What Taylor Design does

Taylor Design is a privately held graphic and digital design studio headquartered at 17 Hoyt Street, 2nd Floor, Stamford, Connecticut, founded in 1992 by Daniel Taylor and later joined in 1996 by co-founder Nora Vaivads-Taylor as Taylor Design LLC. The studio delivers communications services across branding, marketing, digital/web, investor communications, institutional communications, internal communications, and editorial publication design for corporations, non-profit organizations, and educational institutions.

The firm's core offerings are organized around seven service lines: Branding Services (audits, strategy, identity, naming, packaging), Marketing Services (advertising, sales tools, events, e-marketing), Digital Services (websites, SEO, eCommerce, interface design), Investor Communications (annual reports, white papers, merger communications), Institutional Communications (alumni and admissions marketing), Internal Communications (intranets, training, presentations), and Magazine/Publication Design. The studio runs on standard industry tooling — WordPress, Google Analytics, Adobe Creative Suite — and extends capacity through a curated network of freelance specialists (copywriters, developers, illustrators, photographers, videographers, editorial). It has no public API, proprietary technology platform, or software product; the published book 'Brand Rehab' (2023) is a retrospective showcase, not a technology product.

The business model is project-based professional services sold via direct outreach, website inquiries, and referrals, with pricing on a quote basis. Revenue sources span the three named primary segments — Corporations, Educational Institutions, and Non-profits — with a marquee client roster that includes Mastercard, Yale University, Columbia Business School, Brigham & Women's Hospital, Mount Sinai Health System, Terex, Starwood Capital, Atlas Air, Alexion Pharmaceuticals, Boehringer Ingelheim, Charter Communications, Foundation Source, and Freepoint Commodities. Client mix is primarily enterprise-scale, with longstanding engagements (Sarah Lawrence College magazine since 2007) coexisting with project work for newer entrants. The firm is founder-owned with no disclosed external investors, parent company, or institutional backing, and operates from a single Connecticut location while serving clients across the Northeast, Southeast, and New England regions.

Name

Taylor Design

Legal name

Taylor Design LLC

Website

https://taylordesign.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor Design is a privately held Stamford, Connecticut-based graphic and digital design studio founded in 1992 that provides branding, website design, marketing, investor, institutional, and internal communications services to corporations, non-profits, and educational institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Design Services Revenue: Taylor Design generates revenue through providing graphic design, branding, website design, digital communications, and marketing services to corporations, non-profit organizations, and educational institutions. Revenue is project-based, with engagements ranging from single publications to comprehensive brand identity programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Taylor Design is a graphic and digital design studio that provides communications services to corporations, non-profit organizations, and educational institutions. Core engagements span brand strategy and identity, marketing campaigns, website design and development, magazine and publication design, investor and annual report communications, internal and employee communications, and admissions/alumni communications. The studio operates as a project-based professional services firm, with work delivered through a network of in-house founders and freelance designers, developers, illustrators, photographers, and writers.

Product overview

Taylor Design is a graphic and digital design studio offering a comprehensive suite of creative communications services. Rather than a unified software product, the company provides multiple interconnected service offerings: Branding Services (identity programs, strategy, naming), Marketing Services (advertising, sales tools, events), Digital Services (website development, SEO, eCommerce), Investor Communications (annual reports, white papers), Institutional Communications (alumni and admissions marketing), and Internal Communications (employee communications, training programs). The studio also produces specialized publication design work through magazine and editorial projects. Key portfolio projects include Brigham Health Magazine, Turning Point CT, Yale Institute branding, Mount Sinai Health publications, and Columbia Business School communications. Founded in 1992 in Stamford, CT, the firm serves corporations, nonprofits, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding services for corporations, non-profits, and educational institutions, including communications audits, strategy and positioning, company and product name generation, identity programs, and packaging design.
• Marketing Services Integrated marketing communications including advertising campaigns, sales tools, trade shows and events, online ad campaigns, and email marketing for B2B clients.
• Digital Services Digital design and development services including website development, analytics and SEO, eCommerce, software interface design, and interactive presentations for corporate and institutional clients.
• Investor Communications Financial and investor-focused communications including annual reports, white papers, merger communications, and investor websites for corporate clients.
• Institutional Communications Higher education communications including alumni communications and admissions marketing for colleges, universities, and independent schools.
• Internal Communications Employee communications including intranet development, online training programs, codes of conduct materials, and multimedia presentations for corporate clients.
• Magazine and Publication Design Editorial design and publication services for magazines and recurring publications in print and digital formats, serving healthcare, education, and corporate clients.
• Website Design and Development Custom website design and development including responsive design, CMS implementation, eCommerce, multilingual sites, and interactive web applications for corporate, non-profit, and institutional clients.
• Brand Rehab Book A standalone published book by Daniel Taylor showcasing Taylor Design's creative projects from 1992 to 2022 across branding, marketing, digital, and publication work for clients such as Mastercard, Brigham & Women's Hospital, Sarah Lawrence College, Columbia University, and Starwood Capital; distributed via Amazon paperback and downloadable PDF/EPUB from taylordesign.com.

Quantifiable outcome

• Marlin website saw 63% traffic increase and 181% new business from web leads within six months of redesign
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Philip DavidsonminorOthersFreelance copywriting partner providing copywriting services for Taylor Design projects.
• Dean HacohenminorOthersFreelance copywriting partner providing copywriting services for Taylor Design projects.
• Jim KingminorOthersFreelance copywriting partner providing copywriting services for Taylor Design projects.
• Steve Habersang (Habby Design Co.)minorOthersFreelance design partner providing design services for Taylor Design projects.
• Bria Mangione (Bria Loves Design)minorOthersFreelance design partner providing design services for Taylor Design projects.
• Joni AveniminorOthersEditing and proofreading partner providing quality assurance services.
• TrubridgeminorStrategic or Co-development PartnerStrategy partner that collaborated with Taylor Design on the Corium Innovations brand refresh, including market strategy and brand naming. Partner Adeen Schwartz worked on the project.
• Ashley Cassarella (Cassarella Consulting)minorOthersSocial media consulting partner providing social media strategy services.
• Teryl O'Keefe (The O'Keefe Group)minorOthersStrategy consulting partner providing strategic planning services.
• Jeff Taylor (Beaker Films)minorOthersVideography partner providing video production services for Taylor Design projects.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Pentagram: Largest independent design partnership, with offices worldwide offering branding, graphic design, and digital services to Fortune 500 clients. Overlaps with Taylor Design's enterprise clientele and full-service creative model but operates at significantly greater scale and partner structure.
• Lippincott: Global brand strategy and design consultancy serving large enterprise customers. Comparable to Taylor Design's corporate branding and communications focus but with a heavier strategic consulting emphasis and broader international footprint.
• Brand Union / Superunion: Global brand and design consultancy (now part of PA Consulting) offering brand strategy, identity, and creative services to enterprise clients. Comparable in corporate branding focus to Taylor Design but at significantly larger scale and with strategic consulting depth.

Direct peers

• Athletics: NYC branding and creative agency serving enterprise and institutional clients across identity, content, and digital initiatives. Comparable to Taylor Design in client mix, B2B focus, and comprehensive creative-service offering.
• Mucca: Mid-sized NYC design and branding agency known for identity, editorial, and digital work. Directly comparable in scope, size, and B2B client mix to Taylor Design, with similar full-service creative offerings for corporate and institutional buyers.
• Carbone Smolan Agency: NYC-based design firm specializing in branding, identity, and publication design for corporate and institutional clients. Closely mirrors Taylor Design's mix of branding, editorial, and digital engagements for enterprise and non-profit customers.
• C&G Partners: NYC design firm (successor to Chermayeff & Geismar) offering identity, branding, and exhibit design for cultural, corporate, and institutional clients. Strongly comparable to Taylor Design's institutional and corporate branding work and its decades-long positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taylordesign
• LinkedInlinkedin.com/company/taylordesign
• Instagraminstagram.com/taylordesignct
• Xx.com/taylordesignct

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Design