What Sports News Television Management does

Sports News Television Management (SNTV) is a London-based sports video news agency founded in 1996 as a joint venture between The Associated Press (AP) and IMG. The company produces and licenses curated sports video content — action highlights, breaking news, match previews, player profiles, press conferences and fan reaction — across more than 40 sports sourced from over 200 rightsholders. It distributes this content to 400+ media organizations across broadcast, digital, social and mobile channels, generating 60+ unique videos per day and 770+ hours of annual output, with a 29-year archive of exclusively self-shot footage. The technology stack is centered on editorial workflows rather than AI: a 24-hour Sports News Desk for client servicing, the Client Zone portal for planning/script/rights distribution, AP Video Hub and AP Live Choice for live-content booking and delivery, a custom-built remote commentary facility in Singapore, mobile-first vertical video formats, and multi-language soundbites in 30+ languages. Product extensions include SNTV Live (400+ live events per year), Sports Video Archive, Soundbites, and Key Events Coverage for tournaments such as the FIFA World Cup, UEFA EURO and the Olympics; the Story10 subsidiary extends the platform into brand and federation distribution with access to 7.5M content creators across 131 territories. Revenue is generated primarily through annual subscription licensing of video content to media organizations, supplemented by licensing and distribution services to brands and federations via Story10; pricing is not publicly disclosed, sold through a direct enterprise field-sales motion with trial onboarding via a self-serve Client Zone registration flow.

Name

Sports News Television Management

Legal name

Sports News Television Management Limited (acting as general partner of Sports News Television)

Website

https://sntv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports News Television Management (SNTV) is a London-based sports video news agency founded in 1996 as a joint venture between The Associated Press and IMG. It delivers curated sports video content and live coverage across 40+ sports to 400+ media organizations globally via subscription licensing.

Ownership category

akta.pro rank

Product category

Sports Video News Content Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Sports video news
• Sports news agency
• Live sports coverage
• Sports content syndication
• Sports media services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Media Organisation Subscriptions: Subscription-based licensing of sports video news content to broadcast, digital, and social media organisations. Content includes action highlights, curated video news, match previews, player profiles, viral moments, press conferences, and fan reaction.
2. Brand and Sports Federation Services: Production and distribution services for brands and sports federations through Story10 subsidiary, offering earned and paid media distribution, bespoke campaign creation, and creator network access.
3. Live Content Delivery: Live sports news coverage delivered via AP Live Choice platform, providing real-time access to training sessions, press conferences, and fan events with competitive pricing packages tailored to client needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SNTV is a sports video news content provider that produces and licenses action highlights, breaking news, match previews, player profiles, press conferences, fan reactions, and live sports coverage to broadcast, digital, and social media organisations. Operating as a joint venture between The Associated Press and IMG, SNTV delivers 60+ unique videos per day across 40+ sports from 200+ rightsholders, plus 400+ live sports news events annually, through its Client Zone portal and AP Video Hub / AP Live Choice platforms.

Product overview

SNTV is a sports video news content provider operating as a joint venture between The Associated Press and IMG. The core offering is the SNTV sports video news service delivering 60+ unique videos per day across 40+ sports from 200+ rightsholders. The portfolio includes SNTV Live (live coverage of 400+ events annually), Sports Video Archive (29+ years of content), Sports Soundbites (30+ languages), and Key Events Coverage. Clients access content through the Client Zone platform with planning tools, scripts, and calendar features. Story10 extends services to brands and sports federations for paid/earned media campaigns. The June 2025 launch added vertical video formats and a Singapore-based Remote Commentary Hub for multilingual production.

Differentiator

Problem solved

Functional benefit

Products and services

• SNTV Core Sports Video News Service SNTV's primary sports video news content service providing action highlights, breaking news, match previews, player profiles, viral moments, press conferences, and fan reaction from over 40 sports. The service delivers 60+ unique videos per day with scripts and usage information for media organisations.
• SNTV Live A live sports news service delivering real-time coverage of training sessions, press conferences, squad announcements, weigh-ins, fan events, and more. Provides access to over 400 live sports news moments per year covering soccer, NFL, NBA, MLB, tennis, Formula 1, boxing, and UFC.
• Sports Video Archive An extensive archive of sports video content covering over 29 years of sports journalism, including key events like FIFA World Cup and Olympics, niche sports coverage, and profiles of significant sports figures during iconic moments.
• Sports Soundbites Native tongue soundbites in over 30 languages from exclusive interviews and press conferences. Ideal for radio stations and podcasts providing bite-sized moments that can be easily slotted into productions.
• Key Events Coverage Trusted sports video news coverage for global events including FIFA World Cup, UEFA EURO, Olympics, Africa Cup of Nations, Southeast Asian Games, and more for over 29 years.
• Client Zone An online client portal providing tools to plan coverage including a sports planner calendar, content preview and download, script information, planning emails, and rights and restrictions documentation.
• SNTV Planning Calendar Browse full calendar of global events filtered by date, sports category or favourite event. Shows coverage type, event details and restrictions information.
• Story10 A production and distribution service for brands and sports federations, powered by SNTV's global distribution network and access to over 7.5 million content creators. Offers earned and paid media distribution and bespoke campaigns.

Quantifiable outcome

• 400+ media organisations rely on SNTV service daily
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• The Associated PressflagshipStrategic or Co-development Partner · 1 January 1996The Associated Press (AP) is the co-founder and joint venture partner of SNTV. AP is a major international news agency providing newsgathering infrastructure and distribution capabilities. The partnership enables SNTV to leverage AP's global news network and distribution channels for sports video content delivery. AP also provides the AP Video Hub and AP Live Choice platforms for SNTV content delivery.
• IMGflagshipStrategic or Co-development Partner · 1 January 1996IMG is the co-founder and joint venture partner of SNTV alongside The Associated Press. IMG is a leading global sports marketing agency providing sports industry expertise, relationships, and marketing capabilities. The partnership gives SNTV access to IMG's sports marketing relationships, rights holder connections, and production resources worldwide.
• Story10coreChannel Partner/ Reseller/ DistributorStory10 is a subsidiary service powered by SNTV's global distribution network. It provides brands and sports federations with production and distribution services including earned and paid media distribution, bespoke campaign creation, and access to over 7.5 million content creators. Story10 operates as a separate entity (story10.com) while leveraging SNTV's infrastructure and distribution channels.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAZN: DAZN is a global sports streaming platform that distributes live and on-demand sports content directly to consumers and via B2B partnerships, sitting in the broader sports video distribution space alongside SNTV.
• Stats Perform: Stats Perform (formerly Perform Group) is a larger sports data and content company providing AI-powered data, video, and betting services to leagues, broadcasters, and media organisations, with broader portfolio than SNTV but overlapping sports video distribution.
• IMG (parent company): IMG is SNTV's joint-venture parent and a global sports marketing and media rights company, with adjacent offerings in sports content production, rights management, and distribution that partially overlap with SNTV's service.
• Bundesliga International: Bundesliga International is the global media rights and content arm of the German Bundesliga, distributing official league video news and highlights directly to broadcasters and publishers worldwide, exemplifying the rightsholder-direct model that competes with SNTV.

Direct peers

• Agence France-Presse (AFP): AFP is a global news agency providing sports video, photo, and text content to media organisations worldwide, competing head-to-head with SNTV for the same broadcast and digital publisher customers.
• Storyful (News Corp): Storyful is a social media news agency that licenses user-generated and professionally produced video content, including sports, to newsrooms and publishers, overlapping with SNTV's social and digital content delivery.
• Getty Images Sport: Getty Images Sport licenses sports video, photo, and editorial content to media organisations and brands globally, with overlapping content categories (highlights, interviews, press conferences) and similar B2B subscription and licensing model.
• Reuters (sports video / Reuters Connect): Reuters distributes sports video news content to broadcasters and digital publishers globally via Reuters Connect, operating in the same B2B sports news agency category as SNTV with overlapping customer base of media organisations.

Others

• Sportradar: Sportradar is a sports data and technology company providing real-time data, odds, and content services to sportsbooks, leagues, and media companies, adjacent to SNTV's content business through shared sports ecosystem and rights-holder relationships.

Emerging players

• Copa90 / JOE Media: Copa90 and JOE Media are digital-first sports content companies producing social, video, and editorial sports content for younger audiences, representing an emerging-play threat to SNTV's social and digital publisher customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sntvstories
• LinkedInlinkedin.com/company/sports-news-television-sntv-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports News Television Management