PACE Telematics GmbH

What PACE Telematics GmbH does

PACE Telematics GmbH (legally PACE Mobility GmbH) operates the PACE Drive platform, a mobile-first fuel payment and price comparison service founded in 2015 and headquartered in Karlsruhe, Germany. The company's core product is the PACE Drive App, a free consumer application available on the Apple App Store and Google Play that lets drivers find the cheapest fuel prices across partner stations and pay directly at the pump via smartphone, smartwatch (Apple Watch, Wear OS), or in-car display (Apple CarPlay, Android Auto). The app aggregates real-time price data from the German Markttransparenzstelle für Kraftstoffe (MTS-K) and operates as a Connected Fueling platform at 4,000+ partner fuel stations across Europe spanning chains such as JET, Hoyer, Esso, OMV, Q1, Classic, OIL!, AVIA, BFT, Raiffeisen, IP, and Tamoil.

Underlying the app is an integrated payment stack branded as PACE Pay, which consolidates PayPal, Apple Pay, Google Pay, AMEX/Visa/Mastercard (with 3D-Secure), V Pay, and fuel cards (Hoyer Card, Roadrunner). A separate PACE Wallet manages stored payment methods and transaction history. On the business side, PACE Drive Business offers a tiered subscription product — Starter (free), Team (€9.99/month for small fleets up to 4 additional drivers), and Fleet+ (custom pricing for fleets up to 50 drivers) — accessed via a web-based dashboard at dashboard.pacedrive.com. Business features include driver and vehicle assignment, shared payment methods, and DATEV-compatible export for tax-compliant receipt handling, with GDPR compliance and 3D-Secure authentication applied across the platform.

PACE generates revenue primarily through transaction fees on connected fueling payments at partner stations and through recurring subscription fees on its B2B tiers. Go-to-market combines product-led growth for individual users (free app store distribution, self-serve onboarding, automatic station detection) with an enterprise motion for larger fleet accounts and community-led adoption via driver invitation links. The company employs 11–50 people, has not disclosed any external funding, and operates under founders Philip Blatter and Robin Schönbeck as managing directors.

Name

PACE Telematics GmbH

Legal name

PACE Mobility GmbH

Website

https://pace.car

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PACE Telematics GmbH operates the PACE Drive app, a free mobile platform that lets European drivers compare fuel prices and pay at the pump at 4,000+ partner stations, with a tiered PACE Drive Business subscription product serving SMB fleets and self-employed users.

Ownership category

akta.pro rank

Product category

Mobile Fuel Payment & Fleet Management Software

NAICS

Gasoline Stations and Fuel Dealers (457), Taxi and Ridesharing Services (485310)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE)

akta.pro secondary industries

Driver Expense Management & Reimbursement (T&E for Drivers) (TLABAMAF), Automotive / Finished Vehicle & Parts Road Logistics Forwarding (TLACACAK), HOV/HOT Lane & Toll-Optimized Carpool Services (THADAFAF)

Keywords

• Mobile fuel payment
• Fleet management software
• Fuel price comparison
• Connected car services
• In-vehicle payment

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PACE Drive Business Subscriptions: Tiered subscription model for business fleet management: Starter (free) for individuals, Team (€9.99/month) for small fleets up to 4 additional drivers with tax-compliant export and shared payment methods, and Fleet+ (custom pricing) for larger fleets up to 50 drivers. All paid plans include 7-day trial periods. Migration from App Store/Play Store billing offers €5.99/month discounted rate for first 3 months.
2. Connected Fueling Transaction Revenue: Revenue generated through mobile payment transactions at partner fuel stations. The company operates as a payment processor at over 4,000 connected stations across Europe, with pricing at Connected Fueling stations potentially differing from pump prices due to the MTS-K data transmission delay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

PACE Drive is a mobile payment and fuel price comparison platform that lets drivers find the cheapest fuel and pay at the pump directly from their smartphone, smartwatch, or in-vehicle display at over 4,000 connected partner stations across Europe. The Connected Fueling technology links the PACE Drive app to partner gas station point-of-sale systems to authorize fueling, process payment, and issue digital receipts without queuing at the cashier. For business customers, PACE Drive Business adds fleet management with driver assignment, shared payment methods, and tax-compliant DATEV-format receipt export.

Product overview

PACE Telematics GmbH operates as PACE Drive, offering a mobile-first fuel payment and fleet management platform. The core product is the PACE Drive App, a free consumer application for fuel price comparison and mobile payment at over 4,000 partner gas stations across Europe. For business customers, PACE Drive Business provides fleet management capabilities through three subscription tiers: the free Starter plan for individuals, the Team plan (€9.99/month) for small fleets up to 4 additional drivers, and the Fleet+ plan for larger fleets up to 50 drivers. These are managed via the PACE Drive Business Dashboard, a web-based administration platform. Payment processing is handled through PACE Pay, which integrates various payment methods including PayPal, major credit cards, Apple Pay, Google Pay, and fuel cards. Users can pay via smartphone, smartwatch (Apple Watch, Wear OS), or in-car displays (Apple CarPlay, Android Auto). The Connected Fueling platform enables real-time price synchronization with partner stations.

Differentiator

Problem solved

Functional benefit

Products and services

• PACE Drive App Free mobile application that helps individual drivers compare real-time fuel prices across 4,000+ partner stations in Europe and pay for fuel at the pump via smartphone, smartwatch, Apple CarPlay, or Android Auto. Automatic digital receipts are stored in-app and emailed to the user.
• PACE Drive Business Subscription-based fleet management offering for companies with vehicle fleets, self-employed individuals, and tradespeople. Provides driver administration, shared payment methods, transaction assignment to drivers/vehicles, and tax-compliant receipt export through three tiers (Starter free, Team €9.99/month, Fleet+ custom).
• PACE Drive Business Dashboard Web-based administrative dashboard at dashboard.pacedrive.com that enables fleet administrators to manage company data, payment methods, invite and manage drivers, view and export transactions, and control subscription status for PACE Drive Business.
• PACE Pay Integrated payment service within PACE Drive that consolidates PayPal, Apple Pay, Google Pay, major credit/debit cards (AMEX, Visa, MasterCard with 3D-Secure), and fuel cards (Hoyer Card, Roadrunner) into a single in-app payment rail for fuel transactions at Connected Fueling partner stations.
• Connected Fueling Platform integration that links the PACE Drive app directly to partner gas station point-of-sale systems for real-time fuel price updates and seamless pump-side payment processing at more than 4,000 stations across Europe.
• PACE Wallet In-app wallet within PACE Drive where users can add, edit, or remove payment methods and access their full transaction history and digital fuel receipts.

Quantifiable outcome

• Over 4,000 partner fuel stations across Europe
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core.

• JET TankstellencoreChannel Partner/ Reseller/ DistributorJET is a major European fuel station chain operating hundreds of stations across Germany and other countries. As a Connected Fueling partner, JET stations enable PACE Drive users to locate stations on the map and pay for fuel directly via the app, eliminating the need to visit the cashier.
• Hoyer TankstellencoreChannel Partner/ Reseller/ DistributorHoyer is a German fuel station chain with a significant network across the country. Hoyer Card is one of the fuel cards explicitly supported in PACE Pay, allowing users to pay with their Hoyer Card through the PACE Drive app.
• Esso TankstellencoreChannel Partner/ Reseller/ DistributorEsso is a global fuel brand with stations in Germany operating under the pre-authorization payment model. At Esso stations, users must authorize payment before pumping fuel, as specified in the PACE Drive app.
• OMV TankstellencoreChannel Partner/ Reseller/ DistributorOMV is a multinational fuel retailer and petrochemical company with significant presence in Central Europe. OMV stations are integrated into the PACE Drive Connected Fueling network.
• Q1 TankstellencoreChannel Partner/ Reseller/ DistributorQ1 is a German fuel station chain with stations primarily in northern Germany. Q1 stations are part of the PACE Drive mobile payment network.
• Classic TankstellencoreChannel Partner/ Reseller/ DistributorClassic Tankstellen is a German fuel retailer network integrated into the PACE Drive Connected Fueling platform.
• OIL! TankstellencoreChannel Partner/ Reseller/ DistributorOIL! Tankstellen is a German fuel station brand with network coverage across the country, enabling PACE Drive mobile payment at their locations.
• AVIA TankstellencoreChannel Partner/ Reseller/ DistributorAVIA is an international fuel retailer association with stations across Europe. AVIA stations are integrated into the PACE Drive payment network.
• BFT TankstellencoreChannel Partner/ Reseller/ DistributorBFT (Bayern freie Tankstellen) is a German fuel station brand with independent stations across Germany. BFT stations support PACE Drive mobile payment.
• Raiffeisen TankstellencoreChannel Partner/ Reseller/ DistributorRaiffeisen Tankstellen are part of the Raiffeisen agricultural cooperative network, primarily located in eastern Germany (e.g., Raiffeisen Stendal). These stations are integrated into the PACE Drive payment network.
• IP TankstellencoreChannel Partner/ Reseller/ DistributorIP Tankstellen is a German fuel station brand integrated into the PACE Drive mobile payment network.
• Tamoil TankstellencoreChannel Partner/ Reseller/ DistributorTamoil is a European fuel retailer with stations in multiple countries including Germany. Tamoil stations are part of the PACE Drive Connected Fueling platform.
• Markttransparenzstelle für Kraftstoffe (MTS-K)coreTechnology or IntegrationThe MTS-K (Market Transparency Authority for Fuels) is part of the German Federal Cartel Office (Bundeskartellamt). It collects and publishes fuel prices from German gas stations within a 5-minute window of price changes. PACE Drive receives fuel price data from the MTS-K to power its price comparison feature, making it an official price transparency data provider.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WEX Inc. Global fleet payment and fuel card incumbent with broad portfolio across North America, Europe, and APAC. Overlaps with PACE on fleet payment processing and expense management, but at much larger scale and with broader adjacent services.
• Comdata (Comdata Inc.): Fleet fuel card and payment solutions provider with established fleet expense management. Comparable as a B2B fuel-card and expense-management incumbent, though primarily US-focused with different geographic scope than PACE.

Emerging players

• Fleetio: Cloud-based fleet management SaaS that includes fuel expense tracking, card integration, and receipt management. Comparable as a software-first fleet fuel and expense management solution, though it does not own the consumer payment layer PACE operates.
• BPme / BP Pay: BP's mobile fuel payment and loyalty app deployed across European retail networks. Comparable as a competing mobile pump-payment experience with brand-controlled economics and station coverage.
• PayByPhone: Mobile payment platform for parking and similar unattended transactions. Comparable business model of mobile payment at unattended points-of-sale using geolocation, with similar multi-payment-method integration approach.
• Shell EasyPay / Shell Deutschland App: Major fuel retailer's own mobile payment and loyalty app with integrated pump payment. Competes with PACE at the consumer pump-payment layer and could squeeze PACE's merchant economics if Shell extends its own app network.
• Aral pay / Aral App: Germany's largest fuel retailer's mobile payment and loyalty app with pay-at-pump functionality. Directly comparable as a national-scale mobile fuel-payment product competing for the same German drivers PACE targets.

Direct peers

• UTA Edenred: Major European fuel card and mobility platform under Edenred. Operates a comparable B2B model of fuel-card-based fleet expense management with toll and EV services, overlapping directly with PACE's B2B subscription and transaction offering.
• LogPay Financial Services: German fuel card and mobility services provider serving commercial fleets. Comparable to PACE Drive Business in customer base (German SMBs and fleets), payment methods, and DATEV-aligned back-office reporting.
• DKV Mobility: Europe's largest fuel card and B2B mobility services provider. Directly comparable to PACE Drive Business as it serves fleet operators with fuel cards, expense management, and pan-European coverage — competing head-to-head for the same fleet customer base PACE targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacetelematics
• Facebookfacebook.com/pacetelematics
• LinkedInlinkedin.com/company/pace-telematics-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACE Telematics GmbH