Long Road Distillers LLC
Long Road Distillers LLC is a Michigan-based craft distillery founded in 2015 that produces and sells a 50+ SKU portfolio of spirits, liqueurs, canned cocktails, and zero-proof drinks through three tasting rooms, an e-commerce storefront, and regional wholesale distribution.
- Company typePrivate
- Founded2015
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Long Road Distillers LLC firmographics
Firmographics- Name
- Long Road Distillers LLC
- Legal name
- Long Road Distillers LLC
- Website
- https://longroaddistillers.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Long Road Distillers LLC is a Michigan-based craft distillery founded in 2015 that produces and sells a 50+ SKU portfolio of spirits, liqueurs, canned cocktails, and zero-proof drinks through three tasting rooms, an e-commerce storefront, and regional wholesale distribution.
- Ownership category
- akta.pro rank
Long Road Distillers LLC industry classification
Industry- Product category
- Craft Distilled Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where Long Road Distillers LLC is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Long Road Distillers LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Spirit Sales: Sale of bottled spirits and canned cocktails directly to consumers through the company's online store and at tasting room locations.
- On-Premise Consumption: Food and beverage sales at tasting room restaurants in Grand Rapids and Grand Haven locations, including cocktails, snacks, and full menu items.
- Membership Program: Wayfarer's Guild membership program offering exclusive benefits to members, sold on an annual basis.
- Wholesale Distribution: Distribution of products to retail outlets, restaurants, and bars through distribution partners.
- Event Space Rental: Booking of The Rickhouse event space for private events and tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour - $3 Mini Martinis, $2 off cocktails, snacks available |
| Unit Pricing | Pay-as-you-go | Thursday Burger Special - $15 with unlimited fries |
| Unit Pricing | Pay-as-you-go | $6 Slushie Wednesday |
| Unit Pricing | Pay-as-you-go | $6 Espresso Martini Happy Hour at Grand Haven |
| Subscription | Annual | Wayfarer's Guild Membership 2025-2026 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Long Road Distillers LLC product offering
Product offeringCore offering
Long Road Distillers is a Michigan craft distillery that manufactures and sells a portfolio of bottled spirits (vodka, gin, aquavit, whisky, brandy, rum, absinthe, liqueurs) and ready-to-drink canned cocktails, including zero-proof options. It also operates three tasting room and restaurant venues in Grand Rapids and Grand Haven offering on-premise consumption, food service, distillery tours, and event space rentals, alongside a direct-to-consumer online store and wholesale distribution.
Product overview
Long Road Distillers is a Michigan-based craft distillery producing a comprehensive portfolio of spirits and ready-to-drink canned cocktails. The company operates across multiple product lines: (1) Core Distilled Spirits including vodkas, gins (Dry Gin, Sovereign Gin, MICHIGIN), whiskies (Straight Bourbon, Straight American Whisky, Straight Rye Whisky, Wheat Whisky), brandies (Michigan Apple Brandy), rums (Original Rum), aquavits (Original Aquavit, Old Aquavit), and absinthe (Grand Absinthe); (2) Liqueurs including Amaro Pazzo, Red Amaro, Original Nocino, Michigan Cherry Liqueur, Michigan Raspberry Liqueur, and Orange Liqueur; (3) Novel botanical spirit Asparagin made with Michigan asparagus; (4) Ready-to-Drink Canned Cocktails including vodka sodas with various flavors (Bitter Orange, Cranberry Fizz, Cucumber & Mint, Pear & Cinnamon), gin-based cocktails (Rosemary Gin Fizz, MICHIGIN & Soda, MICHIGIN Mule), specialty cocktails (Gingerbread Old Fashioned, Midwest Old Fashioned, Friend of Dorothy, Lake + Valley Lemonade, Lavender Lemonade, Raspberry Lemonade, Strawberry Cooler, Polish Falcon, The Transfusion, Nocino Italian Cola), and the Nitro Espresso Martini collaboration with Madcap Coffee Co.; (5) Uncharted Zero Proof line featuring alcohol-free canned cocktails (Chinotto, Lavender Lemonade, Lemongrass Mule, Red Amaro Spritz); and (6) Wayfarer's Guild membership program. The distillery operates three physical locations in Grand Rapids and Grand Haven, Michigan, offering tours, events, and on-site dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Vodka Flagship craft vodka produced and bottled by Long Road Distillers for retail and on-premise sale.
- MICHIGIN Michigan-distilled gin produced by Long Road Distillers, marketed under the MICHIGIN brand for retail and on-premise sale.
- Dry Gin Classic dry gin spirit produced by Long Road Distillers for retail and on-premise sale.
- Sovereign Gin Premium gin spirit produced by Long Road Distillers for retail and on-premise sale.
- Straight Bourbon Aged bourbon whiskey produced by Long Road Distillers for retail and on-premise sale.
- Straight American Whisky Straight corn whiskey produced by Long Road Distillers for retail and on-premise sale.
- Straight Rye Whisky Rye whiskey produced by Long Road Distillers for retail and on-premise sale.
- Wheat Whisky Wheat-based whiskey produced by Long Road Distillers for retail and on-premise sale.
- Michigan Apple Brandy Apple brandy produced from Michigan apples by Long Road Distillers for retail and on-premise sale.
- Original Rum Original rum produced by Long Road Distillers for retail and on-premise sale.
- Original Aquavit Classic aquavit produced by Long Road Distillers for retail and on-premise sale.
- Old Aquavit Aged aquavit produced by Long Road Distillers for retail and on-premise sale.
- Grand Absinthe Traditional absinthe produced by Long Road Distillers for retail and on-premise sale.
- Michigan Cherry Liqueur Cherry liqueur produced from Michigan cherries by Long Road Distillers for retail and on-premise sale.
- Michigan Raspberry Liqueur Raspberry liqueur produced from Michigan raspberries by Long Road Distillers for retail and on-premise sale.
- Original Nocino Traditional nocino walnut liqueur produced by Long Road Distillers for retail and on-premise sale.
- Amaro Pazzo Italian-style amaro liqueur produced by Long Road Distillers for retail and on-premise sale.
- Red Amaro Red amaro liqueur produced by Long Road Distillers for retail and on-premise sale.
- Orange Liqueur Orange-flavored liqueur produced by Long Road Distillers for retail and on-premise sale.
- Asparagin Bold botanical spirit produced using Michigan asparagus, featured as a signature innovation from Long Road Distillers.
- Nitro Espresso Martini Canned Cocktail Ready-to-drink nitro espresso martini canned cocktail, produced in partnership with Madcap Coffee Co. using their coffee as an ingredient.
- Lake + Valley Lemonade Canned Cocktail Lemonade-flavored canned cocktail produced in partnership with Grand Valley State University as a co-developed product.
- Uncharted Zero Proof Lemongrass Mule Canned Cocktail Zero-proof lemongrass mule canned cocktail from the Uncharted Zero Proof lineup, offering a non-alcoholic option.
- Uncharted Zero Proof Chinotto Canned Cocktail Zero-proof chinotto (Italian bitter orange) canned cocktail from the Uncharted Zero Proof lineup.
- Wayfarer's Guild Membership Annual membership program offering exclusive benefits, early access to releases, and distillery perks for loyal customers.
- Distillery Tours Free distillery tours offered at the Grand Rapids location, booked via resy.com, allowing visitors to experience the production process.
- The Rickhouse Event Space Rental Bookable private event space at the Grand Rapids distillery, used for private parties, corporate events, and tours.
- Tasting Room Food and Beverage Service On-premise food and beverage service at the three tasting room locations, offering cocktails, snacks, full menus, and recurring specials such as happy hours, burger nights, and Slushie Sundays.
Companies that use Long Road Distillers LLC
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Long Road Distillers LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Long Road Distillers LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Madcap Coffee Co.coreCollaboration with Madcap Coffee Co. to create a Ready-to-Drink Espresso Martini canned cocktail, combining Long Road's spirits expertise with Madcap's coffee products.
- Grand Valley State University (GVSU)minorPartnership with GVSU to create the Lake + Valley Lemonade canned cocktail, a collaboration leveraging university partnership for product development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Long Road Distillers LLC competitors and assessment
Company assessmentEmerging players
- De Soi: Premium zero-proof aperitif and RTD brand targeting the same sober-curious consumer that Long Road is reaching through its Uncharted Zero Proof line — direct adjacency in the emerging NA beverage segment.
Direct peers
- FEW Spirits: Midwestern craft distillery in Evanston, IL producing gin, whiskey and bourbon with tasting room/direct sales; comparable size, regional positioning, and award-led brand strategy.
- Koval Distillery: Chicago craft distillery with broad spirits SKU base including whiskeys, gin, liqueurs and specialty spirits — comparable craft positioning and product breadth.
- Smooth Ambler Spirits: West Virginia craft distillery best known for aged whiskey, with broad spirit portfolio and on-premise retail — comparable craft distilleria scale and product mix.
- St. George Spirits: California craft distillery producing an unusually broad portfolio (vodka, gin, absinthe, liqueurs, whiskey) — comparable SKU strategy and craft-to-premium positioning.
- Journeyman Distillery: Michigan craft distillery operating tasting rooms and producing a broad spirits portfolio; closest geographic and structural peer with a similar restaurant-plus-distillery model in the same state.
- Copperworks Distilling Co. Seattle craft distillery focused on gin and whiskey with tasting room and direct sales — comparable size, tasting room model and craft whisky/whisk(e)y specialization.
- Cedar Ridge Distillery: Iowa-based craft distillery with tasting room, broad spirit line, and award-winning whiskeys — comparable Midwest craft model and award profile.
- New Holland Brewing Company: Michigan craft brewery/distiller with tasting rooms and a multi-product portfolio across beer and spirits — directly comparable footprint and product breadth.
Broad incumbents
- Tito's Handmade Vodka: Leading US craft-distilled spirit brand at scale with national distribution across vodka, gin and RTD; sets the competitive benchmark for premium craft spirits that Michigan craft producers like Long Road must differentiate against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Long Road Distillers LLC social profiles
Digital presenceLong Road Distillers LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Long Road Distillers LLC leadership team
Management profileNumber of profiles
Profiles1 record
Long Road Distillers LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Long Road Distillers LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Long Road Distillers LLC
What does Long Road Distillers LLC do?
Long Road Distillers is a Michigan craft distillery that manufactures and sells a portfolio of bottled spirits (vodka, gin, aquavit, whisky, brandy, rum, absinthe, liqueurs) and ready-to-drink canned cocktails, including zero-proof options. It also operates three tasting room and restaurant venues in Grand Rapids and Grand Haven offering on-premise consumption, food service, distillery tours, and event space rentals, alongside a direct-to-consumer online store and wholesale distribution.
Is Long Road Distillers LLC a public or private company?
Long Road Distillers LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Long Road Distillers LLC founded?
Long Road Distillers LLC was founded in 2015. It employs 51 to 100 people.
Where is Long Road Distillers LLC based?
Long Road Distillers LLC is headquartered in Grand Rapids, United States, in the North America region.
How does Long Road Distillers LLC make money?
Five revenue lines are on record. Direct Spirit Sales are the primary driver. The others are on-Premise Consumption, membership Program, wholesale Distribution and event Space Rental.
Who are Long Road Distillers LLC's main competitors?
De Soi is listed as an emerging player. Direct peers are FEW Spirits, Koval Distillery, Smooth Ambler Spirits, St. George Spirits, Journeyman Distillery, Copperworks Distilling Co., Cedar Ridge Distillery and New Holland Brewing Company. Tito's Handmade Vodka is listed as a broad incumbent.
Does Long Road Distillers LLC have an API?
No public API is recorded for Long Road Distillers LLC.
What industry is Long Road Distillers LLC in?
Long Road Distillers LLC's product category is Craft Distilled Spirits. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 312140 and its SIC code is 2080.