Quiz Clothing

What Quiz Clothing does

Quiz Clothing was a Glasgow-headquartered, UK-focused high street fashion retailer founded in 1993 by Tarak Ramzan. The company sold women's fashion clothing, footwear, and accessories at accessible price points through a network of approximately 40 owned retail stores and 7 concessions distributed across UK cities including Aberdeen, Inverness, and Warrington, complemented by an e-commerce storefront at quizclothing.co.uk. Its operating geography was entirely domestic (GBR), and it served a horizontal mass-market consumer segment seeking affordable, trend-led apparel.

The business model was straightforward direct-to-consumer retail: one-time purchase transactions of physical apparel inventory through owned physical storefronts and online channels, with pricing at standard high-street fashion price points. The company employed between 501 and 1,000 staff across its Glasgow head office and Bellshill distribution centre and was privately held, with no disclosed external private equity or venture capital backing. Quiz's only named commercial counterparties were technology/service vendors, including itim Group plc, which provided retail technology solutions.

Quiz had no publicly disclosed proprietary technology stack, no patents or trademarks recorded, no certifications, and no AI/ML capability footprint. The company entered administration in 2024, recovered sufficiently to plan up to ten new UK store openings in 2025, but collapsed into administration again on February 5, 2026 — its second in twelve months — with 109 redundancies at Glasgow and Bellshill. Interpath Advisory's joint administrators were unable to secure a buyer, and after clearance markdowns of 70-80% the final 20 stores closed on June 20, 2026, ending all trading activity.

Name

Quiz Clothing

Legal name

Quiz Clothing

Website

https://quizclothing.co.uk

Company type

Private

Founded year

1993

Operating status

Closed

Headcount range

501–1,000 employees

Short description

Quiz Clothing was a Glasgow-based UK high street fashion retailer founded in 1993, selling women's clothing, footwear, and accessories through 40+ stores, concessions, and an e-commerce site to UK consumers before ceasing trading in June 2026.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's fashion retail
• High street clothing
• Fashion accessories
• Online apparel store
• UK fashion retailer

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Quiz Clothing generated revenue through the sale of fashion apparel and accessories via physical retail stores and concessions across the UK.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Quiz Clothing sold women's fashion clothing, footwear, and accessories directly to consumers through owned high street stores, concessions, and an e-commerce website. The brand focused on trend-led, affordable apparel targeted at UK fashion shoppers, with merchandise ranging from occasion wear to casual everyday pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's fashion clothing

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Interpath AdvisorycoreOthers · 5 February 2026Interpath Advisory was appointed as the administrator for Quiz Clothing following its collapse into administration on February 5, 2026. Alistair McAlinden and Geoff Jacobs from Interpath Advisory were appointed as joint administrators to Orion Retail, Tarak International and Zandra Systems (which collectively trade as Quiz Clothing). The administrators were trading the business while seeking a buyer.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• New Look: UK high street value fashion retailer selling women's apparel, footwear and accessories at accessible price points across an extensive UK store estate; the closest direct comparable in category, customer and channel mix to Quiz.
• River Island: UK-based accessible women's and men's fashion retailer operating own-brand stores and concessions across the UK; competes with Quiz for the same fashion-conscious high street customer at similar price points.
• Warehouse (formerly): UK-based accessible women's fashion retailer that entered administration in 2020; near-identical positioning to Quiz in assortment, price point and customer demographic.
• Coast (formerly): UK women's occasionwear and contemporary fashion retailer that collapsed into administration; highly comparable customer and price band to Quiz's special-occasion core.
• Ted Baker: UK contemporary fashion retailer that fell into administration in 2024 before a sale to Authentic Brands Group; comparable customer demographic, store estate and category exposure to Quiz.
• Monsoon Accessorize: UK-based multi-channel women's and children's fashion and accessories retailer; directly comparable proposition, channel mix and UK high street exposure to Quiz.
• Oasis (formerly): UK women's contemporary fashion retailer that entered administration in 2020; another near-twin of Quiz in assortment, price band and customer profile.
• Miss Selfridge: UK high street women's fashion retailer operating standalone stores and concessions; comparable youth-oriented women's fashion proposition at accessible price points within the same UK high street channel as Quiz.

Broad incumbents

• Primark: Europe's largest value fashion retailer with a deep UK store footprint; competes with Quiz in affordable fashion but on a dramatically larger scale and broader assortment.
• Karen Millen: UK-based contemporary women's fashion brand operating own retail and concessions in the UK; comparable customer demographic and concession-led distribution model to Quiz.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Quizclothing
• Facebookfacebook.com/Quiz
• LinkedInlinkedin.com/company/quiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiz Clothing