What Surpass Behavioral Health does

Surpass Behavioral Health is a Nashville-headquartered, private behavioral-health provider operating an Applied Behavior Analysis (ABA) therapy platform for children and adolescents (up to age 21) diagnosed with autism spectrum disorder. The company runs 17 clinic locations across four states — Georgia, Kentucky, Pennsylvania, and South Carolina — and has announced expansions into additional Georgia (Savannah) and Illinois (Chicagoland) markets. Services are organized around three ABA delivery modalities (clinic-based, in-home, and school-based) and staffed by Registered Behavior Technicians (RBTs) under the supervision of Board Certified Behavior Analysts (BCBAs) who author individualized treatment plans using evidence-based methodologies (DTT, NET, pairing, positive behavior support). Adjacent service lines include a Kentucky-only Positive Behavior Support Services practice funded through state Medicaid 1915(c) waivers (Michelle P, SCL, ABI), a multi-state School Consultation Services practice (DE/MD/NJ/PA), Mental Health Services in Kentucky, Speech Therapy at the Bowling Green KY clinic, and a free STAT autism screening tool used for top-of-funnel lead generation.

The company is a portfolio subsidiary of Graham Holdings, a diversified conglomerate, and was formally rebranded under the Surpass name in February 2023 after operating for decades under legacy entities (GMLC, CLiK) since founding roots in 2000. It earned Behavior Health Center of Excellence (BHCOE) accreditation in 2023, distinguishing it on clinical quality versus non-accredited ABA peers. The GTM motion is sales-led and referral-driven: physician and pediatrician referrals flow through an online intake form, insurance verification is handled internally, and free screenings feed a waitlist pipeline. Marketing channels span content (blog/resource library), organic social (Instagram, Facebook, LinkedIn), community events, and a dedicated provider-referral program.

Revenue is generated primarily through session-based billing to commercial insurers and state Medicaid programs, with private-pay options for non-covered services. The customer base is highly fragmented (individual families with autistic children) supplemented by institutional accounts (school districts, Kentucky Medicaid waiver participants). The company does not publicly disclose pricing, session rates, ARR, or revenue. Leadership includes CEO Daniel Byrdsong (former CFO of Autism in Motion, MBA from Vanderbilt) and operational directors overseeing a headcount of 101–250 employees. There are no disclosed funding rounds, M&A activity, or AI/ML initiatives in the source data, signaling an execution-led, services-business model rather than a tech-platform model.

Name

Surpass Behavioral Health

Legal name

Surpass Behavioral Health

Website

https://surpassbehavioralhealth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Surpass Behavioral Health is a Nashville-headquartered ABA therapy provider operating 17 clinics across Georgia, Kentucky, Pennsylvania, and South Carolina, delivering clinic-, home-, and school-based Applied Behavior Analysis to children with autism up to age 21. It is a Graham Holdings subsidiary offering adjacent speech, mental health, and Medicaid waiver services.

Ownership category

akta.pro rank

Product category

Autism Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), ABA Therapy Providers (School-Based) (EDAKAHAC), Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• ABA therapy services
• Autism behavioral therapy
• Applied behavior analysis
• Positive behavior support
• Developmental disability services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ABA Therapy Services: Insurance-reimbursed ABA therapy services provided across clinic, home, and school settings. Revenue generated through session-based billing to insurance providers including major commercial insurers and state Medicaid programs. Private pay options available for families without insurance coverage or with uncovered services.
2. Speech Therapy Services: Speech therapy services offered at select locations (e.g., Bowling Green, KY) to complement ABA therapy. Billed separately through insurance or private pay.
3. Positive Behavior Support Services (PBSS): Specialized behavior support services for Kentucky waiver participants (Michelle P Waiver, Supports for Community Living, Acquired Brain Injury waivers). Services funded through Kentucky Medicaid home and community-based waiver programs.
4. School Consultation Services: School-based ABA consultation services provided to educational institutions. Services include functional behavior assessments, behavior intervention plans, and staff training. May be billed to school districts or through insurance.
5. Mental Health Services: Individual, couple, and family therapy services in Kentucky locations. Covered by insurance including Kentucky Medicaid managed care organizations and major commercial health insurers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Surpass Behavioral Health provides Applied Behavior Analysis (ABA) therapy and related behavioral health services for children and adolescents with autism spectrum disorder, delivered through three modalities: clinic-based, in-home, and school-based programs. Services are built around individualized treatment plans developed by Board Certified Behavior Analysts (BCBAs) and delivered by Registered Behavior Technicians (RBTs), with supplementary Positive Behavior Support Services for Kentucky Medicaid waiver participants, school consultation services, mental health therapy (Kentucky), speech therapy (select Kentucky locations), and a free STAT autism screening tool.

Product overview

Surpass Behavioral Health offers a unified suite of autism and behavioral health services centered on Applied Behavior Analysis (ABA) therapy for children up to age 21. The core portfolio spans three ABA delivery settings — Clinic-Based ABA, School-Based ABA, and In-Home ABA — supplemented by Positive Behavior Support Services (Kentucky-only), School Consultation Services, Mental Health Services (Kentucky-only), and a STAT Autism Screening Tool for toddlers. Select locations also offer Speech Therapy. All services are built on individualized, evidence-based ABA principles, with care delivered by RBTs under BCBA supervision, and are available across Georgia, Kentucky, Pennsylvania, and South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinic-Based ABA Therapy Structured, evidence-based ABA therapy delivered in dedicated clinic facilities. Provides intensive, interactive treatment with play-based interventions, individualized treatment plans, and 1:1 therapist-to-child ratios, including assessments, pairing, and parent involvement components. Designed for children and adolescents with autism spectrum disorder.
• School-Based ABA Therapy ABA therapy delivered within the school setting, providing individualized support throughout the school day. Includes 1:1 attention, behavioral interventions, skill acquisition, and natural environment teaching coordinated with teachers and school staff. Designed for school-aged children with autism in K-12 settings.
• In-Home ABA Therapy ABA therapy delivered in the child's home environment by BCBAs and RBTs. Promotes generalization of skills, increased family involvement, and targets home-based and community-based skills including daily living and adaptive skills. Sessions available daytime and afternoon, 2-5 times per week (10-40 hours per week).
• Positive Behavior Support Services (PBSS) Evidence-based, person-centered approach for individuals with intellectual or developmental disabilities. Provided through Kentucky Medicaid waivers (Michelle P Waiver, Supports for Community Living, Acquired Brain Injury). Includes direct and indirect services, functional assessments, and data-driven intervention plans.
• School Consultation Services ABA therapy and behavior consultation services for public, private, and online charter schools. Includes Functional Behavior Assessments (FBA), Behavior Intervention Plans (BIP), PBIS/SWPBIS support, MTSS behavioral services, crisis management training, and IEP support. Available in Delaware, Maryland, New Jersey, and Pennsylvania.
• Mental Health Services (Kentucky) Mental health services for individuals of all ages in Kentucky, including mental health assessments, individual therapy, and couple/family therapy. Provided by master's level therapists using evidence-based practices, covered by Kentucky Medicaid managed care organizations and major commercial health insurers.
• Speech Therapy Speech-language pathology services for children with autism to strengthen communication and language skills. Uses play-based and functional strategies to help clients develop first words, expand vocabulary, and improve social communication. Offered at select Kentucky locations including Bowling Green.

Quantifiable outcome

• Early intervention leads to significant improvements in language, social engagement, and overall quality of life
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hopebridge Autism Therapy Centers: One of the largest US multi-state ABA therapy providers operating ~100+ clinic locations across more than a dozen states. Directly comparable to Surpass as a multi-setting, multi-state ABA clinic operator with similar pediatric autism focus.
• BlueSprig Pediatrics: Multi-state ABA therapy provider with 70+ centers across the US, offering clinic, home, and school-based services. Closely mirrors Surpass's multi-setting delivery model and pediatric autism focus.
• Cortica: Multi-state provider of ABA therapy integrated with neurology, psychiatry, and developmental care for children with autism. Comparable to Surpass's multi-modality approach (ABA + speech + mental health), though Cortica operates in different geographies (CA, MA, IL, etc.).
• Behavioral Innovations: Multi-state ABA provider with centers across Texas, Oklahoma, Colorado, and other southern/midwestern states. Comparable scale and clinic-based delivery model to Surpass with overlapping patient population.
• Lighthouse Autism Center: Mid-sized multi-state ABA clinic operator focused on center-based therapy for children with autism, primarily in the Midwest and South. Similar clinic-density strategy and pediatric autism focus as Surpass.
• Autism Learning Partners: Multi-state ABA provider offering clinic, home, and school-based services with family-centered care emphasis. Direct comparable to Surpass's service delivery model and target demographic.
• Proud Moments ABA: Multi-state ABA therapy provider delivering center-based, in-home, and school-based services to children with autism. Comparable service portfolio and geographic distribution strategy to Surpass.
• ACES ABA: Multi-state ABA provider operating clinics across the western and southern US, offering comprehensive behavior analysis services. Similar scale and operational model to Surpass.
• Trumpet Behavioral Health: ABA therapy provider offering clinic, home, and school-based services for children with autism across multiple states. Direct comparable in service delivery model and target population.

Emerging players

• Firefly Autism: ABA therapy provider with services in Colorado and surrounding states. Smaller-scale emerging player with overlapping pediatric autism focus and clinic-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SurpassBehavioralHealth
• LinkedInlinkedin.com/company/surpass-behavioral-health
• Instagraminstagram.com/surpassbehavioralhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surpass Behavioral Health