Crayon'd
Crayon'd is a Chennai-based product engineering services firm that designs, builds, and ships digital products (UI/UX, full-stack, front-end, DevOps) for startup founders and enterprises through hourly, value-based, and fixed-bid engagement models.
- Company typePrivate
- Founded2013
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crayon'd does
Crayon'd (legally Crayond Digital Pvt. Ltd.) is a privately held product engineering services company headquartered in Chennai, India, founded around 2013. The firm delivers UI/UX design, full-stack development, front-end engineering, and DevOps services to startup founders and enterprise clients, primarily acting as an embedded product team. Delivery follows an agile methodology with CI/CD, sprints, and automated quality assessments, and the company has shipped 120+ products, 30+ MVPs, and 10,000+ features across 12+ domains over a decade of operation. The company also maintains a portfolio of supporting platforms, including Crayon'd Academy (educational content), SaaS Metrics hub, and Udhiram, a standalone Android blood-donation app developed under a 'Million Lives' social initiative.
Customer engagement is structured around three commercial models: tiered value-based plans ('Idea to Design' and 'Design to Build'), usage-based hourly monthly plans with selectable hours and add-ons, and fixed-bid engagements offered on a cash-only or cash-plus-equity basis. Pricing is not publicly disclosed. Go-to-market is sales-led, driven by direct website consultation ('Schedule a Call'), content marketing (blog, glossary, case studies), organic social across LinkedIn, Twitter, Facebook, and Instagram, and a referral channel targeting accelerators and VC investors to receive portfolio-startup leads. Notable logos include Chennai Super Kings, Benz, Caratlane, and India Cements, alongside a long tail of startup clients across e-commerce, healthcare, education, real estate, and supply chain.
Crayon'd remains bootstrapped with no external funding rounds disclosed and operates within an 11-50 employee band. The core product is services delivery, supplemented by a nascent in-house Products division and content ecosystem. No public API, SDK, certifications, patents, or regulatory actions are on file, and no AI/ML capability is documented.
Crayon'd firmographics
Firmographics- Name
- Crayon'd
- Legal name
- Crayond Digital Pvt. Ltd.
- Website
- https://crayond.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crayon'd is a Chennai-based product engineering services firm that designs, builds, and ships digital products (UI/UX, full-stack, front-end, DevOps) for startup founders and enterprises through hourly, value-based, and fixed-bid engagement models.
- Ownership category
- akta.pro rank
Where Crayon'd is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Crayon'd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Product Engineering Services: Fixed-bid and time-based (hourly) product development engagements covering UI/UX design, full-stack development, front-end engineering, and DevOps for startups and enterprises.
- Subscription / Monthly Plans: Hourly-based monthly plans for ongoing product engineering needs, with optional add-ons to enhance the product lifecycle. Services can be scaled up or down flexibly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Idea to Design - Turn vision into prototype |
| Unit Pricing | Monthly | Design to Build - Turn prototype into functional product |
| Usage-based | Monthly | Hourly Monthly Plans - Slide through hours to select plan |
| One time/ perpetual license | Multi-year contract | Fixed-Bid Projects - Cash only or Cash + Equity |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Crayon'd product offering
Product offeringCore offering
Crayon'd is a product engineering services company that builds digital products for startups and enterprises. Its core offering spans UI/UX design, full-stack development, front-end development, and DevOps, delivered through flexible engagement models (hourly monthly plans and fixed-bid projects) and structured around a two-phase pipeline from Idea to Design (prototyping) and Design to Build (functional product delivery).
Product overview
Crayon'd is a product engineering services company offering a unified suite of services for startups and enterprises seeking to build digital products. The core offering is its product engineering practice — encompassing UI/UX design, full-stack development, and front-end development — delivered through flexible engagement models (hourly/time-and-materials and fixed-bid). The service portfolio is structured around two value-based plans: Idea to Design and Design to Build, which can be enhanced with pre-built frameworks and add-ons. Supporting offerings include a SaaS Metrics resource hub and Crayon'd Academy for educational content. The company also maintains Udhiram, a standalone Android app for blood donation developed under its Million Lives social initiative, and has a products portfolio under development. No public API or SaaS product is currently offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Engineering Services End-to-end product engineering service for startups and enterprises covering UI/UX design, front-end development, back-end engineering, and DevOps, delivered through flexible hourly and fixed-bid engagement models.
- UI/UX Design Expert product and UI/UX design service that crafts product ideas into user experiences, including wireframing, sketching, visual design, architecture, and product considerations, for founders and product teams needing design expertise.
- Full-Stack Development Front-end, back-end engineering, and DevOps service to launch world-class products or modernize legacy systems, covering environment setup, sprints, integration, CI/CD, and quality assurance.
- Front-End Development Web and mobile interface development service integrating with client-side APIs, with focus on beautiful, usable, scalable, and platform-compatible interfaces.
- Udhiram Android application that makes blood donation easy by connecting donors with those in need, with request, donate, share, and refer capabilities, developed by Crayon'd under its Million Lives campaign.
- Crayon'd Academy Educational platform offering resources and learning materials on product development, design sprints, SaaS frameworks, and product strategy, available at crayondacademy.com.
Quantifiable outcome
- 120+ products shipped as scalable products
- +3 more outcomes
Companies that use Crayon'd
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Crayon'd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crayon'd partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Crayon'd competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software development, product engineering, and design at enterprise scale. It offers the same product engineering capabilities as Crayon'd but at significantly larger scale and broader geographic reach.
- Globant: Globant is a large digital engineering firm combining software development, UX design, and DevOps to deliver product engineering services globally. It competes with Crayon'd for product engineering engagements, particularly from enterprise clients.
- EPAM Systems: EPAM is a global digital engineering services provider offering product development, UX design, and DevOps across industries. It overlaps with Crayon'd on core product engineering services but operates at vastly greater scale and breadth.
- WillowTree: WillowTree is a digital product agency offering strategy, design, and full-stack engineering for brands and enterprises. Its end-to-end product engineering focus (design-to-build) directly mirrors Crayon'd's pipeline, though at much larger scale.
Direct peers
- Cybage Software: Cybage is an India-based product engineering services firm delivering custom software development, UI/UX, and DevOps to global clients. Like Crayon'd, it leverages Indian delivery centers to serve product-focused customers.
- Simform: Simform is a product engineering services firm offering custom software development, UI/UX design, and dedicated teams for startups and SMBs — a near-identical GTM motion to Crayon'd, including flexible engagement models and a startup-focused value proposition.
- BairesDev: BairesDev provides dedicated software engineering teams and end-to-end product development to startups and enterprises globally. Its dedicated-team and staff-augmentation model directly parallels Crayon'd's hourly and fixed-bid engagement options.
- Net Solutions: Net Solutions is a digital product engineering agency offering UI/UX design, full-stack development, and product strategy to startups and enterprises. Its service mix and customer profile closely overlap Crayon'd's offering.
- Icreon: Icreon is a digital product engineering and technology consultancy offering UI/UX design, custom software development, and product modernization for startups and mid-market companies — overlapping Crayon'd's core service portfolio.
- Clarion Technologies: Clarion Technologies provides outsourced product development, web/mobile engineering, and UI/UX design services primarily to startups and SMBs. Its flexible engagement models and startup focus make it a close comparable to Crayon'd.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crayon'd social profiles
Digital presenceCrayon'd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crayon'd leadership team
Management profileNumber of profiles
Profiles1 record
Crayon'd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crayon'd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crayon'd
What does Crayon'd do?
Crayon'd is a product engineering services company that builds digital products for startups and enterprises. Its core offering spans UI/UX design, full-stack development, front-end development, and DevOps, delivered through flexible engagement models (hourly monthly plans and fixed-bid projects) and structured around a two-phase pipeline from Idea to Design (prototyping) and Design to Build (functional product delivery).
Is Crayon'd a public or private company?
Crayon'd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crayon'd founded?
Crayon'd was founded in 2013. It employs 11 to 50 people.
Where is Crayon'd based?
Crayon'd is headquartered in Chennai, India, in the Asia region.
How does Crayon'd make money?
Two revenue lines are on record. Product Engineering Services are the primary driver. The others are subscription / Monthly Plans.
Who are Crayon'd's main competitors?
Broad incumbents on record are Thoughtworks, Globant, EPAM Systems and WillowTree. Direct peers are Cybage Software, Simform, BairesDev, Net Solutions, Icreon and Clarion Technologies.
Does Crayon'd have an API?
No public API is recorded for Crayon'd.