LS Retail
LS Retail ehf. is an Icelandic software vendor delivering unified POS and ERP solutions built natively on Microsoft Dynamics 365 Business Central. It serves retail, hospitality, pharmacy, and forecourt operators across 50-plus countries through a global network of certified implementation partners.
- Company typePrivate
- Founded1996
- HeadquartersKópavogur, Iceland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What LS Retail does
LS Retail ehf., headquartered in Kópavogur, Iceland, is a long-established software vendor specializing in unified point-of-sale (POS) and enterprise resource planning (ERP) solutions for the retail, hospitality, pharmacy, hotel, and forecourt industries. The company's flagship platform LS Central is built as a native add-on to Microsoft Dynamics 365 Business Central, extending the underlying ERP with industry-specific functionality such as kitchen display systems for restaurants, fuel forecourt management for service station operators, and prescription tracking for pharmacies. Supporting products include lightweight POS solutions (LS Express, LS One) targeted at smaller retailers, alongside a modular add-on portfolio covering ScanPayGo mobile self-scanning, self-checkout, eCommerce integrations for retail and restaurants, staff management, LS Pay payment processing, analytics, and bookings.
LS Retail firmographics
Firmographics- Name
- LS Retail
- Legal name
- LS Retail ehf.
- Website
- https://lsretail.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LS Retail ehf. is an Icelandic software vendor delivering unified POS and ERP solutions built natively on Microsoft Dynamics 365 Business Central. It serves retail, hospitality, pharmacy, and forecourt operators across 50-plus countries through a global network of certified implementation partners.
- Ownership category
- akta.pro rank
LS Retail industry classification
Industry- Product category
- Retail Management Software (POS & ERP)
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where LS Retail is headquartered
LocationHeadquarters
- HQ city
- Kópavogur
- HQ country
- Iceland
- HQ region
- Europe
Offices5 records
Markets served
LS Retail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): Annual or multi-year subscription fees for LS Central platform access, including software updates, cloud hosting, and support services. Pricing varies based on number of users, locations, and modules selected.
- Professional Services: Implementation, customization, training, and ongoing consulting services delivered through certified partner network. Revenue generated from project-based engagements and retainer arrangements.
- On-Premise Licensing: Traditional perpetual license model available for customers preferring on-premise deployment over cloud/SaaS. Includes annual maintenance and support fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
| One time/ perpetual license | Multi-year contract | Perpetual license with annual maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
LS Retail product offering
Product offeringCore offering
LS Retail develops and sells LS Central, a unified business management software platform that combines point-of-sale (POS) and enterprise resource planning (ERP) functionality into a single database, built as a native add-on to Microsoft Dynamics 365 Business Central. The offering is delivered in vertical-specific configurations for retail, restaurants, hotels, pharmacies, and forecourt/gas station operations, complemented by lightweight POS systems (LS Express, LS One), modular software enhancers (analytics, eCommerce, bookings, staff management, self-checkout, ScanPayGo, kitchen display), payment processing (LS Pay), and professional services (SaaS migration, premium support, ERP integration).
Product overview
LS Retail offers a unified, modular software platform combining POS and ERP functionality across a portfolio of core products and add-on modules. The flagship product is LS Central, a fully integrated software solution extending Microsoft Dynamics 365 Business Central with industry-specific capabilities. LS Central comes in five vertical configurations: for Retail, Restaurants, Hotels, Pharmacies, and Forecourt operations. Supporting the core platform are lightweight POS solutions LS Express and LS One for smaller retailers. The software enhancers portfolio includes self-service options (ScanPayGo, Self-checkout, Restaurant Self-ordering), eCommerce integrations for retail and restaurants, analytics and reporting, bookings management, and staff management. Payment processing is handled through LS Pay variants. Professional services cover SaaS migration, premium support (PrimeAttention), and enterprise integration (CentralConnect). All products share a unified database architecture enabling real-time perpetual inventory, omnichannel operations, and seamless data flow across all modules.
Differentiator
Problem solved
Functional benefit
Products and services
- LS Central Unified business management software platform combining POS and ERP functionality in a single database for retail, restaurant, hotel, pharmacy and forecourt operators.
- LS Central for Retail Vertical configuration of LS Central for retail operations, providing inventory management, customer loyalty, omnichannel sales and real-time analytics.
- LS Central for Restaurants Vertical configuration of LS Central for restaurants, including Kitchen Display Systems, recipe management, table management and self-ordering.
- LS Central for Hotels Vertical configuration of LS Central for hotels and resorts, covering booking management, guest profiles, spa bookings and unified property management.
- LS Central for Pharmacies Vertical configuration of LS Central for pharmacies, providing medication inventory management, prescription tracking and compliance with health regulations.
- LS Central for Forecourt Vertical configuration of LS Central for gas stations and forecourt operations, including payment management, fuel inventory, convenience store operations and guest experience.
- LS Express Lightweight retail POS and ERP system for small single-store retailers, delivered as a native app for Microsoft Dynamics 365 Business Central providing essential POS and inventory management.
- LS One Lightweight, flexible POS system built for simplicity and speed; entry-level point-of-sale solution for retail operations.
- ScanPayGo Mobile self-scanning solution enabling customers to scan items using smartphones or store devices and pay instantly without checkout lines.
- Analytics for LS Central Business intelligence and reporting add-on providing real-time dashboards, KPI tracking and detailed analytics across LS Central operations.
- Bookings for LS Central Reservation and booking management add-on for managing appointments, classes, spa services and event bookings within LS Central.
- eCommerce for Retail eCommerce integration enabling unified online and physical store operations, synchronizing sales, inventory, pricing and customer data.
- eCommerce for Restaurants Online ordering and delivery integration for restaurant operations, enabling menu management and order fulfillment across digital channels.
- Staff Management Workforce management add-on for scheduling, time tracking and staff performance management across retail operations.
- Self-checkout for Retail Self-service checkout stations allowing customers to scan and pay for items independently, reducing wait times and freeing staff.
- Restaurant Self-ordering Digital ordering solution for restaurants enabling customers to place orders via kiosks, tablets or mobile devices.
- Kitchen Display System Digital kitchen display system connecting POS to kitchen operations, managing order flow, timing and preparation workflow.
- LS Pay for LS Central Fully integrated payment processing solution for LS Central, providing secure and reliable payment transaction handling.
- LS Pay for Dynamics BC Payment processing solution for Microsoft Dynamics 365 Business Central deployments without LS Central.
- SaaS Migration Migration service to upgrade from on-premises deployment to cloud-based SaaS, including automatic updates and reduced capital expenditure.
- LS Retail PrimeAttention Premium support service providing tailored assistance for complex issues and prioritized resolution.
- CentralConnect Enterprise ERP integration service enabling seamless connectivity between LS Central and external ERP systems.
Quantifiable outcome
- Bónus operates 33 stores across Iceland using LS Central for unified retail operations
- +2 more outcomes
Companies that use LS Retail
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
LS Retail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature8 records
LS Retail partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and primary.
- Emarat (Emirates General Petroleum Corporation)majorEmarat, the UAE government-owned petroleum corporation, partnered with LS Retail to deploy LS Central across their service station network. The partnership covers forecourt operations and convenience store management, enabling Emarat to modernize their retail operations across fuel stations in the United Arab Emirates.
- Microsoft (Dynamics 365 Business Central)coreMicrosoft serves as the core technology platform for LS Retail solutions. LS Central is built as a native add-on application on top of Dynamics 365 Business Central, leveraging the ERP platform's financial, supply chain, and operational capabilities. This is a strategic technology partnership where LS Retail extends Microsoft Dynamics for retail and hospitality specific functionality.
- Optimus Business TransformationprimaryOptimus Business Transformation is a certified implementation partner specializing in LS Central deployments. They have delivered Freshmart implementations, providing system integration, customization, and ongoing support services.
- OnnioprimaryOnnio is a certified implementation partner that has delivered LS Central solutions for Bónus Iceland. They provide implementation, training, and support services for retail customers in the Nordic region.
- BCS IteraprimaryBCS Itera is a certified implementation partner that has delivered LS Central solutions for R-Kiosk in Estonia. They provide system implementation and consulting services for retail customers in Eastern Europe.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
LS Retail competitors and assessment
Company assessmentPeers
Direct peers
- Lightspeed Commerce: Cloud-based POS and commerce platform serving retail and hospitality SMBs globally with omnichannel and payments capabilities. Closely comparable to LS Central's vertical POS+ERP proposition and target customer segments.
- Shopify POS: Shopify's retail POS offering competes directly in unified commerce for retail, with similar emphasis on online/offline integration and inventory unification that LS Central for Retail targets.
- Aptos: Specialist retail technology vendor offering POS, OMS, and CRM for specialty and omni-channel retailers. Directly comparable to LS Central for Retail in vertical retail software depth.
- Square (Block): POS, payments, and commerce software for small and mid-market retail and restaurants. Overlaps with LS Express and LS One's lightweight POS positioning for smaller retailers.
- Toast: Restaurant-focused POS and management platform with kitchen display, online ordering, and payroll — directly comparable to LS Central for Restaurants, particularly in full-service and QSR segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LS Retail social profiles
Digital presenceLS Retail compliance and trust
Trust signalCompliance4 records
LS Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
LS Retail leadership team
Management profileNumber of profiles
Profiles12 records
LS Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LS Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LS Retail
What does LS Retail do?
LS Retail develops and sells LS Central, a unified business management software platform that combines point-of-sale (POS) and enterprise resource planning (ERP) functionality into a single database, built as a native add-on to Microsoft Dynamics 365 Business Central. The offering is delivered in vertical-specific configurations for retail, restaurants, hotels, pharmacies, and forecourt/gas station operations, complemented by lightweight POS systems (LS Express, LS One), modular software enhancers (analytics, eCommerce, bookings, staff management, self-checkout, ScanPayGo, kitchen display), payment processing (LS Pay), and professional services (SaaS migration, premium support, ERP integration).
Is LS Retail a public or private company?
LS Retail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LS Retail founded?
LS Retail was founded in 1996. It employs 251 to 500 people.
Where is LS Retail based?
LS Retail is headquartered in Kópavogur, Iceland, in the Europe region.
How does LS Retail make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services and on-Premise Licensing.
Who are LS Retail's main competitors?
GK Software (Fujitsu) is listed as a peer. Direct peers are Lightspeed Commerce, Shopify POS, Aptos, Square (Block) and Toast.
Does LS Retail have an API?
No public API is recorded for LS Retail.
What industry is LS Retail in?
LS Retail's product category is Retail Management Software (POS & ERP). Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 5132 and its SIC code is 7372.