Cloudwise NL

What Cloudwise NL does

Cloudwise NL is a Netherlands-based education technology provider that delivers integrated digital learning and work environments to Dutch primary and secondary schools (funderend onderwijs). The company operates the COOL platform — a centralized hub combining Start (portal/app access), Check (digital assessment), Manage (device and user management), Focus (screen management), Sync (data provisioning), Admin, and Login modules — alongside Google Workspace for Education and Microsoft 365 integrations, the Klasbord parent portal, the Predia interactive touchscreen line, and Cloudwise Academy training programs. The platform is designed to comply with the Dutch Normenkader IBP and AVG/GDPR, integrate with Dutch student administration systems (LAS/HIS) and Basispoort, and centralize identity, device, and network management for schools and school boards.

The company pursues a multi-pronged revenue model combining recurring COOL platform subscriptions, hardware resale (Predia touchscreens, Lenovo/Chromebook/Apple devices, Ruckus Wi-Fi, Fortinet networking, Epson projectors), Google Workspace and Microsoft 365 license resale (including via SIVON's Dynamic Purchase System), managed services (CaaS with Sophos, network and cloud management), and professional services plus CPION-accredited training. Go-to-market is direct enterprise sales to school boards and ICT coordinators, supplemented by event-driven demand generation (IPON, BETT, Klantendag, bestuurdersevents) and a self-service webshop.

Cloudwise was founded in 1999 (originally as Heutink ICT, a partnership between Lesscher IT and Heutink Primair Onderwijs), acquired by Odin Groep in February 2024, and merged with the recently acquired Cloudwise entity under the unified Cloudwise brand in December 2024. The combined company serves 1,400+ schools, employs 101–250 staff, is headquartered in the Netherlands, and operates a German subsidiary (Heutink ICT GmbH). Reported customer satisfaction reached 8.2 in December 2024.

Name

Cloudwise NL

Legal name

Cloudwise

Website

https://cloudwise.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Cloudwise NL is a Dutch education technology provider that delivers the COOL digital learning and work platform, Google Workspace and Microsoft 365 integrations, managed cybersecurity, hardware, and accredited training to more than 1,400 primary and secondary schools in the Netherlands.

Ownership category

akta.pro rank

Product category

Education Technology / K-12 Digital Learning Platform

NAICS

Business Schools and Computer and Management Training (6114), Educational Support Services (61171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Group Work, Breakout & Collaborative Document/Workspace Tools (EDAFAGAE), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Education IT services
• Digital learning environment
• School device management
• Educational technology platform
• Google Workspace education

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Platform Subscriptions (COOL/MOO Suite): Recurring subscription revenue from the COOL digital learning and work environment platform. Includes modules for Start, Check, Manage, and Focus. Revenue is recurring based on school/student counts or site licenses, with annual or multi-year billing cycles.
2. Hardware Sales and Provisioning: Sale and supply of educational hardware including Predia interactive touchscreens, Chromebooks, Windows devices, Apple devices, Ruckus WiFi equipment, Fortinet networking, Epson projectors, and managed hardware solutions (Device MAX bundled with Lenovo).
3. Professional Services (Advisory, Training, Implementation): Fees for ICT consulting, digital literacy training, cybersecurity awareness campaigns, phishing simulations, ICT skills assessments, ICT coordinator instruction, privacy officer services, network specialist detachment, and ICT regisseur (ICT director) advisory services. Includes Cloudwise Academy training programs.
4. Managed Services (Cloud Management, Network Management, Security): Ongoing managed services for cloud infrastructure, network management, security monitoring (CaaS with Sophos), service management, and device management. These services provide predictable recurring revenue with service level agreements.
5. Google Workspace and Microsoft 365 Licenses: Resale of Google Workspace for Education Plus licenses and Microsoft 365 licenses to educational institutions. Cloudwise acts as an authorized reseller through SIVON's DAS framework and direct vendor partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cloudwise NL provides a unified digital learning and work environment platform (COOL) for Dutch primary and secondary schools, combining proprietary software modules (Start, Check, Manage, Focus, Sync, Admin, Login) with Google Workspace and Microsoft 365 integrations, device management, network and cybersecurity services, educational hardware reselling, and CPION-accredited training programs. It serves as a one-stop-shop ICT partner for K-12 schools, bundling subscription software, managed services, hardware, and consultancy to address digital transformation, GDPR/IBP compliance, and classroom digitalization.

Product overview

Cloudwise NL is an education-focused IT company that merged with Heutink ICT in December 2024, now operating under the Cloudwise name. The company offers a platform-plus-modules architecture centered on the COOL platform (new version combining former MOO Suite and COOL), which provides a digital learning and working environment for primary and secondary education (funderend onderwijs). The core COOL platform includes Start (digital learning platform), Check (digital testing), Manage (device management), Focus (screen management), Sync (data provisioning), Admin (user management), and Login modules. Additional offerings include Google Workspace and Microsoft 365 integrations, Identity & Access Management (IAM), Cybersecurity-as-a-Service (CaaS) with Sophos, Klasbord Ouderapp for parent communication, school websites/intranet solutions, Infoscherm narrowcasting, and comprehensive hardware (Predia touchscreens, Windows/Google/Apple devices). Cloudwise Academy provides professional development through training programs (Post-hbo I-Coach, Specialist Digitale Geletterdheid, Specialist AI), bootcamps and workshops. Technical services include network management, cloud management, security solutions (Securityscan Normenkader, MFA/Defender), Privacy Officer as a Service, phishing campaigns, and cyber crisis exercises. The company also offers managed services like Device MAX and Smart WiFi through partnerships with Lenovo and Ruckus.

Differentiator

Problem solved

Functional benefit

Brands

• MOO Suite: Digital learning and working environment for education, integrating Startportaal, Basishub, and Schermcontrole
• COOL Platform
• Cloudwise Academy
• Klasbord
• Predia

Products and services

• COOL Platform The COOL Platform is the central digital learning and work environment for Dutch primary and secondary education (funderend onderwijs), integrating Start, Check, Manage and Focus modules for a complete school solution and complying with the Normenkader IBP safety guidelines.
• Cybersecurity-as-a-Service (CaaS) 24/7 Managed Detection & Response cybersecurity service delivered in partnership with Sophos, providing continuous monitoring, threat detection and incident response for all school data and workstations.
• Klasbord Ouderapp Parent communication portal providing smooth, safe and consistent communication between schools and parents/guardians, including a Documentencentrum for organized school information.
• Google Workspace for Education (implementation and license resale) Resale of Google Workspace for Education Plus licenses plus implementation, management and migration services, integrated with Cloudwise's COOL platform and with Gemini AI capabilities for teachers.
• Microsoft 365 Education implementation Implementation and management of Microsoft 365 for education, including SharePoint, OneDrive, Teams, Microsoft 365 MAX service package and data migration from private cloud to Microsoft cloud.
• Identity & Access Management (IAM) for education Automatic provisioning of student and staff access to the correct systems, with accounts and permissions created, modified and deleted based on reliable source data from LAS (Student Administration) or HR systems to support AVG/GDPR and Normenkader IBP compliance.
• Predia Touchscreens (Touch Base and Touch Pro) Interactive touchscreen solutions for Dutch education, including Predia Touch Base (simplicity, safety, sustainability) and Touch Pro (extended functionality), with Bytello Share wireless casting integration.
• Device MAX Managed service in partnership with Lenovo providing bundled device and service management so schools can procure and run their entire device fleet without administrative burden.
• Cloudwise Academy training programs Professional development and training offerings for educators and ICT coordinators, including CPION-accredited Post-hbo I-Coach, Specialist Digitale Geletterdheid, Specialist AI, bootcamps, workshops and studiedagen.
• Netwerkbeheer (managed network services) Managed network service ensuring safe, stable and scalable internet access, including Secure WiFi, Secure Switching and Secure Firewall built on Ruckus and Fortinet technology.
• Cloudbeheer (managed cloud services) Managed cloud services to safely maximize school cloud usage, covering Google and Microsoft cloud environments with service-level agreements.
• Privacy Officer as a Service (POaaS) External Privacy Officer service helping schools with GDPR/AVG compliance and adherence to the Normenkader IBP framework, including IBP growth trajectories and policy development.
• Securityscan Normenkader Comprehensive security scan delivered by specialists to map information security and privacy posture against the Normenkader IBP framework in a targeted and planned way.
• ICT-regisseur (ICT director advisory) Experienced education advisor serving as an embedded ICT manager for school organizations, supporting their digital development and strategic ICT planning.

Quantifiable outcome

• Customer satisfaction score of 8.2 (December 2024)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered strategic, core and minor.

• NextcloudstrategicStrategic or Co-development Partner · 15 April 2025Cloudwise and Nextcloud organized a joint roundtable leading to useful starting points for the potential realization of a sovereign cloud for education. This collaboration addresses the growing need for digital sovereignty in Dutch education, where schools seek to maintain control over their data and reduce dependence on Big Tech providers.
• SophoscoreTechnology or Integration · 19 September 2024Cloudwise and Sophos announced a strategic partnership in September 2024 to launch a comprehensive Cybersecurity-as-a-Service (CaaS) solution specifically designed for Dutch education. The partnership involves setting up a full and affordable 24/7 security service for all school data and workstations. This is described as an important step in the digital security of education in the Netherlands.
• SIVONcoreChannel Partner/ Reseller/ DistributorSIVON (Samenwerkende Informatievoorziening Onderwijs) serves as a key channel partner enabling Cloudwise to supply Google Workspace for Education Plus licenses through the Dynamic Purchase System (DAS). SIVON also advises schools on Google licensing and has worked with Cloudwise and Google to resolve privacy compliance issues for Dutch schools using Google Workspace.
• Google for EducationcoreTechnology or IntegrationDeep integration partnership with Google's education platform. Cloudwise provides Google Workspace for Education implementation, management, and migration services. The company was selected as a supplier in SIVON's DAS for Google Plus licenses. Cloudwise staff hold Google Certified Educator and Google for Education specialist qualifications.
• Microsoft 365 EducationcoreTechnology or IntegrationCloudwise offers comprehensive Microsoft 365 education implementations including SharePoint, OneDrive, Teams, and the Microsoft 365 MAX service package. Provides data migration to Microsoft cloud and ongoing Microsoft 365 management services.
• PrediacoreOEM/ Whitelabel/ Licensing PartnerPredia is the preferred interactive touchscreen brand for Cloudwise, offering models including Touch Pro and Touch Base. Cloudwise resells, implements, and manages Predia touchscreens in Dutch schools. The Touch Base model emphasizes safety, simplicity, and sustainability for education environments.
• Lenovo (Device MAX)minorOEM/ Whitelabel/ Licensing PartnerLenovo partnership through the Device MAX service, a bundled device and service management solution. Cloudwise and Lenovo collaborate to provide schools with comprehensive device procurement and ongoing management services, reducing school administrative burden.
• EpsonminorOEM/ Whitelabel/ Licensing PartnerEpson laser projector partnership for interactive classroom solutions. Cloudwise supplies and implements Epson laser projectors with ultra-short throw distance for dynamic and interactive teaching, including Chameleon whiteboard integrations.
• PresentisminorStrategic or Co-development PartnerPartnership with Presentis, specialist in digital student guidance for practical education (PrO) and special education (GO). Integration between Cloudwise's MOO Suite and Presentis's digital student guidance system, presented at the 4th national conference for vso-pro-(v)mbo.
• Orange8minorImplementation/ SI/ Consulting PartnerTraining and coaching partnership with Orange8 for customer service excellence program. Cloudwise's service department undergoes ongoing training to improve customer support quality, targeting 5-star service standards.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Iddink Group: Iddink Group is a Dutch education services group providing digital learning materials, ICT services and educational content to schools. It is one of the closest direct competitors to Cloudwise in the Dutch K-12 EdTech and ICT services market, with comparable customers (school boards) and a similar bundled software-plus-services value proposition.
• Kien (formerly ICTwijzer): Kien is a Dutch provider focused on cybersecurity, privacy and Normenkader IBP compliance services for schools. While Cloudwise covers K-12 broadly, Kien overlaps directly in the compliance and security service category and competes for the same school-board budget pools that fund Cloudwise's CaaS and Privacy Officer services.
• Prowse B.V. Prowse is a Dutch education technology specialist delivering digital learning environments, device management and ICT services to schools. It is a direct peer competing for similar primary and secondary education customers with a comparable platform-plus-services proposition.
• Signpost (Signpost B.V.): Signpost is a Dutch digital learning and content provider serving K-12 schools. It overlaps with Cloudwise in digital learning environments, content integration (Basispoort), and Dutch regulatory compliance, making it a direct competitor in the primary education segment.
• Magister (Iddink Group product): Magister is one of the dominant Dutch student administration and learning platforms used by secondary schools (VO). While Cloudwise integrates with student administration systems via LAS, Magister competes for the same school budget and is increasingly expanding into adjacent digital learning and classroom functionality.
• It's Learning (itslearning): itslearning is a European-headquartered LMS provider active in the Benelux K-12 market with comparable digital learning environment functionality to the COOL platform. It competes for the same Dutch secondary education customers, particularly those standardising on a multi-tenant LMS rather than a localised COOL stack.

Broad incumbents

• Canvas (Instructure): Canvas, by Instructure, is a globally scaled LMS that competes for the same K-12 digital classroom RFPs in the Netherlands and broader Benelux. While it is a much larger, US-headquartered platform, it overlaps directly with COOL on core LMS functionality and competes for international school segments Cloudwise targets.
• Microsoft Education (Microsoft 365 Education): Microsoft 365 Education is one of Cloudwise's core integration partners but also a structural competitor as Teams for Education, SharePoint, and Microsoft Intune increasingly embed LMS, classroom and device management functionality natively — potentially eroding the value of Cloudwise's wrapper platform.
• Google for Education: Google for Education is Cloudwise's largest channel partner (via SIVON DAS) and the underlying productivity and AI platform for COOL. Like Microsoft, Google ships an expanding set of native classroom, device management and AI tutor features (Google Classroom, Gemini for Education) that compete with parts of the COOL platform.

Others

• Previder (Odin Groep sister company): Previder is the Odin Groep sister company providing cloud infrastructure and managed hosting services. While not a direct competitor, it is a key enabler and infrastructure provider for Cloudwise's managed cloud and hosting services, and a potential vehicle for cross-sell and platform synergies within the Odin Groep portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cloudwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudwise NL