What Vichy does

Vichy is a dermo-cosmetic brand founded in 1931 in France and currently operated as a wholly-owned subsidiary of L'Oréal Group within its Active Cosmetics division. The brand sells dermatological skincare, haircare, sun protection, deodorants, and makeup products organized under sub-brands including Liftactiv (anti-aging), Mineral 89 (hydration), Neovadiol (mature/menopausal skin), Dercos (scalp and hair), Purete Thermale (cleansers), Capital Soleil (sun care), Dermablend (makeup), and Vichy Homme (men's grooming). Vichy operates primarily through pharmacy distribution networks in Greece and Cyprus (with Scalp Consult PRO deployed exclusively at participating pharmacies) alongside direct-to-consumer e-commerce via vichy.gr.

The brand's core technology centers on Vichy Volcanic Water sourced from the Auvergne volcanic region in France, marketed as containing 15 minerals that strengthen the skin barrier. This base is combined with proprietary active ingredients including Melasyl (hyperpigmentation), Aminexil (hair loss), Pro-Xylane (menopause-related skin changes), Collagen Peptides, and Longevisia. Vichy has also deployed two AI-powered computer vision tools: SkinConsult AI for facial skin analysis and Scalp Consult PRO for pharmacy-based scalp diagnosis, both used to drive personalized product recommendations.

Vichy's revenue model is direct-to-consumer product sales (one-time purchase, not subscription) across five streams — skincare, haircare, sunscreen, deodorants, and makeup — distributed via pharmacy retail partners and the company's own e-commerce platform. Customer segments span women across the full lifecycle (adolescence through menopause), men's grooming consumers, scalp/hair health sufferers, sun protection users, and sensitive skin consumers. The brand claims recommendation by 70,000 dermatologists globally and is positioned as the no.1 dermo-cosmetic brand for hair loss in Greece, with clinically proven efficacy claims tied to specific active ingredients.

Name

Vichy

Legal name

VICHY INC.

Website

https://vichy.gr

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Vichy is a L'Oréal-owned dermo-cosmetic brand founded in 1931, offering dermatologist-recommended skincare, haircare, sun care, deodorants, and makeup through pharmacy distribution and DTC e-commerce, powered by Vichy Volcanic Water, proprietary active ingredients, and AI skin/scalp diagnostics.

Ownership category

akta.pro rank

Product category

Dermo-Cosmetic Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Dermo-cosmetic products
• Anti-aging skincare
• Hair loss treatment
• Pharmacy skincare brands
• Sensitive skin care

Headquarters

HQ city

Néa Ionía

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Skincare Products: Vichy generates revenue through the sale of dermatological skincare products including face creams, serums, cleansers, night creams, eye creams, and micellar waters. Products are sold through pharmacy partners and direct-to-consumer e-commerce.
2. Haircare Products: Vichy generates revenue through the Dercos haircare line including shampoos, conditioners, hair treatments, and serums targeting dandruff, hair loss, and scalp conditions. Distributed through pharmacies and retail.
3. Sunscreen Products: Revenue from Capital Soleil sunscreen and after-sun product lines providing UV protection.
4. Deodorant Products: Revenue from antiperspirant and deodorant products for men and women under the Vichy and Homme sub-brands.
5. Makeup Products: Revenue from Dermablend makeup line and Liftactiv Flexiteint anti-aging foundation products.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Vichy develops and sells dermatological skincare, haircare, sun protection, deodorant, and makeup products formulated with Vichy Volcanic Water and clinically proven active ingredients (Hyaluronic Acid, Niacinamide, Retinol, Pro-Xylane, Melasyl, Aminexil). Products are distributed primarily through pharmacy channels and brand-operated e-commerce, accompanied by AI-powered diagnostic tools (SkinConsult AI, Scalp Consult PRO) for personalized recommendations.

Product overview

Vichy Laboratories is a dermo-cosmetic brand with over 90 years of expertise in skincare and haircare, offering products developed and tested by healthcare professionals. The brand operates as a unified portfolio with multiple specialized sub-brands addressing distinct needs: Liftactiv for advanced anti-aging with collagen-boosting formulas; Mineral 89 for intensive hydration using volcanic water and hyaluronic acid; Neovadiol for mature skin during hormonal changes; Dercos for hair and scalp care including dandruff and hair loss treatments; and Purete Thermale for gentle facial cleansers. Additional offerings include Capital Soleil sun protection, deodorants, and Dermablend makeup. The product ecosystem also includes AI-powered diagnostic tools: Skinconsult AI for personalized skin analysis and Scalp Consult PRO for professional scalp diagnostics at pharmacies. Vichy products are available through pharmacies and retail locations, with eco-friendly refill options for select product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Liftactiv: Advanced anti-aging skincare line targeting wrinkles and sagging with formulations for firmer, lifted skin
• Mineral 89
• Neovadiol
• Dercos
• Dermablend
• Vichy Homme
• Purete Thermale
• Capital Soleil

Products and services

• Liftactiv Collagen Specialist 16 Anti-aging skincare line featuring Collagen Specialist for women targeting wrinkles and loss of firmness, clinically shown to boost collagen and reduce wrinkle depth.
• Liftactiv Longevisia / Melasyl range Longevity-focused skincare featuring the Melasyl molecule to address age spots and uneven skin tone.
• Mineral 89 Booster Daily hydrating skincare booster formulated with Vichy Volcanic Water and Hyaluronic Acid for sensitive skin; claimed to provide 72-hour hydration.
• Mineral 89 100H Cream Extended-hydration cream formulated with Vichy Volcanic Water for 100-hour hydration on sensitive skin.
• Dercos Haircare Dermo-cosmetic haircare line addressing hair loss, dandruff, and sensitive scalp using Aminexil and other actives; positioned as the No.1 dermo-cosmetic brand for hair loss in Greece.
• Dercos Aminexil Clinical range Anti-hair-loss treatment range built on the Aminexil molecule to reduce hair loss and support new hair growth.
• Dercos Antidandruff range Anti-dandruff shampoo range with Piroctone Olamine and Salicylic Acid that claims to deliver 100% visible dandruff elimination from the first use.
• Capital Soleil / UV-Aqua suncare Sun protection product range including UV-Aqua daily defense mineral SPF50+ and Capital Soleil high-protection lines for face and body.
• Purete Thermale cleansing range Cleansing and make-up removal line formulated with Vichy Volcanic Water for sensitive skin, including micellar water, milks and gels.
• Dermablend makeup High-coverage corrective makeup line (foundations, concealers) designed to camouflage skin imperfections such as scars, dark spots, and uneven tone while caring for sensitive skin.
• Vichy Homme men's grooming Men's skincare and grooming range covering anti-aging, shaving, and hydration needs.
• Neovadiol skincare Skincare range for women during menopause and mature skin, addressing hormonal changes and loss of density.
• Refillable skincare products Refill packaging formats for select Vichy products to reduce plastic waste, sold as part of the brand's sustainability program.
• SkinConsult AI Online AI-powered skin diagnostic tool that provides personalized skincare routines based on a user-submitted selfie.
• Scalp Consult PRO In-pharmacy AI-powered diagnostic tool used by pharmacists to analyze the customer's scalp and recommend Dercos products.

Quantifiable outcome

• +175% collagen boost with Liftactiv Collagen Specialist 16
• +6 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

One partnership is on record.

• L'Oréal GroupcoreOthersVichy is a brand owned by L'Oréal Group, benefiting from the parent company's extensive research and development capabilities, global distribution network, and marketing resources. Vichy operates as part of L'Oréal's dermatological beauty division.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CeraVe: CeraVe is a L'Oréal-owned dermatologist-developed skincare brand rapidly expanding through pharmacies and mass retail. Comparable to Vichy in active-ingredient-led formulations, dermatologist endorsements, and growing pharmacy shelf presence.
• Eucerin: Eucerin is a Beiersdorf-owned dermo-cosmetic brand distributed in pharmacies with clinical claims across anti-aging, pigmentation, and dryness. Closely comparable to Vichy in formulation philosophy, pharmacy-led distribution, and dermatologist positioning.
• Bioderma: Bioderma is a NAOS-owned dermo-cosmetic brand with strong pharmacy presence and dermatologist credibility across Europe. Directly comparable to Vichy in pharmacy-first distribution, sensitive-skin leadership, and clinical positioning.
• Laboratoires SVR: SVR is a French dermo-cosmetic laboratory brand sold through pharmacies with dermatologist-formulated lines for sensitive skin, acne, and anti-aging. Closely comparable to Vichy in formulation rigor, pharmacy distribution, and clinical positioning.
• A-Derma: A-Derma is a Pierre Fabre-owned dermo-cosmetic brand built around Rhealba oat extract, distributed through European pharmacies. Comparable to Vichy in pharmacy-exclusive distribution, plant-derived active positioning, and sensitive-skin dermatological claims.
• Uriage: Uriage is a French dermo-cosmetic brand leveraging thermal water, distributed through pharmacies across Europe. Comparable to Vichy in thermal-water heritage, sensitive-skin positioning, and European pharmacy-led go-to-market.
• Avène: Avène is a Pierre Fabre-owned dermo-cosmetic brand built around thermal spring water, sold primarily through pharmacies. Directly comparable to Vichy in channel strategy, thermal-water positioning, and dermatologist-backed sensitive-skin claims.
• Ducray: Ducray is a Pierre Fabre-owned dermo-cosmetic brand with a strong haircare (especially anti-dandruff and hair-loss) franchise sold through pharmacies. Highly comparable to Vichy's Dercos haircare range in channel, clinical positioning, and target concerns.
• La Roche-Posay: La Roche-Posay is a L'Oréal sister brand and the most direct competitor to Vichy, offering thermal-water-based dermo-cosmetics through pharmacy channels with dermatologist endorsements globally. Both brands compete head-to-head in anti-aging, sensitive skin, and acne across Europe.
• SkinCeuticals: SkinCeuticals is a L'Oréal-owned clinical skincare brand positioned at the medical-grade end of dermo-cosmetics. Comparable to Vichy's Liftactiv and Melasyl lines in anti-aging and pigmentation, with stronger dermatologist-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VichyGreece
• Facebookfacebook.com/vichy
• Instagraminstagram.com/vichylaboratoires/?ref_tim=1694092814&ref_a=90677307&ref_b=1577146

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vichy