Natterhub
Natterhub is a UK-based educational SaaS platform delivering a simulated, curriculum-mapped online safety curriculum for children aged 5-11, sold via per-seat school subscriptions and a direct-to-parent home subscription, operating as a wholly-owned subsidiary of Twinkl Ltd.
- Company typePrivate
- Founded2018
- HeadquartersSheffield, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Natterhub does
Natterhub is an educational social-media SaaS platform that prepares UK primary school children aged 5-11 to navigate the online world safely. Its core offering is a closed, simulated social media environment delivering 350+ curriculum-mapped lessons built around scenarios, quizzes, and polls aligned to Key Stages 1 and 2. Two product lines address distinct buyers: Natterhub Schools, a B2B per-seat subscription sold to primary schools and Multi-Academy Trusts with teacher dashboards, pupil data management via Wonde, and integrations into Microsoft Teams and Google Classroom; and Natterhub Home, a B2C monthly subscription for parents/carers providing supervised at-home learning, screen-time controls, and conversation tools. Supporting features include NH Live events (notably for Safer Internet Day), the #HaveTheConversation campaign with the Internet Watch Foundation, Cybersmart seven-minute teacher sessions, and the Rate My YouTuber youth-board-curated content database.
The business operates on subscription revenue from schools (annual, per-pupil price banding) and parents (monthly, via Stripe), supplemented by a non-cash distribution channel: Natterhub is bundled free into Twinkl's Ultimate subscription, making Twinkl Ltd the de facto largest commercial channel. Natterhub is a wholly-owned subsidiary of Twinkl Ltd (t/a Natterhub), incorporated in England and Wales, following Twinkl's 2021 acquisition. The platform is hosted on AWS, holds Microsoft Education Specialist Partner status, and is compliant with the UK Children's Code, UK GDPR, and the Data Protection Act 2018, with an appointed DPO. The company is headquartered in Sheffield with 1-10 employees and has received multiple industry recognitions including BETT 2022 Winner, Startups 100 2023, GESS Awards finalist, and Learning Excellence Awards merit, alongside earned media coverage in BBC News, The Times, and The Metro.
Natterhub firmographics
Firmographics- Name
- Natterhub
- Legal name
- Twinkl Ltd (t/a Natterhub)
- Website
- https://natterhub.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Natterhub is a UK-based educational SaaS platform delivering a simulated, curriculum-mapped online safety curriculum for children aged 5-11, sold via per-seat school subscriptions and a direct-to-parent home subscription, operating as a wholly-owned subsidiary of Twinkl Ltd.
- Ownership category
- akta.pro rank
Natterhub industry classification
Industry- Product category
- K-12 Online Safety Education Software
- NAICS
- Educational Services (611), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE)
- akta.pro secondary industries
- Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Parent/Student Portals, Communications & Consent Management (EDAFAEAK)
Keywords
Where Natterhub is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Natterhub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- School Subscription (Per-Seat): Schools pay based on price banding calculated by pupil numbers. Subscriptions are annual with automatic renewal. Payment terms are 14 days from invoice date.
- Twinkl Bundle Distribution: Natterhub is offered free to primary schools with Twinkl Ultimate subscription, creating an indirect revenue stream through the Twinkl partnership.
- Home Subscription (B2C): Parents subscribe directly to Natterhub Home with subscription fees listed on the website. Payments processed via Stripe with 14-day cooling-off period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School subscription based on pupil count banding |
| Freemium | Annual | Free for Twinkl Ultimate subscribers |
| Subscription | Monthly | Home subscription for parents |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Natterhub product offering
Product offeringCore offering
Natterhub provides a closed, secure social media simulation platform that delivers online safety education to primary school children aged 5-11. The product includes 350+ curriculum-mapped lessons featuring scenarios, quizzes, and polls, plus teacher oversight tools, parental controls, and live event programming. It is sold both as a B2B per-pupil subscription for schools and as a B2C self-serve subscription for parents, with the schools version also distributed free via Twinkl's Ultimate subscription bundle.
Product overview
Natterhub is an online safety education platform for 5-11 year olds, consisting of two primary products: Natterhub Schools (a B2B platform for primary schools with curriculum-aligned lessons, scenario-based learning, quizzes, polls, and a newsfeed for safe digital practice) and Natterhub Home (a B2C offering for families with parental controls). The portfolio also includes NH Live for interactive live events, the Rate My YouTuber feature for evaluating child-friendly content creators, the #HaveTheConversation campaign for safety awareness resources, and Cybersmart seven-minute teacher sessions. The platform is powered by Twinkl following Natterhub's acquisition and provides 350+ curriculum-mapped lessons.
Differentiator
Problem solved
Functional benefit
Products and services
- Natterhub Schools Interactive online safety teaching and learning platform for primary schools featuring curriculum-aligned lessons, scenario-based learning, quizzes, polls, planning and assessment tools, and a moderated newsfeed for safe digital citizenship practice. Targeted at UK primary schools and Multi-Academy Trusts.
- Natterhub Home Self-serve monthly subscription product for parents providing at-home online safety lessons for children aged 5-11, with parental oversight tools, screen time management, conversation starters, and age-appropriate content delivery.
- NH Live Live online safety events and sessions, including NH Live events for Safer Internet Day, providing real-time interactive educational experiences for schools and parents.
- Rate My YouTuber Curated database of child-friendly YouTubers with age guidelines, star ratings from parents, and expert online safety notes, maintained by a youth board.
Companies that use Natterhub
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Natterhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Natterhub partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Twinkl LtdcoreTwinkl acquired Natterhub and now operates it as a subsidiary (t/a Natterhub). Natterhub is offered free to primary schools with Twinkl Ultimate subscription. This is a parent-subsidiary relationship with deep integration.
- Microsoft EducationcoreMicrosoft Education Specialist Partner providing Natterhub platform integration with Microsoft Teams for virtual classroom use.
- Internet Watch Foundation (IWF)coreIWF supports Natterhub's #HaveTheConversation campaign. IWF CEO Susie Hargreaves OBE featured in campaign materials. Partnership focuses on child protection and preventing online child sexual abuse.
- NSPCCmajorPartnership with National Society for the Prevention of Cruelty to Children for child safety initiatives and online protection education.
- British Educational Suppliers Association (BESA)majorBESA membership indicates Natterhub as a recognized educational supplier in the UK market.
- UKCISmajorPartnership with UK Council for Internet Safety for online safety education standards and initiatives.
- Common Sense MediamajorPartnership for media literacy education and content rating standards.
- ChildnetmajorPartnership with Childnet International for online safety education resources and awareness.
- CEOP (Child Exploitation and Online Protection)coreCEOP is a command of the National Crime Agency. Natterhub displays CEOP safety centre logo and partners for child protection education.
Scale indicators3 records
Recent moves7 records
Natterhub competitors and assessment
Company assessmentBroad incumbents
- GoGuardian: US-headquartered K-12 student safety, content filtering, and classroom management suite with digital citizenship and online safety content. Comparable in serving the online safety and digital wellbeing needs of K-12 students at scale.
- Bark Technologies: Parental and school monitoring/safety solution covering content monitoring, screen time, and online safety alerts. Comparable to the parental controls and safety monitoring aspects of Natterhub Home.
- Twinkl: Parent company and primary distribution partner of Natterhub. Twinkl is a major UK educational resources publisher serving primary and secondary schools with teaching materials, worksheets, and digital subscriptions; its Twinkl Ultimate bundle is the core distribution channel for Natterhub.
- LGfL (London Grid for Learning): UK not-for-profit providing safeguarding, filtering, and digital learning tools to schools including online safety content and training. Overlaps with Natterhub in online safety education for UK schools, with a broader safeguarding infrastructure footprint.
- Securly: K-12 student safety and wellbeing platform providing filtering, monitoring, mental health detection, and online safety education. Comparable as a holistic school safety vendor whose suite includes digital citizenship modules overlapping with Natterhub's scope.
- Impero Software: Provider of classroom management, student safety, and network monitoring solutions for K-12 schools. Comparable as a UK and international school safeguarding vendor whose portfolio includes online safety modules that compete for the same per-pupil safety budget.
- Smoothwall: UK-based K-12 safeguarding, web filtering, and monitoring platform with online safety education components. Targets the same UK school/MAT procurement process as Natterhub and often competes in the same digital safety RFPs.
Direct peers
- Common Sense Education: Provides digital citizenship, media literacy, and online safety curricula for K-12 schools, including lesson libraries and teacher training. Directly comparable to Natterhub Schools in target customer (primary educators), subject area (online safety/digital literacy), and delivery (curriculum-mapped lessons).
- Project Evolve (UK Safer Internet Centre): UK-based online safety curriculum resource providing teaching materials, lesson plans, and assessment tools for primary and secondary schools. Highly comparable as a UK online safety education provider, though structured around the UK Education for a Connected World framework.
Regional players
- Qustodio: Consumer and school parental control and digital wellbeing app primarily serving families in international markets. Comparable to Natterhub Home's parent-facing screen time and online safety functionality, with stronger consumer brand presence outside the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Natterhub social profiles
Digital presenceNatterhub compliance and trust
Trust signalCompliance3 records
Natterhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natterhub leadership team
Management profileNumber of profiles
Natterhub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natterhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natterhub
What does Natterhub do?
Natterhub provides a closed, secure social media simulation platform that delivers online safety education to primary school children aged 5-11. The product includes 350+ curriculum-mapped lessons featuring scenarios, quizzes, and polls, plus teacher oversight tools, parental controls, and live event programming. It is sold both as a B2B per-pupil subscription for schools and as a B2C self-serve subscription for parents, with the schools version also distributed free via Twinkl's Ultimate subscription bundle.
Is Natterhub a public or private company?
Natterhub is a private company. It is classified as corporate owned and is currently operating.
When was Natterhub founded?
Natterhub was founded in 2018. It employs 1 to 10 people.
Where is Natterhub based?
Natterhub is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Natterhub make money?
Three revenue lines are on record. School Subscription (Per-Seat) is the primary driver. The others are twinkl Bundle Distribution and home Subscription (B2C).
Who are Natterhub's main competitors?
Broad incumbents on record are GoGuardian, Bark Technologies, Twinkl, LGfL (London Grid for Learning), Securly, Impero Software and Smoothwall. Direct peers are Common Sense Education and Project Evolve (UK Safer Internet Centre). Qustodio is listed as a regional player.
Does Natterhub have an API?
No public API is recorded for Natterhub.
What industry is Natterhub in?
Natterhub's product category is K-12 Online Safety Education Software. Its primary akta.pro industry code is EDAFALAE, Content Moderation, Safe Messaging & Classroom Communication Safety, with a secondary code of EDAJAMAI, Communication & Family Engagement Platforms (Messaging, Portals, Translation). Its NAICS code is 611 and its SIC code is 7372.