnetic switches, and sells primarily direct-to-consumer through its own e-commerce store.
Is Xtrfy a public or private company?
Xtrfy is a private company. It is currently operating.
When was Xtrfy founded?
Xtrfy was founded in 2013. It employs 1 to 10 people.
Where is Xtrfy based?
Xtrfy is headquartered in Landskrona, Sweden, in the Europe region.
How does Xtrfy make money?
One revenue line is on record: gaming Peripheral Hardware Sales.
Who are Xtrfy's main competitors?
Emerging players on record are Keychron, Glorious PC Gaming Race and Wooting. Direct peers are SteelSeries, Razer, Logitech G, Corsair Gaming, HyperX and ROCCAT (Turtle Beach). Cherry SE is listed as a broad incumbent.
Does Xtrfy have an API?
No public API is recorded for Xtrfy.
What industry is Xtrfy in?
Xtrfy's product category is Gaming Peripherals. Its primary akta.pro industry code is CRACAFAD, PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers), with a secondary code of CRACAOAE, VR Headsets & Accessories. Its NAICS code is 3341 and its SIC code is 5734.