Name

Future Kind

Legal name

Future Kind

Website

https://futurekind.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vegan Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Vegan dietary supplements
• Plant-based vitamins
• Nutritional supplements
• Vegan protein powder
• Multivitamin supplements

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of individual supplements and vitamin products through e-commerce storefront. Products range from multivitamins to specialized supplements like collagen boosters, Omega-3, and protein powders.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on recurring orders delivered every 30, 60, 90, 120, or 180 days. Subscribers receive free shipping on orders over $69 and can pause, update frequency, or cancel anytime.
3. Kind Coins Loyalty Program: Virtual currency rewards program where customers earn 5 Kind Coins per $1 spent, 100 coins for following on social media, 500 coins for leaving reviews, and 1500 bonus coins for referrals. Coins redeemable for product discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Future Kind is a direct-to-consumer brand that designs, manufactures, and sells 100% vegan dietary supplements and plant-based protein powders. The portfolio spans daily multivitamins, individual vitamins and minerals (B12, D3, Iron, Magnesium, Calcium, Zinc, Iodine, Omega-3), specialized formulations (Collagen Booster, Probiotics, Turmeric, Lion's Mane, Ashwagandha, Milk Thistle, Sleep, Prenatal), protein powders, and curated bundles, sold one-time or via subscribe-and-save subscriptions.

Product overview

Future Kind is a direct-to-consumer vegan supplement brand offering a portfolio of 30+ individual products organized around health goals including Energy, Hair/Skin/Nails, Digestion, Mood/Stress, Sleep, and Focus. The core product lines include Essential and Complete Multivitamins, individual nutrient supplements (B12, D3, Iron, Magnesium, Calcium, Zinc, Omega-3, Probiotics), specialized formulations (Collagen Booster, Turmeric, Milk Thistle, Lion's Mane, Ashwagandha), and protein powders in multiple flavors. The company also offers 7 curated bundle products combining complementary supplements at discounted prices. All products are 100% vegan, cruelty-free, third-party tested, and manufactured in the USA at GMP-certified facilities. The brand positions itself on clean ingredients, evidence-based formulations, and sustainability with eco-friendly packaging and carbon-neutral shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Vegan Multivitamin Core daily multivitamin providing essential nutrients for vegans, including B12, D3, and Omega-3, designed to support energy, mood, and immune function; sold one-time or by subscription.
• Vegan Complete Multivitamin (Vitamins + Probiotic + Enzymes) Comprehensive multivitamin combining essential vitamins with probiotic strains and digestive enzymes for enhanced gut health and nutrient absorption; for vegans seeking an all-in-one daily supplement.
• Vegan Omega-3 Supplement (500mg DHA + EPA Algal Oil) Plant-derived Omega-3 supplement sourced from deep-sea algae, providing DHA and EPA fatty acids in carrageenan-free softgels with citrus scent technology for brain and joint health without fish-based ingredients.
• Vegan Collagen Booster Supplement Plant-powered collagen booster containing 16 collagen-supporting nutrients including biotin, silica, grape-seed extract, zinc, and amla berry to promote hair, skin, and nail health in vegans.
• Vegan Vitamin B12 Energy Gummies Chewable B12 supplement in berry flavor providing 500mcg of cyanocobalamin to support energy production and cognitive function for vegans.
• Vegan Probiotics Digestion Supplement (30 Billion CFUs) High-potency probiotic supplement containing 30 billion CFUs to support digestive health, gut microbiome balance, and immune function.
• Organic Vegan Protein Powder - Vanilla Flavored Organic pea and hemp protein powder providing 20g protein per serving with full amino acid spectrum, designed to support muscle growth and meet protein goals for plant-based consumers.
• Vegan Protein Powder - Chocolate Flavored Chocolate-flavored vegan protein powder made from organic peas and hemp, offering 20g protein with no sugar for muscle recovery and weight management.
• Foundations Plant-Powered Multivitamin Simplified multivitamin offering essential nutrients without excess ingredients, targeted at those seeking a minimal supplement routine.
• Vegan Iron Supplement with Natural Vitamin C Iron supplement paired with natural Vitamin C to enhance iron absorption and support energy levels, formulated specifically for plant-based diets.
• Vegan Chelated Magnesium Supplement Chelated magnesium supplement supporting muscle function, sleep quality, and stress management with enhanced bioavailability.
• Vegan Vitamin D3 Supplement Plant-sourced Vitamin D3 supplement supporting bone health, immune function, and mood regulation, essential for those with limited sun exposure.
• Vegan Prenatal Vitamin (With Iron & Folate) Prenatal vitamin formulated with iron and folate to support maternal health and prevent neural tube defects during pregnancy.
• Vegan Sleep Aid Supplement Sleep support supplement combining natural ingredients to promote relaxation and healthy sleep patterns without grogginess.
• Vegan Melatonin Sleep Gummies Chewable melatonin supplement in gummy form to support natural sleep cycles and address occasional sleeplessness.
• Organic Vegan Probiotic Gummies: Gas & Bloating Relief Organic probiotic gummies featuring DE111 Bacillus Subtilis strain to relieve bloating and gas, formulated for easier digestion of plant-based foods.
• Vegan Collagen Booster Biotin Gummies Gummy supplement combining biotin with collagen-supporting ingredients for hair, skin, and nail health in a tasty daily format.
• Vegan Elderberry Vitamin C & Zinc Immunity Gummies Immune support gummies combining elderberry extract with Vitamin C and zinc to support healthy immune response.
• Vegan Lutein & Zeaxanthin Eye Health Gummies Eye health supplement providing lutein and zeaxanthin to support macular health and visual function.
• Vegan Turmeric Curcumin With Black Pepper Inflammation Supplement Anti-inflammatory supplement combining turmeric curcumin with black pepper extract (piperine) to enhance absorption and support joint health.
• Vegan Turmeric & Ginger Happy Joints Gummies Gummy supplement combining turmeric and ginger for joint comfort and inflammation management in an easy-to-take format.
• Vegan Lion's Mane Mushroom Complex Supplement Nootropic supplement featuring lion's mane mushroom to support cognitive function, focus, and brain health.
• Super Plant Complex (with Ashwagandha) Adaptogenic supplement combining ashwagandha with other stress-relieving botanicals to support mood, stress response, and mental well-being.
• Vegan Milk Thistle Seed Liver Cleanse Supplement Liver support supplement featuring milk thistle extract to promote detoxification and liver health.
• Vegan Calcium Supplement Plant-based calcium supplement supporting bone health and muscle function, formulated for optimal absorption.
• Vegan B12 Methylcobalamin Chewable Supplement Chewable B12 supplement using methylcobalamin form for enhanced bioavailability and nervous system support.
• Vegan Iodine Supplement - Liquid Drops Liquid iodine supplement providing essential mineral for thyroid function and metabolic health, offering a 2-month supply per bottle.
• Vegan Zinc Supplement Zinc supplement supporting immune function, skin health, and cellular metabolism.
• Vegan Apple Cider Vinegar Weight Loss Gummies Apple cider vinegar gummies supporting weight management, digestion, and metabolic health in a convenient gummy format.
• Vegan Essentials + Iron Bundle Value bundle combining Essential Multivitamin with Iron Supplement for comprehensive foundational nutrition.
• Stress Less Bundle Curated bundle of stress-supporting supplements including magnesium and ashwagandha for mood and relaxation.
• Vegan Skin, Weight Loss + Energy Bundle Bundle combining Essential Multivitamin, Collagen Booster, and Organic Vanilla Protein to support skin health, weight management, and energy.
• Vegan Gummy Beauty Bundle Bundle of gummy supplements (Collagen Booster Biotin Gummies and Probiotic Gummies) for beauty-from-within support.
• Vegan Essentials Bundle (2 Months Supply) Essentials bundle providing 2-month supply of core supplements for comprehensive daily nutrition.
• Super Sleep Bundle Bundle of sleep-supporting products combining melatonin gummies and sleep aid supplement for enhanced rest.
• Plant-Powered Women's Peak Health Bundle Comprehensive women's health bundle offering discounted pricing on multiple supplements for holistic wellness.

Quantifiable outcome

• Rated 4.6/5 based on over 2,000 customer reviews
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Petes MissionminorStrategic or Co-development PartnerAnimal sanctuary in Thailand that receives donations from Future Kind's Vegan Animal Sanctuary Fund. The company has donated over $55,000 to vegan animal sanctuaries including Petes Mission, supporting neglected and abused animals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MegaFood: Food-based supplement brand emphasizing whole-food, non-GMO, vegan-friendly ingredients. Comparable clean-label, third-party-tested positioning to Future Kind with broader retail presence including natural food stores.
• Athletic Greens (AG1): Premium DTC daily nutritional supplement brand with heavy subscription model and influencer-led marketing. Comparable DTC motion and premium positioning, though AG1 occupies the all-in-one greens niche versus Future Kind's modular vitamin catalog.
• Care/of: Personalized DTC vitamin and supplement company selling direct to consumers via quiz-driven recommendations and subscription packs. Highly comparable go-to-market motion (quiz → subscription) and target demographic as Future Kind.
• SmartyPants Vitamins: Premium gummy vitamin brand sold DTC and in retail (Target, Whole Foods). Comparable gummy-format products, third-party testing standards, and DTC subscription motion to Future Kind.
• Ritual: DTC supplement brand with a similar direct-to-consumer model, subscription offering, and modern brand-led approach. While Ritual focuses on traceable, non-GMO ingredients and women-led positioning, both companies compete for the same digitally-native supplement buyer.
• MaryRuth's: Vegan and plant-based supplement brand offering liquid vitamins, gummies, and capsules via DTC and major retail. Direct competitor in the vegan supplement niche with overlapping product formats (gummies, liquids, capsules).
• ORA Organic: Vegan, organic, non-GMO supplement and protein brand sold DTC. Direct competitor in the plant-based supplement category with similar formulation philosophy (clean, certified vegan) and overlapping protein powder and supplement products.

Emerging players

• Hum Nutrition: DTC beauty-from-within supplement brand with subscription model and goal-oriented merchandising (skin, hair, beauty). Comparable customer use cases to Future Kind's hair/skin/nails segment with similar Instagram-led acquisition.

Broad incumbents

• Olly: Mass-market wellness gummy brand owned by Unilever. Competes with Future Kind's gummy line at the drugstore and grocery level, with significantly larger marketing budget and retail penetration.
• Garden of Life: Established organic, plant-based, and non-GMO supplement brand owned by Nestlé Health Science. Overlaps with Future Kind's clean-ingredient, vegan-certified positioning at a much larger scale across retail, club, and DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearefuturekind
• Instagraminstagram.com/wearefuturekind
• TikToktiktok.com/@wearefuturekind
• Xx.com/wearefuturekind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Kind