What Sosyopix does

Sosyopix is an Istanbul-based e-commerce platform operating in the personalized photo gift category. Founded in 2014 (with 2015 referenced in some company materials), the company positions itself as Turkey's first and largest personalized gift platform, selling photo prints, mugs, canvases, magnets, photo frames (wooden, metal, sticky, and glitter variants), gift boxes, photo albums/scrapbooks, calendars, metal prints, and accessories. Sosyopix serves both individual consumers purchasing gifts for occasions such as birthdays, anniversaries, and Valentine's Day, as well as a secondary corporate gifting vertical for bulk branded orders. The company reaches customers through its own e-commerce website and native mobile applications on iOS, Android, and Huawei (collectively 2M+ downloads), with social login integrations through Instagram, Facebook, and Google enabling frictionless photo sourcing for personalization.

The business is vertically integrated: Sosyopix operates in-house production facilities in Turkey using wide-format high-resolution printing equipment, original inks, and FSC-certified premium papers, with handcrafted finishing and individual inspection before packaging. The platform's technology stack centers on a photo upload and customization engine with multiple product configurators, supported by social platform integrations and mobile app distribution. Same-day production and same-day Istanbul delivery via the Hemen Hediye service provide fulfillment speed, while domestic shipping runs through Aras Kargo, Bovo Kargo, and Hepsi Jet. International shipping to 16+ countries in Europe and North America is handled by DHL Express.

Sosyopix generates revenue exclusively through one-time product sales at unit prices ranging from approximately 29.90 TL to over 1,119.90 TL, with volume-based promotions (e.g., Buy-3-Pay-2) and shipping thresholds incentivizing larger baskets. Free domestic shipping applies above 750 TL and free international shipping above USD 99/EUR 99. Distribution is direct-to-consumer through owned channels, supported by digital marketing across Instagram, Facebook, email, and a gift-wheel promotional mechanic. A partnership with Vodafone Turkey offers telecom subscribers an exclusive 25% discount. The company is privately held, founder-led (Emre Abat, CEO; Sezgi Abat, COO), operates with 51-100 employees, and shows no disclosed external funding, M&A activity, or institutional investment in the source data.

Name

Sosyopix

Legal name

Sosyopix İnternet Hizmetleri Anonim Şirketi

Website

https://sosyopix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Sosyopix is an Istanbul-based direct-to-consumer e-commerce platform that lets individual consumers and corporate buyers create and order personalized photo gift products, including prints, mugs, canvases, gift boxes, and frames, shipping across 16+ countries from its own production facilities.

Ownership category

akta.pro rank

Product category

Personalized Photo Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Personalized photo gifts
• Custom photo prints
• Photo merchandise
• Canvas prints
• Personalized gift boxes

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sosyopix generates revenue through the sale of personalized photo products including photo prints, mugs, canvases, magnets, frames, scrapbooks, and gift boxes. All products are one-time purchase items with no subscription component. The company also offers corporate gift orders and operates its own e-commerce platform with international shipping capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sosyopix is an e-commerce platform that designs, personalizes, manufactures, and ships custom photo-based gift products — including photo prints, mugs, canvases, framed prints, gift boxes, magnets, metal prints, glitter frames, calendars, photo albums/scrapbooks, and accessories. Customers upload personal photos through the website or mobile apps, select a product template, and receive handcrafted, individually inspected finished items. The company ships domestically across Turkey and internationally, with same-day production and same-day delivery available in Istanbul, and it also offers a corporate gifting line for business customers.

Product overview

Sosyopix is a comprehensive personalized gift e-commerce platform offering a unified portfolio of photo-based products. The core offering centers on photo prints and prints in various formats (Pola, Classic, Square, Mini, Glossy, Matte), complemented by home décor products including canvas prints, framed prints, sticky frames, metal prints, and glitter frames. The platform also features curated and customizable gift boxes for various occasions, photo albums/scrapbooks, magnets in multiple shapes, and photo accessories. A mobile app (iOS, Android, Huawei) provides additional ordering channels. Sosyopix connects with social platforms (Instagram, Facebook, Google) for photo sourcing and authentication, enabling users to create personalized products by selecting and uploading photos directly from their connected accounts. The company operates its own manufacturing facilities in Turkey for handcrafted production.

Differentiator

Problem solved

Functional benefit

Products and services

• Photo Prints Custom photo prints personalized with customer-uploaded images, available in multiple sizes and finishes for individual consumers and gift-givers.
• Photo Mugs Custom-printed mugs featuring customer-uploaded photos, sold as personalized gifts for personal and corporate use.
• Canvas Prints Custom photo prints on canvas, offered as wall décor and personalized gifts.
• Framed Prints Photo prints delivered in custom frames, sold as ready-to-display personalized gifts and décor.
• Personalized Gift Boxes Curated gift boxes containing multiple personalized photo items, marketed as all-in-one gifting solutions.
• Sticky Frames Custom photo frames with adhesive backing, designed as a small personalized photo gift format.
• Photo Albums / Scrapbooks Custom photo albums and scrapbooks personalized with customer-uploaded images, offered as keepsake gifts.
• Magnets Custom-printed photo magnets sold as small personalized gifts and souvenirs.
• Metal Prints Custom photo prints produced on metal substrates, offered as premium personalized décor and gifts.
• Glitter Frames Decorative photo frames with a glitter finish, personalized with customer-uploaded images.
• Calendars Custom photo calendars personalized with customer-uploaded images for individual or corporate gifting.
• Accessories Additional personalized photo-based accessories offered as part of the Sosyopix product catalog.
• Corporate Gifts Bulk personalized photo-based gifting solution for businesses, supporting corporate gifting, employee recognition, and promotional events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DHL ExpresscoreChannel Partner/ Reseller/ DistributorDHL Express handles all international shipments for Sosyopix to countries including USA, Germany, UK, France, Italy, Canada, and European destinations. Delivery typically takes 3-5 business days for international orders.
• Aras KargominorChannel Partner/ Reseller/ DistributorDomestic shipping partner for orders within Turkey, offering 2-3 business day standard delivery.
• Bovo KargominorChannel Partner/ Reseller/ DistributorDomestic shipping partner for orders within Turkey.
• Hepsi JetminorChannel Partner/ Reseller/ DistributorDomestic shipping partner for orders within Turkey.
• VodafoneminorGTM or Marketing PartnerVodafone customers receive exclusive 25% discount on all products at Sosyopix as part of a partnership promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cimpress / VistaPrint: Public printing-platform incumbent with mass-customization at industrial scale. Competes with Sosyopix in the broader custom-printing market, particularly on small-business and corporate gifting, but at a fundamentally different price and breadth.
• Cewe: Europe's largest photo-printing chain and a public incumbent (CEWE Stiftung). Overlaps directly on photo prints, photobooks, and personalized gifts, but at much larger scale and with broader retail-distribution.

Emerging players

• Artifact Uprising: US premium personalized photo-goods brand (prints, photobooks, frames) with a strong handcraft and sustainability narrative similar to Sosyopix's FSC positioning. Relevant premium-tier benchmark.
• Gelato: Global print-on-demand network connecting creators to local production hubs. Relevant peer for the infrastructure play Sosyopix would need to internationalize production without the handcraft trade-off.
• Printful: Print-on-demand platform with global fulfilment for personalized merchandise. Indirect competitor for the corporate/promotional gift segment Sosyopix targets via its /kurumsal storefront.
• Fracture: US direct-to-consumer brand printing photos on glass and acrylic — adjacent to Sosyopix's canvas and metal-print categories. Useful benchmark for premium photo-print pricing and unit economics.

Direct peers

• Shutterfly: Largest US-based personalized photo-products platform (prints, mugs, cards, home décor). Directly comparable business model — DTC personalization of photo gifts with in-house production — making it the most relevant scale benchmark for Sosyopix.
• Photobox: European personalized photo-products platform (prints, canvases, mugs, photobooks). Closely comparable offering and customer profile to Sosyopix, particularly across the UK and continental Europe where Sosyopix already ships.
• Moonpig: UK-listed personalized greeting cards and gift platform. Comparable in occasion-driven gifting mechanics and mobile-led reorder behavior, though stronger on cards and weaker on physical photo prints than Sosyopix.
• Cheerz: France-headquartered photo-printing and personalized gift brand with mobile-first DTC mechanics and European footprint. Highly comparable to Sosyopix on customer demographic, mobile-led UX, and Instagram-driven acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sosyopix
• Instagraminstagram.com/sosyopix
• Xx.com/Sosyopix
• LinkedInlinkedin.com/company/sosyopix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sosyopix