INTENT

What INTENT does

INTENT is a St. Louis-based agricultural technology company, originally founded in 2017 as IN10T Inc. and rebranded in 2022, that provides end-to-end field trial execution services to agricultural input companies. The company serves crop protection, seed, biologicals, and fertilizer manufacturers that need on-farm product validation, demonstration programs, and trusted trial data. Its three interlocking offerings are (1) full-service field trial execution, (2) the FarmerTrials Network — a curated pool of more than 2,000 qualified growers across the United States, Canada, and South America who host trials on their farms, and (3) INVISION, a proprietary software platform that manages trial locations, field activities, imagery capture, observations, and reporting in a single system. INVISION integrates with major farm management platforms including Climate FieldView, AgLeader SMS, MyJohnDeere, and John Deere Apex, and was enhanced in 2024 through a satellite imagery partnership with Planet.

INTENT operates a B2B enterprise field sales model, monetizing primarily through professional services contracts for trial execution and likely recurring software licensing for INVISION. Pricing is quote-based and not publicly disclosed. The company employs 51–100 people, is privately held, and has been funded by Ospraie Ag Science (February 2021) and BioGenerator Ventures (August 2023), with both rounds at undisclosed amounts. Named enterprise customers include ADAMA, which reported a 100% trial data return rate through INTENT's network. The company won AgTech Innovation of the Year at the 2024 AgTech Breakthrough Awards, and in June 2026 co-founder Kevin Heikes was appointed CEO as Randy Barker transitioned to Executive Chair.

Name

INTENT

Legal name

INTENT, INC.

Website

https://intent.ag

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

INTENT is a St. Louis-based AgTech company providing end-to-end field trial execution services to agricultural input companies. It operates a 2,000+ grower network across North and South America and uses its INVISION software platform to manage trial data and reporting.

Ownership category

akta.pro rank

Product category

Agricultural Field Trial Services

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Trait Performance Trials & Field Testing (Multi-location, pre-commercial) (AFABALAK)

akta.pro secondary industries

Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA), Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE)

Keywords

• Agricultural field trials
• Agronomy validation services
• On-farm data collection
• Grower network trials
• Trial management software

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Field Trial Services: INTENT provides end-to-end field trial execution services to agricultural companies, including grower recruitment, trial deployment, data collection, imagery capture, results validation, and reporting. Revenue is generated through service contracts with agricultural companies seeking product validation and demonstration programs.
2. INVISION Software: INVISION is a software platform for field trial execution and data collection. The company likely licenses or subscriptions this software to clients as part of its service offerings or as a standalone product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

INTENT provides end-to-end agricultural field trial execution services to agricultural input companies, recruiting and managing growers from the FarmerTrials Network of 2,000+ farmers to run product validation and demonstration trials on commercial farms. The company pairs these field services with INVISION, a proprietary software platform that manages trial locations, field activities, imagery, observations, and reporting across the full program lifecycle.

Product overview

INTENT operates as an integrated agricultural field trial company with three core offerings: Field Trial Services (the primary service for executing commercial field trials), the FarmerTrials Network (a network of 2,000+ growers who participate as trial hosts), and INVISION (a proprietary software platform that manages trial execution, data collection, imagery, and reporting). The company rebranded from IN10T to INTENT in late 2022 to reflect the expanded portfolio. These three components work together: the FarmerTrials Network provides the grower participants, Field Trial Services delivers end-to-end execution, and INVISION powers the technology infrastructure for data management and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• FarmerTrials Network: A network of over 2,000 qualified growers across multiple crops, geographies, and production systems who participate in field programs for agricultural companies.
• INVISION

Products and services

• Field Trial Services End-to-end field trial execution services for agricultural companies, including grower recruitment, trial deployment, on-farm data collection, imagery capture, results validation, and reporting to support product validation and demonstration programs.
• FarmerTrials Network Network of more than 2,000 qualified growers across the United States, Canada, and South America who participate in agricultural field trials, providing real-farm testing environments across multiple crops, geographies, and production systems.
• INVISION Purpose-built software platform for field trial execution and data collection, managing trial locations, field activities, imagery, observations, and reporting in a single platform to provide visibility and decision support throughout the program lifecycle.

Quantifiable outcome

• 100 percent return of trial data from farmers

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Novara Energy AlliancecoreStrategic or Co-development Partner · 7 May 2026Novara Energy Alliance launched on May 7, 2026, as a newly unified organization formed from the merger of Urbanova and INTENT, with founding mission partners Avista, Itron and McKinstry. The alliance aims to unite innovators, communities, government, researchers and industry leaders to address energy and water challenges in the Inland Northwest region.
• Stellantis/SUSTAINeraminorStrategic or Co-development Partner · 16 September 2025Stellantis is advancing its activities in second life batteries by repurposing retired high-voltage vehicle batteries for non-automotive applications. The project involves collaboration among multiple companies including SUSTAINera, INTENT S.r.l., Italdesign, and Avathor, with the AVATHOR ONE application.
• Protein Industries CanadacoreStrategic or Co-development Partner · 31 May 2022INTENT Canada collaborated on a $19 million Protein Industries Canada funded project along with Lucent BioSciences, AGT Foods, NuWave Research, and Aberhart Ag Solutions, for the scaling and distribution of Soileos micronutrient fertilizer.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bayer / Climate FieldView: Climate FieldView is Bayer's broad digital farming platform that captures in-field imagery, trial data, and grower records. It overlaps with INVISION's data collection and imagery capabilities, but is part of a much wider input-company portfolio with internal trial networks.
• Farmers Edge: Farmers Edge offers a digital agronomy platform with field-level data, imagery, and variable rate tools for growers and ag retailers. Comparable to the INVISION platform on data infrastructure and imagery, though serving a broader grower-facing audience.
• Corteva Agriscience / Granular: Granular (Corteva) is a farm management and analytics platform with grower relationships Corteva can leverage for internal trials. A broad incumbent with overlap to INVISION's software, but anchored in a much larger seed-and-input parent.

Emerging players

• Pivot Bio: Pivot Bio is a biological nitrogen company that runs intensive multi-region on-farm trials to validate its microbial product across geographies and conditions. Comparable to INTENT in customer profile (ag-input biologicals companies needing pre-commercial field validation), though Pivot Bio is itself a buyer of trial services.
• Taranis: Taranis provides AI-powered aerial crop intelligence and field scouting imagery for ag retailers and input companies. Overlaps with INVISION's imagery capture workflow but is more focused on in-season scouting than multi-season trial execution.
• Indigo Ag: Indigo Ag develops microbial and biological seed treatments and runs on-farm programs with grower networks to validate them. Comparable to INTENT on biologicals field validation and grower network operations, though Indigo is also a product company.

Direct peers

• Eurofins Agroscience Services: Eurofins' Agroscience Services group runs contract field trials, residue studies, and regulatory research for crop protection and seed companies globally. It is the most direct competitor to INTENT's end-to-end field trial execution offering, just at much larger scale and broader geographic coverage.
• SynTech Research Group: SynTech Research is a contract research organization running field trials, residue, and efficacy studies for crop protection and seed clients globally. Comparable to INTENT's professional services business serving ag-input R&D teams.
• SGS Agricultural Services: SGS provides agricultural testing, field trial supervision, and crop inspection services for input companies and growers worldwide. Directly comparable in service mix to INTENT, with established global infrastructure and a similar B2B contract research model.
• MMI Agri Services: MMI Agri provides contracted agricultural research services including field trials, product evaluation, and data collection for input manufacturers. Closely aligned with INTENT's field trial execution and grower network business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/farmer_trials
• YouTubeyoutube.com/channel/UCfPFerqfQ3PNq834JbOLhLQ
• Facebookfacebook.com/FarmerTrials
• LinkedInlinkedin.com/company/intent-agtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTENT