Berkeley Repertory Theatre

Live Theatrical Performancesberkeleyrep.org

Company typePrivate
Founded1968
HeadquartersBerkeley, United States
Headcount51–100
GTM typeB2C
OfferingServices

Berkeley Repertory Theatre firmographics

Firmographics

Name: Berkeley Repertory Theatre
Legal name: Berkeley Repertory Theatre
Website: https://berkeleyrep.org
Company type: Private
Founded year: 1968
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Berkeley Repertory Theatre industry classification

Industry

Product category: Live Theatrical Performances
NAICS: Theater Companies and Dinner Theaters (711110)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Regional & Repertory Theatre Companies (MPAGABAB)
akta.pro secondary industries: Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

Live theatrical productions
Regional theatre performances
Theatre education programs
New play development
Youth theatre classes

Where Berkeley Repertory Theatre is headquartered

Location

Headquarters

HQ city: Berkeley
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Berkeley Repertory Theatre business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

Ticket sales: Revenue from selling tickets for mainstage productions at Peet's Theatre and Roda Theatre. Includes both subscription packages (season subscriptions) and single tickets for individual shows.
Donations and fundraising: Berkeley Rep is a 501(c)(3) non-profit organization that relies on donor support, including the Ovation Gala and various donor events.
School of Theatre programs: Revenue from theatre classes, camps, and workshops for youth and teens. Pricing varies by program type and school category (Title I, public, private).
Corporate partnerships: Sponsorship and partnership opportunities for companies to support the theatre and connect with engaged audiences.
Theatre rentals: Berkeley Rep rents its theatres and facilities to local arts and nonprofit groups for their productions and events.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Season subscription packages offering best seats at lowest prices with early access
One time/ perpetual license	Pay-as-you-go	Individual performance tickets
Unit Pricing	Pay-as-you-go	School workshops - Title I schools
Unit Pricing	Pay-as-you-go	School workshops - Public schools
Unit Pricing	Pay-as-you-go	School workshops - Private schools

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Berkeley Repertory Theatre product offering

Product offering

Core offering

Berkeley Repertory Theatre produces and presents a season of mainstage theatrical productions (plays and musicals, including world and West Coast premieres) at its Peet's Theatre and Roda Theatre venues. It also develops new works through The Ground Floor program (commissions, readings, workshops, Summer Residency Lab) and delivers theatre education through the School of Theatre (classes, camps, teen programs, in-school residencies). Revenue is generated primarily through ticket sales, subscriptions, donations, corporate sponsorships, and educational program fees.

Product overview

Berkeley Repertory Theatre operates as a regional theatre company with two performance venues (Peet's Theatre and Roda Theatre) presenting mainstage productions including world premieres and West Coast premieres of plays and musicals. The organization supports new work development through The Ground Floor program, which includes the Summer Residency Lab for artists developing theatrical projects. The School of Theatre offers educational programming including classes, camps, and in-school workshops serving approximately 20,000 people annually. Additional services include subscription packages, single/group tickets, accessibility accommodations, venue rentals, and donor engagement programs. The theatre produces approximately 7 productions per season.

Differentiator

Problem solved

Functional benefit

Brands

The Ground Floor: Berkeley Rep's Center for the Creation and Development of New Work, encompassing new play development activities including the Summer Residency Lab.
School of Theatre

Products and services

The Lunchbox A world premiere musical adaptation of Ritesh Batra's internationally acclaimed film about a lunchbox delivery in Mumbai that sparks an unlikely bond between a young wife and a widower. Presented at Berkeley Rep's Roda Theatre.
The Cook A play by Eduardo Machado about a Cuban family that flees Havana during the revolution, entrusting their mansion to their devoted cook Gladys who keeps her promise for forty years. Directed by Associate Artistic Director David Mendizábal.
Liberation A play by Bess Wohl about women gathering in a 1970s Ohio rec center basement to change their lives, exploring what we inherit from the feminist revolution. Co-produced with Geffen Playhouse and Studio Theatre; West Coast premiere.
Covenant A play by York Walker described as a striking Southern Gothic work about secrets in a small Georgia town. West Coast premiere.
The Interestings World premiere stage adaptation of Meg Wolitzer's novel, part of the 2026/27 subscription season.
The Monsters West Coast premiere written by Ngozi Anyanau. Part of the 2026/27 season lineup.
The Ground Floor Berkeley Rep's center for the creation and development of new work, encompassing new play development activities including commissions, readings, workshops, and the Summer Residency Lab.
Summer Residency Lab A residency program bringing over 100 artists to develop 20 innovative theatrical projects during a 4-week period (Jun 15-Jul 12, 2026). Artists receive honorarium, travel, and housing support.
School of Theatre Educational programming offering classes for all ages and skill levels, summer camps for grades 1-12, teen programs, and in-school workshops for grades TK-12. Serves approximately 20,000 people annually in the Bay Area.
In-School Residencies Free and low-cost theatre-based workshops for Bay Area schools aligning with Common Core, including Story Builders, Change Makers, Acting, Improvisation, Stage Combat, Performance Lab, and Playwriting workshops.
Subscription Packages Season subscription packages offering discounted tickets, early access, and best seats for the full season of productions. The $9 per-order service charge is waived for subscribers.
Venue Rentals Rental of Peet's Theatre and Roda Theatre venues to local arts and nonprofit groups for performances and events.

Quantifiable outcome

World premiere productions that transfer to Broadway (e.g., 'The Lunchbox' world premiere, 'Galileo' musical that went to Broadway)

Companies that use Berkeley Repertory Theatre

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Berkeley Repertory Theatre technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Berkeley Repertory Theatre partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Folger TheatrecoreStrategic or Co-development PartnerCo-commissioned and co-produced 'How Shakespeare Saved My Life' with Berkeley Rep and Red Bull Theater. The play written and performed by Broadway actor Jacob Ming-Trent premiered at Berkeley Rep in January before heading to Folger Theatre and The Public Theater.
Red Bull TheatercoreStrategic or Co-development PartnerCo-commissioned and co-produced 'How Shakespeare Saved My Life' with Berkeley Rep and Folger Theatre. The play blends Shakespeare's work with hip-hop culture based on Ming-Trent's personal journey.
Peet's CoffeeminorStrategic or Co-development PartnerSeason presenting sponsor for productions at Berkeley Rep. Displayed as sponsor on show pages.
Geffen PlayhousecoreStrategic or Co-development PartnerCo-production partner for 'Liberation' - a co-production with Geffen Playhouse and Studio Theatre, direct from acclaimed Broadway run.
Studio TheatrecoreStrategic or Co-development PartnerCo-production partner for 'Liberation' - a co-production with Geffen Playhouse and Studio Theatre, direct from acclaimed Broadway run.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Berkeley Repertory Theatre competitors and assessment

Company assessment

Direct peers

American Conservatory Theater: San Francisco-based Tony-eligible regional theatre with comparable season programming, new work development, and an acting conservatory (MFA program). Closest direct peer by geography and scale, competing for the same Bay Area subscribers and donors.
South Coast Repertory: Tony Award-winning regional theatre in Costa Mesa, CA, operating two stages with a comparable season size and a similar new play development focus (Pacific Playwrights Festival). Closely matches Berkeley Rep's two-venue, world-premiere model.
Geffen Playhouse: Los Angeles-based regional theatre that co-produced "Liberation" with Berkeley Rep. Comparable in scale, producing model, and new-work development focus, with overlapping talent pool and donor base.
Pasadena Playhouse: California regional theatre that won the Regional Theatre Tony Award in 2023. Operates a single historic venue with a subscription season comparable to Berkeley Rep's.
Guthrie Theater: Major Tony-eligible regional theatre in Minneapolis with multiple stages, new work development programs, and educational programming. One of the LORT (League of Resident Theatres) benchmarks Berkeley Rep is sized and structured against.
Oregon Shakespeare Festival: Tony-eligible regional theatre in Ashland, OR, with multiple stages, classical and new work programming, and educational outreach. Comparable production scale and Tony-circuit peer.
Goodman Theatre: Chicago-based Tony-eligible regional theatre with new play development, subscription model, and education programs. Comparable LORT-scale operation.
Steppenwolf Theatre Company: Chicago-based Tony-winning regional theatre known for transferring productions to Broadway. Comparable new-work-to-Broadway pipeline and ensemble-driven programming.
Arena Stage: Washington DC-based Tony-eligible regional theatre with multiple stages, new work development, and education programs. Comparable LORT-scale operation and subscription model.

Broad incumbents

Roundabout Theatre Company: New York-based nonprofit producing on and off-Broadway with a substantial subscription and education operation. Operates at a larger scale than Berkeley Rep and regularly engages the same playwrights and directors, making it an aspirational incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Berkeley Repertory Theatre financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Berkeley Repertory Theatre leadership team

Management profile

Number of profiles

Profiles3 records

Berkeley Repertory Theatre funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Berkeley Repertory Theatre M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkeley Repertory Theatre

What does Berkeley Repertory Theatre do?

Is Berkeley Repertory Theatre a public or private company?

Berkeley Repertory Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Berkeley Repertory Theatre founded?

Berkeley Repertory Theatre was founded in 1968. It employs 51 to 100 people.

Where is Berkeley Repertory Theatre based?

Berkeley Repertory Theatre is headquartered in Berkeley, United States, in the North America region.

How does Berkeley Repertory Theatre make money?

Five revenue lines are on record. Ticket sales are the primary driver. The others are donations and fundraising, school of Theatre programs, corporate partnerships and theatre rentals.

Who are Berkeley Repertory Theatre's main competitors?

Direct peers on record are American Conservatory Theater, South Coast Repertory, Geffen Playhouse, Pasadena Playhouse, Guthrie Theater, Oregon Shakespeare Festival, Goodman Theatre, Steppenwolf Theatre Company and Arena Stage. Roundabout Theatre Company is listed as a broad incumbent.

Does Berkeley Repertory Theatre have an API?

No public API is recorded for Berkeley Repertory Theatre.

What industry is Berkeley Repertory Theatre in?

Berkeley Repertory Theatre's product category is Live Theatrical Performances. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 711110 and its SIC code is 7900.