What Burda International does

Burda International, now operating as BurdaMedia Extra s.r.o., is the Czech subsidiary of the German media conglomerate Hubert Burda Media. The company is a multi-brand media house that publishes and operates more than 15 magazine and digital media brands across lifestyle, fashion, beauty, food, home, technology, garden, and entertainment verticals, including internationally licensed titles (ELLE, ELLE Decoration, Burda Style, CHIP) and locally developed brands (Marianne, Apetit, Svět ženy, eXtra.cz, toprecepty.cz, Lifee.cz, Naše krásná zahrada, Marianne Bydlení, Venkov). Its content is distributed across print magazines, owned websites, a mobile application, video, and a portfolio of live events such as the Dny Marianne shopping event, Apetit piknik, ELLE Beauty Lounge at the Karlovy Vary International Film Festival, and ELLEphoria, reaching a combined audience of 5.5 million people per month.

The company generates revenue through three principal streams: recurring subscription income from print and digital subscriptions sold via its BurdaStore e-commerce platform; advertising sales across print and digital channels offered to brands seeking access to its engaged consumer audience; and transaction-based e-commerce revenue from book and merchandise sales through the same BurdaStore storefront. Its go-to-market motion is primarily direct-to-consumer, supported by an event-marketing channel that monetizes enterprise advertisers and retail partners (e.g., Dny Marianne discount partners, ELLE Beauty Lounge sponsors).

The company is privately held, headquartered in Prague, Czech Republic, and operates as a wholly owned subsidiary of Hubert Burda Media. In January 2026 it rebranded from Burda International CZ to BurdaMedia Extra to consolidate its multi-brand identity. It is not a technology platform business: no proprietary technology stack, APIs, or AI/ML capabilities are disclosed, and its competitive position is built on licensed and owned brand IP, editorial content libraries, and integrated multi-channel distribution rather than on software or data assets.

Name

Burda International

Legal name

BurdaMedia Extra s.r.o.

Website

https://burda.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Burda International (now BurdaMedia Extra) is a Prague-based multi-brand media subsidiary of German conglomerate Hubert Burda Media. It operates 15+ Czech magazine and digital media brands across lifestyle, fashion, food, and technology, monetized via subscriptions, advertising, and e-commerce.

Ownership category

akta.pro rank

Product category

Consumer Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Lifestyle media publishing
• Magazine subscriptions
• Digital advertising sales
• Consumer media events
• Brand content licensing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: The company offers magazine subscriptions through its BurdaStore platform, providing recurring revenue from print and digital subscriptions.
2. Advertising: The company provides print and digital advertising options, offering advertisers access to its 5.5 million monthly audience across multiple media channels.
3. E-commerce: The company operates an e-commerce storefront selling books and other products, generating transaction-based revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BurdaMedia Extra (formerly Burda International CZ) publishes a portfolio of more than 15 magazine titles and digital media brands across lifestyle, fashion, beauty, food, technology, gardening, and entertainment verticals, complemented by branded live events, a unified mobile application, and the BurdaStore e-commerce platform for subscriptions and books. The company reaches 5.5 million consumers monthly through print, digital, video, mobile, and events, and monetizes via advertising, subscriptions, and e-commerce transactions.

Product overview

BurdaMedia Extra operates as a multi-brand media company offering a portfolio of magazine titles and digital media properties across lifestyle, fashion, beauty, food, technology, gardening, and entertainment categories. The company also organizes physical events including shopping festivals, food festivals, and beauty events. Premium content reaches 5.5 million people monthly through digital technologies, print, video, and mobile application. The product portfolio includes magazine brands (ELLE, Marianne, Apetit, CHIP, Naše krásná zahrada, Burda Style, Marianne Bydlení, Venkov, ELLE Decoration, Svět Ženy, children's magazines, crossword magazines), digital platforms (eXtra.cz, toprecepty.cz, Lifee.cz), and events (Dny Marianne, Apetit piknik, ELLE Beauty Lounge, ELLEphoria), unified through a mobile application that delivers digital content and exclusive mobile-only promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• ELLE (Czech edition)

Quantifiable outcome

• 5.5 million people reached monthly across all channels

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Extra Online MediamajorOthersBurda International CZ (now BurdaMedia Extra) acquired Extra Online Media, a digital media company, expanding its digital media portfolio with the eXtra.cz platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MAFRA: Czech Republic's largest domestic media group, publishing MF DNES, Lidové noviny, and digital properties. Competes directly with BurdaMedia Extra for Czech advertising spend and reader audiences across print and digital.
• Bauer Media Czech Republic: Czech arm of Bauer Media Group publishing TV guides, women's magazines, and lifestyle titles. Operates a similar multi-brand magazine portfolio targeting the same Czech consumer segments.
• Czech News Center: Czech multi-brand magazine publisher operating titles across lifestyle, news, and entertainment. Directly competes for Czech consumer attention and advertising budgets with a comparable portfolio strategy.

Broad incumbents

• Axel Springer SE: Major European media conglomerate with multi-brand digital and print publishing portfolio. Operates broader scale and serves as a strategic comparable for multi-vertical European media.
• Condé Nast: Global publisher of premium lifestyle and fashion brands including ELLE, the same title BurdaMedia Extra licenses in Czech Republic. Provides brand-portfolio benchmarking and IP licensor relationship.
• Dotdash Meredith: US-based multi-brand digital and print publisher operating across lifestyle verticals. Comparable business model of operating many niche vertical brands monetized through advertising and commerce.
• Hubert Burda Media (other subsidiaries): The German parent media conglomerate operating Burda-branded titles and digital properties across multiple European markets. Provides the strategic and content backbone for BurdaMedia Extra.
• Bauer Media Group: Global multi-brand magazine publisher with extensive portfolio across lifestyle, entertainment, and women's titles. Provides parent-level benchmark for Czech subsidiary operations.

Regional players

• Sanoma Media Finland: Finland-headquartered multi-brand media publisher with operations across Northern Europe. Comparable multi-vertical magazine and digital portfolio strategy, though operating in different geographies.
• Ringier Axel Springer Media: Joint venture operating across Central and Eastern European markets with multi-brand digital and print media portfolio. Comparably scaled multi-vertical publisher targeting overlapping lifestyle audiences in CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hubert-burda-media-czech-republic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burda International