What Itslearning does

Itslearning is a Norway-based learning management system (LMS) provider founded in 1999 and operating as a wholly-owned subsidiary of Sanoma, the Finnish media and learning conglomerate. The company sells a single, education-specific LMS to K-12 schools, vocational colleges, higher education institutions, lifelong learning programs, and international schools, primarily across Northern and Central Europe (Norway, Denmark, Sweden, Finland, and Germany). Its core platform is a cloud-based LMS updated on a weekly cadence, organized around modules for lesson planning, assessment, communication, and centralized administration, with a recently launched AI Toolkit that generates assignments and tests from simple text prompts and a refreshed mobile app for teacher and student access outside the classroom.

The product is differentiated by 25+ years of pedagogical co-development with teachers, GDPR-compliant European data handling, and a broad integration ecosystem (Google, Microsoft, Visma, Turnitin, Ziggeo, ECIS, WebUntis) accessible through a single sign-on layer. Itslearning positions itself explicitly as a European, education-only LMS in contrast to general-purpose platforms retrofitted for schools. Pricing, customer counts, and revenue are not publicly disclosed; the firmographic profile lists 11-50 employees.

Itslearning runs an enterprise field sales motion, primarily through personalized demonstrations and quote-based annual subscription contracts, with named deployments spanning Norwegian municipalities (Alta Kommune), German secondary schools and vocational institutions (Friedrich-Harkort-Schule, Werner-von-Siemens Gymnasium, Aspero Friskolor, Eduko), Finnish vocational and higher-education customers (Arcada, Prakticum, SOSU H, Central Ostrobothnia Vocational College, Metis gymnasium), and a US case study (Forsyth County School System) signaling at least tentative activity outside Europe. Marketing is conducted through a multi-channel mix including content marketing, an annual European Teacher Survey, a podcast (itseducation), webinars and events, email newsletters, and the Educators' Collective community.

Name

Itslearning

Legal name

itslearning - en Sanoma-virksomhed

Website

https://itslearning.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Itslearning is a Norway-based education-focused learning management system (LMS) provider, founded in 1999 and owned by Finland's Sanoma, serving K-12, vocational, higher education, and international schools across Europe with subscription-based enterprise deployments.

Ownership category

akta.pro rank

Product category

Learning Management System (LMS) for Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Social Learning & Community-Enabled LMS (EDAFAAAH), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Higher Education Digital Courseware & Modules (EDAGAEAB)

Keywords

• Learning management system
• K-12 education software
• Higher education platform
• Vocational education LMS
• Educational technology solutions

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LMS Subscription: Subscription-based Learning Management System with flexible pricing and guaranteed uptime. Pricing page exists indicating tiered subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Itslearning provides a cloud-based Learning Management System designed specifically for educational institutions, covering K-12, vocational, higher education, lifelong learning, and international schools. The core LMS is augmented by an AI Toolkit that generates assignments and tests from prompts, a dedicated mobile app, and implementation services that support institutions from planning through launch and ongoing improvement. Revenue is generated primarily through annual subscriptions sold via a direct enterprise sales motion.

Product overview

Itslearning offers a single, unified learning management system (LMS) designed specifically for education. The core platform (itslearning LMS) provides comprehensive functionality across lesson planning, assessment, communication, and administration, with an integrated AI Toolkit add-on that generates assignments and tests from prompts. A mobile app extends access to teachers and students on-the-go. Implementation and additional services are offered as add-on support offerings. The platform serves all education levels (primary, secondary, vocational, higher education, lifelong learning, and international schools) and is built on Nordic values of equality, trust, and collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• itslearning Learning Management System (LMS) The core cloud-based LMS platform providing comprehensive functionality for primary, secondary, vocational, higher education, lifelong learning, and international school institutions. Automates routine tasks for teachers and connects lesson plans, assignments, and reports within a single environment, with weekly updates, guaranteed uptime, and GDPR-compliant data handling.
• itslearning AI Toolkit (AI-værktøjskasse) An AI-powered add-on to the LMS that lets teachers generate assignments and tests from a natural language prompt. Built on generative AI text modalities and governed by itslearning AI principles focused on data security, ethics, and privacy.
• itslearning Mobile App A dedicated mobile application that gives teachers and students access to the itslearning LMS on mobile devices, with regular updates intended to improve the on-the-go learning experience.
• Implementation Services Expert-led implementation and ongoing support services covering planning, launch, training, setup, and integration support to help institutions adopt and continuously improve their use of the itslearning LMS.

Quantifiable outcome

• Weekly releases of new features and bug fixes
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, supporting and flagship.

• GooglecoreTechnology or IntegrationIntegration partnership allowing users to access Google tools within the itslearning platform. Part of hundreds of integrations available through single sign-on.
• MicrosoftcoreTechnology or IntegrationIntegration partnership providing Microsoft tools integration within the itslearning LMS. Part of the broader integration ecosystem.
• VismacoreTechnology or IntegrationIntegration partnership with Visma, a major European enterprise software company, providing additional tools integration.
• TurnitinsupportingTechnology or IntegrationAcademic integrity and plagiarism detection integration supporting assessment features.
• ZiggeosupportingTechnology or IntegrationVideo recording and streaming integration supporting multimedia learning content.
• ECISsupportingTechnology or IntegrationInternational schools association partnership providing connections to international education institutions.
• SanomaflagshipStrategic or Co-development PartnerParent company - Itslearning is a Sanoma company. Sanoma is a Finnish media and learning company providing strategic backing and resources for product development and market expansion.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Schoology (PowerSchool): K-12-focused LMS acquired by PowerSchool. Direct competitor in the US and international K-12 LMS market with similar workflow depth and SIS integration emphasis.
• D2L Brightspace: Enterprise LMS serving K-12 and higher education globally. Comparable on enterprise sales motion, integration ecosystem, and pedagogical workflow depth; competes head-to-head in institutional tenders.
• Fronter: Nordic/European-origin LMS with long-standing presence in Scandinavian K-12. Closest geographic and customer-base comparable to itslearning; competes directly for Nordic municipal and school tenders.
• Moodle: Open-source LMS with massive global adoption across education levels. Direct competitor in academic LMS, especially among cost-sensitive European institutions that may consider self-hosting instead of subscribing to itslearning.
• Canvas by Instructure: Leading global LMS serving K-12 and higher education institutions. Directly competes with itslearning in academic LMS procurement, particularly for institutions seeking enterprise-grade learning platforms.

Broad incumbents

• Blackboard: Established LMS with deep higher education footprint globally. Direct competitor in higher education segment; broader portfolio position makes it a broad incumbent versus itslearning's K-12 and vocational focus.
• Microsoft Teams for Education: Bundled education collaboration and LMS-light experience within Microsoft 365 Education. Comparable on communications and class workflow; poses substitution risk for itslearning in M365-heavy districts.
• Google Classroom: Free LMS-style workflow tool bundled with Google Workspace for Education. Competes indirectly with itslearning on assignment, communication, and basic assessment workflows, especially in K-12 where price is the dominant factor.

Emerging players

• Skooler: European K-12 LMS tightly integrated with Microsoft 365. Emerging player targeting similar Nordic and European K-12 segments; partial overlap with itslearning's Microsoft integration story.

Others

• Sanoma Learning (sister division): Parent company's broader learning division, including curriculum and learning content publishing across Europe. Provides adjacent content, assessment, and distribution assets that itslearning can leverage within the Sanoma portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itslearningDK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itslearning