FlowAlgo
FlowAlgo is a self-serve fintech subscription platform that gives US retail traders real-time visibility into institutional options sweeps, block trades, and dark pool activity via a web dashboard, with predictive Alpha AI signals.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FlowAlgo does
FlowAlgo is a US-based fintech data analytics platform that monitors and interprets real-time order flow in the equity and equity options markets. The platform aggregates, normalizes, and algorithmically curates transaction data from lit and dark venues across exchanges to identify so-called "smart money" transactions, intermarket sweep orders, option block trades, and dark pool prints, then surfaces these to subscribers via a unified web dashboard. Core technical components include proprietary intermarket sweep consolidation logic that detects orders split across exchanges within microseconds, dark pool print detection, the FlowAlgo Levels support/resistance engine built on historical block and dark pool data, an experimental Algo Score aggressiveness metric, and Alpha AI — a predictive signal generator that scans over 180 data points to output Long, Short, and Hedge momentum signals limited to market hours. An associated trader chat room with chart-sharing integrations to ThinkorSwim, TradingView, and TrendSpider, plus optional voice alerts via third-party text-to-speech, round out the offering.
The product is sold exclusively through a self-serve, product-led growth model on flowalgo.com, with all-inclusive tiered subscriptions priced at $149/month, $129/month billed quarterly ($387 every three months), and $99/month billed annually ($1,188 per year). A two-week trial for $37 auto-renews into the monthly plan unless cancelled. Distribution is direct-to-consumer only — no sales team, channel partners, broker integrations, or APIs are offered. The company targets individual retail traders as the primary segment and active investors as a secondary persona, with no enterprise, institutional, or named-account customer disclosures in the input. Founded in 2017 in Los Angeles and operating as FlowAlgo LLC, the company appears bootstrapped with no disclosed venture or private equity funding.
FlowAlgo firmographics
Firmographics- Name
- FlowAlgo
- Legal name
- FlowAlgo LLC
- Website
- https://flowalgo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FlowAlgo is a self-serve fintech subscription platform that gives US retail traders real-time visibility into institutional options sweeps, block trades, and dark pool activity via a web dashboard, with predictive Alpha AI signals.
- Ownership category
- akta.pro rank
Where FlowAlgo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlowAlgo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly: Monthly subscription at $149/month with full access to all platform features including real-time option flow, equity blocks, darkpool data, Alpha AI signals, voice alerts, historical data, and chat room access.
- Subscription - Quarterly: Quarterly subscription billed at $387 every 3 months ($129/month equivalent), offering discounted rate compared to monthly plan with same full feature access.
- Subscription - Annual: Annual subscription billed at $1,188 every 12 months ($99/month equivalent), offering maximum discount with same full feature access.
- Trial Period: Two-week trial offer for $37. This is a one-time fee for trial access. If not cancelled, automatically converts to monthly subscription at $149/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Two-week trial for $37 |
| Subscription | Monthly | Monthly plan at $149/month |
| Subscription | Multi-year contract | Quarterly plan at $129/month |
| Subscription | Annual | Annual plan at $99/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FlowAlgo product offering
Product offeringCore offering
FlowAlgo is a real-time fintech data analytics platform that tracks institutional-level order flow in the U.S. stock and equity options markets. Its proprietary algorithm monitors the time-and-sales tape to identify smart money activity, consolidate intermarket sweep orders, detect option block trades, and surface dark pool prints, delivering alerts, dashboards, and predictive AI signals to retail traders via a subscription web application.
Product overview
FlowAlgo is a data analytics platform that tracks institutional-level order flow data in the stock and equity options markets. The core product is the real-time FlowAlgo Dashboard, which monitors and alerts users to notable option orders, block trades, intermarket sweeps, and dark pool activity as they occur. The platform operates on a unified product architecture with integrated modules including Alpha AI Signals (predictive trading signals), FlowAlgo Levels (institutional support/resistance zones), Dark Pool Insights (dark pool transaction visibility), FlowAlgo Radar (120-day cumulative activity tracking), Options/Equity Export tools (CSV data export), Historical Flow Database, Voice Alerts, Smart Filtering, and a Trader Chatroom with integrated chart sharing. The platform offers three subscription tiers (Monthly $149/mo, Quarterly $129/mo, Annual $99/mo) with a 14-day trial for $37. All services are delivered via web browser with no downloadable software.
Differentiator
Problem solved
Functional benefit
Brands
- Alpha AI: A predictive algorithm that analyzes multiple data points to predict when momentum in a stock is likely to increase in the near term. Generates Long, Short, and Hedge signals during market hours with average duration of 1-5 days. Currently in beta.
Products and services
- FlowAlgo Platform (Real-time Option Order Flow) Web-based SaaS platform providing retail traders with real-time institutional order flow intelligence across U.S. stock and equity options markets. Delivered as a single all-inclusive subscription with no separate per-feature pricing.
- Alpha AI Signals Predictive analytics sub-product (currently in beta) that scans over 180 structured data points — including order premiums, days to expiration, contract volume vs open interest, order quantity vs daily volume, total premium, and order type — to generate Long, Short, and Hedge momentum signals for select stocks during market hours.
- FlowAlgo Levels (Institutional Zones) Tool that uses historical block trade and dark pool transaction data to derive institutional support and resistance zones for any equity, with level strength calculated from total volume transacted at each price level.
- Dark Pool Insights Module that identifies and highlights dark pool transactions within the platform, showing where dark pools have been active and providing print data as key markers for gauging direction, support, and resistance.
- FlowAlgo Radar Cumulative institutional dark pool and equity block activity tracker for any symbol on a per-day basis for up to 120 days, weighing day-to-day activity against 30-day average volumes to surface elevated institutional activity periods.
- Options Export Data export tool (in beta) allowing users to export options order flow data to CSV with filters for tickers, date range, minimum order premium, open interest maximum, sector, and unusual order criteria, outputting up to 1,000 records.
- Equity Export Data export tool (in beta) for equity block trade data with filters for tickers, date range, minimum shares, minimum spot price, and signature prints filtering for SPY.
- Historical Flow Database On-demand historical options and equity flow data archive dating back to the June 2017 beta preview release, searchable by tickers, date range, and filtered criteria.
- Trader Chatroom Built-in community chat room with a 14-day probation period, code of conduct, user blocking, and integrated chart sharing for TradingView, ThinkorSwim, and TrendSpider platforms.
Quantifiable outcome
- Signals generated average 1-5 days in duration
- +1 more outcomes
Companies that use FlowAlgo
Customer profileSegments2 records
Ideal customer profiles2 records
FlowAlgo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
FlowAlgo partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
FlowAlgo competitors and assessment
Company assessmentDirect peers
- SwaggyStocks: Retail-focused options flow tracking and WallStreetBets community analytics. Comparable retail trader target with emphasis on surfacing unusual options activity and social signals.
- BlackBox Stocks: Real-time options order flow and trading signals platform targeting retail traders. Comparable subscription model, similar feature set (flow, alerts, chat room), and overlapping customer base.
- Unusual Whales: Direct competitor in retail-facing options order flow and darkpool analytics. Both target retail traders with institutional-grade flow signals and have grown to define the smart-money tracking category for retail audiences.
- Cheddar Flow: Retail options flow and unusual options activity platform with subscription pricing and live alerts. Overlaps with FlowAlgo's core feature of surfacing notable options orders to active traders.
- Market Chameleon: Options flow analytics platform offering unusual activity tracking, historical data, and flow screening to retail and professional traders. Comparable in product positioning around options flow intelligence.
Broad incumbents
- Trade-Ideas: AI-powered stock scanning and trading signals platform with broader scope than FlowAlgo, including real-time scanning and backtesting. Overlaps in retail-facing predictive signal generation.
- Public.com: Retail investing platform with social/community features targeting active retail traders. Overlaps in customer base though different product (brokerage vs analytics).
- Robinhood Markets: Zero-commission retail broker whose user growth has expanded the addressable retail trader audience for FlowAlgo. Indirect relationship through overlapping end-user demographics.
Others
- TradingView: Leading retail charting platform with integrated social community; FlowAlgo integrates TradingView chart sharing in its chat room. Complementary functionality for retail traders rather than direct competitor.
Emerging players
- Tickeron: AI trading pattern recognition and predictive signals for retail traders with subscription pricing. Partial overlap in AI-driven trade signal generation but less focused on options flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FlowAlgo social profiles
Digital presenceFlowAlgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowAlgo leadership team
Management profileNumber of profiles
FlowAlgo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowAlgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowAlgo
What does FlowAlgo do?
FlowAlgo is a real-time fintech data analytics platform that tracks institutional-level order flow in the U.S. stock and equity options markets. Its proprietary algorithm monitors the time-and-sales tape to identify smart money activity, consolidate intermarket sweep orders, detect option block trades, and surface dark pool prints, delivering alerts, dashboards, and predictive AI signals to retail traders via a subscription web application.
Is FlowAlgo a public or private company?
FlowAlgo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlowAlgo founded?
FlowAlgo was founded in 2017. It employs 1 to 10 people.
Where is FlowAlgo based?
FlowAlgo is headquartered in Los Angeles, United States, in the North America region.
How does FlowAlgo make money?
Four revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Quarterly, subscription - Annual and trial Period.
Who are FlowAlgo's main competitors?
Direct peers on record are SwaggyStocks, BlackBox Stocks, Unusual Whales, Cheddar Flow and Market Chameleon. Broad incumbents are Trade-Ideas, Public.com and Robinhood Markets. TradingView is listed as an others. Tickeron is listed as an emerging player.
Does FlowAlgo have an API?
No public API is recorded for FlowAlgo.