Midjiwan AB
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Midjiwan AB firmographics
Firmographics- Name
- Midjiwan AB
- Legal name
- Midjiwan AB
- Website
- https://midjiwan.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Midjiwan AB industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital/Hybrid Board Games & Companion-App Enabled Games Retail (CRALALAO)
Keywords
Where Midjiwan AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Midjiwan AB business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Game Sales and In-App Purchases: Revenue from The Battle of Polytopia game available on App Store, Google Play, Steam, Nintendo Switch, and in Tesla cars. The game features in-app purchases for monetization.
- Merchandise E-commerce: Direct merchandise sales through Polytopia Shop of Souvenirs e-commerce platform featuring apparel (hoodies, t-shirts, caps), accessories (pins, beanies), posters, stickers, mugs, and postcards. Fixed 10 EUR/USD worldwide shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel - Hoodies |
| Unit Pricing | Pay-as-you-go | Apparel - T-shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Caps |
| Unit Pricing | Pay-as-you-go | Accessories - Beanies |
| Unit Pricing | Pay-as-you-go | Accessories - Pins |
| Unit Pricing | Pay-as-you-go | Wall Art - Posters |
| Unit Pricing | Pay-as-you-go | Accessories - Stickers |
| Unit Pricing | Pay-as-you-go | Drinkware - Mugs |
| Unit Pricing | Pay-as-you-go | Specialty Items - Handwritten Postcards |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Midjiwan AB product offering
Product offeringCore offering
Midjiwan AB develops and publishes The Battle of Polytopia, a turn-based strategy game in which players explore a mythical land, build cities, develop technologies, and wage war across multiple unique tribes. The game is offered as a freemium mobile-first title with in-app purchases and is distributed on iOS, Android, Steam, Nintendo Switch, and pre-installed in Tesla vehicles. The company also runs The Polytopia Shop of Souvenirs, a direct-to-consumer merchandise operation selling branded apparel, pins, posters, stickers, mugs, and accessories online and at a Stockholm retail location, alongside Game Town, a coworking space for game studios.
Product overview
Midjiwan AB is a Stockholm-based game developer operating a multi-product portfolio centered on The Battle of Polytopia, an award-winning turn-based strategy game installed by millions of players worldwide. The company also runs The Polytopia Shop of Souvenirs, a merchandise retail operation selling branded apparel, pins, posters, and accessories both online and at their Stockholm location. Additionally, they operate Game Town, a coworking space for game studios in Stockholm. The company invests part of its revenues in Solar Power and Reforestation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- The Battle of Polytopia A turn-based strategy game in which players explore the mythical land of Polytopia, build cities, develop technologies, and wage war. Players choose from multiple unique tribes (such as Quetzali, Aquarion, Kickoo, Elyrion, Cymanti, Ai-mo, Zebasi, Yadakk, Xin-Xi, Luxidoor, Imperius, Polaris, Hoodrick, Vengir, Bardur, and Oumaji) and can play solo against AI or against other players. Available as a freemium title with in-app purchases on iOS, Android, Steam, Nintendo Switch, and embedded in Tesla vehicles, and installed by millions of players worldwide.
- Polytopia Shop of Souvenirs Direct-to-consumer merchandise retail operation selling Polytopia-themed apparel (hoodies, t-shirts, caps), accessories (pins, beanies, stickers), wall art (posters), drinkware (mugs), and specialty items (handwritten postcards). Operated online via shop.midjiwan.com with worldwide shipping and through a physical retail location at Midsommarkransen in Stockholm, Sweden.
- Game Town Coworking Office A coworking office space in Stockholm, Sweden for game studios, operated by Midjiwan AB as an adjacent business line to its game development operations.
Companies that use Midjiwan AB
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Midjiwan AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Midjiwan AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Game TownminorGame Town is a coworking office for game studios in Stockholm that Midjiwan operates alongside their game development business
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Midjiwan AB competitors and assessment
Company assessmentDirect peers
- Supercell: Finnish mobile-first game studio behind Clash of Clans and Clash Royale. Directly comparable as a small-team, mobile-first, freemium strategy developer with strong community IP and global installs.
- Mojang Studios: Stockholm-based studio behind Minecraft with a global multi-platform footprint and merchandise line. Comparable as a Swedish indie-rooted studio that scaled a single strategy/creative title into a multi-platform, multi-revenue IP.
- Rovio Entertainment: Nordic (Finnish) mobile game studio behind Angry Birds, with a substantial merchandise and brand-extension business. Directly comparable as a small Nordic mobile studio monetizing a single iconic IP across games and licensed goods.
- Asmodee Digital: Publisher of digital versions of classic board and strategy games (Catan, Ticket to Ride). Closely comparable as a digital studio adapting tabletop-style turn-based strategy gameplay to mobile and PC.
- 11 bit studios: Polish studio behind Frostpunk and This War of Mine. Comparable as an independent strategy game developer with a singular hit-driven franchise and strong critical recognition.
Emerging players
- Dotemu: Parisian indie studio publishing and remastering strategy/arcade games (Streets of Rage, Teenage Mutant Ninja Turtles: Shredder's Revenge). Comparable as a small studio leveraging IP and cross-platform distribution to scale niche strategy/action titles.
- Dire Wolf Digital: Studio known for digital card and board games (Eternal, Root). Comparable as a smaller studio turning tabletop-style strategy IP into cross-platform digital games with engaged communities.
Broad incumbents
- King: Mobile-first F2P games giant (Candy Crush) under Activision Blizzard. Comparable as a mobile game operator with millions of installs, IAP monetization, and global distribution, though at substantially larger scale.
- Paradox Interactive: Swedish publisher and developer of grand strategy and 4X titles (Crusader Kings, Civilization-like). Comparable as a Stockholm-based strategy game specialist, though much larger and PC-centric.
- Miniclip: Mobile and cross-platform casual/strategy game publisher. Comparable as a multi-platform, mobile-first games operator with a portfolio of community-driven titles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Midjiwan AB social profiles
Digital presenceMidjiwan AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midjiwan AB leadership team
Management profileNumber of profiles
Profiles10 records
Midjiwan AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
Midjiwan AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midjiwan AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midjiwan AB
What does Midjiwan AB do?
Midjiwan AB develops and publishes The Battle of Polytopia, a turn-based strategy game in which players explore a mythical land, build cities, develop technologies, and wage war across multiple unique tribes. The game is offered as a freemium mobile-first title with in-app purchases and is distributed on iOS, Android, Steam, Nintendo Switch, and pre-installed in Tesla vehicles. The company also runs The Polytopia Shop of Souvenirs, a direct-to-consumer merchandise operation selling branded apparel, pins, posters, stickers, mugs, and accessories online and at a Stockholm retail location, alongside Game Town, a coworking space for game studios.
Is Midjiwan AB a public or private company?
Midjiwan AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midjiwan AB founded?
Midjiwan AB was founded in 2016. It employs 1 to 10 people.
Where is Midjiwan AB based?
Midjiwan AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Midjiwan AB make money?
Two revenue lines are on record. Game Sales and In-App Purchases are the primary driver. The others are merchandise E-commerce.
Who are Midjiwan AB's main competitors?
Direct peers on record are Supercell, Mojang Studios, Rovio Entertainment, Asmodee Digital and 11 bit studios. Emerging players are Dotemu and Dire Wolf Digital. Broad incumbents are King, Paradox Interactive and Miniclip.
Does Midjiwan AB have an API?
No public API is recorded for Midjiwan AB.
What industry is Midjiwan AB in?
Midjiwan AB's product category is Mobile Gaming. Its primary akta.pro industry code is CRALALAO, Digital/Hybrid Board Games & Companion-App Enabled Games Retail. Its NAICS code is 45912 and its SIC code is 5945.