Berkeley Repertory Theatre
- Company typePrivate
- Founded1968
- HeadquartersBerkeley, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Berkeley Repertory Theatre firmographics
Firmographics- Name
- Berkeley Repertory Theatre
- Legal name
- Berkeley Repertory Theatre
- Website
- https://berkeleyrep.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Berkeley Repertory Theatre industry classification
Industry- Product category
- Live Theatrical Performances
- NAICS
- Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Berkeley Repertory Theatre is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Berkeley Repertory Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket sales: Revenue from selling tickets for mainstage productions at Peet's Theatre and Roda Theatre. Includes both subscription packages (season subscriptions) and single tickets for individual shows.
- Donations and fundraising: Berkeley Rep is a 501(c)(3) non-profit organization that relies on donor support, including the Ovation Gala and various donor events.
- School of Theatre programs: Revenue from theatre classes, camps, and workshops for youth and teens. Pricing varies by program type and school category (Title I, public, private).
- Corporate partnerships: Sponsorship and partnership opportunities for companies to support the theatre and connect with engaged audiences.
- Theatre rentals: Berkeley Rep rents its theatres and facilities to local arts and nonprofit groups for their productions and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season subscription packages offering best seats at lowest prices with early access |
| One time/ perpetual license | Pay-as-you-go | Individual performance tickets |
| Unit Pricing | Pay-as-you-go | School workshops - Title I schools |
| Unit Pricing | Pay-as-you-go | School workshops - Public schools |
| Unit Pricing | Pay-as-you-go | School workshops - Private schools |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Berkeley Repertory Theatre product offering
Product offeringCore offering
Berkeley Repertory Theatre produces and presents a season of mainstage theatrical productions (plays and musicals, including world and West Coast premieres) at its Peet's Theatre and Roda Theatre venues. It also develops new works through The Ground Floor program (commissions, readings, workshops, Summer Residency Lab) and delivers theatre education through the School of Theatre (classes, camps, teen programs, in-school residencies). Revenue is generated primarily through ticket sales, subscriptions, donations, corporate sponsorships, and educational program fees.
Product overview
Berkeley Repertory Theatre operates as a regional theatre company with two performance venues (Peet's Theatre and Roda Theatre) presenting mainstage productions including world premieres and West Coast premieres of plays and musicals. The organization supports new work development through The Ground Floor program, which includes the Summer Residency Lab for artists developing theatrical projects. The School of Theatre offers educational programming including classes, camps, and in-school workshops serving approximately 20,000 people annually. Additional services include subscription packages, single/group tickets, accessibility accommodations, venue rentals, and donor engagement programs. The theatre produces approximately 7 productions per season.
Differentiator
Problem solved
Functional benefit
Brands
- The Ground Floor: Berkeley Rep's Center for the Creation and Development of New Work, encompassing new play development activities including the Summer Residency Lab.
- School of Theatre
Products and services
- The Lunchbox A world premiere musical adaptation of Ritesh Batra's internationally acclaimed film about a lunchbox delivery in Mumbai that sparks an unlikely bond between a young wife and a widower. Presented at Berkeley Rep's Roda Theatre.
- The Cook A play by Eduardo Machado about a Cuban family that flees Havana during the revolution, entrusting their mansion to their devoted cook Gladys who keeps her promise for forty years. Directed by Associate Artistic Director David Mendizábal.
- Liberation A play by Bess Wohl about women gathering in a 1970s Ohio rec center basement to change their lives, exploring what we inherit from the feminist revolution. Co-produced with Geffen Playhouse and Studio Theatre; West Coast premiere.
- Covenant A play by York Walker described as a striking Southern Gothic work about secrets in a small Georgia town. West Coast premiere.
- The Interestings World premiere stage adaptation of Meg Wolitzer's novel, part of the 2026/27 subscription season.
- The Monsters West Coast premiere written by Ngozi Anyanau. Part of the 2026/27 season lineup.
- The Ground Floor Berkeley Rep's center for the creation and development of new work, encompassing new play development activities including commissions, readings, workshops, and the Summer Residency Lab.
- Summer Residency Lab A residency program bringing over 100 artists to develop 20 innovative theatrical projects during a 4-week period (Jun 15-Jul 12, 2026). Artists receive honorarium, travel, and housing support.
- School of Theatre Educational programming offering classes for all ages and skill levels, summer camps for grades 1-12, teen programs, and in-school workshops for grades TK-12. Serves approximately 20,000 people annually in the Bay Area.
- In-School Residencies Free and low-cost theatre-based workshops for Bay Area schools aligning with Common Core, including Story Builders, Change Makers, Acting, Improvisation, Stage Combat, Performance Lab, and Playwriting workshops.
- Subscription Packages Season subscription packages offering discounted tickets, early access, and best seats for the full season of productions. The $9 per-order service charge is waived for subscribers.
- Venue Rentals Rental of Peet's Theatre and Roda Theatre venues to local arts and nonprofit groups for performances and events.
Quantifiable outcome
- World premiere productions that transfer to Broadway (e.g., 'The Lunchbox' world premiere, 'Galileo' musical that went to Broadway)
Companies that use Berkeley Repertory Theatre
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Berkeley Repertory Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berkeley Repertory Theatre partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Folger TheatrecoreCo-commissioned and co-produced 'How Shakespeare Saved My Life' with Berkeley Rep and Red Bull Theater. The play written and performed by Broadway actor Jacob Ming-Trent premiered at Berkeley Rep in January before heading to Folger Theatre and The Public Theater.
- Red Bull TheatercoreCo-commissioned and co-produced 'How Shakespeare Saved My Life' with Berkeley Rep and Folger Theatre. The play blends Shakespeare's work with hip-hop culture based on Ming-Trent's personal journey.
- Peet's CoffeeminorSeason presenting sponsor for productions at Berkeley Rep. Displayed as sponsor on show pages.
- Geffen PlayhousecoreCo-production partner for 'Liberation' - a co-production with Geffen Playhouse and Studio Theatre, direct from acclaimed Broadway run.
- Studio TheatrecoreCo-production partner for 'Liberation' - a co-production with Geffen Playhouse and Studio Theatre, direct from acclaimed Broadway run.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Berkeley Repertory Theatre competitors and assessment
Company assessmentDirect peers
- American Conservatory Theater: San Francisco-based Tony-eligible regional theatre with comparable season programming, new work development, and an acting conservatory (MFA program). Closest direct peer by geography and scale, competing for the same Bay Area subscribers and donors.
- South Coast Repertory: Tony Award-winning regional theatre in Costa Mesa, CA, operating two stages with a comparable season size and a similar new play development focus (Pacific Playwrights Festival). Closely matches Berkeley Rep's two-venue, world-premiere model.
- Geffen Playhouse: Los Angeles-based regional theatre that co-produced "Liberation" with Berkeley Rep. Comparable in scale, producing model, and new-work development focus, with overlapping talent pool and donor base.
- Pasadena Playhouse: California regional theatre that won the Regional Theatre Tony Award in 2023. Operates a single historic venue with a subscription season comparable to Berkeley Rep's.
- Guthrie Theater: Major Tony-eligible regional theatre in Minneapolis with multiple stages, new work development programs, and educational programming. One of the LORT (League of Resident Theatres) benchmarks Berkeley Rep is sized and structured against.
- Oregon Shakespeare Festival: Tony-eligible regional theatre in Ashland, OR, with multiple stages, classical and new work programming, and educational outreach. Comparable production scale and Tony-circuit peer.
- Goodman Theatre: Chicago-based Tony-eligible regional theatre with new play development, subscription model, and education programs. Comparable LORT-scale operation.
- Steppenwolf Theatre Company: Chicago-based Tony-winning regional theatre known for transferring productions to Broadway. Comparable new-work-to-Broadway pipeline and ensemble-driven programming.
- Arena Stage: Washington DC-based Tony-eligible regional theatre with multiple stages, new work development, and education programs. Comparable LORT-scale operation and subscription model.
Broad incumbents
- Roundabout Theatre Company: New York-based nonprofit producing on and off-Broadway with a substantial subscription and education operation. Operates at a larger scale than Berkeley Rep and regularly engages the same playwrights and directors, making it an aspirational incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Berkeley Repertory Theatre social profiles
Digital presenceBerkeley Repertory Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkeley Repertory Theatre leadership team
Management profileNumber of profiles
Profiles3 records
Berkeley Repertory Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkeley Repertory Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkeley Repertory Theatre
What does Berkeley Repertory Theatre do?
Berkeley Repertory Theatre produces and presents a season of mainstage theatrical productions (plays and musicals, including world and West Coast premieres) at its Peet's Theatre and Roda Theatre venues. It also develops new works through The Ground Floor program (commissions, readings, workshops, Summer Residency Lab) and delivers theatre education through the School of Theatre (classes, camps, teen programs, in-school residencies). Revenue is generated primarily through ticket sales, subscriptions, donations, corporate sponsorships, and educational program fees.
Is Berkeley Repertory Theatre a public or private company?
Berkeley Repertory Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Berkeley Repertory Theatre founded?
Berkeley Repertory Theatre was founded in 1968. It employs 51 to 100 people.
Where is Berkeley Repertory Theatre based?
Berkeley Repertory Theatre is headquartered in Berkeley, United States, in the North America region.
How does Berkeley Repertory Theatre make money?
Five revenue lines are on record. Ticket sales are the primary driver. The others are donations and fundraising, school of Theatre programs, corporate partnerships and theatre rentals.
Who are Berkeley Repertory Theatre's main competitors?
Direct peers on record are American Conservatory Theater, South Coast Repertory, Geffen Playhouse, Pasadena Playhouse, Guthrie Theater, Oregon Shakespeare Festival, Goodman Theatre, Steppenwolf Theatre Company and Arena Stage. Roundabout Theatre Company is listed as a broad incumbent.
Does Berkeley Repertory Theatre have an API?
No public API is recorded for Berkeley Repertory Theatre.
What industry is Berkeley Repertory Theatre in?
Berkeley Repertory Theatre's product category is Live Theatrical Performances. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 711110 and its SIC code is 7900.