What Astoria Finance - SAS does

Astoria Finance is a Paris-headquartered, privately-held French wealth management advisory firm (Conseiller en Gestion de Patrimoine, or CGP) founded in 2002. The company serves mass-affluent to high-net-worth individuals and business owners across France, delivering holistic patrimoine advisory spanning tax optimization, estate/succession planning, real estate investment, retirement preparation (PER), and business-owner services. Core offerings include a dedicated Succession department, the INSINIA private banking sub-brand launched in 2024 for HNW clients, and a broad advisory product suite covering assurance vie, PEA, SCI vehicles, and tax-incentivized real estate schemes (Malraux, Denormandie, Jeanbrun, LMNP, Monuments Historiques).

The firm operates a multi-license platform under ORIAS (07 002 486), AMF (CIF), ACPR, CNCGP, and a CCI Paris-IDF real estate transaction card. Its technology layer centers on the 'Espace Clients' portal — routing clients to seven partner platforms (Generali, UAF Life Patrimoine, AFER, Intencial, Nortia, Allianz Life Luxembourg, Oddo BHF) — supported by in-house patrimonial engineering capabilities. Distribution is exclusively direct: 55 owned physical branches across 10+ French regions, staffed by dedicated CGPs and organized under Regional Commercial Directors.

Revenue is generated through three streams: (1) recurring retrocessions on AUM and commissions from non-independent CIF advice and insurance intermediation; (2) fee-for-service patrimonial studies (€1,500–€5,000+) and an annual heritage convention (€280–€1,440); and (3) real estate transaction commissions of 3–9%. Naxicap Partners has been a minority equity investor since 2007, and Abeille Assurances/Abeille Vie holds a capitalistic equity participation. The firm reports 130,000 clients, 550 employees, and 25 years of operating history. Leadership comprises President Malcolm Vincent and Secrétaire Général Nicolas Guerin, with a functional executive team covering legal, HR, marketing, finance, IT, and patrimonial engineering.

Name

Astoria Finance - SAS

Legal name

ASTORIA FINANCE, SAS

Website

https://astoriafinance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Astoria Finance is a French wealth management advisory firm (CGP) operating 55 owned branches across France, serving 130,000 individual and business-owner clients with tax, succession, real estate, and retirement advisory under a multi-license regulated platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retrocessions on AUM / Commission-based: Advisory and intermediary fees generated as a fraction of fees initially charged by product promoters (assurance companies, asset managers). For non-independent CIF advice, the firm retains commissions on a restricted range of financial instruments from entities with which it maintains close capitalistic or contractual relationships. Revenue is recurring in nature as it scales with client assets under management.
2. Advisory Fees (Honoraires): Fee-for-service model for patrimonial studies: Simple (from €1,500 excl. VAT), Global (from €3,000 excl. VAT), Complex (from €5,000 excl. VAT). Hourly rate from €250 excl. VAT (€300 incl. VAT). Annual heritage convention and tax assistance from €280 to €1,440 excl. VAT per year.
3. Real Estate Transaction Commissions: Brokerage commissions on property transactions: sales mandates 3–9% of sale price; search mandates 5–9% of acquisition price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Astoria Finance is a French wealth management advisory firm that provides personalized patrimonial advisory services through a network of 55 branches across France, serving 130,000 individual clients and business owners. Its core offerings include heritage management consulting, tax optimization advisory (Malraux, Jeanbrun, LMNP, Denormandie, déficit foncier), real estate investment advisory, retirement preparation (PER), savings and investment product placement (assurance vie, PEA, capitalisation contracts), and a dedicated Succession Department for estate transmission, generating revenue through retrocessions on AUM, fee-for-service advisory mandates, and real estate transaction commissions.

Product overview

Astoria Finance is a French wealth management advisory firm operating as a SAS (Société par Actions Simplifiée) under ORIAS, AMF, and ACPR regulation. The company offers a comprehensive suite of financial advisory services organized around core offerings: heritage management advisory, real estate investment, professional heritage management, and retirement preparation. Key specialized services include a dedicated Succession Department for estate planning and the INSINIA sub-brand for private banking clients. The portfolio encompasses tax optimization solutions (Jeanbrun, Malraux, LMNP, Denormandie), savings and investment products (assurance vie, PEA), and professional services for business owners. Services are delivered through a network of 55+ branches across France.

Differentiator

Problem solved

Functional benefit

Brands

• INSINIA: Brand created in 2024 under which the private wealth management entities of the Astoria Group operate (juridically distinct entities)

Products and services

• Succession Department (Pôle Succession)
• Heritage Management Advisory (Gestion de Patrimoine)
• Real Estate Investment Advisory
• Professional Heritage Management (Patrimoine Professionnel)
• Retirement Preparation (Plan Épargne Retraite)
• Tax Optimization Solutions (Optimisation Fiscale)
• Savings and Investment Products Advisory
• Patrimonial Study and Advisory Mandates (Honoraires)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ConsultimminorOthersListed as a real estate partner with logo displayed on the website's partner section.
• CogedimminorOthersListed as a real estate partner with logo displayed on the website's partner section.
• FIPAGESTcoreStrategic or Co-development PartnerIndependent wealth management firm integrated into the Astoria group, operating the Reims branch and managing the private wealth pole. Supported the Stade de Reims and Champagne Basket sports sponsorships.
• Les Boutiques de l'ÉpargneminorStrategic or Co-development PartnerAcquired by Astoria Finance. Branch network including Annecy that was integrated into the group.

Scale indicators7 records

Recent moves17 records

Expansion highlights5 records

Emerging players

• Harvest Group: French fintech providing software, asset-decoding, and digital tools specifically to CGPs and wealth advisors. Highly relevant to Astoria as a technology platform enabling or potentially disrupting traditional CGP workflows and client reporting.
• Nalo: French robo-advisor / digital wealth management platform offering automated, fee-based investment portfolios to individual savers. Represents the digital-native alternative model threatening traditional CGP economics and client acquisition.

Direct peers

• Cyrus Conseil: Independent French family-owned wealth management advisory firm serving HNW and UHNW clients with cross-asset advisory and succession services. Comparable business model and client mix to Astoria's INSINIA private banking pole.
• Primonial: One of the leading independent French wealth management groups offering CGP-style advisory, life insurance distribution, and real estate investment solutions to individual and HNW clients. Direct competitor to Astoria across insurance intermediation, asset gathering, and tax-incentive real estate advisory in the French market.
• 21 Patrimoine: Independent French wealth management advisor focused on tax optimization, real estate investment, and retirement planning for individual clients. Direct peer to Astoria in the CGP segment, particularly in tax-incentive real estate advice.
• Groupe Crystal: French wealth management group built largely through roll-up acquisitions of independent CGPs, with a multi-branch distribution network similar to Astoria. Competes for the same pool of mass-affluent and HNW clients via insurance and investment advisory across France.
• La Française Group: French asset and wealth management group offering multi-asset investment solutions and wealth advisory to institutional and private clients. Overlaps with Astoria in distribution-led wealth advisory and access to structured/asset-management products.
• UFF (Union Financière de France): BNP Paribas subsidiary that operates one of France's largest dedicated networks of wealth management advisors. Directly comparable to Astoria's branch-based CGP distribution model and breadth of life insurance, savings, and retirement products.

Broad incumbents

• BNP Paribas Wealth Management: Wealth management division of France's largest bank, with a comprehensive product shelf and large advisor network. Overlaps with Astoria across investment advisory, assurance vie, and estate planning, but serves from a much larger institutional platform.
• Société Générale Private Banking: Private banking arm of one of France's largest banks, offering wealth advisory and discretionary management to HNW clients. Competes for the same HNW segment Astoria's INSINIA targets, but with bancassurance scale and embedded distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/astoriafinance
• LinkedInlinkedin.com/company/astoria-finance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astoria Finance - SAS