INTENT
INTENT is a St. Louis-based AgTech company providing end-to-end field trial execution services to agricultural input companies. It operates a 2,000+ grower network across North and South America and uses its INVISION software platform to manage trial data and reporting.
- Company typePrivate
- Founded2017
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What INTENT does
INTENT is a St. Louis-based agricultural technology company, originally founded in 2017 as IN10T Inc. and rebranded in 2022, that provides end-to-end field trial execution services to agricultural input companies. The company serves crop protection, seed, biologicals, and fertilizer manufacturers that need on-farm product validation, demonstration programs, and trusted trial data. Its three interlocking offerings are (1) full-service field trial execution, (2) the FarmerTrials Network — a curated pool of more than 2,000 qualified growers across the United States, Canada, and South America who host trials on their farms, and (3) INVISION, a proprietary software platform that manages trial locations, field activities, imagery capture, observations, and reporting in a single system. INVISION integrates with major farm management platforms including Climate FieldView, AgLeader SMS, MyJohnDeere, and John Deere Apex, and was enhanced in 2024 through a satellite imagery partnership with Planet.
INTENT operates a B2B enterprise field sales model, monetizing primarily through professional services contracts for trial execution and likely recurring software licensing for INVISION. Pricing is quote-based and not publicly disclosed. The company employs 51–100 people, is privately held, and has been funded by Ospraie Ag Science (February 2021) and BioGenerator Ventures (August 2023), with both rounds at undisclosed amounts. Named enterprise customers include ADAMA, which reported a 100% trial data return rate through INTENT's network. The company won AgTech Innovation of the Year at the 2024 AgTech Breakthrough Awards, and in June 2026 co-founder Kevin Heikes was appointed CEO as Randy Barker transitioned to Executive Chair.
INTENT firmographics
Firmographics- Name
- INTENT
- Legal name
- INTENT, INC.
- Website
- https://intent.ag
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INTENT is a St. Louis-based AgTech company providing end-to-end field trial execution services to agricultural input companies. It operates a 2,000+ grower network across North and South America and uses its INVISION software platform to manage trial data and reporting.
- Ownership category
- akta.pro rank
Where INTENT is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INTENT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Field Trial Services: INTENT provides end-to-end field trial execution services to agricultural companies, including grower recruitment, trial deployment, data collection, imagery capture, results validation, and reporting. Revenue is generated through service contracts with agricultural companies seeking product validation and demonstration programs.
- INVISION Software: INVISION is a software platform for field trial execution and data collection. The company likely licenses or subscriptions this software to clients as part of its service offerings or as a standalone product.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
INTENT product offering
Product offeringCore offering
INTENT provides end-to-end agricultural field trial execution services to agricultural input companies, recruiting and managing growers from the FarmerTrials Network of 2,000+ farmers to run product validation and demonstration trials on commercial farms. The company pairs these field services with INVISION, a proprietary software platform that manages trial locations, field activities, imagery, observations, and reporting across the full program lifecycle.
Product overview
INTENT operates as an integrated agricultural field trial company with three core offerings: Field Trial Services (the primary service for executing commercial field trials), the FarmerTrials Network (a network of 2,000+ growers who participate as trial hosts), and INVISION (a proprietary software platform that manages trial execution, data collection, imagery, and reporting). The company rebranded from IN10T to INTENT in late 2022 to reflect the expanded portfolio. These three components work together: the FarmerTrials Network provides the grower participants, Field Trial Services delivers end-to-end execution, and INVISION powers the technology infrastructure for data management and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- FarmerTrials Network: A network of over 2,000 qualified growers across multiple crops, geographies, and production systems who participate in field programs for agricultural companies.
- INVISION
Products and services
- Field Trial Services End-to-end field trial execution services for agricultural companies, including grower recruitment, trial deployment, on-farm data collection, imagery capture, results validation, and reporting to support product validation and demonstration programs.
- FarmerTrials Network Network of more than 2,000 qualified growers across the United States, Canada, and South America who participate in agricultural field trials, providing real-farm testing environments across multiple crops, geographies, and production systems.
- INVISION Purpose-built software platform for field trial execution and data collection, managing trial locations, field activities, imagery, observations, and reporting in a single platform to provide visibility and decision support throughout the program lifecycle.
Quantifiable outcome
- 100 percent return of trial data from farmers
Companies that use INTENT
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
INTENT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
INTENT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Novara Energy AlliancecoreNovara Energy Alliance launched on May 7, 2026, as a newly unified organization formed from the merger of Urbanova and INTENT, with founding mission partners Avista, Itron and McKinstry. The alliance aims to unite innovators, communities, government, researchers and industry leaders to address energy and water challenges in the Inland Northwest region.
- Stellantis/SUSTAINeraminorStellantis is advancing its activities in second life batteries by repurposing retired high-voltage vehicle batteries for non-automotive applications. The project involves collaboration among multiple companies including SUSTAINera, INTENT S.r.l., Italdesign, and Avathor, with the AVATHOR ONE application.
- Protein Industries CanadacoreINTENT Canada collaborated on a $19 million Protein Industries Canada funded project along with Lucent BioSciences, AGT Foods, NuWave Research, and Aberhart Ag Solutions, for the scaling and distribution of Soileos micronutrient fertilizer.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
INTENT competitors and assessment
Company assessmentBroad incumbents
- Bayer / Climate FieldView: Climate FieldView is Bayer's broad digital farming platform that captures in-field imagery, trial data, and grower records. It overlaps with INVISION's data collection and imagery capabilities, but is part of a much wider input-company portfolio with internal trial networks.
- Farmers Edge: Farmers Edge offers a digital agronomy platform with field-level data, imagery, and variable rate tools for growers and ag retailers. Comparable to the INVISION platform on data infrastructure and imagery, though serving a broader grower-facing audience.
- Corteva Agriscience / Granular: Granular (Corteva) is a farm management and analytics platform with grower relationships Corteva can leverage for internal trials. A broad incumbent with overlap to INVISION's software, but anchored in a much larger seed-and-input parent.
Emerging players
- Pivot Bio: Pivot Bio is a biological nitrogen company that runs intensive multi-region on-farm trials to validate its microbial product across geographies and conditions. Comparable to INTENT in customer profile (ag-input biologicals companies needing pre-commercial field validation), though Pivot Bio is itself a buyer of trial services.
- Taranis: Taranis provides AI-powered aerial crop intelligence and field scouting imagery for ag retailers and input companies. Overlaps with INVISION's imagery capture workflow but is more focused on in-season scouting than multi-season trial execution.
- Indigo Ag: Indigo Ag develops microbial and biological seed treatments and runs on-farm programs with grower networks to validate them. Comparable to INTENT on biologicals field validation and grower network operations, though Indigo is also a product company.
Direct peers
- Eurofins Agroscience Services: Eurofins' Agroscience Services group runs contract field trials, residue studies, and regulatory research for crop protection and seed companies globally. It is the most direct competitor to INTENT's end-to-end field trial execution offering, just at much larger scale and broader geographic coverage.
- SynTech Research Group: SynTech Research is a contract research organization running field trials, residue, and efficacy studies for crop protection and seed clients globally. Comparable to INTENT's professional services business serving ag-input R&D teams.
- SGS Agricultural Services: SGS provides agricultural testing, field trial supervision, and crop inspection services for input companies and growers worldwide. Directly comparable in service mix to INTENT, with established global infrastructure and a similar B2B contract research model.
- MMI Agri Services: MMI Agri provides contracted agricultural research services including field trials, product evaluation, and data collection for input manufacturers. Closely aligned with INTENT's field trial execution and grower network business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
INTENT social profiles
Digital presenceINTENT financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTENT leadership team
Management profileNumber of profiles
Profiles3 records
INTENT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTENT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTENT
What does INTENT do?
INTENT provides end-to-end agricultural field trial execution services to agricultural input companies, recruiting and managing growers from the FarmerTrials Network of 2,000+ farmers to run product validation and demonstration trials on commercial farms. The company pairs these field services with INVISION, a proprietary software platform that manages trial locations, field activities, imagery, observations, and reporting across the full program lifecycle.
Is INTENT a public or private company?
INTENT is a private company. It is classified as venture growth investor backed and is currently operating.
When was INTENT founded?
INTENT was founded in 2017. It employs 51 to 100 people.
Where is INTENT based?
INTENT is headquartered in St Louis, United States, in the North America region.
How does INTENT make money?
Two revenue lines are on record. Field Trial Services are the primary driver. The others are INVISION Software.
Who are INTENT's main competitors?
Broad incumbents on record are Bayer / Climate FieldView, Farmers Edge and Corteva Agriscience / Granular. Emerging players are Pivot Bio, Taranis and Indigo Ag. Direct peers are Eurofins Agroscience Services, SynTech Research Group, SGS Agricultural Services and MMI Agri Services.
Does INTENT have an API?
No public API is recorded for INTENT.