Emirates General Petroleum

What Emirates General Petroleum does

Emirates General Petroleum Corporation (Emarat) is a UAE Public Joint Stock Company headquartered in Dubai and founded in 1981. It operates an integrated downstream energy business spanning retail fuel distribution through 127+ company-owned service stations across Dubai and the Northern Emirates, commercial fuel and lubricants supply, natural gas transmission via a 360 km underground pipeline (the largest such network in the Northern Emirates), LPG distribution (cylinders and bulk), and Jet A-1 aviation fuel supply through its wholly-owned Emojet subsidiary at Dubai International and Al Maktoum airports since 1992. Lubricants are manufactured at a Jebel Ali facility certified to ISO 9001, ISO 14001, and ISO 45001 standards and sold internationally through distributors in China, Bangladesh, Lebanon, Armenia, and Mauritius.

Emarat monetizes through multiple streams: retail fuel transactions (Special 95, Super 98, Diesel, E-Plus 91), B2B commercial fuel and gas, aviation fuel into-plane services, lubricants manufacturing and distribution, fleet payment solutions (Safeer PLUS, Atheer PLUS, Connect PLUS smart chip), and franchise fees and royalties from Freshplus convenience stores, Bakeria bakeries, and Café Arabicca coffee shops. Adjacent service revenue comes from Shamil vehicle inspection centers (in partnership with the Ministry of Interior and RTA), auto care (car wash, Lube Express, Fasttrack), terminalling and storage leasing at Jebel Ali, Ras Al Khaimah, and Fujairah, and the Emcan loyalty program with a fuel-to-property rewards partnership with PRYPCO Blocks.

The company's technology stack combines operational infrastructure (SCADA systems, automatic tank gauging, vapor recovery, double-walled storage tanks) with retail technology (LS Retail LS Central for POS, payment management, data analytics, and guest experience). The leadership team is led by CEO Burhan Al Hashemi (appointed February 2026), with divisional CEOs for Finance and Procurement, Human Resources, Gas Operations, and Operations and Logistics. Emarat serves approximately 100 million retail and commercial customers annually, and operates in the UAE and Egypt through its Emarat Misr subsidiary.

Name

Emirates General Petroleum

Legal name

Emirates General Petroleum Corporation

Website

https://emarat.ae

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Emirates General Petroleum (Emarat) is a UAE government-affiliated integrated downstream energy company operating 127+ retail fuel stations, natural gas pipelines, LPG distribution, lubricants manufacturing, and Jet A-1 aviation fuel (Emojet) across Dubai, the Northern Emirates, and select international markets.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Service Stations

NAICS

Petroleum Bulk Stations and Terminals (424710), Gasoline Stations (4571), Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Marine Bunkering & Port Fuel Supply (EUALAIAG)

Keywords

• Retail fuel distribution
• Petroleum products marketing
• Aviation fuel supply
• Lubricants manufacturing
• Convenience store services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Fuel Sales: Sale of petroleum products (Special 95, Super 98, Diesel, E-Plus 91) through company-owned and operated service stations across Dubai and Northern Emirates
2. Commercial Fuel Products: B2B sales of fuel, natural gas, and LPG to commercial and government customers, including industrial, hospitality, construction, aviation, and real estate sectors
3. Lubricants Manufacturing and Sales: Manufacturing and marketing of high-quality lubricants for vehicles and industrial customers, produced at Jebel Ali facility with global distribution through international distributors
4. Aviation Fuel (Emojet): Supply of Jet A-1 aviation fuel to international airlines at Dubai International Airport and Al Maktoum International Airport since 1992, serving cargo and passenger operations
5. Natural Gas Distribution: Operation of the largest gas transmission system in the Northern Emirates with approximately 360 kilometers of underground pipelines serving industrial and commercial customers
6. Fleet Payment Solutions: Fleet payment cards (Safeer PLUS, Atheer PLUS, Connect) providing controlled fuel and service purchases with spending limits and reporting for corporate and individual vehicle owners
7. Terminalling and Storage: Storage and terminalling facilities at Jebel Ali, Ras Al Khaimah, and Fujairah for petroleum products with leasing options to third parties
8. Franchise Licensing: Franchise fees and royalties from Freshplus convenience stores, Bakeria bakeries, and Café Arabicca coffee shops, including franchise fees of AED 80,000 per brand and ongoing royalties

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Emirat distributes and markets petroleum fuels (Special 95, Super 98, Diesel, E-Plus 91) through 108–127+ company-operated service stations across Dubai and the Northern Emirates, complemented by commercial wholesale fuel, natural gas via a 360 km pipeline network, LPG in cylinders and bulk, manufactured lubricants, and Jet A-1 aviation fuel supplied through its Emojet subsidiary at Dubai's airports. The offering is rounded out by convenience retail brands (Freshplus, Bakeria, Café Arabicca), vehicle inspection (Shamil), car wash, Lube Express, Fasttrack maintenance, fleet payment cards, terminalling/storage, and franchise opportunities for franchisees.

Product overview

Emirates General Petroleum (Emarat) operates as an integrated energy company with a multi-layered product portfolio. At its core, it distributes retail fuels (Special 95, Super 98, Diesel, E-Plus 91) and commercial fuels through a network of over 108 service stations across Dubai and the UAE's Northern Emirates. Supporting the fuel retail network are convenience store brands — Freshplus (the flagship convenience store), Bakeria (bakery/café), and Café Arabicca (specialty coffee) — offered both at company-operated stations and through franchise opportunities. The commercial division supplies Natural Gas (via a 360 km pipeline network), LPG (cylinders and bulk), lubricants (manufactured at Jabal Ali with products such as Power Synova, Power Synth, Power Plus, and CADEK), commercial fuel, and aviation fuel through the Emojet subsidiary (Jet A-1 at Dubai International and Al Maktoum airports since 1992). Adjacent service offerings include vehicle inspection and registration (Shamil), car wash, Lube Express, and Fasttrack vehicle maintenance. Fleet payment solutions include Safeer PLUS (credit card), Atheer PLUS (prepaid card), and Connect PLUS (smart chip). Commercial rentals and terminalling at Jabal Ali, Ras Al Khaimah, and Fujairah, plus engineering services, round out the portfolio. Technology infrastructure is supported by an LS Retail LS Central POS and analytics system deployed across the forecourt.

Differentiator

Problem solved

Functional benefit

Brands

• Freshplus: Third-generation convenience store concept offering wide range of quality products, fresh food, and beverages including Café Arabicca and Bakeria brands.
• Bakeria
• Café Arabicca
• Emojet
• Safeer PLUS
• Atheer PLUS
• Connect PLUS
• Shamil
• Fasttrack
• Lube Express

Products and services

• Retail Fuel (Special 95, Super 98, Diesel, E-Plus 91) Petroleum fuels sold at Emarat's 108–127+ company-operated service stations across Dubai and the Northern Emirates, targeting individual vehicle owners and small commercial users with government-regulated retail pricing.
• Natural Gas Compressed natural gas distributed to industrial facilities, power plants and commercial establishments via Emarat's 360 km underground pipeline network in the Northern Emirates.
• Liquefied Petroleum Gas (LPG) LPG in cylinders and bulk form for residential, commercial and industrial customers, distributed through trained and certified distributors and an exclusive Dubai partnership with Aquacool Metering.
• Lubricants (Emoil Power range) High-quality lubricants for vehicles and industrial customers, manufactured at the Jebel Ali facility from 100% premium base oils, including Power Synova, Power Synth, Power Synth S, Power Plus, Power Optima, Power Thrust Plus, Power Force, CADEK, Gear Max, Trans Max, Power Marine, Power Bike, Power Glide, Ultra Cool coolant, Hydra Max, Meta Max, Press Max and Classic Greases.
• Commercial Fuel Wholesale petrol (95 and 98 octane) and gas oil/diesel for government ministries, transport companies, industrial boilers and marine applications, delivered via tanker trucks or collected at Emarat terminals.
• Emojet Aviation Fuel (Jet A-1) Jet A-1 aviation fuel and into-plane services supplied to international passenger airlines and cargo operators (including Emirates SkyCargo) at Dubai International Airport and Al Maktoum International Airport through the wholly-owned Emojet subsidiary, which has supplied over 2 billion gallons to date.
• Emarat Service Stations Network of 108–127+ Emarat-branded service stations operating 24/7 across Dubai and the Northern Emirates, providing fuel, convenience stores (Freshplus, Bakeria, Café Arabicca), car wash, Lube Express, Fasttrack and Shamil vehicle inspection.
• Bakeria Quick-service bakery and café brand at Emarat stations offering fresh sandwiches, soups, hot and cold beverages and mini pizzas, with 51+ locations operating at Emarat and Freshplus stations.
• Café Arabicca Specialty coffee brand serving 100% Arabica coffee prepared by trained baristas, available at Bakeria and Freshplus outlets across Emarat stations, with 35+ franchised branches.
• Freshplus Convenience Stores Third-generation 24/7 convenience store brand at Emarat stations offering fresh food, Bakeria and Café Arabicca products, snacks, chilled drinks and everyday essentials, also offered through franchising.
• Shamil Vehicle Inspection and Registration Vehicle testing and registration service in partnership with the UAE Ministry of Interior and RTA, providing vehicle inspection, registration renewal, insurance, fines payment and international driving license issuance within 30 minutes across 8 locations.
• Lube Express Oil change and preventive vehicle maintenance service featuring 20-point inspection, underbody, battery, coolant and steering checks, using premium API-spec lubricants, available at Emarat service stations.
• Fasttrack Vehicle Maintenance Integrated vehicle maintenance, repair and fleet services at select Emarat stations in Dubai, the Northern Emirates and Al Ain, positioned as an alternative to dealer servicing for fleets and individual owners.
• Safeer PLUS Fleet Card Postpaid credit card fleet payment solution for corporate fleets, offering customizable per-driver or per-vehicle cards, daily/weekly/monthly spending limits, product/service restrictions, PIN security and card freeze capability, accepted at all Emarat stations.
• Atheer PLUS Prepaid Fleet Card Prepaid fleet payment card for managing small-to-medium vehicle fleets or personal vehicle expenses, reloadable in AED 100 increments at any Emarat station.
• Connect PLUS Smart Chip Fleet Solution Smart chip-based fleet payment solution mounted on vehicles for non-transferable fleet management, with online authorization, spending controls and downloadable VAT-compliant monthly statements.
• Terminalling and Storage Bulk storage and terminalling of petroleum products, diesel and jet fuel at Jebel Ali, Ras Al Khaimah and Fujairah facilities, with blending and loading capability and leasing available to third parties.
• Engineering Services In-house engineering division providing 24/7 maintenance, SCADA and ATGS monitoring, vapor recovery, leak detection, energy management and HSE services across Emarat's network and for major infrastructure clients.
• Franchise Opportunities (Freshplus / Bakeria / Café Arabicca) Franchise program offering Freshplus, Bakeria and Café Arabicca brands to franchisees, with franchise fees (AED 80,000–120,000), ongoing royalty and marketing percentage fees, and a minimum 15-location requirement for GCC franchises.

Quantifiable outcome

• Serves approximately 100 million retail and commercial customers annually
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ENOC GroupcoreStrategic or Co-development Partner · 24 April 2026ENOC Group and Emirates Petroleum Company (Emarat) signed an MOU to establish a Business Continuity Plan framework for Jet A-1 aviation fuel supply operations across UAE airports. The partnership aims to strengthen coordination, operational resilience, and ensure uninterrupted fuel delivery through advanced logistics solutions and coordinated emergency response strategies. The agreement includes protocols for pipeline transfers, truck loading operations, emergency response strategies, and regular testing and training exercises to maintain operational readiness across UAE aviation hubs.
• LS RetailcoreTechnology or Integration · 26 January 2026Emarat renewed and extended its partnership with LS Retail, selecting the company's LS Central software to power its service station of the future. The agreement covers payment management, data analytics, and guest experience across the forecourt. Emarat aims to leverage this partnership to deliver more seamless, responsive, and personalized customer experiences across its extensive network of service stations.
• PRYPCO BlocksflagshipGTM or Marketing Partner · 15 December 2025Emarat signed an MOU with PRYPCO Blocks to launch the UAE's first fuel-to-property rewards partnership, allowing Emcan loyalty programme customers to convert fuel rewards into fractional real estate investments starting from AED 2,000. New PRYPCO Blocks users receive a AED 350 welcome credit. The initiative reflects convergence between consumer rewards, fintech, and proptech in the UAE.
• MEGA TRADE L.L.C.minorChannel Partner/ Reseller/ Distributor · 10 December 2025Emarat signed a landmark distribution agreement with MEGA TRADE L.L.C. to enter the Armenian market with its lubricants portfolio, expanding its regional footprint beyond the UAE.
• Concorde Auto Parts Co. LTDminorChannel Partner/ Reseller/ Distributor · 10 December 2025Emarat signed a landmark distribution agreement with Concorde Auto Parts Co. LTD to enter the Mauritius market with its lubricants portfolio, expanding its international footprint.
• Emirates SkyCargocoreStrategic or Co-development Partner · 17 November 2025Emarat's aviation fuel subsidiary Emojet signed an agreement with Emirates SkyCargo in July 2024 to supply aviation fuel for cargo operations. The partnership was highlighted at Dubai Airshow 2025 where Emojet sought to deepen existing relationships and build new partnerships with airlines, airports, and industry partners.
• Egyptian Ministry of PetroleumflagshipStrategic or Co-development Partner · 25 November 2024Egypt's Minister of Petroleum Karim Badawi met with Emarat officials to discuss the company's existing fuel marketing and distribution operations in Egypt and potential market expansion. The two parties agreed to form a joint working group to explore cooperation and investment opportunities in petroleum product marketing and advanced service stations, with Egypt's urban expansion and new road networks identified as key growth drivers.
• Al Maryah Community BankflagshipGTM or Marketing Partner · 4 September 2024Emarat completed the world's first fuel station naming rights project, rebranding its Rajhan station as the Al Maryah Bank station under Project Landmark. The partnership includes launch of Mbank Wallet digital payment services at Emarat stations, enabling contactless QR code transactions for fuel and store purchases.
• SEWA (Sharjah Electricity, Water, and Gas Authority)coreStrategic or Co-development Partner · 13 August 2024SEWA delegation met with Emarat to discuss enhancing cooperation on expanding the natural gas network across Sharjah, including review of development projects and discussions on supplying a new natural gas station in Dibba Al Hisn, aligned with SEWA's commitment to Sharjah government's vision for quality services.
• Aquacool Metering LimitedcoreChannel Partner/ Reseller/ Distributor · 25 August 2020Emarat entered into an exclusive LPG distribution agreement with Aquacool Metering, a wholly-owned subsidiary of Dubai Investment (Emicool), to distribute LPG cylinders to Aquacool's residential, commercial, and industrial customers in Dubai. The partnership enables customers to receive LPG directly from Emarat through an electronic portal and smart app, with contactless payment options.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Puma Energy: Puma Energy operates a multi-country retail fuel and B2B fuel distribution network across Africa, the Middle East, and Latin America. While not a UAE-headquartered peer, it competes with Emarat's lubricants export push and bulk supply ambitions in regional markets like Egypt and Mauritius.
• Woqod (Qatar Fuel Company): Woqod is Qatar's dominant downstream fuel retailer, operating service stations, lubricants, and LPG distribution. It is a comparable GCC national downstream operator to Emarat in terms of integrated retail, LPG, and lubricants offerings, though primarily serving the Qatari market.

Broad incumbents

• QatarEnergy: QatarEnergy is the integrated national energy company of Qatar with downstream fuel marketing, lubricants (Qatar Lubricants / Woqod), and aviation fuel operations through Woqod. It is a regional comparable for Emarat's vertically integrated downstream model.
• BP Middle East: BP operates Castrol lubricants (sold through Emarat's competing network) and supplies aviation and commercial fuels regionally. BP is also a JV partner with Shell in the Imdaad aviation fuel terminal that underpins Emarat's Emojet operations.
• Kuwait Petroleum Corporation (KPC): KPC and its marketing arm (KPI / Q8) operate retail fuel stations, lubricants manufacturing, and aviation fuel services across the GCC, providing a comparable integrated national downstream peer to Emarat within the Gulf.
• ADNOC: ADNOC is the parent of ADNOC Distribution and operates the full Abu Dhabi-based integrated oil value chain. It serves as both an upstream supplier into the UAE fuel ecosystem and a broader incumbent whose distribution arm competes directly with Emarat.
• Shell Mobility (Middle East): Shell operates branded retail fuel stations across the UAE and broader Middle East, supplies commercial and aviation fuel, and markets lubricants (Shell Rimula, Helix). Shell is also a JV partner with BP in Emarat's Imdaad aviation fuel storage venture.
• TotalEnergies Marketing Middle East: TotalEnergies operates a global retail fuel and lubricants network that competes in the UAE and wider MENA across retail forecourts, commercial B2B fuel, and lubricants, with overlapping product lines to Emarat's Power series.

Direct peers

• ADNOC Distribution: ADNOC Distribution is the UAE's largest fuel and convenience retailer with hundreds of stations across the country. It directly competes with Emarat on retail fuel, B2B commercial sales, and convenience retail, and benefits from upstream ADNOC supply integration.
• ENOC (Emirates National Oil Company): ENOC operates a directly comparable UAE retail fuel station network, aviation fuel services at Dubai airports, lubricants manufacturing, and convenience retail (Zoom). Emarat and ENOC directly compete across nearly every downstream segment in the UAE and recently signed a Jet A-1 business continuity MOU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EmaratOfficial
• YouTubeyoutube.com/channel/UC81Pl9larzI9SRBIr7QoAfQ
• Facebookfacebook.com/EmaratOfficial
• LinkedInlinkedin.com/company/emarat---emirates-general-petroleum-corporation
• Instagraminstagram.com/emarat.official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates General Petroleum