What Bioderma does

Bioderma is a dermocosmetics brand operating under French parent NAOS Group (founded 1977), specializing in biologically-inspired skincare across nine sub-brand lines: Sensibio (sensitive skin), Atoderm (dry/atopic), Sébium (oily/acne-prone), Photoderm (sun protection), Pigmentbio (hyperpigmentation), Hydrabio (dehydrated skin), Cicabio (damaged skin), Nodé (hair and scalp), and ABCDerm (infant and child). The company is anchored by its ecobiology methodology and proprietary patented technologies including DAF™, Aquagenium™, Fluidactiv™, Skin Barrier Therapy™, LumiReveal™, Inflastop™, SeboRestore, Antalgicine™, Amylpriv™, and Nodé non-detergent shampoo technology, with Sensibio H2O (launched 1995) recognized as the world's first no-rinse micellar water now selling one bottle per second across 130 countries.

The specific entity analyzed is NAOS Hungary Kft., the Hungarian regional subsidiary registered in Budaörs (Puskás Tivadar út 1.), operating the bioderma.hu website with 1-10 employees. The subsidiary functions as a marketing and distribution node, channeling products through partner pharmacies and partner web pharmacies rather than direct retail. Pricing is not publicly disclosed; consumers are directed to physical pharmacies or online pharmacy partners for purchase. The global brand pursues a dermatologist-endorsed go-to-market model, with marketing investments spanning celebrity partnerships (Sonakshi Sinha), dermatologist advocacy (over 2,000 Indian dermatologists recommending Atoderm Crème Ultra), social media (Facebook, Instagram), and awareness campaigns such as #WontLetAcneWin targeting India.

Commercial activity in 2025 includes new product launches across Photoderm (XDefense SPF50+, Invisible Stick), Sébium (Kerato Body Spray), Sensibio (AR CC Cream SPF50+), Atoderm (Huile de Douche new format), Cicabio (Crème 100ml size), and ABCDerm (new Shampooing). The business operates under NAOS Group private ownership with no external private equity, venture capital, or public-market listing.

Name

Bioderma

Legal name

NAOS Hungary Kft.

Website

https://bioderma.hu

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Bioderma, operating as NAOS Hungary Kft., is the Hungarian subsidiary of French NAOS Group's dermocosmetics brand, distributing nine clinically-tested skincare sub-brands (sensitive, dry, acne, sun, pigmentation, hydration, repair, scalp, baby) through partner pharmacies across Hungary.

Ownership category

akta.pro rank

Product category

Dermocosmetic Skincare

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Dermatology Specialty Pharmaceuticals (HLAIACAL), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Dermocosmetic skincare
• Dermatological skincare products
• Micellar water cleansers
• Sensitive skin formulations
• Pharmacy skincare brand

Headquarters

HQ city

Budaörs

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Dermocosmetics Product Sales: Bioderma generates revenue through the sale of dermocosmetic skincare products across multiple product families (Sensibio, Atoderm, Sébium, Hydrabio, Photoderm, Pigmentbio, Cicabio, Nodé, ABCDerm) targeting various skin concerns. Products are sold through pharmacy channels and online partner retailers. The landmark product Sensibio H2O sells one bottle per second across 130 countries.
2. Professional Healthcare Channel: Products are recommended and prescribed by dermatologists globally, creating a professional endorsement channel that drives consumer purchases through pharmacy recommendations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bioderma develops, manufactures and sells dermatologically-tested dermocosmetic skincare products across nine specialized sub-brands (Sensibio, Atoderm, Sébium, Photoderm, Pigmentbio, Hydrabio, Cicabio, Nodé, ABCDerm) targeting sensitive, dry, oily/acne-prone, dehydrated, pigmented, damaged, sun-exposed, baby and scalp conditions. The portfolio is built on NAOS's ecobiology platform — proprietary biological patents such as DAF, Aquagenium, Fluidactiv, Skin Barrier Therapy, LumiReveal and Antalgicine — and is sold primarily through pharmacies and online partner pharmacies.

Product overview

BIODERMA is a dermocosmetics brand built on ecobiology principles, operating as part of the NAOS group. The portfolio consists of nine specialized sub-brands targeting distinct skin conditions: SENSIBIO for sensitive skin (featuring the pioneering H2O micellar water); ATODERM for dry, irritated, and atopic skin; SÉBIUM for oily and acne-prone skin; PHOTODERM for sun protection; PIGMENTBIO for hyperpigmentation; HYDRABIO for dehydrated skin; CICABIO for damaged skin; NODÉ for hair and scalp care; and ABCDERM for infant and child skin. Each range is developed with dermatological expertise and clinically tested. The Sensibio H2O, launched in 1995, remains the flagship product as the world's first no-rinse micellar water.

Differentiator

Problem solved

Functional benefit

Brands

• Sensibio: Product line for sensitive skin, including the flagship H2O micellar water and AR cream variants.
• Atoderm
• Sébium
• Photoderm
• Pigmentbio
• Hydrabio
• Cicabio
• Nodé
• ABCDerm

Products and services

• Sensibio H2O Micellar Water Rinse-free cleansing and make-up-removing micellar water for sensitive skin, pioneering the no-rinse micellar water category. Micelles inspired by skin lipids remove impurities while preserving the skin's natural defenses.
• Atoderm Intensive Baume Intensive soothing balm with anti-itch action that strengthens the skin barrier, formulated for very dry, irritated or atopic-prone skin.
• Sébium H2O Micellar Water Dermatological micellar water for combination and oily skin that cleanses and regulates sebum production with zinc gluconate and copper sulfate, and incorporates the DAF complex to raise skin's tolerance threshold.
• Nodé Shampoo (Nodé Sampon) Non-detergent liquid shampoo that cleanses while preserving the hydro-lipid film of hair and scalp, based on the NAOS NOn-DEtergens patent.
• Nodé Anti-Dandruff Range Range of non-detergent shampoos (including DS+ for seborrheic dermatitis, K for psoriasis, and G for oily hair) for dandruff and scalp conditions.
• ABCDerm Babysquam Cradle Cap Cream Cradle cap removing treatment with intensive hydration, developed with dermatological commitment using shea butter and glycerin to remove cradle cap while moisturizing baby scalp; 100% of parents in user test reported effectiveness.
• ABCDerm Perioral Cream Perioral care for babies that uses the Amylpriv patent to inhibit salivary amylase enzyme activity that irritates the skin around the mouth; 97% of users reported calm and regenerated skin.
• Atoderm Crème Ultra Nourishing and hydrating daily care that strengthens the skin's protective barrier, containing the Skin Protect complex of PP vitamin and sugars for 24-hour hydration; endorsed by over 2,000 dermatologists in India.
• Atoderm SOS Itch-Relief Spray Instant solution for itchy skin that provides relief within 60 seconds and 6-hour effectiveness, built on Skin Relief Technology and the Skin Barrier Therapy patent.
• Pigmentbio Daily Cream SPF50+ Radiance-enhancing daily cream for pigmented, sensitive skin that combines treatment and sun protection using LumiReveal technology to reduce melanin production; 96% efficacy against pigment spots in user testing.
• Hydrabio H2O Micellar Water Micellar cleansing solution for dehydrated skin that incorporates the Aquagenium patent to stimulate aquaporins and rebuild the hydro-lipid film.
• Hydrabio Perfecteur SPF30 Hydrating and skin-perfecting cream for dehydrated skin that uses the Aquagenium patent for deep hydration and adds UVA/UVB protection with skin-unifying pearl powder.
• Cicabio Hand Cream Nourishing, protective and soothing hand cream that forms a protective layer to promote epidermis restoration, using Antalgicine biomimetic technology for damaged hands.
• Sébium Sensitive Cream Soothing acne treatment cream for skin sensitized by dermatological acne treatments, using Inflastop and SeboRestore technologies to calm irritation while treating acne.
• Sébium Pore Refiner Cream Dermatological corrective treatment that refines dilated pores and improves skin texture using the Fluidactiv patent and agaric acid, with a pore-refining effect lasting up to 8 hours.
• Sébium Hydra Cream Hydrating and soothing compensating treatment for dermatological-treatment-weakened, dehydrated and irritated acne-prone skin, incorporating the Fluidactiv patent for sebum quality regulation.
• Sébium Night Peel Gentle exfoliating cleansing gel for acne-prone skin containing 15% glycolic acid to improve skin texture and the Fluidactiv patent for sebum regulation.
• ABCDerm Soothing Massage and Bath Oil Soothing and nourishing massage and bath oil for baby skin containing apricot kernel oil and sunflower seed oil to nourish and strengthen the skin's protective barrier.
• Atoderm Shower Gel Gentle body wash for dry skin suitable for face and body, formulated with the Skin Protect complex (PP vitamin and sugars) to deliver 24-hour hydration while maintaining natural balance.
• Atoderm Nutritive Face Cream Nourishing and soothing facial cream for sensitive and dehydrated skin containing shea and avocado extracts for regeneration, with reported 95% hydration improvement after 2 hours.
• Sensibio Range Skincare range for sensitive skin featuring micellar water, cleansers, creams and the AR cream variants.
• Photoderm Range Sun protection range for sun-exposed sensitive skin, including XDefense SPF50+, Aquafluide SPF50+ and Lait Ultra SPF50+ with UVA/UVB protection.
• Cicabio Range Skincare range for damaged and irritated skin, including Crème+, Crème SPF50+ and Hand Cream using Antalgicine technology for wound healing and skin regeneration.
• ABCDerm Range Complete dermatological skincare line for sensitive infant and child skin: Moussant gel, Shampooing, Cold Cream, Hydratant, Change Intensif, Babysquam, Peri-Oral and Huile Douceur.

Quantifiable outcome

• 95% of testers felt their skin was cleaner after using Sébium H2O micellar water (7-day user test on 20 subjects with combination/oily skin)
• +7 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• NAOS (Parent Company)coreOthersBioderma is a brand at the center of NAOS's philosophy. NAOS is the parent company that developed the ecobiology approach that Bioderma implements. NAOS India operates the Indian market operations, with Director of Marketing Roshan Kunder overseeing campaigns like #WontLetAcneWin.
• Partner PharmaciescoreChannel Partner/ Reseller/ DistributorBioderma products are sold through partner pharmacies and drugstores throughout Hungary. The company maintains a store locator on its website to help consumers find nearby partner pharmacies for purchasing products.
• Partner Web PharmaciescoreChannel Partner/ Reseller/ DistributorOnline sales channel through partner web pharmacies. Consumers are redirected from bioderma.hu to partner e-pharmacy websites to purchase products online with home delivery.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CeraVe: L'Oréal-owned dermatologist-developed skincare brand with ceramides-focused formulations and pharmacist endorsement. Competes with Bioderma Atoderm and Sébium ranges globally.
• Ducray: Pierre Fabre dermocosmetic brand specializing in hair, scalp, and skin conditions. Directly competes with Bioderma's Nodé (scalp) and acne ranges through pharmacy distribution.
• Vichy: L'Oréal dermocosmetic brand distributed through pharmacies globally, with Vichy Mineral 89 and Liftactiv ranges competing head-to-head against Bioderma's Hydrabio and Atoderm lines.
• Eucerin: Beiersdorf-owned dermo-skincare brand with strong clinical positioning in dry skin, atopic dermatitis, and sun protection — overlapping directly with Bioderma's Atoderm and Photoderm ranges.
• Avène: Pierre Fabre-owned French dermocosmetic brand built around thermal spring water, distributed through pharmacies worldwide. Direct competitor in sensitive-skin and dermatological-skincare categories.
• SVR: Independent French dermocosmetic laboratory with dermatologist-formulated products sold through pharmacies. Competes directly with Bioderma in sensitive, acne-prone, and atopic skin segments.
• La Roche-Posay: L'Oréal-owned dermocosmetics brand sold exclusively through pharmacies. Closest direct competitor to Bioderma, with comparable dermatologist-recommended positioning, sensitive-skin specialization, and global pharmacy distribution.
• Uriage: Puig-owned French dermocosmetic brand with thermal water heritage, distributed through pharmacies in Europe and beyond. Comparable positioning to Bioderma's sensitive-skin and baby ranges.

Others

• Institut Esthederm: Sister brand under NAOS Group, focused on cellular water-based premium skincare. Comparable ecobiology science platform and shared R&D, though positioning is more prestige than pharmacy-dermo.

Emerging players

• Embryolisse: French pharmacy-heritage skincare brand with cult products like Lait-Crème Concentré. Comparable dermo-cosmetic positioning and pharmacy-distribution model, though smaller global footprint than Bioderma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BIODERMAMagyarorszag
• Instagraminstagram.com/bioderma.hungary
• LinkedInlinkedin.com/company/naos-hungary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioderma