Saudi Manpower Solutions

What Saudi Manpower Solutions does

Saudi Manpower Solutions Company (SMASCO) is a Riyadh-based, privately held workforce solutions provider founded in 2012. The company supplies trained skilled and unskilled labor on permanent, temporary, seasonal, and hourly contracts to enterprises and government entities across all sectors and cities in Saudi Arabia, serving 4,000+ clients with thousands of deployed workers and billions of cumulative work hours completed. Named enterprise customers include Almarai, Arasco, Fajeer Poultry, Byteer Saudi Arabian Construction Company, Rawafid, and SABIC, alongside government work via the Ministry of Human Resources and Social Development.

The core technology is a workforce management and labor solutions platform integrated with the Ministry's Qiwa digital system for employment contract authentication, supporting compliance with Saudi labor market regulations including the Mudad wage protection system, where SMASCO holds the highest Diamond-level certification. The company operates a direct enterprise field sales motion with dedicated relationship managers and pursues business through five wholly-owned subsidiaries: SLSC (logistics for small shipments), Rahah (home care and domestic labor via mobile app), Tarhab (customer experience), Sanaym (CVC fund for startups and technology), and Areb and Ramz (workforce solutions). Geographic footprint includes Saudi Arabia and the United Arab Emirates, with bilateral source-country partnerships with the embassies of Ethiopia and the Philippines for labor pipelines.

SMASCO's revenue model is a managed services staffing business with non-public, contract-tailored pricing. Financial signals indicate healthy profitability: 40% year-over-year net profit growth in Q3 2025 and dividend distributions exceeding 100 million Saudi Riyals (approximately 70% payout ratio). The 2023 GTS26 five-year strategy is focused on portfolio rebalancing across subsidiaries to enhance margins, supported by premium sponsorships (HORECA Riyadh 2025) and a growing government contracting lane, including an 80.7 million SAR two-year contract to operate shelters for absent and unemployed domestic workers.

Name

Saudi Manpower Solutions

Legal name

الشركة السعودية لحلول القوى البشرية (Saudi Manpower Solutions Company)

Website

https://smasco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saudi Manpower Solutions (SMASCO) is a Riyadh-headquartered, privately held staffing and workforce solutions company supplying trained labor on permanent, temporary, seasonal, and hourly contracts to 4,000+ enterprise and government clients across all sectors and cities in Saudi Arabia, with subsidiaries spanning logistics, home care, customer experience, and venture investment.

Ownership category

akta.pro rank

Product category

Workforce Staffing Services

NAICS

Temporary Help Services (561320), Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

HR Shared Services Centers (Captive/Managed) (BPACAKAB)

akta.pro secondary industries

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA)

Keywords

• Workforce staffing services
• Manpower outsourcing
• Recruitment solutions
• Human resource consulting
• Temporary labor services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manpower Leasing and Staffing Services: Providing skilled and unskilled labor to businesses across various sectors in Saudi Arabia, including temporary, seasonal, and permanent workforce solutions.
2. Government Contracts: Secured government contracts with the Ministry of Human Resources and Social Development for providing shelter services for domestic workers, contributing to revenue streams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Saudi Manpower Solutions (SMASCO) is a Riyadh-based workforce solutions company that supplies skilled and unskilled labor to enterprises and government entities across Saudi Arabia. Its services span permanent, seasonal, and hourly staffing, plus comprehensive HR administration covering visas, insurance, payroll, and training. The company also operates subsidiaries in logistics (SLSC), home care (Rahah), customer experience (Tarhab), and startup investment (Sanaym).

Product overview

Saudi Manpower Solutions (SMASCO) operates as a comprehensive workforce solutions provider offering a unified platform of staffing and labor services. The core offering is workforce outsourcing (تأجير عمالة مهنية) which provides trained and skilled labor across multiple sectors. The company operates several subsidiaries including SLSC for logistics services, Tarhah for customer experience solutions, Raha for domestic worker services (with mobile app), and Sanayim for startup investments. Services span construction, healthcare, hospitality, logistics, and oil & gas sectors, serving over 4,000 clients across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Rahah (راحة): A brand specialized in providing integrated solutions in the home care sector and leading in providing domestic labor.
• SLSC (Saudi Logistics Services Company)
• Tarhab (ترحاب)
• Sanaym (سنيم)

Products and services

• Workforce Solutions (تأجير عمالة مهنية) Core staffing and workforce outsourcing service providing skilled and trained labor to companies across Saudi Arabia, covering permanent, seasonal, and hourly employment contracts with full HR administration including visas, insurance, payroll, and training.
• Construction Sector Staffing Workforce solutions tailored for the construction industry, providing skilled labor, technicians, and support staff with no delays in project delivery, serving giga-projects like NEOM, KAUST, and King Abdullah Financial District.
• Healthcare Sector Staffing Healthcare workforce solutions supplying medical staff, nurses, support personnel, and healthcare workers to hospitals and medical facilities to address staff shortages and maintain care quality and patient safety.
• Hospitality Sector Staffing Hospitality workforce provision including trained staff for reception, hospitality, and service roles, supporting hotels and restaurants facing high turnover and seasonal demand.
• Oil and Gas Sector Staffing Workforce solutions for oil, gas, and petrochemical companies providing engineers, technicians, skilled workers, and support staff, with safety compliance and operational continuity.
• Logistics Sector Staffing Workforce solutions for logistics, transportation, and e-commerce companies supplying drivers, warehouse staff, and distribution workers for peak season and ongoing operational needs.
• Rahah Home Care Services (راحة) Home care labor solutions brand providing integrated domestic worker services in the home care sector, including a mobile application for booking and managing domestic workers; operates in Saudi Arabia and the UAE.
• Saudi Logistics Services Company (SLSC)
• Tarhab Customer Experience Solutions (ترحاب)
• Sanaym Investment Fund (سنيم)
• Government Shelter Services for Domestic Workers Shelter and welfare services for absent and unemployed domestic workers, provided to the Ministry of Human Resources and Social Development under a multi-year government contract.

Quantifiable outcome

• 800% increase in workforce for Byteer Construction Company between April 2018 and October 2022
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Saudi Logistics Services Company Limited (SLSC)coreStrategic or Co-development Partner · 4 May 2026Subsidiary company through which SMASCO secured a government contract with the Ministry of Human Resources and Social Development valued at 80.7 million Saudi Riyals for providing shelters for absent and unemployed domestic workers over a two-year period.
• Ministry of Human Resources and Social DevelopmentcoreStrategic or Co-development Partner · 4 May 2026Government contract valued at 80.7 million Saudi Riyals (including VAT) awarded to SMASCO through its subsidiary for providing shelters for absent and unemployed domestic workers over a two-year period. The agreement is part of broader government efforts to improve labor welfare and protect domestic workers' rights.
• Embassy of EthiopiastrategicStrategic or Co-development Partner · 5 August 2025Meeting with Ethiopian Ambassador Muktar Qadir at SMASCO headquarters to discuss cooperation in recruiting and employing Ethiopian workforce, reviewing training mechanisms and professional development programs to ensure quality and effectiveness in recruitment and workforce development.
• Embassy of PhilippinesstrategicStrategic or Co-development Partner · 27 July 2025Strategic partnership with the Philippine Embassy supporting Filipino competencies and enhancing joint cooperation for a brighter future. SMASCO participated in the 'Serbisyong may saya, hatid ng OWWA' event demonstrating commitment to serving and caring for Filipino workers.
• Ministry of Human Resources and Social DevelopmentcoreStrategic or Co-development Partner · 1 September 2023Alignment with the Ministry to facilitate employment contract authentication through the Qiwa digital platform. Third phase of contract authentication requires companies to document at least 80% of employment contracts by September 2023 with financial penalties for non-compliance. Supports Saudi Vision 2030 goals for a compliant and transparent labor market.
• Riyadh Front Exhibition CenterminorGTM or Marketing PartnerVenue partner for HORECA 2025 exhibition where SMASCO was Gold Sponsor, held at Riyadh Front Exhibition Center from December 15-17, 2025.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Randstad: Dutch global staffing company with broad HR services and digital staffing platform (Randstad Sourceright). Comparable as a multi-national, multi-vertical workforce solutions provider.
• Hays plc: Global specialist recruitment and workforce solutions firm focused on qualified, professional hires across sectors including construction, healthcare, and oil & gas — directly mirroring SMASCO's verticals.
• Robert Half International: Specialized staffing firm placing professionals in finance, technology, legal, and administrative roles. Comparable on professional staffing model and contract/placement revenue mix.
• ManpowerGroup: Global workforce solutions and staffing giant operating across temporary, permanent, and specialized placement. Directly comparable as a multi-vertical, government- and enterprise-staffing operator with similar managed-services revenue model.
• SThree: Global specialist staffing provider focused on STEM skills. Comparable on contract staffing model serving enterprise clients in resource, energy, and engineering sectors.
• Adecco Group: Swiss-headquartered global staffing leader in temporary staffing, permanent placement, and career transition. Comparable in scale, multi-sector coverage, and reliance on regulated labor markets.
• Saudi Industrial Recruitment Company (SIRC): Saudi-listed workforce solutions company with multi-sector staffing operations and government contracts in the Kingdom. The closest local public peer in terms of Saudi regulatory positioning.

Regional players

• TASC Outsourcing: UAE-headquartered outsourcing and workforce solutions provider serving the Middle East. Closest regional peer — comparable on managed staffing, outsourced workforce, and GCC client base — though it does not compete head-to-head in KSA.
• Al Tamimi Group: Saudi HR and recruitment company providing local and international workforce solutions. Comparable as a Saudi-rooted staffing and HR services provider; focused on KSA, limiting direct overlap.

Broad incumbents

• Michael Page International: Global specialist recruitment firm operating across Middle East. Comparable on enterprise recruitment and professional staffing, but broader portfolio rather than specialized staffing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SMASCO_KSA
• Facebookfacebook.com/smasco.ksa
• LinkedInlinkedin.com/company/saudi-manpower-services-company-smasco-
• Instagraminstagram.com/SMASCOBusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Manpower Solutions