YMT Vacations

What YMT Vacations does

YMT Vacations is a guided group tour operator offering 46+ vacation packages organized across three product lines: land tours (e.g., Heart of Texas, Best of France, Timeless Italy, Enchanting Iceland), cruise tours (notably a partnership with Norwegian Cruise Line including Free at Sea perks), and river cruises (including European rivers and the Nile). Each package bundles accommodations, ground transportation, specified meals, professional tour directors, guided sightseeing, and baggage handling, with pricing quoted per person on a double-occupancy basis and ranging from approximately $1,999 (Portugal) to $7,499 (Ultimate England & Scotland). The company targets primarily mature travelers (50+) who prefer structured, all-inclusive itineraries, with activity levels from Easy Going to Very Active to accommodate different mobility profiles. Geographically, YMT serves tourists departing from the United States into North America, Europe (heavy concentration on Western/Central Europe and Iceland), Africa (South Africa), South America (Peru), and Oceania (Australia and New Zealand).

The business operates a direct-to-consumer model: customers browse and request quotes on ymtvacations.com and finalize bookings via inside-sales travel consultants on a dedicated phone line (888-860-1969). Distribution is wholly owned — there are no disclosed third-party travel-agency, OTA, or marketplace channels — supported by an email newsletter, a content-marketing travel blog, and a $100 bidirectional Refer-a-Friend program. The technology stack is conventional (web-based e-commerce with Cloudinary-served imagery and a customer portal), with no proprietary AI, mobile app, or API surface disclosed. Revenue is generated from one-time tour package purchases plus optional add-on excursions priced $35-$320 per experience.

The company is the U.S. trade name of EEFC, Inc., a Washington-incorporated subsidiary within the Travelopia group of travel companies. YMT has publicly announced that 2026 will be its final travel season, with formal retirement in 2027, ending nearly 60 years of operation. No acquisitions, funding events, or expansion initiatives have been disclosed in parallel with this wind-down.

Name

YMT Vacations

Legal name

EEFC, Inc.

Website

https://ymtvacations.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

YMT Vacations is a guided group tour operator offering 46+ land, cruise, and river tours primarily for mature travelers. Founded in 1966 under Travelopia, the company is winding down with 2026 as its final travel season before closure in 2027.

Ownership category

akta.pro rank

Product category

Guided Group Tour Operator

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Private/Customized Multi-Day Tour Operators (THAKADAC), River Cruise Booking & Distribution (Direct/Agents/OTAs) (THAEACAF)

Keywords

• Guided group tours
• Vacation packages
• Cruise tours
• River cruises
• Land tours

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guided Group Tour Packages: YMT Vacations generates revenue through selling comprehensive tour packages that include hotel accommodations, meals (as specified per tour), ground transportation, guided sightseeing, professional tour directors, and baggage handling. Prices are quoted per person based on double occupancy and exclude roundtrip airfare unless specifically added. The company offers various tour types including land tours, cruise tours, and river cruises spanning multiple durations from 5 days to 20+ days.
2. Cruise Package Add-ons and Norwegian Cruise Line Partnership: For cruise tours, YMT partners with Norwegian Cruise Line and offers Free at Sea packages including unlimited open bar, specialty dining, shore excursion credits, free internet, and onboard credit. These cruise amenities are bundled with the tour packages as added value or can be selected based on cabin category (Inside, Ocean View, Balcony).
3. Optional Add-on Excursions: YMT Vacations generates additional revenue through optional add-on excursions that enhance tour experiences. Examples include Northern Lights Pursuit ($230 USD), Food Walking tour of Reykjavik ($220 USD), Half Day Mt. Titlis ($320 USD), Cooking Class at Ristorante Gusto, Tuscan Wine Tasting & Dinner ($119 USD), and various other destination-specific experiences priced between $99-$320+ USD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

YMT Vacations is a guided group tour operator selling all-inclusive vacation packages across three core formats: Land Tours (guided ground-based itineraries), Cruise Tours (ocean cruises paired with pre/post land tours, primarily via Norwegian Cruise Line), and River Cruises (European and international river routes). Packages include accommodations, specified meals, ground transportation, sightseeing, professional tour directors, and baggage handling; pricing is per person, double occupancy, with all taxes and fees included.

Product overview

YMT Vacations is a guided group tour operator offering a portfolio of vacation packages organized into three core product lines: Land Tours (ground-based itineraries with accommodation, meals, and tour directors), Cruise Tours (combination ocean cruise and land tour packages primarily with Norwegian Cruise Line), and River Cruises (river vessel cruises on European and international waterways). The company operates as part of the Travelopia group and is retiring in 2027 after 60 years of operation. Their 46+ vacation products span North America, Europe, Africa, South America, and Oceania, with varying activity levels and duration. Pricing is per person based on double occupancy and excludes roundtrip airfare unless purchased through YMT.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Tours Guided ground-based vacation packages visiting destinations across North America, Europe, Africa, South America, and Oceania. Each package includes accommodation, specified meals, ground transportation, guided sightseeing, a professional tour director, and baggage handling; prices are per person based on double occupancy.
• Cruise Tours Combination packages pairing ocean cruises (operated primarily through a Norwegian Cruise Line partnership) with pre- and post-cruise land tours, providing comprehensive multi-destination experiences including Free at Sea perks.
• River Cruises River-based cruise vacations along major waterways including the Danube, Douro, and Nile rivers, often combined with land excursions for a full destination experience.
• Enchanting Iceland Tour 8-day guided land tour of Iceland covering the Golden Circle, South Coast, Vatnajokull National Park, Jokulsarlon Glacial Lagoon, and Blue Lagoon, with activity levels ranging from Easy Going to Very Active.
• Best of France Tour 12-day guided tour covering Paris, Dijon, Lyon, Avignon, Nice, Carcassonne, Bordeaux, and Loire Valley with 10 nights of accommodation, panoramic city tours, and wine tastings.
• Highlights of Italy, Switzerland & France 11-day multi-country tour spanning Rome, Orvieto, Florence, Milan, Lucerne, and Paris with high-speed rail travel, covering 3 countries over 9 nights.
• Majestic Paris & London 12-day tour of France and England featuring Paris and London panoramic tours, Eurostar train travel, Windsor Castle visits, an Oxford excursion, and afternoon high tea experiences.
• Timeless Italy 10-day Italian tour covering Rome, Vatican City, Orvieto, Florence, Bologna, and Venice with guided Vatican Museums and Sistine Chapel access.
• Heart of Texas 9-day tour of Texas covering Houston, Galveston, San Antonio, Fredericksburg, Austin, Waco, Dallas, and Fort Worth with 8 nights of accommodation.
• Northern Europe Cruise: Iceland, Norway & UK 16-day cruise tour aboard Norwegian Cruise Line's Star featuring 4 countries (Norway, Scotland, England, Iceland), 10 nights at sea, and land tours of Reykjavik, the Golden Circle, and London.
• Norwegian Cruise Line Set Sail Offers Promotional bundle offerings from Norwegian Cruise Line included with cruise bookings, featuring perks such as unlimited open bar, specialty dining, free internet package, shore excursion credits, and onboard credit on select sailings; perk count varies by cabin category (Inside = 2 offers; Ocean View and Balcony = 4 offers).

Quantifiable outcome

• All tour prices include taxes and fees - no hidden costs
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Norwegian Cruise Line (NCL)coreChannel Partner/ Reseller/ DistributorYMT Vacations partners with Norwegian Cruise Line for cruise tour packages. The partnership provides Free at Sea (FAS) and More at Sea (MAS) programs on select sailings, including unlimited open bar, specialty dining, shore excursion credits, free internet package, and onboard credit. Inside cabin bookings receive 2 Free at Sea offers while Ocean View & Balcony cabins receive 4 offers. NCL's Star cruise ship is featured on tours like the Northern Europe Cruise: Iceland, Norway & UK.
• Travelopia GroupcoreOthersYMT Vacations (legally EEFC, Inc. dba YMT Vacations) is part of the Travelopia group of companies. Travelopia is a larger travel operator group that owns multiple travel brands. YMT references Travelopia's Data Protection team ([email protected]) for privacy matters and indicates being part of this corporate family.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Insight Vacations: Insight Vacations specializes in premium small-group guided tours with a similar focus on Europe and multi-country itineraries. It competes directly with YMT's mid-to-premium European tour offerings such as Best of France and Heart of Texas.
• Globus: Globus is one of the largest escorted tour operators offering multi-country guided group vacations across Europe, North America, and beyond with similar pricing transparency and tour director services. It is the closest direct competitor to YMT in the affordable guided tour segment.
• Collette: Collette is a 100+ year old guided tour operator with a similar product portfolio of land tours, river cruises, and small-group experiences. It directly competes with YMT for the same mature traveler demographic seeking all-inclusive guided vacations.
• Trafalgar Tours: Trafalgar offers premium guided group tours across multiple continents with professional tour directors and insider experiences. It overlaps directly with YMT's premium 'Ultimate' tier tours (Ultimate Greece & Italy, Ultimate Scotland & Ireland).
• Road Scholar: Road Scholar is a nonprofit educational travel organization targeting travelers aged 50+ with learning-focused guided tours. Its demographic and activity-level classifications closely mirror YMT's mature, activity-tiered traveler positioning.
• Tauck: Tauck is a premium guided tour operator offering land tours and river cruises with high-end accommodations and included experiences. It competes with YMT's premium Ultimate Vacations tier and river cruise offerings on the Danube and Douro.
• Gate 1 Travel: Gate 1 Travel is an affordable guided tour and river cruise operator with a similar value-oriented positioning to YMT, particularly in entry-level European tours. It overlaps directly on price-sensitive guided group vacations.
• CIE Tours: CIE Tours specializes in guided tours of Ireland, Scotland, England, and Wales with driver/guides and inclusive pricing. It directly competes with YMT's Best of Ireland and multi-country UK tours for the same mature traveler segment.
• Cosmos: Cosmos is the value-oriented sister brand of Globus offering affordable escorted tours across Europe, the Americas, and beyond. It overlaps directly with YMT's entry-level and mid-range land tour pricing tiers.
• Avalon Waterways: Avalon Waterways operates river cruises in Europe, Asia, and beyond with all-inclusive pricing. It directly competes with YMT's river cruise product line on Danube, Douro, and similar European waterways.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ymtvacations
• Facebookfacebook.com/ymt.vacations
• LinkedInlinkedin.com/company/ymt-vacations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMT Vacations