Team USA

What Team USA does

Team USA is the official brand and operational platform for the United States Olympic & Paralympic Committee (USOPC), a nonprofit corporation chartered by the U.S. Congress under the Ted Stevens Olympic and Amateur Sports Act. Headquartered in Colorado Springs, Colorado, the organization represents U.S. athletes across Olympic, Paralympic, Pan American, Parapan American, and Youth Olympic Games, spanning more than 40 summer and winter sports disciplines through its network of 50+ National Governing Bodies (NGBs). Its core operational offerings include athlete development and selection, training and competition funding, medical and wellness support, career transition resources, and access to USOPC training centers in Colorado Springs, Chula Vista, and Lake Placid. The organization also operates the U.S. Olympic & Paralympic Museum and runs a national consumer-facing digital platform (teamusa.com) that publishes news, athlete profiles, event content, and a video on-demand service (Team USA TV).

Team USA's business model is structured as a nonprofit enterprise. Revenue is generated through multi-year corporate sponsorship and founding partner agreements (including JPMorganChase, Oura, Google, Snowflake, Musco, Korn Ferry, and Sunbelt Rentals), NBCUniversal broadcast and media rights sharing, direct fan donations via the U.S. Olympic & Paralympic Foundation, and merchandise sales through teamusashop.com. The organization sells brand association and global visibility to corporate sponsors; supports elite athletes and NGBs in exchange for national team representation; and delivers fan engagement through digital content, live event coverage, and the official e-commerce storefront. Distribution is multi-channel, combining owned digital properties (teamusa.com, Team USA TV, support.teamusa.com), NBCUniversal's multi-platform broadcast network, social media, earned media coverage, and physical USOPC training centers and the Olympic & Paralympic Museum.

Team USA's go-to-market centers on three customer segments: elite Olympic and Paralympic athletes (primary), corporate sponsors and partners (secondary, high-value), and U.S. sports fans and donors (secondary, broad). The organization is actively scaling operations toward the LA28 Olympic and Paralympic Games — projected to be the largest in history with 40+ competition venues and a 4,000+ person workforce — and has secured participation through Salt Lake City 2034. Recent strategic activity has been heavily weighted toward tier-one sponsorship acquisition and technology/data partnerships (Google AI/cloud, Snowflake data infrastructure, Oura wearables) intended to enhance both athlete preparation and viewer experience for the upcoming Games.

Name

Team USA

Legal name

United States Olympic & Paralympic Committee

Website

https://teamusa.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Team USA is the official U.S. Olympic and Paralympic brand operated by the congressionally chartered USOPC, serving elite athletes across 40+ sports disciplines, tier-one corporate sponsors, and U.S. sports fans through training support, competition funding, sponsorship programs, merchandise, and content.

Ownership category

akta.pro rank

Product category

Olympic & Paralympic Sports Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Olympic team representation
• Paralympic sports governance
• National team athletics
• Athlete support services
• Corporate sports sponsorship

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels6 records

Marketing channels6 records

Core offering

Team USA is the official representative body and brand of U.S. athletes competing at the Olympic, Paralympic, Pan American, and Youth Olympic Games. It provides athlete support services (training, medical, funding, selection pathways), operates the official teamusa.com digital platform and Team USA Shop merchandise storefront, and manages corporate sponsorship and broadcast rights partnerships. The organization operates under the U.S. Olympic & Paralympic Committee (USOPC), a federally chartered nonprofit based in Colorado Springs, Colorado.

Product overview

Team USA operates as the official website and digital platform for the U.S. Olympic & Paralympic Committee, providing comprehensive coverage of Olympic and Paralympic athletes, events, and Games. The platform serves as the central hub for Team USA news, athlete information, event calendars, medal tracking, and organizational communications across summer, winter, Pan American, and Paralympic Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Team USA Website and Digital Platform Official digital platform of the U.S. Olympic & Paralympic Committee providing news, athlete profiles, event information, video content, and comprehensive coverage of Olympic and Paralympic Games for U.S. athletes and fans.
• Team USA Shop (teamusashop.com) Official Team USA e-commerce storefront selling apparel, accessories, and fan gear directly to consumers to support U.S. Olympic and Paralympic athletes.
• Team USA Donation Platform (support.teamusa.com) Direct donation platform enabling fans and supporters to contribute financially to Team USA athletes through the U.S. Olympic & Paralympic Foundation.
• USOPC Athlete Support and Training Programs Comprehensive athlete support services including medical and wellness programs, training and competition funding, national team selection pathways, access to USOPC training centers, and career transition resources for elite U.S. Olympic and Paralympic athletes across 40+ sport disciplines.
• Official Corporate Sponsorship Program Structured multi-year official sponsorship and LA28 founding partner agreements providing global brands with association to the Olympic and Paralympic brand, NBCUniversal broadcast integration, and consumer activation opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Musco LightingcoreStrategic or Co-development Partner · 16 June 2026Musco Lighting was named the Official Sport Presentation and Broadcast Lighting Provider for the LA28 Olympic and Paralympic Games and Team USA, marking the company's fourth Olympic engagement since 1984. The partnership will see Musco provide field of play lighting and sports presentation entertainment lighting across venues for what will be the largest Olympic and Paralympic Games in history.
• JPMorganChasecoreGTM or Marketing Partner · 28 April 2026JPMorganChase became the Official Bank of Team USA and LA28 Olympic and Paralympic Games, as well as a Founding Partner of the LA28 Games. The partnership is timed with America's 250th anniversary, supporting athletes and creating economic and community impact in Los Angeles. JPMorganChase is the first Global Banking Partner in Olympic history, and will also partner with NBCUniversal to support multi-platform coverage of the LA28 Games.
• OuracoreGTM or Marketing Partner · 6 February 2026Oura (ŌURA) was named the Official Wearable of Team USA and LA28 Olympic and Paralympic Games, serving as the exclusive provider of continuous health and fitness tracking devices for U.S. Olympic and Paralympic athletes competing at the 2026 Milano Cortina and 2028 Los Angeles Games. Oura will provide Oura Rings to monitor sleep, readiness, and recovery, and will support NBCUniversal's multi-platform broadcast coverage of both Games. The partnership extends ŌURA's existing relationships with various Team USA National Governing Bodies dating back to 2024 including U.S. Ski & Snowboard, USA Hockey, U.S. Speed Skating, and Women's Soccer.
• Korn FerrycoreStrategic or Co-development Partner · 3 February 2026Korn Ferry was named a Founding Partner and Official Talent & Organizational Consulting Partner for the LA28 Olympic and Paralympic Games, becoming the talent and organizational consulting partner for both the LA28 Games and Team USA. The firm will help hire, onboard, and develop the workforce of more than 4,000 people needed to deliver the 2028 Los Angeles Games. The partnership builds on Korn Ferry's prior placement of LA28 CEO Reynold Hoover.
• First Aid BeautyminorGTM or Marketing Partner · 2 January 2026First Aid Beauty, a sub-brand of Procter & Gamble, became the official skincare provider for Team USA at the Milano Cortina 2026 Winter Olympics and Paralympics. The brand will supply its Ultra Repair Cream to support athletes in cold conditions, and the partnership includes brand ambassadors and a new product launch.
• Sunbelt RentalscoreStrategic or Co-development Partner · 19 December 2025Sunbelt Rentals Inc. was named the official rental equipment solutions and services provider for the LA28 Olympic and Paralympic Games in partnership with LA28 and Team USA. The company will provide comprehensive equipment solutions across 40-plus competition venues, including Power & HVAC, Heavy Equipment, Ground Protection, Temporary Fencing and Scaffold, supporting LA28's venue infrastructure program.
• GooglecoreTechnology or Integration · 8 October 2025Google announced a partnership with LA28, Team USA, and NBCUniversal to enhance the experience and coverage of the 2026 and 2028 Olympic and Paralympic Games. The collaboration includes integrating AI and cloud technologies to support athletes, organizers, and viewers, with a focus on improved engagement and operational management.
• SnowflakecoreTechnology or Integration · 9 June 2025Snowflake announced a partnership with LA28, Team USA, and NBCUniversal to serve as the official data collaboration provider for the LA28 Olympic and Paralympic Games and Team USA. Snowflake will position itself as the core infrastructure layer for enterprise AI, supporting data collaboration for athletes, organizers, and viewers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• British Olympic Association (Team GB): Team GB is the National Olympic Committee for Great Britain and Northern Ireland, directly comparable as another country's official Olympic/Paralympic team brand with similar athlete development, sponsorship, and broadcast functions.
• Canadian Olympic Committee: Canada's NOC operates Team Canada at the Olympic and Paralympic Games, with comparable governance, sponsorship model, and multi-sport mandate to Team USA/USOPC.
• Australian Olympic Committee: Australia's NOC runs the Australian Olympic Team with parallel structure: nonprofit national governing body, corporate sponsorship pipeline, and athlete preparation across summer and winter disciplines.
• Deutscher Olympischer Sportbund (DOSB): Germany's NOC and National Sports Confederation, comparable as a multi-sport governing body managing Olympic and Paralympic team representation with similar nonprofit and member-NGB structure.

Broad incumbents

• International Olympic Committee (IOC): The IOC is the umbrella organization that charters and coordinates all National Olympic Committees including Team USA. It owns the Olympic brand, broadcast rights, and Games hosting decisions that drive Team USA's value.
• International Paralympic Committee (IPC): The IPC governs the Paralympic Movement globally and licenses Team USA's Paralympic participation. It is a structural counterpart to USOPC on the disability sport side and shapes the Paralympic value pool.
• NCAA: The NCAA operates U.S. collegiate amateur sports across many of the same disciplines Team USA competes in; it functions as the primary athlete development pipeline for the U.S. Olympic team and competes for the same corporate sponsorship dollars.

Emerging players

• Special Olympics International: Special Olympics operates a global inclusion-focused sports movement for people with intellectual disabilities with comparable nonprofit funding, athlete base, and event-driven model to USOPC's Paralympic arm.

Others

• LA28 Organizing Committee: The LA28 organizing committee is the independently funded nonprofit hosting the 2028 Games; while distinct from USOPC, it shares the same leadership ecosystem, sponsor roster (JPMorgan, Oura, Google, Snowflake), and broadcast partnerships as Team USA.

Regional players

• Japan Olympic Committee: Japan's NOC operates Team Japan across Olympic and Paralympic disciplines; operates in a different geography but with parallel mandate, sponsor structure, and Games-cycle dependency to Team USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeamUSA
• Facebookfacebook.com/USATaekwondo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team USA