What Harmon Brothers does

Founded in 2013 in Provo, Utah, Harmon Brothers is a private advertising agency that creates video campaigns for e-commerce and consumer-product companies ranging from startups to businesses reporting more than $350 million in annual revenue. Its stated method combines humor, storytelling, and direct-response principles to produce ads intended both to build brand recognition and to drive sales. The company reports that its campaigns have generated 1.5 billion-plus social-media views and more than $1 billion in client sales, but these are customer outcomes rather than disclosed agency revenue.

HB Ads is the core production service, supported by tiered Sprint and Hero campaigns; Writers Room supplies scripts, email, landing-page, and funnel copy; HB Consulting provides marketing orchestration; and Ad Ventures offers capital to early-stage companies. Harmon Brothers University and the Raising Unicorns podcast extend the offer into education and audience development. The proprietary components described are process frameworks such as Key 3 metrics, EATS message testing, and demographic message testing, not a software platform, API, or disclosed machine-learning system.

Revenue comes primarily from project or professional-service fees, with Writers Room pricing ranging from $150 per hour for copy punch-up work to $50,000 for a full writer's retreat and course sales made as one-time purchases, sometimes with installments. New business is acquired through a sales-led, direct website inquiry process supported by case studies, newsletters, podcasts, and executive follow-up; the website channel is described as global, although operations are identified with the United States. Harmon Brothers reports 51-100 employees and no disclosed parent company, funding, or acquisition program.

Name

Harmon Brothers

Legal name

Harmon Brothers, LLC

Website

https://harmonbrothers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Harmon Brothers is a Provo-based video advertising agency serving e-commerce and consumer-product companies from startups to large enterprises through campaign production, copywriting, consulting, investment-linked services, and online education.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HB Ads - Video Advertising Campaigns: Full-service video advertising production creating viral ads for e-commerce brands. Revenue generated through project-based fees for video production and campaign management.
2. Writers Room - Copywriting Services: Sales copywriting services for scripts, emails, landing pages, and funnels. Pricing ranges from $150/hr for punch-up services to $50,000 for full writer's retreats.
3. HB Consulting: Full-stack marketing orchestration services for companies of all sizes to build marketing teams and strategies.
4. Ad Ventures: Providing capital for early-stage companies to maximize growth through advertising, creating investment-based revenue opportunities.
5. Harmon Brothers University Courses: Online video courses teaching video advertising principles. Course fees are one-time payments (not subscriptions), with a 7-day money-back guarantee on the 'Write Ads That Sell' course only.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Harmon Brothers is a full-service video advertising agency that produces entertaining, viral-style video ad campaigns designed to both brand products and drive measurable direct-response sales for e-commerce and consumer-product companies. The agency's core offering (HB Ads) is delivered through Sprint Campaigns (lower-budget, sales-focused videos) and Hero Campaigns (premium productions with comedic world-building), and is supplemented by Writers Room copywriting services, HB Consulting for marketing strategy, Ad Ventures capital investment, and the Harmon Brothers University online education courses.

Product overview

Harmon Brothers is a full-service video advertising agency that creates entertaining, shareable video ads for consumer brands. Their core offering is video ad creation (HB Ads), complemented by specialized services including Writers Room for sales copywriting, HB Consulting for marketing strategy, and Ad Ventures for capital investment. They also operate Harmon Brothers University for marketing education and maintain the Raising Unicorns podcast. The company specializes in helping brands find their 'kink/unkink moment' through viral marketing campaigns that combine humor with sales-driven messaging.

Differentiator

Problem solved

Functional benefit

Brands

• Harmon Brothers Writers Room: Creative writing services offering scripts, emails, landing pages, and sales copy at various price points ranging from $150/hr to $50,000 writer's retreats.
• Harmon Brothers University
• Raising Unicorns
• Poop to Gold

Products and services

• HB Ads Full-production video advertising campaigns combining humor and storytelling to deliver viral reach and direct-response sales for e-commerce and consumer-product brands. Offered in Sprint (lower-budget, sales-driven spokesperson videos) and Hero (premium, comedic world-building productions) tiers.
• Writers Room Professional sales copywriting service producing scripts, emails, landing pages, and funnel copy. Packages include hourly punch-up ($150/hr), Sprint Script, Virtual Sprint Writer's Retreat, Full HB Hero Writing Retreat (up to $50,000), Message Testing, EATS (Easy Ads That Sell), and email series.
• HB Consulting Full-stack marketing orchestration service that helps companies of every size build marketing teams and develop strategy, taking teams to the next level through consulting engagements.
• Ad Ventures Capital investment program providing advertising-backed funding to early-stage companies to maximize growth through Harmon Brothers' advertising services, creating investment-based revenue opportunities.
• Harmon Brothers University Online video marketing education platform with self-paced courses (including 'Write Ads That Sell' and 'Easy Ads That Sell' EATS methodology) teaching the agency's direct-response creative principles; courses are sold as one-time purchases with installment payment options and a 7-day money-back guarantee on 'Write Ads That Sell'.

Quantifiable outcome

• Skull Shaver: 40% reduction in CPC, 100M+ views in 3 months, tripled wholesale orders
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• UltaminorChannel Partner/ Reseller/ DistributorMajor U.S. retailer where imPRESS Lashes products are available; Harmon Brothers created imPRESS 'Lash One Standing' media campaign. This represents a client relationship where HB serves as the marketing agency for a brand sold through Ulta.
• WalmartminorChannel Partner/ Reseller/ DistributorMajor U.S. retailer where imPRESS Lashes products are available; Harmon Brothers created imPRESS 'Lash One Standing' media campaign. This represents a client relationship where HB serves as the marketing agency for a brand sold through Walmart.
• TargetminorChannel Partner/ Reseller/ DistributorMajor U.S. retailer where imPRESS Lashes products are available; Harmon Brothers created imPRESS 'Lash One Standing' media campaign. This represents a client relationship where HB serves as the marketing agency for a brand sold through Target.
• CVSminorChannel Partner/ Reseller/ DistributorMajor U.S. retailer where imPRESS Lashes products are available; Harmon Brothers created imPRESS 'Lash One Standing' media campaign. This represents a client relationship where HB serves as the marketing agency for a brand sold through CVS.
• WalgreensminorChannel Partner/ Reseller/ DistributorMajor U.S. retailer where imPRESS Lashes products are available; Harmon Brothers created imPRESS 'Lash One Standing' media campaign. This represents a client relationship where HB serves as the marketing agency for a brand sold through Walgreens.
• Bed Bath & BeyondminorChannel Partner/ Reseller/ DistributorMajor retailer where Squatty Potty expanded after Harmon Brothers' viral campaign drove significant growth. Represents successful client relationship resulting in retail distribution.

Scale indicators7 records

Recent moves4 records

Expansion highlights7 records

Direct peers

• VaynerMedia: VaynerMedia is a digital-first creative and media agency built by Gary Vaynerchuk that focuses heavily on direct-response creative for DTC and e-commerce brands. Like Harmon Brothers, it pairs entertaining content with measurable performance outcomes for consumer brands selling online.
• Hawke Media: Hawke Media is a full-service digital marketing agency that partners with DTC and e-commerce brands on creative, media buying, and growth strategy. Its verticalized focus on e-commerce growth overlaps directly with Harmon Brothers' customer base and service stack.
• Raindrop: Raindrop is a video-first performance creative agency specializing in direct-response ads for e-commerce and DTC brands. Its focus on conversion-driven creative for online brands closely mirrors Harmon Brothers' HB Ads offering.
• Article (formerly Hearst Bay Area / Article Group): Article is a performance creative agency producing video and static ads optimized for paid social and direct-response. Its video creative focus for DTC and e-commerce brands directly competes with Harmon Brothers' Sprint and Hero campaigns.

Broad incumbents

• Anomaly: Anomaly is a creative-led agency known for innovative video campaigns and integrated marketing. While its scope is broader, it competes for the same kind of ambitious, attention-grabbing video work that defines Harmon Brothers' portfolio.
• BBDO Worldwide: BBDO is one of the largest global advertising agency networks and a major producer of video advertising for consumer brands. It competes for large consumer brand video budgets and represents the broad incumbent alternative to Harmon Brothers' boutique creative model.
• Droga5: Droga5 is a major creative agency (now part of Accenture Song) known for emotionally resonant, award-winning video campaigns. It overlaps with Harmon Brothers on the creative side of video advertising for consumer brands, though it serves a broader enterprise client mix.
• 72andSunny: 72andSunny is an established global creative agency known for high-profile video-led campaigns. While it operates at a larger brand-building scale than Harmon Brothers, it competes for video creative briefs and shares the same entertainment-meets-strategy creative ethos.
• Wieden+Kennedy: Wieden+Kennedy is a leading independent creative agency behind iconic video campaigns (Nike, Old Spice). It competes for attention-grabbing video ad budgets and represents the upper-end of entertainment-driven creative that Harmon Brothers operates within.

Emerging players

• Tinuiti: Tinuiti is a performance marketing agency combining creative, media, and analytics for retail and DTC brands. It intersects with Harmon Brothers' offering on the creative-for-paid-social side, though it leans more heavily into media buying and measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harmonbros
• YouTubeyoutube.com/channel/UCgEqlsB2Lv-8XwE-Xw1EkQA
• Facebookfacebook.com/harmonbrothers
• Instagraminstagram.com/harmonbrothers
• Pinterestpinterest.com/harmonbrothers
• LinkedInlinkedin.com/company/harmon-brothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmon Brothers