ASSIST CARD
- Company typePrivate
- Founded1972
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
ASSIST CARD firmographics
Firmographics- Name
- ASSIST CARD
- Legal name
- Assist Card
- Website
- https://assistcard-usa.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ASSIST CARD industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Travel Arrangement and Reservation Services (5615)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel Medical Insurance (Individual) (FSAIAEAI)
- akta.pro secondary industries
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
Keywords
Where ASSIST CARD is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ASSIST CARD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Travel Insurance Premiums: Assist Card generates revenue through the sale of travel insurance plans including Single Trip, Annual, Air Ticket Protection, and Car Rental plans. Customers pay premiums for coverage including trip cancellation, trip interruption, airline ticket change fees, and emergency medical costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Trip Plans - Coverage for individual journeys |
| Subscription | Annual | Annual Plans - All-in-one coverage for multiple trips throughout the year |
| Unit Pricing | Pay-as-you-go | Air Ticket Plan - Protection for airline tickets |
| Unit Pricing | Pay-as-you-go | Car Rental Plan - Coverage for car rentals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ASSIST CARD product offering
Product offeringCore offering
ASSIST CARD sells travel insurance and 24/7 global assistance plans to travelers. Its portfolio includes Single Trip Plans, Annual Plans, Air Ticket Plans, and Car Rental Plans, covering trip cancellation, trip interruption, airline ticket change fees, and emergency medical costs for residents of all 50 US states, Puerto Rico, and the District of Columbia.
Product overview
ASSIST CARD is a travel insurance and assistance company offering a portfolio of products including Single Trip Plans, Annual Plans, Air Ticket Plans, and Car Rental Plans. The product lineup includes named offerings such as Air Ticket Protection, Classic Plus, and Premier Annual. These products provide coverage for trip cancellation, trip interruption, airline ticket change fees, and emergency medical costs. The company operates as a single-platform service with multiple plan types designed to serve different travel needs, available to residents of all 50 states, Puerto Rico, and the District of Columbia.
Differentiator
Problem solved
Functional benefit
Brands
- Air Ticket Protection: Plan to insure domestic and international airline tickets
- Classic Plus
- Premier Annual
Products and services
- Single Trip Plans
- Annual Plans
- Air Ticket Plan
- Car Rental Plan
Quantifiable outcome
- 100,000-150,000 Latin American passengers expected to contract services for major events like the 2026 FIFA World Cup
Companies that use ASSIST CARD
Customer profileSegments2 records
Ideal customer profiles2 records
ASSIST CARD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASSIST CARD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Starr Indemnity & Liability CompanycoreStarr Indemnity & Liability Company is the insurance underwriter for Assist Card's travel insurance products. The insurance policies are underwritten by Starr Indemnity & Liability Company, a member of the Starr Companies, providing the financial backing and risk coverage for the travel assistance services.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
ASSIST CARD competitors and assessment
Company assessmentDirect peers
- World Nomads: World Nomads is a specialty travel insurance provider targeting individual international travelers, very comparable to ASSIST CARD's single-trip and annual plans with similar geographic reach into Latin American and adventure-travel segments.
- Generali Global Assistance: Generali Global Assistance provides travel insurance products and 24/7 travel assistance services through its own assistance platform, closely mirroring ASSIST CARD's combined insurance-plus-assistance offering.
- Seven Corners: Seven Corners is a specialty travel health and travel insurance provider offering individual trip and annual plans with medical coverage, directly comparable to ASSIST CARD's individual-focused product lineup.
- IMG Global (International Medical Group): IMG provides international travel medical insurance and travel insurance plans targeted at individuals traveling abroad, with comparable coverage scope to ASSIST CARD's emergency medical benefits.
- Travelex Insurance Services: Travelex Insurance offers travel insurance plans through direct online and agency channels in the US, closely mirroring ASSIST CARD's D2C single-trip and annual product positioning.
Broad incumbents
- Allianz Travel Insurance: Allianz Travel is the US market leader in travel insurance with trip cancellation, interruption, and emergency medical products comparable to ASSIST CARD's portfolio, but with much broader distribution through airlines, OTAs, and corporate channels.
- AIG Travel Guard: AIG Travel Guard offers travel insurance plans for individuals, families, and business travelers with emergency assistance services that directly overlap ASSIST CARD's coverage and 24/7 assistance value proposition.
- AXA Assistance: AXA Assistance is a global assistance and travel insurance provider operating through a multinational insurance parent, paralleling ASSIST CARD's position as a global assistance brand within a larger insurance group (Starr).
Emerging players
- Berkshire Hathaway Travel Protection: BHTP is a US travel insurance provider backed by Berkshire Hathaway offering single-trip and annual plans with comparable individual-traveler coverage to ASSIST CARD's portfolio.
- Tin Leg: Tin Leg is a digital-first travel insurance provider offering single-trip and annual plans to US consumers through online direct purchase, comparable to ASSIST CARD's D2C online quote-and-buy motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ASSIST CARD social profiles
Digital presenceASSIST CARD compliance and trust
Trust signalCompliance2 records
ASSIST CARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSIST CARD leadership team
Management profileNumber of profiles
ASSIST CARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSIST CARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSIST CARD
What does ASSIST CARD do?
ASSIST CARD sells travel insurance and 24/7 global assistance plans to travelers. Its portfolio includes Single Trip Plans, Annual Plans, Air Ticket Plans, and Car Rental Plans, covering trip cancellation, trip interruption, airline ticket change fees, and emergency medical costs for residents of all 50 US states, Puerto Rico, and the District of Columbia.
Is ASSIST CARD a public or private company?
ASSIST CARD is a private company. It is classified as corporate owned and is currently operating.
When was ASSIST CARD founded?
ASSIST CARD was founded in 1972. It employs 101 to 250 people.
Where is ASSIST CARD based?
ASSIST CARD is headquartered in Miami, United States, in the North America region.
How does ASSIST CARD make money?
One revenue line is on record: travel Insurance Premiums.
Who are ASSIST CARD's main competitors?
Direct peers on record are World Nomads, Generali Global Assistance, Seven Corners, IMG Global (International Medical Group) and Travelex Insurance Services. Broad incumbents are Allianz Travel Insurance, AIG Travel Guard and AXA Assistance. Emerging players are Berkshire Hathaway Travel Protection and Tin Leg.
Does ASSIST CARD have an API?
No public API is recorded for ASSIST CARD.
What industry is ASSIST CARD in?
ASSIST CARD's product category is Travel Insurance. Its primary akta.pro industry code is FSAIAEAI, Travel Medical Insurance (Individual), with a secondary code of FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance). Its NAICS code is 5242 and its SIC code is 6411.