What Cheddar Flow does

Cheddar Flow is a real-time options order flow tracking platform that aggregates and intelligently curates institutional trading activity for retail traders. Its core technology ingests options order flow data, dark pool trades, and signature prints from private exchanges, then applies algorithmic filtering (30+ configurable filter sets) and AI-driven anomaly detection to surface unusual options activity, market maker gamma positioning, and large institutional orders. The platform's feature stack includes the Options Order Flow Scanner, Dark Pool Data with institutional zone analysis, Gamma Exposure analytics with call/put wall detection, AI Power Alerts for real-time opportunity notification, and Advanced Order Details for contract-level analytics. A TradingView integration provides embedded charting, and the platform is accessible via web, iOS, and Android applications.

The company operates a self-serve, product-led growth model with a 7-day free trial and three subscription tiers: Standard ($85/month), Professional ($99/month), and Pro Annual ($891/year, 25% discount). A separate Discord Bot subscription ($43/month) serves community operators, and an affiliate program offers 20-35% recurring revenue share to partners and influencers. Cheddar Flow's primary customer segment is individual retail traders seeking visibility into institutional options activity; secondary segments include active day/swing traders and Discord community operators. The platform reports 10,000+ users and an active Discord community of similar size, with customer testimonials indicating rapid subscription ROI.

Cheddar Flow is incorporated as Cheddar Flow, INC in California, USA, and operates with a team of 1-10 employees as a private, apparently bootstrapped company with no disclosed venture capital funding. Product launches have accelerated since 2023, including AI Power Alerts v3, Advanced Order Details, and Gamma Exposure, with the platform available in English, German, and Hindi. The company generates revenue exclusively through recurring subscriptions and affiliate channels, with no enterprise contracts, institutional clients, or disclosed revenue figures.

Name

Cheddar Flow

Legal name

Cheddar Flow, INC

Website

https://cheddarflow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheddar Flow is a real-time options order flow tracking platform that aggregates dark pool data, gamma exposure analytics, and AI-driven alerts to give retail traders visibility into institutional options activity via subscription-based SaaS.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Standard Plan: Monthly subscription providing real-time order flow, advanced filters, unusual volume data, flow overview insights, on-demand historical data, and Cheddar AI. Free 7-day trial available.
2. Subscription - Professional Plan: Monthly subscription including all Standard features plus Gamma Exposure, custom watchlist builder, dark pool orders, dark pool levels, and AI power alerts. Auto-renews.
3. Subscription - Pro Annual Plan: Annual subscription at discounted rate with all Professional features. Save 25% compared to monthly Pro plan.
4. Discord Bot Subscription: Separate subscription for Discord bot integration providing options order flow and dark pool data (15-minute delayed) for Discord servers. Includes Options Order Flow Bot and Dark Pool Bot.
5. Affiliate Revenue Share: 20% recurring revenue share for standard affiliates who refer customers. Up to 35% revenue share for exclusive partners with large social media following or trade services with 300+ active members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cheddar Flow is a real-time options order flow tracking platform that helps retail traders identify and act on unusual options activity and institutional moves. The platform aggregates order flow data, dark pool trades (including signature prints), and gamma exposure analytics, layering AI-powered alerts and advanced contract-level analytics on top. It is sold primarily via monthly and annual SaaS subscriptions, with a separate Discord bot offering for trading communities.

Product overview

Cheddar Flow is a real-time options order flow tracking platform designed to give retail traders an edge by surfacing institutional activity. The core platform centers on the Options Order Flow Scanner, which provides real-time unusual options detection with 30+ filter sets. This is complemented by Dark Pool Data (real-time private exchange trades and signature prints), Gamma Exposure (market maker positioning and price barrier analysis), AI Power Alerts (AI-driven opportunity detection), and Advanced Order Details (deep contract analytics). The platform is offered via Standard ($85/month) and Professional ($99/month) plans, with the Professional tier including Gamma Exposure, Dark Pool features, AI Power Alerts, and custom watchlist builder. Discord Bots provide an alternative delivery mechanism for communities, while an Affiliate Program enables partner monetization.

Differentiator

Problem solved

Functional benefit

Brands

• AI Power Alerts: AI-driven system that scans the market for unusual options order flow activity and detects large, influential orders to trigger actionable trading alerts.
• Cheddar Discord Bot

Products and services

• Cheddar Flow Platform SaaS subscription platform providing retail traders with real-time options order flow tracking, dark pool data, gamma exposure analytics, AI Power Alerts, and advanced contract-level option analytics. Sold via Standard ($85/month) and Professional ($99/month) plans with an annual option.
• Cheddar Flow Discord Bot Discord bot subscription that delivers filtered options order flow and dark pool data (15-minute delayed) to trading-focused Discord servers. Includes the Options Order Flow Bot and the Dark Pool Bot, sold as a separate $43/month subscription via Stripe.

Quantifiable outcome

• Traders report recovering subscription cost within first day of trading
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Unusual Whales: Direct competitor offering real-time options order flow, dark pool data, and gamma exposure analytics targeted at retail traders. Operates a similar Discord-based community model with subscription pricing in the same range as Cheddar Flow.
• FlowAlgo: Direct competitor providing real-time options order flow tracking with AI-driven alerts for unusual activity. Targets the same retail trader segment with subscription-based access to flow and sweep order data.
• Tradytics: Direct competitor offering AI-powered options flow analytics, dark pool data, and trading alerts for retail traders. Operates a similar subscription-based model with comparable feature set and target customer.
• BlackBox Stocks: Direct competitor combining options order flow data with real-time analytics and a social trading community. Publicly listed, providing a scaled comparison point for Cheddar Flow's subscription offerings.
• Market Chameleon: Direct competitor providing options order flow, unusual activity scanners, and historical analytics. Serves both retail and institutional traders with subscription-based access to flow data.

Broad incumbents

• Benzinga Pro: Broader financial news and real-time data platform that includes options order flow signals and alerts among many other features. Comparable target audience of active retail traders with overlapping options flow functionality.
• Cboe Global Markets: Major options exchange operator providing institutional-grade options data, analytics, and market data feeds. Indirectly comparable as the underlying source of much of the order flow data Cheddar Flow aggregates.
• Bloomberg Terminal: Institutional financial data platform that includes options order flow and analytics within a much broader product suite. Sets the upper bound on data sophistication and pricing in the financial analytics space.

Emerging players

• SwaggyStocks: Retail-focused platform with options flow and unusual options activity tracking, plus WallStreetBets sentiment analytics. Partial overlap with Cheddar Flow's order flow and community-driven insights.
• OptionOmega: Options analytics platform providing flow data, gamma exposure, and unusual activity alerts to active retail traders. Comparable feature set around options analytics with subscription-based access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CheddarFlow
• YouTubeyoutube.com/channel/UCZwcPsE_ApWOsCUyBtUTZXw/featured
• Instagraminstagram.com/cheddarflowapp
• TikToktiktok.com/@cheddarflowapp
• Facebookfacebook.com/cheddarflow
• LinkedInlinkedin.com/company/cheddar-flow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheddar Flow