What TCEA does

TCEA (Texas Computer Education Association), legally Texas Computer Education Association, is a private Texas-incorporated nonprofit professional membership organization founded in 1980 and headquartered at 3100 Alvin Devane Blvd, Building B, Austin, Texas. It serves approximately 89,000+ educators across all 50 U.S. states and more than 100 countries, focusing on the integration of technology into teaching and learning from PreK through higher education. Under Executive Director Lori Gracey (2009 to March 2026), membership grew from roughly 10,000 to 89,000+; Deputy Executive Director Ben Starr, with the association since 2013, currently serves as Interim Executive Director following her retirement.

The organization's core offering is professional learning content, not technology products. Content spans self-paced online courses (starting at $44), short-form Knowledge Boosters ($29, with $19.99 parent tier), the Mastery Learning Series ($39), and certifications including the $49 AI Essentials for Educators credential. Live programming includes weekly Lunch and Learn webinars and a portfolio of annual conferences: the flagship TCEA Convention & Exposition (Jan 31-Feb 3, 2027 at the Henry B. González Convention Center in San Antonio, with 700+ sessions, 450+ exhibitors, and 5,500+ attendees), the AI for Educators Conference, the Librarian Conference, the Elementary Technology Conference, and the new SysAdmin Conference. A content library of 100+ recorded webinars and a member community platform with 40+ sub-groups extend reach.

Revenue is diversified across six streams: membership dues ($49 regular, $30 retired, free for undergrads; auto-renews free with consent), course and certification fees, conference and event registrations ($149-$188 per attendee), tiered corporate partnerships (Platinum/Gold/Silver with ed tech vendors such as Lightspeed Systems, ClassLink, Learning.com, and TeacherMade), webinar sponsorships ($500 each), and rental income from the 15,557-square-foot TCEA Conference Center in Austin ($300-$1,420/day). Distribution is primarily direct-to-consumer via tcea.org and an associated learning platform, augmented by a 100,000+ subscriber email newsletter (TechNotes daily blog), two podcasts, and active social channels.

Name

TCEA

Legal name

Texas Computer Education Association

Website

https://tcea.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

TCEA (Texas Computer Education Association) is a nonprofit member-based professional association serving 89,000+ educators worldwide through online courses, conferences, webinars, and advocacy. Founded in 1980 and headquartered in Austin, Texas, it delivers professional learning and resources that advance educational technology integration across K-16 education.

Ownership category

akta.pro rank

Product category

Educational Technology Professional Learning

NAICS

Professional and Management Development Training (611430), Educational Services (611), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Educator professional development
• Educational technology training
• Online learning courses
• Teacher certification programs
• Ed tech conferences

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees: $49 regular (auto-renews free with consent), $30 retired educators, $0 undergraduate students. Membership is also free with any course or event registration.
2. Online Courses and Certifications: Self-paced online professional learning courses starting at $44 with one-year access. Accelerators, certifications, and Knowledge Boosters available. Bulk pricing for campus/district purchases.
3. Events and Conferences: Annual Convention & Exposition, AI for Educators Conference, Librarian Conference, Elementary Technology Conference. Registration fees range from $149-$188 for conferences. Convention offers 700+ sessions with 450+ exhibitors.
4. Webinars: Weekly Lunch and Learn webinars free for members, $49 for non-members. Partner webinars sponsored by external companies. Webinar sponsorship available for $500.
5. Corporate Partnerships and Sponsorships: Platinum, Gold, and Silver tier partnerships with ed tech companies. Exhibit space, event sponsorship, advertising, and webinar sponsorship opportunities.
6. Conference Center Rental: TCEA Conference Center in Austin available for rental with rooms ranging from $300-$1,420/day. Total 15,557 square feet of event space.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

TCEA (Texas Computer Education Association) is a nonprofit member-based association that sells educational technology professional learning to PreK-16 educators worldwide. Core offerings include an annual individual membership ($49), self-paced online courses, certifications and Knowledge Boosters for CPE credit, weekly webinars, on-site consulting and technology audits, and multiple conferences anchored by an annual Convention & Exposition with 700+ sessions and 450+ exhibitors. Revenue is diversified through paid courses, conference registration, tiered corporate sponsorships, and Austin conference center rental.

Differentiator

Problem solved

Functional benefit

Products and services

• TCEA Annual Membership Annual membership sold to individual educators at $49 (regular), $30 (retired), or free (undergraduate students), auto-renewing at no cost with consent. Includes access to a 85,000+ member online community with 40+ content sub-groups, 100+ recorded webinars, weekly Lunch and Learn webinars, legislative updates, and exclusive partner resources. Membership is also bundled free with any course or event registration.
• Annual Convention & Exposition (TCEA Convention) Flagship in-person annual conference with 700+ sessions and 450+ exhibitors, drawing 5,500+ attendees from around the world. Held annually at large convention venues (2027 in San Antonio, TX). Conference registration is sold to educators and includes discounted membership for non-members.
• AI for Educators Conference 2026 Online AI-themed conference teaching educators how to apply generative AI and other AI tools to reduce administrative burden and deepen learning. Registration: $159 for TCEA members / $188 for non-members, with discounted membership bundled for non-members.
• Librarian Conference 2026 Online three-day learning experience for librarians by librarians, covering practical strategies, innovative tools, and forward-thinking library practices. Registration: $149 for TCEA members / $178 for non-members.
• Self-Paced Online Courses Self-paced online courses starting at $44 with one-year access, covering educational technology, AI, instructional design, leadership, and more. Bulk pricing available for campus/district purchases of 10+ participants. Offered directly to educators through tcea.org LMS.
• Knowledge Boosters Short, self-paced professional learning experiences priced at $29 with CPE credit (Parent Knowledge Boosters available at $19.99). Designed for educators and parents seeking focused, completable skill units.
• Mastery Learning Series Premium series of 8-10 proprietary video recordings (30-45 minutes each) delivered to the learner inbox, providing 10 CPE hours and a complimentary first-time TCEA membership. Priced at $39.
• AI Essentials for Educators Online course covering 7 modules and awarding 17 CPE credit hours, focused on generative AI tools (ChatGPT, Claude AI, Gemini, NotebookLM, Perplexity, BoodleBox Unlimited, and vibe coding). Priced at $49 and bundles a complimentary 1-year TCEA membership ($49 value) plus a digital badge.
• Lunch and Learn Weekly Webinars 30-minute weekly webinars offering CPE credit; free for TCEA members, $49 for non-members (with a complimentary 1-year TCEA membership included for non-member registrants). Delivered virtually through TCEA's webinar infrastructure.
• Webinar Sponsorship Sponsorship slot priced at $500 per partner webinar, including a 2-minute sponsor slot, logo placement, and the email list of registered attendees who opt-in. Sold to ed tech companies seeking reach into TCEA's 87,000+ educator audience.
• Corporate Partnership Program (Platinum / Gold / Silver) Tiered partnerships (Platinum, Gold, Silver) granting ed tech companies year-long visibility, recognition on the TCEA website, expo presence at Convention & Exposition, and access to 87,000+ educator members across multiple communication channels.
• TCEA Conference Center Rental External rental of the TCEA Conference Center in Austin, TX (3100 Alvin Devane Blvd, Building B). Total 15,557 square feet with rooms ranging from Celebration ($300/day, capacity 18) to Conference Room ($1,420/day, capacity 256-300). Located 5.5 miles from the airport.
• Professional Learning Services (Onsite Consulting) Customized on-site professional development workshops and consulting delivered by TCEA's PD team to school campuses, districts, and state agencies seeking to advance technology integration and instructional practice.
• Technology Audits Structured technology audits sold to school and district administrators to evaluate current ed tech infrastructure, integration, and capacity, providing strategic input for technology planning and budget optimization.

Quantifiable outcome

• Free membership auto-renews annually with consent, reducing churn
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• CSOTTE (Consortium of State Organizations for Texas Teacher Education)coreStrategic or Co-development Partner · 29 July 2025Strategic collaboration to advance excellence in educator preparation across Texas. Enables TCEA to work alongside leading organizations committed to preparing the next generation of Texas educators for a rapidly evolving technological landscape. Focus areas include innovation in teacher preparation through technology integration, professional development collaboration, and policy advocacy.
• Modern Classrooms ProjectminorGTM or Marketing Partner · 17 February 2023Silver Partnership with nonprofit organization leading movement in blended, self-paced, mastery-based instructional methods.
• Learning AllycoreGTM or Marketing Partner · 16 February 2023Platinum Partnership with nonprofit education organization providing solutions for early and struggling learners.
• ClassLinkcoreGTM or Marketing Partner · 21 October 2022Gold Partnership with global education provider of access and analytics products for schools.
• Learning.comcoreGTM or Marketing Partner · 1 October 2022Platinum Partnership with Texas state-adopted Technology Applications curriculum provider offering web-based solutions.
• TeacherMadecoreGTM or Marketing Partner · 6 September 2022Platinum Partnership with woman-owned ed tech company providing tools for converting paper to interactive digital activities.
• EdliominorGTM or Marketing Partner · 1 September 2022Silver Partnership with provider of school communication and website management tools.
• ComcastminorGTM or Marketing Partner · 1 September 2022Silver Partnership with major telecommunications provider supporting school connectivity initiatives.
• Lightspeed SystemsflagshipGTM or Marketing PartnerPlatinum Partner providing brand exposure to TCEA's 87,000+ members. Gain yearlong visibility and recognition on TCEA website, at annual Convention & Exposition, and through multiple communication channels.
• ClassLinkcoreGTM or Marketing PartnerGold Partner offering brand visibility among TCEA's educator members. Benefits include recognition on TCEA website and at Convention & Exposition.
• Safari MontageminorGTM or Marketing PartnerSilver Partner providing educational video streaming and content solutions visibility to TCEA members.
• ATPE (Association of Texas Professional Educators)minorGTM or Marketing PartnerOther Partner collaborating to provide additional benefits to members of both organizations.
• Common Sense EducationminorGTM or Marketing PartnerOther Partner focused on digital citizenship and media literacy education resources.
• Future ReadyminorGTM or Marketing PartnerOther Partner supporting future-ready schools initiative and digital learning transformation.
• LaCueminorGTM or Marketing PartnerOther Partner providing educational technology resources to TCEA members.
• Learn 21minorGTM or Marketing PartnerOther Partner offering curriculum and instructional resources.
• News Literacy ProjectminorGTM or Marketing PartnerOther Partner providing Checkology media literacy platform and resources for educator webinars.
• SETDAminorGTM or Marketing PartnerOther Partner - State Educational Technology Directors Association providing technology leadership resources.
• TAGT (Texas Association for the Gifted)minorGTM or Marketing PartnerOther Partner supporting gifted and talented education through professional development.
• TEX SEFminorGTM or Marketing PartnerOther Partner - Texas Education Science Fair Foundation supporting STEM education.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Common Sense Education: Nonprofit division of Common Sense Media providing K-12 digital citizenship, media literacy, and ed tech curriculum and PD. Already a TCEA partner; serves an overlapping educator audience with content and webinars that compete for the same PD hours.
• EdTechTeam: Professional development company specializing in Google for Education Certified Trainer and Innovator programs. Competes with TCEA for school district PD dollars and certification revenue, but with a narrower vendor-aligned focus rather than a vendor-neutral association model.
• Edutopia (George Lucas Educational Foundation): Nonprofit media platform producing K-12 ed tech and innovative teaching content (articles, videos, PD resources). Competes with TCEA's TechNotes blog and resource library for educator attention but is content-led rather than membership-led.
• SETDA (State Educational Technology Directors Association): Nonprofit association representing U.S. state-level ed tech leaders, providing policy advocacy, resources, and convenings. Already a TCEA partner, SETDA targets state leadership while TCEA targets practitioners, making it an adjacent rather than directly competing peer.

Direct peers

• EdSurge: Ed tech media, community, and events company covering K-12 and higher ed. Operates conferences (EdSurge Con) and a job/review platform serving a similar educator and ed tech purchaser audience, making it a content-and-community competitor to TCEA's owned media and event channels.
• Learning Forward: International nonprofit professional association for educator professional learning, offering conferences, standards, and a network of affiliates. Directly comparable to TCEA's core professional development mission, with broader scope beyond ed tech and a deeper standards/policy footprint.
• ISTE (International Society for Technology in Education): Largest U.S. nonprofit membership organization serving educators using technology, with national scope and ISTE Standards widely adopted across K-12. Most direct competitor to TCEA's ed tech professional learning and conference model, with overlapping membership, conference, certification, and publishing offerings.
• CoSN (Consortium for School Networking): U.S. nonprofit association for K-12 ed tech leadership (CTOs, CIOs, technology directors) offering conferences, professional learning, and policy advocacy. Comparable to TCEA in mission, membership-association structure, and focus on technology in education, but with narrower audience at the leadership tier.

Broad incumbents

• ASCD: Large U.S. nonprofit association for educators across all subjects, offering publications, conferences, and professional development. Overlaps with TCEA's educator PD and conference model but covers the full curriculum, not specifically educational technology, positioning it as a broader incumbent with greater scale.

Regional players

• SXSW EDU: Education-focused conference and festival held in Austin, Texas, drawing educators, ed tech entrepreneurs, and policymakers globally. Operates in the same city as TCEA's headquarters and overlaps in audience, but positions as a broader innovation event rather than practitioner-focused PD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tcea
• Facebookfacebook.com/tcea.org
• Instagraminstagram.com/tcea_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TCEA