Trouw Nutrition

What Trouw Nutrition does

Trouw Nutrition is a Netherlands-headquartered animal nutrition company, founded around 1932 and operating as the livestock feed business line of Nutreco, with 5,001–10,000 employees and a direct presence in 105 countries. The company serves livestock producers, feed mills, and integrated livestock operations across poultry, swine, dairy, and beef with a portfolio spanning feed specialties, feed additives, premixes, nutritional models, and digital advisory services. Its sub-brands — Selko (feed additives and mycotoxin mitigation including TOXO, Fylax, Fysal), Maxcare (premix and farm minerals), Erliva (chick feed), Milkiwean (piglet feed), Sprayfo (calf milk replacers), and NutriOpt (digital solutions) — are organised around species-specific and life-stage nutrition programmes, notably LifeStart (early-life nutrition) and HealthyLife (preventive animal health).

The company's technology is built on an integrated nutrition platform combining feed formulation science, farm-level data analytics, and health-outcome modelling. Proprietary components include the NutriOpt digital ecosystem of more than 15 services (NIR analysis, animal modelling for swine, broilers, dairy and sows, mycotoxin monitoring, and environmental footprint tools such as Watson LCA, MyFeedPrint, and MyMilkPrint), the LifeStart science programme, the Mycotoxin Risk Management Programme, and species-specific research facilities for poultry, swine, ruminants, and ingredients. Recent innovations include Sprayfo Ultimo (first calf milk signalling healthy development), LactoFat Pro (patented fatty acid technology), Presan Evolve (PhytoComplex plus targeted-release butyrates for broilers), and predictive mycotoxin contamination models trained on 120,000+ global samples.

Trouw Nutrition generates revenue through B2B sales of feed products on volume-based, quote-by-species pricing, multi-year contracts, and bundled advisory services. The go-to-market is sales-led via field sales teams and technical consultants, supplemented by self-serve digital tools (NutriOpt On-site Adviser with handheld NIR scanner), self-organised industry events (FeedTechnoVision), and scientific content marketing. Distribution is direct (no third-party channel partners identified), with recurring revenue from premix re-purchases and bundled digital contracts alongside transactional feed-specialty sales.

Name

Trouw Nutrition

Legal name

Trouw Nutrition

Website

https://trouwnutrition.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trouw Nutrition is the livestock-feed business line of Nutreco, selling feed additives, premixes, young-animal nutrition, and the NutriOpt digital advisory platform to poultry, swine, dairy, and beef producers, feed mills, and integrators across 105 countries.

Ownership category

akta.pro rank

Product category

Animal Nutrition

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal nutrition products
• Feed additives
• Premix formulations
• Young animal feeds
• Precision livestock nutrition

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Feed Specialties: Sale of proprietary feed additive products and nutritional supplements for poultry, swine, dairy, and beef. Revenue is generated through product sales to farms, feed mills, and integrators. Pricing is quote-based and volume-dependent, typically through direct sales relationships.
2. Premixes and Nutritional Models: Formulated premixes and precision nutrition solutions sold to feed manufacturers and integrators. Revenue is recurring as customers re-purchase across production cycles, with pricing based on formulation complexity and inclusion rates.
3. Digital Advisory Services: Digital tools and on-site advisory services (NutriOpt On-site Adviser) that support on-farm decision-making. May generate revenue as part of bundled product-service contracts or as standalone service agreements with feed mills and large integrators.
4. Specialist Nutrition Solutions: Species-specific and stage-specific nutritional solutions (e.g., calf milk replacers, layer programmes, broiler solutions, swine nursery formulations) sold across the livestock value chain.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trouw Nutrition manufactures and sells feed additives, premixes, young animal feeds, and species-specific nutritional solutions for poultry, swine, dairy, and beef producers, complemented by the NutriOpt digital platform for on-farm decision support, NIR feed analysis, animal modelling, and mycotoxin risk management. The company serves commercial farms, feed mills, and integrated livestock operations across 105 countries via direct sales and technical advisory.

Product overview

Trouw Nutrition offers a comprehensive animal nutrition portfolio organized around five main brand pillars: Selko (feed additives including TOXO mycotoxin mitigation and Fylax/Fysal organic acid blends), Maxcare (premix and farm minerals), young animal feeds (Erliva for chicks, Milkiwean for piglets, Sprayfo for calves), and NutriOpt (digital solutions platform). The NutriOpt platform serves as the digital hub connecting over 15 services including NIR analysis tools (NutriOpt On-site Adviser, NIR desktop/mobile), animal nutrition models (Swine, Broiler, Dairy, Sow), environmental footprint tools (Watson LCA, MyFeedPrint, MyMilkPrint), and advisory services (Mycotoxin Adviser). The portfolio is supported by science & innovation programmes including LifeStart (early-life calf nutrition) and HealthyLife (preventive animal health). Recent innovations include Presan Evolve (PhytoComplex + butyrates for poultry), LactoFat Pro fatty acid technology for calf milk replacers, and the Mycotoxin Risk Management Programme with predictive modeling capabilities. The company operates through research centres for poultry, ruminants, swine, and ingredients, and organizes industry events like FeedTechnoVision.

Differentiator

Problem solved

Functional benefit

Brands

• Selko: Feed additives brand offering mycotoxin risk management, feed processing solutions, and organic acid blends
• Maxcare
• Erliva
• Milkiwean
• Sprayfo
• NutriOpt
• LifeStart
• HealthyLife
• TOXO
• Presan

Products and services

• Selko Feed additives brand offering mycotoxin mitigation solutions, organic acid blends, and feed processing enhancers for feed safety and quality, sold to feed mills, integrators, and farms across all livestock species.
• Maxcare Premix and farm minerals brand providing formulated nutritional supplements for livestock, sold to feed mills, integrators, and farms.
• Erliva Young animal feed brand for chicks, including Erliva ChickCare for the first days of chick life and Erliva Pullycare for pullet development, sold to poultry producers and hatcheries.
• Milkiwean Young animal feed brand for piglets, part of the early-life nutrition portfolio integrated with sow nutrition through LifeStart Sow solutions, sold to swine producers.
• Sprayfo Young animal feed brand for calves, including Sprayfo Ultimo (first calf milk that signals healthy development) and Sprayfo brand calf milk replacers, sold to dairy producers.
• Sprayfo Ultimo First calf milk replacer that naturally signals healthy calf development, designed to transform calf nutrition for dairy producers.
• NutriOpt Suite of integrated digital solutions with over 15 services including NIR analysis, animal modeling, and feeding programs; features the MyNutriOpt portal for feed data management, analysis, and optimization across swine, layers, broilers, dairy, and beef, sold as digital subscriptions and bundled with product-service contracts.
• NutriOpt On-site Adviser Handheld NIR scanner combined with a mobile application and NutriOpt Nutritional Database connection that enables on-the-spot feed ingredient measurement on-farm with results within seconds, used by feed mills and farms to support nutritional decisions.
• Mycomaster Lateral-flow smart device providing rapid quantitative analysis of six mycotoxins (Zearalenone, Deoxynivalenol, Aflatoxins, Fumonisins, Ochratoxin, T2-HT2) in 15–30 minutes, sold to feed mills and producers and connecting to Trouw Nutrition's global data exchange system.
• TOXO Mycotoxin mitigation product line using smectite clays, glucose biopolymers, and beta-glucans to bind mycotoxins, strengthen intestinal barriers, and modulate immune response; part of the Mycotoxin Risk Management Programme and sold within the Selko brand.
• Presan Evolve Next-generation nutritional solution for broiler producers combining proprietary PhytoComplex with targeted-release butyrates to support gut resilience, muscle metabolism, gut integrity, and nutrient absorption under commercial stress conditions, sold to poultry integrators and broiler producers.
• Fylax Synergistic blend of organic acids and surfactants for feed processing that reduces moulds, maintains nutrient value, and prolongs shelf life of raw materials and compound animal feed, sold within the Selko brand to feed mills.
• Fysal Feed processing product that prevents and reduces presence of microbes that can degrade the nutritional value of feed, sold within the Selko brand to feed mills.
• Milkivit ONE Calf milk replacer product line incorporating LactoFat Pro fatty acid technology to support gastrointestinal development, reduce diarrhoea incidence, and lower mortality in calves, sold to dairy producers.
• LactoFat Pro Patented fatty acid product for calf milk replacers developed by the LifeStart science programme, replicating shorter-chain fatty acids found in bovine milk fat to improve calf gastrointestinal development and resilience, incorporated into the Sprayfo/Milkivit product range.
• NutriOpt Swine Model Nutritional calculation model within NutriOpt that determines how conditions and performance can be technically optimised for pig producers and calculates the economic impact of feeding strategies, using mechanistic and machine-learning models.
• NutriOpt Broiler Model Detailed online animal model within NutriOpt for poultry producers and nutritionists to evaluate feeding strategies and predict effects on growth rate, feed conversion, carcass and breast yield.
• NutriOpt Dairy Model Ruminant rationing model within NutriOpt based on processes along the entire gastrointestinal tract of the cow, used for precise dairy feeding optimisation.
• NutriOpt Sow Model Nutritional model within NutriOpt that helps sows reach optimal body condition during gestation and provides extra energy during lactation to prevent extreme body weight losses.
• Compiporc Benchmarking tool within the NutriOpt platform for monitoring nursery and grow-finish batch performance, enabling pig producers to assess and track results.
• Watson Life cycle analysis service integrated into NutriOpt that predicts how feed input changes and farm management influence environmental indicators including climate change, eutrophication, acidification, land use, and water scarcity.
• MyFeedPrint Environmental footprint calculation tool within NutriOpt for assessing feed production impact on sustainability metrics, used by feed mills and producers.
• MyMilkPrint Environmental footprint calculation tool within NutriOpt for dairy operations, used by dairy producers to assess sustainability metrics.
• Mycotoxin Adviser NutriOpt service that analyses mycotoxin data collected from Mycomaster devices globally, providing risk assessment and mitigation guidance to producers.
• Mycotoxin Monitor Tool within the Mycotoxin Risk Management Programme providing real-time global mycotoxin contamination data visualisation, integrating analysis data from around the globe with customisable views by material, country, or time period.
• Mycotoxin Risk Management Programme Comprehensive programme combining TOXO products, Mycomaster analysis, Mycotoxin Monitor, and expert guidance using a three-dimensional approach of risk identification, quality control, and solution application, sold to feed mills and producers.
• Antibiotic Reduction Programme Integrated feed-farm-health five-step approach (Profile, Assessment, Advice, Assist, Evaluate) that helps producers reduce antibiotic use through young animal feeds, feed additives, and digital services, sold as a service programme to livestock producers.
• LifeStart Science-driven early-life nutrition programme focused on calf, piglet, and chick research, including advanced fatty acid technology and associated milk replacer and starter feed development, delivered as a science-backed programme to livestock producers.
• HealthyLife Innovation programme focused on preventive animal health solutions and supporting animal resilience, providing science-backed approaches and associated products to livestock producers across species.

Quantifiable outcome

• 34 million layer chicks produced per year at Ramsay Hatchery
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Hendrix Genetics SwineflagshipStrategic or Co-development Partner · 1 January 2024Hendrix Genetics Swine is a primary swine breeding company that has partnered with Trouw Nutrition in the LifeStart Swine programme for over six years. The collaboration integrates Hendrix Genetics' breeding expertise with Trouw Nutrition's early-life nutrition research, feeding management, and environmental protocols to optimise piglet performance from birth through the first 12 weeks of life. The partnership is mutual and research-driven, combining genetic potential with nutritional science.
• Wageningen University & Research (WUR)coreStrategic or Co-development PartnerWageningen University & Research is a leading agricultural and food sciences university in the Netherlands. Trouw Nutrition participates in the EU-funded HEATGUARD project alongside WUR and other partners to research heat stress mitigation strategies in swine production. WUR contributes academic research rigour and facilities; Trouw Nutrition contributes industry perspective, nutritional expertise, and on-farm application knowledge.
• Institut de Recerca i Tecnologia Agroalimentàries (IRTA)coreStrategic or Co-development PartnerIRTA is a Catalan public research institute focused on agri-food research and technology. Trouw Nutrition participates in the EU-funded HEATGUARD project alongside IRTA, contributing to research on heat stress physiology and nutritional interventions in pigs. The partnership is part of a multi-institution EU research initiative.
• LintjeshofminorStrategic or Co-development PartnerLintjeshof is a veterinary practice and research farm in the Netherlands focused on dairy cattle health and nutrition. Trouw Nutrition works with Lintjeshof in the context of its dairy nutrition and LifeStart programmes, using the facility for applied research and extension services to dairy farmers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cargill Animal Nutrition & Health: Cargill's animal nutrition business sells premixes, feed additives, and species-specific programs globally. It is the most direct peer in scale, breadth, and direct-sales model to large integrators.
• ADM Animal Nutrition: ADM Animal Nutrition produces premixes, feed additives, and specialty ingredients across livestock species with a global footprint. Directly comparable in product mix and customer base.
• Alltech: Alltech is a global animal nutrition company focused on feed additives, premixes, and species-specific programs (e.g., On-Farm Support, Yea-Sacc). Comparable science-led positioning and integrator relationships.
• Adisseo: Adisseo is a global feed additive specialist (methionine, vitamins, enzymes) serving poultry and swine producers. Directly competes in the same additive and premix categories as Trouw's Selko and Maxcare brands.
• Phibro Animal Health: Phibro sells nutritional specialty products, feed additives, and animal health solutions to livestock producers globally. Overlaps with Trouw's feed additive and mineral portfolio, particularly in poultry and swine.
• Novus International: Novus International is a feed additive company (methionine, enzymes, eubiotics) owned by Mitsui & Co. Closely comparable additive-only focus and integrator channel model to Trouw's Selko business.
• Kemin Industries: Kemin produces specialty ingredients for animal feed (mold inhibitors, antioxidants, gut health solutions) and has global operations. Competes directly with Selko's TOXO and Fylax/Fysal lines and shares the species-specialized sales model.
• Lallemand Animal Nutrition: Lallemand supplies microbial-based feed additives (probiotics, yeasts, silage inoculants) for livestock. Overlaps with Trouw's gut-health and feed-safety portfolio, particularly for ruminants and swine.

Broad incumbents

• dsm-firmenich Animal Nutrition & Health: dsm-firmenich supplies vitamins, premixes, and performance solutions across species via its Animal Nutrition & Health division. Overlaps Trouw's premix and additive portfolio as part of a much broader ingredients and flavors conglomerate.
• IFF (Danisco Animal Nutrition): IFF's Danisco Animal Nutrition business offers feed enzymes, probiotics, and gut-health solutions. Comparable in additive technology and integrator focus, though housed inside a broader specialty ingredients player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TrouwNutr_USA
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trouw Nutrition