North Florida Women's Care

What North Florida Women's Care does

North Florida Women's Care is a physician-owned, private OB/GYN medical practice headquartered in Tallahassee, Florida, founded circa 1989. The practice delivers comprehensive women's healthcare across all life stages, from adolescent gynecology through obstetrics, menopause management, and post-reproductive care, serving patients throughout North Florida and South Georgia. Its core clinical offerings are gynecology (well-woman exams, contraception, minimally invasive surgery including da Vinci robotic-assisted hysterectomy), obstetrics (prenatal care through postpartum, with deliveries performed at Tallahassee Memorial Hospital), and in-house diagnostic ultrasound with interpretation support from Radiology Associates of Tallahassee. Specialty add-on service lines include MonaLisa Touch CO2 laser therapy for genitourinary syndrome of menopause, BioTE bio-identical hormone pellet therapy, uro-gynecology for chronic pelvic conditions, and a self-pay weight loss program using compounded GLP-1 medications (tirzepatide and semaglutide). The practice is physician-led with a CEO (Bill Hambsh, CPA, FACMPE), over 15 physicians and advanced-practice providers, and clinical faculty appointments at Florida State University College of Medicine.

The business model is a hybrid of insurance-billed professional services and self-pay ancillary revenue. Most professional services (consultations, prenatal care, deliveries, gynecologic procedures) are billed to commercial insurance, Medicare, and Medicaid, with co-pays and deductibles collected at time of service. Self-pay revenue is generated from elective procedures (MonaLisa Touch), compounded medications (GLP-1 weight loss), and hormone therapy (BioTE pellets) not covered by insurance. The practice operates from four physical office locations across Tallahassee, Carrabelle, and Perry, supplemented by telemedicine visits and Luma Health-powered online scheduling. Distribution relies on physician referrals, community partnerships, organic social presence, and a 36-year track record of brand recognition in the Tallahassee market.

Revenue figures are not publicly disclosed. The underlying technology stack is conventional healthcare IT — Athenahealth EHR/EMR with Okta identity management, Luma Health for scheduling, and Change Healthcare for claims processing — with no disclosed AI/ML, proprietary software platforms, or data products. The practice has not disclosed funding rounds, acquisitions, or external investment, operating as an independent, physician-owned entity.

Name

North Florida Women's Care

Legal name

North Florida Women's Care

Website

https://nflwc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

North Florida Women's Care is a private, physician-owned OB/GYN medical practice founded circa 1989 in Tallahassee, Florida, serving women across all life stages through four locations with obstetrics, gynecology, in-office ultrasound, robotic surgery, and ancillary services including menopause laser therapy and GLP-1 weight loss.

Ownership category

akta.pro rank

Product category

Women's Healthcare / Obstetrics and Gynecology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Menopause & Midlife Women’s Health (HLAKAJAH), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Women’s & Children’s Surgical Care Centers (HLAFAJAM), Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetrics gynecology services
• Women's healthcare practice
• Prenatal and obstetric care
• Minimally invasive gynecologic surgery
• Bioidentical hormone therapy

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Medical Services: Revenue generated from patient consultations, examinations, procedures, and treatments across OB/GYN services. Insurance billing for covered services including prenatal care, deliveries, gynecological exams, and procedures. Co-pays, deductibles, and co-insurance collected at time of service.
2. Self-Pay Services: Self-pay revenue stream for services not covered by insurance, including weight loss medications (tirzepatide and semaglutide), MonaLisa Touch treatments, and BioTE hormone therapy. Consultation may be billed to insurance but medications require self-pay.
3. Diagnostic Imaging: Revenue from in-house ultrasound imaging services performed by certified sonographers. Both obstetrical and gynecological ultrasounds performed on-site.
4. Surgical Procedures: Revenue from surgical procedures including minimally invasive da Vinci robotic surgery, laparoscopic procedures, endometrial ablation, hysterectomy, and other gynecologic surgeries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

North Florida Women's Care is a physician-led OB/GYN medical group practice providing comprehensive obstetric and gynecologic care to women across all life stages, from adolescence through menopause. Core offerings include well-woman exams, prenatal care and hospital delivery, in-house diagnostic ultrasound, minimally invasive and da Vinci robotic-assisted gynecologic surgery, contraception and family planning, menopause management, MonaLisa Touch laser therapy, BioTE bio-identical hormone replacement, uro-gynecology services, and a GLP-1 weight loss program. Services are delivered through four office locations across North Florida plus telehealth visits.

Product overview

North Florida Women's Care is a women's health medical group practice offering a coordinated suite of obstetric and gynecologic services through multiple locations in North Florida. The core clinical offerings include gynecology (well-woman care, preventive screenings, surgical procedures), obstetrics (prenatal through postpartum care, hospital delivery), and diagnostic ultrasound. Specialty add-on services include MonaLisa Touch laser therapy for menopausal symptoms, BioTE bio-identical hormone pellet therapy, uro-gynecology treatment for pelvic conditions, and a compounded weight loss medication program using GLP-1 agonists. The practice also offers patient education through classes (childbirth, breastfeeding, tobacco cessation) and telehealth virtual visits. Services are delivered through collaborative teams of board-certified OB-GYN physicians and advanced-practice providers across four locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Services

Quantifiable outcome

• 84% of women in published studies report significant symptom improvement after MonaLisa Touch treatment
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Tobacco Free LeonminorStrategic or Co-development PartnerCommunity partnership supporting tobacco prevention and cessation. North Florida Women's Care participates in the coalition's mission to empower youth and adults to create a tobacco-free community through youth prevention, cessation activities, and promotion of a tobacco-free lifestyle.
• Making Strides Against Breast CancerminorStrategic or Co-development PartnerPartnership with American Cancer Society for breast cancer awareness walks. North Florida Women's Care sponsors and participates in these events which are the largest network of breast cancer awareness events in the nation, uniting nearly 300 communities.
• Capital Area Healthy StartminorStrategic or Co-development PartnerPartnership supporting maternal and infant health. North Florida Women's Care fundraises for and sponsors Capital Area Healthy Start's Walk to Remember and Benefit for Babies events.
• Tallahassee Memorial HealthcarecoreStrategic or Co-development PartnerPrimary hospital partner for labor and delivery services. North Florida Women's Care physicians deliver at TMH which has the only advanced neonatal intensive care facilities in the area. TMH on-call physicians from NFLWC are available 24/7 for emergencies. Dr. Andrea Friall serves as Vice President and CMO at TMH.
• Tallahassee Memorial Walker Breast ProgramminorStrategic or Co-development PartnerPartnership supporting the Walker Breast Program at TMH, a comprehensive breast cancer treatment and support program.
• Capital Medical SocietyminorStrategic or Co-development PartnerProfessional medical society partnership. Dr. David Dixon served as President of the Capital Medical Society in 2018. Practice participates in the Capital Medical Society Holiday Auction.
• Big Bend AHEC (Area Health Education Center)minorStrategic or Co-development PartnerPartnership to offer free Tobacco Cessation courses to patients. Big Bend AHEC provides trained specialists who lead the cessation programs.
• Childbirth Educators of TallahasseeminorStrategic or Co-development PartnerPartnership providing childbirth preparation classes to patients. Classes help prepare women for labor and delivery process, provide useful tools for labor, and help with birth plan decisions.
• Florida Department of Health (Leon and Wakulla Counties)minorStrategic or Co-development PartnerPartnership to help qualifying pregnant patients obtain temporary Pregnancy Medicaid quickly. Florida Department of Health processes Medicaid applications for eligible pregnant women.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women's Health USA: Private equity-backed women's health management company supporting independent OB/GYN practices. Operates the same physician-led model with additions of billing, EMR, and group purchasing for OB/GYN practices.
• Axia Women's Health: PE-backed (WindRose) OB/GYN and women's health platform consolidating independent practices across the U.S. Northeast and Midwest. Comparable business model of multi-site, multi-physician OB/GYN care with add-on services like ultrasound, mammography, and menopause therapy.
• Capital Women's Care (Maryland/Virginia): Large Mid-Atlantic OB/GYN group with 25+ locations offering obstetrics, gynecology, ultrasound, and specialty women's services. Comparable multi-site, multi-physician model with similar scope of add-on services.
• Women's Care (Florida-based OB/GYN group): A multi-physician OB/GYN group offering comprehensive women's health services including obstetrics, gynecology, ultrasound, and minor in-office procedures. Operates a comparable sales-led, physician-led model with multiple Florida locations.
• Florida Woman Care: One of the largest independent OB/GYN practice networks in Florida, operating multi-site women's health clinics with similar clinical scope (prenatal care, gynecology, surgery, weight management). Directly comparable in geography, scale, and service mix.

Emerging players

• Maven Clinic: Digital-first women's and family health platform providing virtual OB/GYN, fertility, and postpartum care. Overlaps with NFLWC's telehealth and women's health offerings but competes primarily via a virtual delivery model.

Broad incumbents

• Unified Women's Healthcare: Large OB/GYN and women's health services platform (backed by KKR/Clayton, Dubilier & Rice) operating across multiple states. Same specialty and patient base as NFLWC; broader geographic footprint and capital base make it a relevant incumbent peer.
• Pediatrix Medical Group: Established national physician group encompassing women's and pediatric services including obstetrics and hospital-based maternal-fetal medicine. Overlaps in obstetric patient services but at a larger scale and broader service portfolio.

Regional players

• Center for Women's Health (regional OB/GYN groups): A common naming and model for regional multi-physician OB/GYN practices across the U.S. offering prenatal, gynecology, ultrasound and surgical services. Representative regional peer with comparable scope though not a single specific company.

Others

• Tallahassee Memorial HealthCare (TMH): Hospital partner that delivers NFLWC's patients and houses the only advanced NICU in the region. Not a direct competitor in routine OB/GYN, but a critical ecosystem participant and potential employer of competing employed OB/GYN physicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NFLWC1
• Facebookfacebook.com/north-florida-womens-care-112345083196
• Instagraminstagram.com/nflwc
• Xx.com/nflwc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Florida Women's Care