Colmobil Corporation

Name

Colmobil Corporation

Legal name

Colmobil Israel Ltd. (כלמוביל ישראל בע"מ)

Website

https://colmobil.co.il

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Automotive Import and Distribution

NAICS

Automobile Dealers (4411), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industries

Subscription Fleet Operations & Remarketing Providers (THADACAN), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Automotive import
• Vehicle distribution
• Car dealership services
• Fleet leasing
• Vehicle financing

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new passenger vehicles under multiple brand franchises including Hyundai, Mitsubishi, Genesis, Mercedes-Benz, smart, ORA, JAECOO, and OMODA. Primary revenue stream through authorized dealership operations.
2. Commercial Vehicle Sales: Sale of commercial vehicles and work trucks under brands including Fuso, Schmitz, and EFCO for business and industrial customers.
3. Used Vehicle Sales (Colmobil Trade): Sale of certified pre-owned vehicles with warranty, including dedicated luxury vehicle trade-in services (Colmobil Trade Luxury) for Mercedes vehicles.
4. Vehicle Service and Maintenance: Service centers providing vehicle maintenance, repairs, and spare parts across Israel. Includes 24/7 roadside assistance service (Colmobil 24/7) for continuous support.
5. Insurance Services (Colmobil Insurance): Comprehensive vehicle insurance solutions offered exclusively to customers of vehicles imported by Colmobil. Expanded in 2026 with Novidea platform implementation.
6. Financing Services (Colmobil Financing): Vehicle financing solutions through Colmobil Financing Solutions for Vehicle Ltd. offering competitive loan terms for car purchases. Also includes leasing options.
7. Flexible Leasing Subscription: Flexible monthly subscription model through Colmobil-GoTo joint venture offering vehicle services without deposit or advance payment for periods from 1 month up to 36 months. Includes comprehensive insurance, maintenance, and 24/7 service.
8. Solar Energy Systems (Colmobil Energy): Solar energy solutions for residential, commercial, and public sectors including system design, installation, maintenance, and energy storage solutions. Formerly Enerpoint, acquired in 2022.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Colmobil is Israel's leading automotive importer and distributor, holding exclusive franchise rights for nine passenger and commercial vehicle brands (Hyundai, Mitsubishi, Genesis, Mercedes-Benz, smart, ORA, JAECOO, OMODA, and Fuso/Schmitz/EFCO for commercial). It sells new and certified pre-owned vehicles through brand-specific showrooms nationwide and supports the full vehicle lifecycle with brand-authorized service and maintenance, 24/7 roadside assistance, in-house financing (Colmobil Financing), an exclusive insurance agency (Colmobil Insurance), and the Colmobil-GoTo 'Lisingshmish' flexible monthly subscription leasing service. The group also operates Colmobil Energy, providing solar photovoltaic systems for residential, commercial, and public-sector customers.

Differentiator

Problem solved

Functional benefit

Brands

• Hyundai: Automobile brand distributed by Colmobil; best-selling car brand in Israel
• Mercedes-Benz
• Mitsubishi
• Genesis
• ORA
• smart
• JAECOO
• OMODA
• Colmobil Business Vehicles
• Colmobil Trade
• Colmobil Trade Luxury
• Colmobil Energy

Products and services

• New passenger vehicle sales (Hyundai, Mitsubishi, Genesis, Mercedes-Benz, smart, ORA, JAECOO, OMODA) Sale of new passenger vehicles under nine brand franchises at Colmobil's brand-specific showrooms across Israel, with options for financing, leasing, trade-in, and insurance bundling.
• Commercial vehicle sales (Fuso, Schmitz Cargobull, EFCO) Sale of commercial vehicles, work trucks, refrigerated trailers, and engineering mechanical equipment (EME) tools to business and industrial customers via the Colmobil business portal and dedicated commercial sales team.
• Colmobil Trade-In (used vehicle sales) Sale of certified pre-owned vehicles with warranty through Colmobil Trade-In centers, including a dedicated Colmobil Trade Luxury service for Mercedes vehicles.
• Vehicle service, maintenance, and Colmobil 24/7 roadside assistance
• Colmobil Insurance Comprehensive vehicle insurance agency offering tailored insurance plans exclusively to Colmobil vehicle customers, modernized through the Novidea cloud-native platform.
• Colmobil Financing Solutions (Debis) Vehicle financing and leasing solutions for private and business vehicle purchases, offered through the Daimler–Colmobil joint venture.
• Lisingshmish flexible vehicle subscription (Colmobil-GoTo) Digital subscription-based vehicle leasing offering monthly access to a vehicle (1–36 months) with no deposit, including comprehensive insurance, routine maintenance, battery and tire service, and fuel; available via a self-serve online platform.
• Colmobil Energy solar energy systems (formerly Enerpoint) Turnkey solar photovoltaic system design, licensing, financing, installation, and maintenance for residential, commercial, agricultural, and public-sector customers, including energy storage solutions.

Quantifiable outcome

• Over 2,000 Mercedes 7-seater taxi sales in 1970 establishing a new transportation model globally
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NovideacoreTechnology or Integration · 6 January 2026Colmobil selected Novidea's cloud-native insurance management platform to modernize its vehicle insurance operations in Israel. The implementation aims to streamline workflows, unify sales and insurance systems, and enhance data-driven decision-making across the insurance business.
• GoTo Global MobilitycoreStrategic or Co-development PartnerJoint venture 'Colmobil-GoTo' established to offer innovative flexible leasing subscription model called 'Lisingshmish'. The partnership provides vehicle services through an accessible and flexible monthly subscription without deposit or advance payment, combining Colmobil's automotive expertise with GoTo's technology platform.
• Sonol and Bazan (Energy Partners)minorStrategic or Co-development PartnerPartnership for pioneering hydrogen truck propulsion technology in Israel, representing Colmobil's first venture into hydrogen-powered commercial vehicles in collaboration with energy companies Sonol and Bazan.
• Great Wall Motors (ORA Brand)coreChannel Partner/ Reseller/ DistributorExclusive import and distribution partnership for ORA electric vehicle brand from Great Wall Motors. ORA successfully launched in Israel in 2023 as a fully electric vehicle lineup featuring chic design and family-friendly functionality.
• Schmitz CargobullcoreChannel Partner/ Reseller/ DistributorExclusive representation agreement for Schmitz Cargobull, a leading trailer and refrigerated box manufacturer with 130 years of experience and production of 60,000 vehicles per year. Partnership brings innovative technologies for Israeli business customers.
• Enerpoint (Colmobil Energy)coreStrategic or Co-development PartnerAcquired in 2022, Enerpoint (now Colmobil Energy) is a leading Israeli solar energy company with 15+ years of experience. The acquisition expanded Colmobil's sustainability offerings to include solar photovoltaic systems for homes, businesses, and industries.
• EFCOminorStrategic or Co-development PartnerAcquisition of 70% stake in EFCO, a leading importer supplying engineering mechanical equipment (EME) tools for national projects. Strategic move to expand value proposition for infrastructure customers and develop new growth engines.
• Mitsubishi Motors CorporationcoreChannel Partner/ Reseller/ DistributorFranchise rights to import Mitsubishi vehicles into Israel since 1988. Mitsubishi became Israel's best-selling brand within 4 years of launch and remains a core brand in Colmobil's portfolio.
• Mercedes-Benz (Daimler)coreChannel Partner/ Reseller/ DistributorLong-standing franchise relationship since 1963 for Mercedes-Benz vehicle imports. Partnership expanded to include Fuso light trucks and smart vehicles, making Mercedes-Benz a flagship luxury brand in Colmobil's portfolio.
• Hyundai Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchise rights secured by Dr. Shmuel Harlap for Hyundai brand imports to Israel since 1994. Hyundai has become the best-selling vehicle brand in Israel under Colmobil's distribution.
• Mili (Lithium-Ion Battery Recycling)minorStrategic or Co-development PartnerPartnership with Mili (Miprot) for lithium-ion battery recycling in Israel. Colmobil is establishing Israel's first lithium-ion battery recycling factory as part of its environmental commitment.

Scale indicators6 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Inchcape plc: Global multi-brand automotive distributor (not a captive OEM retailer) representing premium and volume brands across markets. Highly comparable to Colmobil's role as Israel's leading multi-brand importer/distributor with retail and aftersales operations.
• D'Ieteren Group: Belgian family-controlled automotive group distributing Volkswagen Group brands and operating vehicle leasing and aftermarket services. Closely comparable to Colmobil's family-owned, multi-business automotive ecosystem spanning distribution, financing, and services.

Broad incumbents

• AutoNation: Largest US automotive retailer with a broad franchise portfolio, captive financing (AutoNation Finance), and used-vehicle operations. Comparable in scale and breadth of services, though operating in a much larger and more fragmented market.
• Lithia Motors: US-based diversified automotive retailer with a global store footprint and captive financing arm (Lithia Driveway). Comparable as a multi-brand, multi-service auto retail platform pursuing inorganic growth and adjacencies.
• Group 1 Automotive: US/UK franchised automotive retailer operating dealerships, financing, and parts/service. Comparable multi-brand retail model with material scale and a captive finance arm, like Colmobil Financing.
• Sonic Automotive: US franchised auto retailer with EchoPark used-vehicle stores and a captive financing arm. Comparable in combining new-vehicle sales, used-car retail, and consumer financing under one platform.
• Pendragon plc: UK automotive retailer operating franchised dealerships, used-car outlets (Car Store), and aftersales. Comparable multi-brand retail model with an integrated used-vehicle and aftersales offering, though smaller in scale.

Regional players

• AutoCanada: Canadian franchised auto dealership group with a captive finance arm. Comparable multi-brand dealership and financing model, though serving a different geography rather than competing directly in Israel.

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel sales and captive financing. Comparable to Colmobil's Colmobil Trade used-vehicle business but far more specialized and scaled within used vehicles only.

Others

• Cox Automotive: Provider of automotive services and technology (Manheim, Autotrader, Kelley Blue Book). Relevant adjacency as an enabler of dealership operations, finance, and remarketing that supports retail auto ecosystems like Colmobil's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@colmobilgroup
• Facebookfacebook.com/people/Colmobil-כלמוביל/100064168088803
• LinkedInlinkedin.com/company/109993
• Instagraminstagram.com/colmobil.il

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colmobil Corporation