AroundMe
AroundMe is a mobile location-based services app that helps consumers find nearby points of interest — restaurants, banks, gas stations, hotels, and theaters — across iOS, Android, and Apple Watch, with multi-navigation handoff and multilingual global support.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What AroundMe does
AroundMe, operated by UK private limited company Flying Code Ltd, is a mobile location-based services application that helps consumers find nearby points of interest — restaurants, banks, gas stations, hotels, and movie theaters — based on their current geographic position. The app is available across iOS, Android, and Apple Watch, includes a database of over 500,000 restaurant menus to support dining decisions, and integrates with Apple Maps, Google Maps, Navigon, and TomTom for turn-by-turn navigation handoff. It supports seven languages (English, German, French, Spanish, Italian, Japanese, and Chinese) and self-describes as the most-used local search app globally, with awards including Best App Ever 2009 and Time Magazine Best iPhone Apps 2011.
The product is built as a single, unified consumer application distributed exclusively through the iOS App Store and Google Play Store, with marketing driven primarily by app store optimization and earned media coverage. Underlying technology is a cross-platform mobile client that orchestrates location queries, content lookup against the menu database, and deep-link hand-offs into third-party navigation apps. No API, SDK, or enterprise integration is offered. Founded circa 2008-2009, the company operates with a small team (11-50 employees) and has no disclosed institutional investors, parent company, or M&A activity.
The business model is freemium/consumer — distribution is free via app stores with no publicly disclosed pricing, premium tiers, or enterprise plans. Revenue mechanics are not disclosed in source material. Go-to-market is pure product-led growth with self-serve consumer downloads on a horizontal segmentation targeting mobile users on the go, including travelers in unfamiliar cities. Customer base is distributed across a long tail of individual consumers rather than concentrated enterprise accounts.
AroundMe firmographics
Firmographics- Name
- AroundMe
- Legal name
- Flying Code Ltd
- Website
- https://aroundmeapp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AroundMe is a mobile location-based services app that helps consumers find nearby points of interest — restaurants, banks, gas stations, hotels, and theaters — across iOS, Android, and Apple Watch, with multi-navigation handoff and multilingual global support.
- Ownership category
- akta.pro rank
AroundMe industry classification
Industry- Product category
- Location-Based Mobile Applications
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where AroundMe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AroundMe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Mobile App Distribution: Revenue generated through app distribution on iOS App Store and Google Play Store. Model not explicitly specified but appears to follow freemium or free ad-supported model based on available feature descriptions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
AroundMe product offering
Product offeringCore offering
AroundMe is a location-based mobile application for iOS, Android, and Apple Watch that lets users search for nearby points of interest such as restaurants, banks, gas stations, hotels, and movie theaters. The app surfaces over 500,000 restaurant menus to aid dining decisions and allows users to hand off selected venues to navigation apps such as Apple Maps, Google Maps, Navigon, and TomTom for turn-by-turn directions.
Product overview
AroundMe is a single, unified mobile application available on iOS, Android, and Apple Watch platforms. The core product consists of the main iOS and Android apps, both providing local search functionality for nearby restaurants, banks, gas stations, hotels, and movie schedules. The Apple Watch app serves as a companion feature that displays results on the wrist. The product includes navigation integration with Apple Maps, Google Maps, Navigon, and TomTom, allowing users to transfer venue information to their preferred navigation service. The company has won awards including 'Best App Ever Award 2009' for Best Use of Location Services and was featured in Time Magazine's Best iPhone Apps 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- AroundMe (iOS) Location-based mobile application for iPhone and iPad that allows consumers to quickly find nearby points of interest such as restaurants, banks, gas stations, hotels, and movie theaters, with access to over 500,000 restaurant menus and integrated navigation hand-off.
- AroundMe (Android)
Companies that use AroundMe
Customer profileSegments1 record
Ideal customer profiles1 record
AroundMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
AroundMe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Apple MapscoreIntegration allowing users to transfer location results directly to Apple Maps for navigation purposes
- Google MapscoreIntegration enabling transfer of discovered venues to Google Maps for turn-by-turn navigation
- iOS App StorecorePrimary distribution channel for iOS app, enabling global consumer access to the AroundMe application
- Google Play StorecorePrimary distribution channel for Android app, enabling global consumer access to the AroundMe application
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AroundMe competitors and assessment
Company assessmentDirect peers
- Yelp: Yelp is a leading consumer POI discovery and review platform that helps users find nearby restaurants, services, and businesses, directly overlapping with AroundMe's core use cases.
- Foursquare: Foursquare provides location-based discovery and POI information for consumers on mobile, including restaurant and venue recommendations, comparable to AroundMe's local search functionality.
- Waze: Waze is a mobile location-based app providing navigation and POI discovery, comparable to AroundMe in using GPS for consumer local information access.
- HERE WeGo: HERE WeGo is a mobile maps and local discovery app offering POI search, public transit, and navigation, directly comparable to AroundMe's location-based services offering.
Broad incumbents
- Google Maps: Google Maps is the dominant mobile map and POI platform with native local discovery of restaurants, hotels, and services, representing the most significant competitive incumbent to AroundMe.
- Apple Maps: Apple Maps is the default iOS navigation and POI platform with growing local discovery features, competing head-on with AroundMe on iPhone.
- TripAdvisor: TripAdvisor is a major travel and local discovery platform with extensive POI, restaurant, and hotel content, overlapping significantly with AroundMe's dining and hotel use cases.
- TomTom GO Navigation: TomTom offers consumer mobile navigation apps with POI search, one of AroundMe's listed integration partners, making it both a complementary and broadly competing location platform.
Emerging players
- Maps.me: Maps.me is an offline-focused mobile map and POI discovery app with global reach, comparable to AroundMe in providing location-aware local business search on mobile.
- Citymapper: Citymapper is a mobile urban transit and POI discovery app that helps users navigate to nearby venues, comparable to AroundMe in addressing consumer on-the-go local information needs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AroundMe social profiles
Digital presenceAroundMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
AroundMe leadership team
Management profileNumber of profiles
Profiles1 record
AroundMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AroundMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AroundMe
What does AroundMe do?
AroundMe is a location-based mobile application for iOS, Android, and Apple Watch that lets users search for nearby points of interest such as restaurants, banks, gas stations, hotels, and movie theaters. The app surfaces over 500,000 restaurant menus to aid dining decisions and allows users to hand off selected venues to navigation apps such as Apple Maps, Google Maps, Navigon, and TomTom for turn-by-turn directions.
Is AroundMe a public or private company?
AroundMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AroundMe founded?
AroundMe was founded in 2009. It employs 11 to 50 people.
Where is AroundMe based?
AroundMe is headquartered in London, United Kingdom, in the Europe region.
How does AroundMe make money?
One revenue line is on record: mobile App Distribution.
Who are AroundMe's main competitors?
Direct peers on record are Yelp, Foursquare, Waze and HERE WeGo. Broad incumbents are Google Maps, Apple Maps, TripAdvisor and TomTom GO Navigation. Emerging players are Maps.me and Citymapper.
Does AroundMe have an API?
No public API is recorded for AroundMe.
What industry is AroundMe in?
AroundMe's product category is Location-Based Mobile Applications. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of BPAMANAA, Consumer Navigation & Turn-by-Turn Apps.