What Premier Trailer Leasing does

Premier Trailer Leasing, legally Premier Trailers, LLC, is a U.S. commercial trailer leasing and rental company founded in 2005 and headquartered in Dallas, Texas. The company operates a fleet of more than 70,000 trailers — including dry vans (standard and with liftgates), refrigerated vans/reefers (standard and with liftgates), flatbeds, and chassis — distributed across 42 branch locations nationwide. Its core customer base consists of over-the-road trucking carriers, logistics and freight management companies, transit operators, and temperature-sensitive cargo haulers who require flexible fleet capacity without the capital burden of ownership. Premier complements its physical assets with a digital ecosystem that includes real-time GPS-based trailer and cargo tracking, remote cold chain monitoring, solar-powered trailer telematics, and a client dashboard for fleet management, billing, and document access, supported by a 24/7 RoadCARE emergency roadside service.

The business generates revenue through multiple streams: short-term usage-based rentals, long-term subscription leases with a minimum 18-month term, full-maintenance lease options that bundle servicing into the contract, ancillary maintenance services, and a Trailer Loss Damage Waiver program that functions as an alternative to third-party insurance. Go-to-market is primarily direct enterprise field sales supported by an online credit application process for new commercial accounts, with existing customers served through the self-service client dashboard. Premier employs more than 230 people across corporate and branch functions under a long-tenured leadership team led by President & CEO Jim AuBuchon (since 2010), COO Greg Landis (since 2016), CFO Craig Barth (since 2020), and CPO Navolia Bryant (since 2015). The company is privately held with no disclosed external funding or institutional investors and has received multi-year workplace recognition including USA Today Top Workplace (2024, 2026) and Dallas Morning News Top 100 Places to Work (2021, 2025).

Name

Premier Trailer Leasing

Legal name

Premier Trailers, LLC

Website

https://premiertrailerleasing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier Trailer Leasing is a U.S. commercial trailer leasing and rental company operating a fleet of 70,000+ trailers across 42 nationwide branches, serving trucking carriers, logistics firms, and cold-chain haulers with subscription leases, short-term rentals, and integrated telematics.

Ownership category

akta.pro rank

Product category

Commercial Trailer Leasing & Rental

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dry Van Trailer Leasing/Rental (TLABACAB)

akta.pro secondary industries

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ), Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK), Refrigerated Vehicles (Reefer Trucks/Vans) Leasing & Rental (TLABAEAA)

Keywords

• Commercial trailer leasing
• Semi-trailer rental
• Refrigerated trailer fleet
• Transportation equipment leasing
• Fleet management services

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices43 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Short-term Trailer Rentals: Rental agreements for shorter durations providing maximum flexibility for customers with shorter-term or seasonal needs
2. Long-term Trailer Leasing: Lease agreements typically minimum 18 months, providing use of trailers without the burden of ownership with flexibility if needs diminish or change
3. Full Maintenance Lease Options: Lease contracts specifying comprehensive maintenance functions provided by the lessor throughout the lease duration
4. Trailer Maintenance Services: Additional maintenance options and RoadCARE emergency roadside services for trailers
5. Trailer Loss Damage Waiver: Optional waiver program that can substitute for independent collision and theft insurance requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Premier Trailer Leasing rents and leases commercial semi-trailers to business fleets across the United States. Its portfolio spans dry vans, refrigerated vans (reefers), flatbeds, and chassis available for short-term rental or long-term lease (minimum 18 months), supplemented by maintenance, loss damage waiver, 24/7 RoadCARE roadside assistance, and GPS-based trailer and cargo tracking services.

Product overview

Premier Trailer Leasing is a commercial fleet trailer leasing and rental company offering a platform of trailer products and services. The core product portfolio includes six distinct trailer types: Dry Vans (standard and with liftgates), Reefer Vans (refrigerated, standard and with liftgates), Flatbeds, and Chassis. These are complemented by a suite of add-on service modules including Trailer & Cargo Tracking Solutions for real-time GPS location monitoring, RoadCARE 24/7 emergency roadside assistance, Reefer Fleet Management for cold chain optimization, Trailer Pickup & Delivery coordination, Fuel Savings & Compliance Devices, Trailer Loss Damage Waiver, Trailer Maintenance Options, and a Client Dashboard portal for fleet management. The company operates a fleet of over 70,000 trailers across 40+ nationwide locations serving commercial trucking operations.

Differentiator

Problem solved

Functional benefit

Brands

• RoadCARE: Emergency roadside assistance services for trailers, available 24/7, 365 days a year

Products and services

• Dry Vans Standard enclosed semi-trailers for transporting dry general freight, offered as part of Premier's late-model fleet with embedded tracking technology for commercial trucking customers.
• Dry Vans with Liftgates Enclosed dry van trailers fitted with rear hydraulic or electric liftgates, enabling customers to load and unload heavy cargo at locations without dock doors.
• Reefer Vans Refrigerated semi-trailers with cold chain management technology for transporting temperature-sensitive cargo such as food, beverage, and pharmaceutical goods.
• Reefer Vans with Liftgates Refrigerated trailers fitted with hydraulic liftgates, combining cold chain temperature control with the ability to load and unload cargo at non-dock locations.
• Flatbeds Open cargo area semi-trailers for transporting oversized or heavy freight, available for top, side, and rear loading with straps, chains, or binders; offered with air ride suspension.
• Chassis Intermodal container chassis trailers for transporting shipping containers nationwide, offered in tri-axle 20/40 combo, tandem axle 40' gooseneck, and 33' Bridgemaster configurations.
• Trailer & Cargo Tracking Solutions Real-time GPS trailer tracking technology enabling customers to view trailer locations, monitor cargo status, access geofencing, and maximize fleet utilization.
• RoadCARE Emergency Roadside Services 24/7 emergency roadside assistance for all Premier rental and lease trailers, delivered by an in-house roadside team plus after-hours emergency service line.
• Reefer Fleet Management Cold chain management services for refrigerated trailer fleets, including remote monitoring and temperature control optimization for perishable cargo transport.
• Trailer Pickup & Delivery Coordinated trailer delivery to customer locations and pickup at the end of the rental or lease period.
• Fuel Savings & Compliance Devices Technology solutions installed on trailers to improve fuel efficiency and help fleets maintain regulatory compliance.
• Trailer Loss Damage Waiver Optional waiver program covering physical damage to leased or rented trailers, providing an alternative to independent collision and theft insurance coverage.
• Trailer Maintenance Options Comprehensive maintenance programs for trailer fleets, including full maintenance lease options and standard maintenance lease options specifying services provided by Premier throughout the lease term.
• Client Dashboard Digital customer portal providing real-time trailer location viewing, billing access, document downloads, training resources, and email notifications on rental agreements.

Quantifiable outcome

• Reduced empty miles and deadhead through real-time trailer tracking visibility

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group operates commercial truck and trailer rental and leasing businesses across the US, including full-service leasing and short-term rentals. It competes with Premier for commercial fleet customers on dry vans, reefers, and chassis.
• TIP Trailer Services: TIP provides trailer leasing, rental, and pooling services across North America and Europe with a strong focus on dry vans, reefers, and chassis. Its trailer-pooling and depot model directly parallels Premier's 42-location, multi-product leasing platform.
• Star Leasing Company: Star Leasing is a regional trailer rental and leasing company focused on over-the-road trailers with strong Midwest and East Coast presence. It competes with Premier for mid-market and regional carriers using similar dry van, reefer, and flatbed SKUs.
• XTRA Lease: XTRA Lease is one of the largest US over-the-road trailer rental and leasing companies, offering dry vans, reefers, flatbeds, and chassis. It is the most direct head-to-head competitor to Premier Trailer Leasing across product mix, customer base, and national branch model.
• Aim Transportation Solutions: Aim Transportation Solutions provides trailer leasing and rental alongside its logistics and trucking operations. Its trailer leasing portfolio and dedicated customer base place it in direct competition with Premier for commercial fleet accounts.

Broad incumbents

• Ryder System: Ryder is a public full-service truck leasing, trailer leasing, and logistics provider with a national branch network and dedicated fleet services. It overlaps Premier on trailer leasing but competes more broadly with truck leasing, contract logistics, and supply chain solutions.
• Great Dane: Great Dane is a major US trailer manufacturer with a growing fleet services and trailer leasing offering. Its scale, OEM relationships, and dealer network make it a broad incumbent competitor, especially for reefer and dry van customers.
• Penske Truck Leasing: Penske operates one of the largest truck and trailer leasing fleets in North America through a joint venture with Mitsui. It directly competes for Premier's commercial customer accounts with bundled truck-and-trailer leasing and 24/7 service.
• Wabash National (Wabash): Wabash National is a leading North American trailer manufacturer that has expanded into leasing and connected-trailer technology. Its OEM scale, R&D investment, and growing fleet services business make it a broad incumbent competing across both equipment supply and fleet services to similar customers.

Regional players

• Wilmot Modular / Wilmot Trailer Leasing: Wilmot provides trailer leasing and modular space leasing primarily across the Eastern US. While its trailer leasing line is comparable to Premier on product and customer type, its geographic concentration and modular-space business make it more of a regional peer than a direct national rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Trailer Leasing