What Performance Online does

Performance Online, Inc. (POL) is a privately held U.S. manufacturer and direct-to-consumer retailer of performance and restoration parts for classic American vehicles, founded in 2002 and headquartered in Corona, California. The company designs and engineers bolt-on brake, steering, suspension, and chassis components using CAD software and real-world fitment testing, serving enthusiasts restoring or modifying GM, Ford, and Mopar vehicles from 1937 to 1998. Its proprietary sub-brands — the BlackOut Series (black-finished brake kits and boosters) and the Hydropower Series (hydraulic brake assist systems) — anchor a catalog that also spans LS swap components, engine/powertrain accessories, fuel delivery, cooling, exhaust, drivetrain, and interior restoration parts.

The company operates a Shopify-powered DTC e-commerce storefront at performanceonline.com, a physical showroom at 1550 Melissa Court, and an eBay marketplace presence, with direct shipping to more than 40 countries. Product pricing runs from approximately $29 for individual calipers and small components up to roughly $2,612 for complete suspension kits, supporting a single-transaction (non-subscription) unit-economics model. Reach is augmented by an active social presence across Facebook, Instagram, YouTube, TikTok, X, and LinkedIn, plus a POL Blog and email newsletter.

Ownership is independent and founder-controlled; the input data shows no outside investors, no parent company, and no funding rounds. The headcount range (11-50), single U.S. location, and absence of disclosed revenue or distribution partnerships suggest a focused, profitable specialty retailer whose growth levers are product-line breadth and international catalog reach rather than scale capital deployment.

Name

Performance Online

Legal name

Performance Online Inc.

Website

https://performanceonline.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Online (POL) is a privately held U.S. manufacturer and direct-to-consumer retailer, founded in 2002 and based in Corona, California, designing and selling bolt-on brake, steering, suspension, and chassis parts for classic GM, Ford, and Mopar vehicles (1937-1998) to enthusiast restorers and restomod builders worldwide.

Ownership category

akta.pro rank

Product category

Classic Car Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Classic car parts
• Disc brake conversions
• Suspension upgrades
• LS swap components
• Steering conversions

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Performance Online generates revenue through direct e-commerce sales of automotive performance parts and components. Products are sold as one-time purchases with no subscription component. The company operates a Shopify-powered online store and maintains a physical showroom for in-person sales and customer support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Performance Online designs, engineers, and sells bolt-on performance and restoration parts for classic American cars and trucks (GM, Ford, and Mopar platforms spanning 1937–1998). The company offers brake, steering, suspension, chassis, LS swap, engine, exhaust, fuel delivery, drivetrain, cooling, interior, and body/sheetmetal components through direct e-commerce and a physical showroom in Corona, California, shipping to over 40 countries.

Product overview

Performance Online (POL) is a manufacturer and supplier of classic car performance parts offering a comprehensive portfolio of bolt-on upgrades and restoration components. The product lineup centers on four core systems: Brakes (including Blackout Series and Hydropower Series sub-brands, Big Brake Kits with 12"+ rotors, 4-wheel disc brake conversion kits, master cylinders, brake boosters, calipers, and vehicle-specific brake kits), Steering (power steering conversions, rack & pinion conversions, steering columns, gear boxes), Suspension (4-link conversions, air ride, tubular control arms, shocks/coilovers, swaybars, springs, Mustang II systems), and Chassis (crossmembers, engine mounts, subframe connectors, C-notch kits). Beyond core systems, POL provides LS Swap Parts for GM LS engine conversions, engine & powertrain components, exhaust systems, fuel delivery (including carburetors and EFI), drivetrain components, cooling systems, and interior restoration parts. Products are engineered for specific classic GM, Ford, and Mopar vehicles spanning 1937-1998 model years, supporting factory restorations, restomods, and Pro Touring builds. The company designs and engineers products in the USA using CAD software and real-world testing.

Differentiator

Problem solved

Functional benefit

Brands

• BlackOut Series: High-performance brake components featuring blackout finish design
• Hydropower Series

Products and services

• Brake Systems (BlackOut & Hydropower Series)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rack and Pinion (Hardcore Horsepower): Focused on rack-and-pinion steering conversions and steering upgrades for classic vehicles. Directly competes with POL's rack & pinion and power steering conversion categories.
• Wilwood Engineering: Leading manufacturer of aftermarket disc brake kits, calipers, and rotors across hot rod, classic, and pro-touring applications. POL itself resells Wilwood calipers, making it both a supplier and a direct competitor.
• Master Power Brakes: Offers brake boosters, master cylinders, and conversion kits specifically engineered for classic muscle cars. Overlaps directly with POL's BlackOut and Hydropower brake product lines.
• Detroit Speed: Specializes in performance chassis and suspension systems for first-generation Camaros, Chevelles, and similar muscle cars. Competes head-to-head with POL's suspension and handling product lines.
• Classic Performance Products (CPP): Direct competitor offering bolt-on brake, steering, suspension, and chassis upgrades for classic GM, Ford, and Mopar vehicles. Closely mirrors POL's product architecture and customer base.
• SSBC (Stainless Steel Brakes Corporation): Specializes in disc brake conversion kits for classic American cars and trucks. Directly competes with POL's 4-wheel disc brake conversion product line.
• QA1: Manufactures shocks, coilovers, sway bars, and steering components for muscle cars, hot rods, and classic trucks. Competes directly in POL's suspension and steering categories.

Broad incumbents

• Summit Racing Equipment: Largest US retailer of performance and aftermarket auto parts. Competes broadly with POL across brakes, suspension, and drivetrain via third-party brands and in-house labels.
• Holley Performance Products: Publicly traded performance parts conglomerate owning multiple brands across fuel delivery, ignition, and chassis. Competes with POL on engine/powertrain and chassis categories at greater scale and capital depth.
• Speedway Motors: Large established retailer and manufacturer of hot rod and classic car parts. Overlaps with POL across multiple categories but operates at much broader scale with deeper catalogs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/performon
• YouTubeyoutube.com/@PerformanceOnline
• Facebookfacebook.com/PerformanceOnlineInc
• LinkedInlinkedin.com/company/performance-online
• Instagraminstagram.com/performanceonline
• TikToktiktok.com/@performanceonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Online