Astro Awani
Astro Awani is a Malaysian 24-hour news television channel and digital news portal operated by Astro AWANI Network Sdn. Bhd., delivering daily news in multiple categories to the Malaysian general public via website, live TV, and social media.
- Company typePrivate
- Founded2007
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Astro Awani does
Astro Awani is a Malaysian 24-hour news television channel and digital news portal operated by Astro AWANI Network Sdn. Bhd., a wholly-owned subsidiary of the diversified Astro media conglomerate. Founded in 2007 and headquartered in Kuala Lumpur, the platform delivers daily news coverage across multiple categories including Malaysia, World, Politics, Business, Sports, Entertainment, Technology, and Lifestyle to a broad Malaysian consumer audience. The product comprises the Astro Awani digital portal (Malay-language, with an English-language international version at international.astroawani.com), a 24-hour live TV stream, an on-demand video library, an email newsletter, and a network of social media accounts across Facebook, Instagram, Twitter/X, YouTube, TikTok, Telegram, and Threads. The platform is supported by 101-250 employees and is part of a wider Astro media ecosystem that includes sister sub-brands such as Gempak (entertainment), Xuan (Chinese-language), Stadium Astro (sports), Ulagam (Indian content), and Sooka (video streaming).
The product suite consists of a core news portal plus several named programs: AWANI 7:45 (morning news bulletin), Agenda AWANI (current-affairs talk show), AWANI Borneo (Sarawak-focused regional news), AWANI Pagi (morning highlights), AWANI Ringkas (daily news recap), and Niaga AWANI (business news). The technology stack centers on a digital news platform with integrated video streaming, distributed via Astro's resizer CDN infrastructure, and includes a live TV broadcast component. Notably, no mobile app has been launched (has_app: false), and no API/SDK offerings are publicly documented.
The business model is advertising-supported: all news content is freely accessible to consumers across web, mobile browser, live TV, and social platforms, with revenue generated through advertising. As a subsidiary of the Astro group, Astro Awani's standalone financials are not separately disclosed. Distribution combines owned digital properties, live television, multi-platform social media syndication, and integration with the parent group's content ecosystem to reach the Malaysian general public.
Astro Awani firmographics
Firmographics- Name
- Astro Awani
- Legal name
- Astro AWANI Network Sdn. Bhd.
- Website
- https://astroawani.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Astro Awani is a Malaysian 24-hour news television channel and digital news portal operated by Astro AWANI Network Sdn. Bhd., delivering daily news in multiple categories to the Malaysian general public via website, live TV, and social media.
- Ownership category
- akta.pro rank
Astro Awani industry classification
Industry- Product category
- News Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Astro Awani is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Astro Awani business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels9 records
Astro Awani product offering
Product offeringCore offering
Astro Awani operates a 24-hour Malaysian news television channel and a digital news portal that delivers daily news coverage, live TV streaming, and on-demand video programs across categories including Malaysia, World, Politics, Business, Sports, Entertainment, Technology, and Lifestyle. The platform produces original news bulletins, talk shows, and recap programs, and distributes content through its website, mobile web, social media channels, and an email newsletter subscription service.
Product overview
Astro Awani is a Malaysian 24-hour news television channel and digital news portal operated by Astro AWANI Network Sdn. Bhd. The platform offers a unified news media ecosystem comprising live TV streaming, on-demand video content, and a comprehensive news website. The core product Astro Awani provides daily news coverage across multiple categories (Malaysia, World, Politics, Business, Sports, Entertainment, Technology, Lifestyle), supplemented by specialized video programs including AWANI 7:45 (morning bulletin), Agenda AWANI (talk show), AWANI Borneo (regional Sarawak coverage), AWANI Pagi (morning highlights), AWANI Ringkas (daily recap), and Niaga AWANI (business news). The platform also offers a newsletter subscription service. Astro Awani is part of the broader Astro media ecosystem, which includes sister channels such as Gempak, Xuan, Stadium Astro, Ulagam, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Gempak: Malay entertainment news and celebrity gossip platform
- Xuan
- Stadium Astro
- Ulagam
- Sooka
Products and services
- Astro Awani
- AWANI 7:45
- Agenda AWANI
- AWANI Borneo
- AWANI Pagi
- AWANI Ringkas
- Niaga AWANI
- LIVE TV
- Astro Awani Newsletter
Companies that use Astro Awani
Customer profileSegments1 record
Ideal customer profiles1 record
Astro Awani technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Astro Awani partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Astro Awani competitors and assessment
Company assessmentDirect peers
- Bernama: Malaysia's national news agency, operating newswire, TV (Bernama TV), radio, and a multilingual digital portal covering politics, economy, sports, and general news — the most direct state-backed competitor to Astro Awani in 24-hour Malaysian news broadcasting and digital distribution.
- Malaysiakini: Malaysia's largest independent digital news outlet, offering multilingual breaking news, politics, and current affairs with subscription and ad revenue — directly competes with Astro Awani for the same Malay- and English-speaking Malaysian digital news audience.
- Free Malaysia Today: Major Malaysian digital news outlet publishing in English and Malay, covering politics, business, and current affairs — competes head-to-head with Astro Awani for Malaysian digital news readership and digital ad budgets.
- Sinar Harian: Leading Malay-language daily newspaper and digital news portal covering politics, economy, sports, and lifestyle — competes with Astro Awani in the same Malay-language news audience across both print/digital and broadcast-adjacent coverage.
- The Star (Malaysia): One of Malaysia's largest English-language news brands, with a full digital portal covering national, business, and lifestyle news — competes with Astro Awani's English international edition and overall Malaysian ad share.
- New Straits Times: Malaysia's oldest English-language newspaper and digital news portal covering national politics, business, and current affairs — a long-standing competitor to Astro Awani in Malaysian news media.
- Malay Mail: Established Malaysian digital news outlet (English and Malay) covering politics, business, and current affairs — a direct competitor to Astro Awani for Malaysian digital news readers and ad budgets.
Broad incumbents
- RTM (Radio Televisyen Malaysia): Malaysia's state-owned public broadcaster operating multiple national TV and radio channels including news programming — a broader incumbent in Malaysian broadcasting that overlaps with Astro Awani in news and current affairs, but as part of a wider public-service mandate.
- Astro (parent's pay-TV / broadband business): Malaysia's largest pay-TV operator and Astro Awani's parent — provides the distribution platform for Astro Awani's linear channel and competes in the broader Malaysian video/streaming ecosystem through Sooka, overlapping audience and ad dynamics.
Regional players
- BFM 89.9: Malaysia's leading English-language business radio station with a strong digital presence covering business, policy, and current affairs — competes with Astro Awani's Niaga AWANI business programming for the Malaysian business-news audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Astro Awani social profiles
Digital presenceAstro Awani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astro Awani leadership team
Management profileNumber of profiles
Astro Awani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astro Awani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astro Awani
What does Astro Awani do?
Astro Awani operates a 24-hour Malaysian news television channel and a digital news portal that delivers daily news coverage, live TV streaming, and on-demand video programs across categories including Malaysia, World, Politics, Business, Sports, Entertainment, Technology, and Lifestyle. The platform produces original news bulletins, talk shows, and recap programs, and distributes content through its website, mobile web, social media channels, and an email newsletter subscription service.
Is Astro Awani a public or private company?
Astro Awani is a private company. It is classified as corporate owned and is currently operating.
When was Astro Awani founded?
Astro Awani was founded in 2007. It employs 101 to 250 people.
Where is Astro Awani based?
Astro Awani is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
Who are Astro Awani's main competitors?
Direct peers on record are Bernama, Malaysiakini, Free Malaysia Today, Sinar Harian, The Star (Malaysia), New Straits Times and Malay Mail. Broad incumbents are RTM (Radio Televisyen Malaysia) and Astro (parent's pay-TV / broadband business). BFM 89.9 is listed as a regional player.
Does Astro Awani have an API?
No public API is recorded for Astro Awani.
What industry is Astro Awani in?
Astro Awani's product category is News Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51612 and its SIC code is 4833.