What Extra Online Media does

Extra Online Media is a Czech digital media company headquartered in Prague that operates eXtra.cz, a Czech-language online portal covering celebrity news, lifestyle, and current events. Founded in 2013, the company was acquired in 2024 by Burda International CZ and is now integrated into the BurdaMedia Extra group, which rebranded from Burda International CZ in January 2025. Within the broader portfolio, Extra Online Media sits alongside other Czech digital properties including TopRecepty.cz (food), Lifee.cz (women's lifestyle), CHIP (technology), and a portfolio of branded live events such as Dny Marianne (a 20+ year-old shopping festival), Apetit Piknik (food festival), ELLE Beauty Lounge at the Karlovy Vary International Film Festival, and ELLEphoria (beauty festival). The combined portfolio reaches approximately 5.5 million people monthly across digital properties, print, video, mobile applications, and live event channels in the Czech market.

The company's core product is a digital publishing platform built on standard content management and distribution technology that syndicates editorial content across websites, mobile apps, social media, and video channels. The underlying technology is described generically as a 'digital publishing platform' with multi-platform content distribution; no proprietary technology differentiation, AI/ML capabilities, APIs, or technical integrations are disclosed. Product portfolio extensions are validated through events rather than software: the Spring 2025 Dny Marianne event was extended by an additional day, and a mobile-exclusive 'Extra letní slevy' (Extra Summer Sales) pop-up format was launched within the mobile application in 2025.

Revenue is generated primarily through digital advertising — display ads and sponsored content — sold against the publisher's consumer audience reach. The publisher also operates commerce-driven events (e.g., Dny Marianne) that monetize through partner discounts and event-based campaigns. Two customer segments are served: a horizontal general-consumer audience seeking lifestyle, entertainment, and news content, and advertisers/brands seeking targeted reach into Czech consumers. No enterprise anchor customers, channel partners, or named advertisers are disclosed, and pricing is not publicly disclosed, suggesting an agency-led, distributed-advertiser model rather than concentrated enterprise contracts.

Name

Extra Online Media

Legal name

Extra Online Media

Website

https://eom.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Extra Online Media is a Czech digital media company that operates eXtra.cz, a Prague-based lifestyle, celebrity, and news portal serving Czech consumers with digital and mobile content. Founded in 2013 and acquired in 2024 by Burda International CZ (now BurdaMedia Extra), it generates revenue through digital advertising and event-based commerce partnerships.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Digital media publishing
• Online news portal
• Lifestyle content
• Entertainment media
• Czech digital media

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital advertising: The company generates revenue through digital advertising placements on its media platforms including display ads and sponsored content

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Extra Online Media operates eXtra.cz, a Czech digital news and entertainment portal offering celebrity news, lifestyle coverage, and current events as part of the BurdaMedia Extra portfolio. It distributes editorial content across websites, mobile applications, video platforms, and live branded events, reaching approximately 5.5 million users monthly in the Czech market. Revenue is generated primarily through digital advertising placements and sponsored content on its owned media properties.

Product overview

Extra Online Media operates as part of BurdaMedia Extra, a premium Czech media publishing organization. The company delivers content to 5.5 million people monthly through digital technologies, print, video, mobile applications, and events. Its portfolio consists of multiple digital media platforms (eXtra.cz, TopRecepty.cz, Lifee.cz, CHIP) and branded experience events (Dny Marianne, Apetit Piknik, ELLE Beauty Lounge, ELLEphoria). The digital platforms cover lifestyle segments including food, technology, celebrity news, and women's interests. Events include shopping festivals and beauty festivals that extend the media brands into physical experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• eXtra.cz eXtra.cz is a Czech digital media news and entertainment portal offering comprehensive coverage of celebrity news, lifestyle, and current events for Czech consumers, reaching millions of users monthly as part of the Extra Online Media digital network.
• TopRecepty.cz Leading Czech online food platform offering recipes and culinary inspiration, positioned as the number one in Czech online food content for consumers interested in cooking.
• Lifee.cz Czech digital lifestyle platform serving as a friend and guide for modern women, providing information on lifestyle, wellness, and personal development topics.
• CHIP Czech technology publication providing expert product testing, technology consulting, and trend commentary for tech-savvy consumers in the Czech market.
• Dny Marianne Most popular shopping event in the Czech Republic with over 20 years of tradition, offering extensive discount deals on products and services from partners across all segments, available as both a physical event and through a dedicated mobile app experience.
• Apetit Piknik Popular Czech food festival under the Apetit magazine brand, combining love of good food with local products for more than 10 years as a celebration of culinary culture.
• ELLE Beauty Lounge Traditional private salon at the Karlovy Vary International Film Festival providing beauty, fashion, and entertainment services to celebrities and VIP guests under the ELLE brand.
• ELLEphoria Largest beauty festival for end consumers in the Czech Republic, organized under the ELLE magazine brand and focused on cosmetics enthusiasts and healthy lifestyle.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Burda International CZcoreStrategic or Co-development PartnerBurda International CZ acquired Extra Online Media, integrating it into the BurdaMedia Extra portfolio of media brands. The acquisition expanded Burda's digital media presence in the Czech market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Seznam.cz: Czech internet portal and search engine that aggregates traffic for many Czech publishers; a broad incumbent that controls significant audience share and competes for advertising dollars across all verticals in which Extra Online Media operates.
• Axel Springer Regional (Czech ops): International media group with digital publishing operations across CEE; a broad incumbent competitor combining global digital media expertise with regional brand portfolios analogous to BurdaMedia Extra.
• Hearst Czech / Burda International: Global media conglomerates with lifestyle magazine and digital portfolios (ELLE, etc.) operating across CEE; comparable through their multi-brand, multi-channel consumer media model that overlaps with Extra Online Media's portfolio structure.

Direct peers

• Super.cz: Czech celebrity news and lifestyle portal also owned by Czech News Center; competes directly with eXtra.cz for tabloid readership and celebrity-driven digital advertising spend.
• Blesk (Czech News Center): Czech tabloid and lifestyle portal operated by Czech News Center / Borgis; the most direct head-to-head competitor to eXtra.cz in celebrity news, lifestyle, and broad-reach digital content targeting Czech audiences.
• iDNES.cz (Mafra): Czech general-interest news and lifestyle portal owned by Mafra; competes with Extra Online Media's lifestyle/news verticals for Czech digital audiences and advertisers.
• ProŽeny.cz: Czech women's lifestyle portal; directly comparable to Lifee.cz as a competing women's interest digital property targeting the same Czech female audience and advertisers.
• Aktuálně.cz (Economia): Czech news and lifestyle portal owned by Economia; competes with Extra Online Media's news/lifestyle brands for premium Czech digital audiences and brand advertising budgets.
• Apetit.cz: Czech food and recipe platform within the same BurdaMedia Extra portfolio; directly comparable to TopRecepty.cz as a category peer for online food content and audience monetization.
• Novinky.cz (Borgis / Seznam): Czech news portal; competes for general Czech digital news readership and the same pool of national advertisers targeting Czech consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extra-online-media-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Online Media