Cacao

Artisan Chocolatescacao.com.au

CACAO is an Australian privately held artisan chocolate and macaron producer based in Melbourne, manufacturing premium handcrafted confectionery using Belgian couverture and Australian ingredients for direct-to-consumer online sales nationwide and B2B wholesale supply to luxury hotels and food service.

Company typePrivate
Founded2003
HeadquartersCheltenham, Australia
Headcount11–50
GTM typeB2B and B2C
OfferingHardware or Manufacturing

Cacao firmographics

Firmographics

Name: Cacao
Legal name: Cacao
Website: https://cacao.com.au
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 11–50 employees
Short description: CACAO is an Australian privately held artisan chocolate and macaron producer based in Melbourne, manufacturing premium handcrafted confectionery using Belgian couverture and Australian ingredients for direct-to-consumer online sales nationwide and B2B wholesale supply to luxury hotels and food service.
Ownership category
akta.pro rank

Cacao industry classification

Industry

Product category: Artisan Chocolates
NAICS: Confectionery Manufacturing from Purchased Chocolate (311352)
SIC: Sugar & Confectionery Products (2060)
akta.pro primary industry: Chocolate & Chocolate Confectionery (CRADABAA)
akta.pro secondary industries: Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

Artisan chocolates
Handmade macarons
Gift hampers
Wholesale confectionery
Premium chocolate bonbons

Where Cacao is headquartered

Location

Headquarters

HQ city: Cheltenham
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Cacao business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify-powered website, selling chocolates, macarons, bars, hampers and other confectionery products to individual consumers nationwide in Australia.
Wholesale B2B: B2B wholesale supply to hotels, restaurants, catering companies, and corporate clients. Includes contract manufacturing, white label production, and corporate gifting programs.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Chocolate boxes from $7.50 (2-piece) to $93.90 (25-piece custom selector)
Unit Pricing	Pay-as-you-go	Macaron boxes from $7.20 (2-piece) to $149.00 (40-piece tower)
Unit Pricing	Pay-as-you-go	Chocolate bars from $8.90 (50g) to $48.50 (4-bar gift set)
Unit Pricing	Pay-as-you-go	Petit Bites from $5.50 to $49.00
Unit Pricing	Pay-as-you-go	Hampers from $10.00 (gift box) to $299.00 (whisky hamper)

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Cacao product offering

Product offering

Core offering

Cacao handcrafts artisan chocolate bonbons, French-style macarons, chocolate bars, petit bites, macadamias, and curated gift hampers in Melbourne, Australia, using premium Belgian couverture chocolate and traditional techniques. Products are sold direct-to-consumer through the company's own online storefront and supplied wholesale to hospitality venues and corporate clients across Australia.

Product overview

Cacao is an Australian artisan chocolate and macaron company operating as a single-brand manufacturer and retailer. Their product portfolio centres on five core offerings: handcrafted chocolate bonbon boxes (2-25 pieces), premium handmade macarons (2-40 pieces), chocolate bars (50g and 85g formats including Luxe soft-centred varieties), petit bites (chocolate-coated snack bites in 100-200g sizes), and Australian macadamia praline products. These are complemented by curated gift hampers combining multiple product categories with premium alcohol pairings, customisable selector tools for build-your-own boxes, hot chocolate mix, gift cards, and a B2B wholesale program. All products are handmade in Melbourne using Belgian chocolate and natural ingredients, with distribution through direct-to-consumer e-commerce and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

Chocolate Box Collection

Companies that use Cacao

Customer profile

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Cacao technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Cacao partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

Marriott MelbournecoreChannel Partner/ Reseller/ DistributorFive-star luxury hotel and resort chain. CACAO supplies wholesale chocolate products for their hospitality operations.
Crown HotelscoreChannel Partner/ Reseller/ DistributorAustralian premium hotel operator. CACAO supplies wholesale chocolate products for their properties.
Park Hyatt MelbournecoreChannel Partner/ Reseller/ DistributorLuxury boutique hotel brand under Hyatt. CACAO supplies wholesale chocolate products.
InterContinental HotelscoreChannel Partner/ Reseller/ DistributorGlobal luxury hotel brand. CACAO supplies wholesale chocolate products for their Australian properties.
Sheraton Hotel MelbournecoreChannel Partner/ Reseller/ DistributorPremium Marriott International brand. CACAO supplies wholesale chocolate products.
The Westin MelbournecoreChannel Partner/ Reseller/ DistributorPremium wellness-focused hotel brand under Marriott. CACAO supplies wholesale chocolate products.
Delaware North CompaniescoreChannel Partner/ Reseller/ DistributorGlobal hospitality and entertainment company. CACAO supplies chocolate products and provides catering services.
French-Australian ChamberminorChannel Partner/ Reseller/ DistributorBusiness chamber facilitating Franco-Australian trade relations. CACAO supplies wholesale chocolate products for their events.
Alliance FranchiseminorChannel Partner/ Reseller/ DistributorFranchise organisation. CACAO supplies wholesale chocolate products.
ZoukiminorChannel Partner/ Reseller/ DistributorFood service supplier. CACAO supplies chocolate products.
San ChurrominorChannel Partner/ Reseller/ DistributorAustralian chocolate café chain. CACAO supplies chocolate products.
SoHi DistilleryflagshipStrategic or Co-development PartnerSmall batch boutique distiller located in Bowral, NSW. Collaboration to create Highbrow CACAO chocolate liqueur featuring 58% dark chocolate, shaved Callebaut chocolate, freshly whipped nougat, rum and raisin flavours with triple-distilled potato vodka.
Archie Rose Distillery CoflagshipStrategic or Co-development PartnerSydney's iconic distillery. Collaboration to create Archie Rose Gin Chocolate Collection featuring four handcrafted bonbons inspired by distinctive botanical gins including yuzu, finger lime, and lemon scented gum.
Backyard HoneyminorChannel Partner/ Reseller/ DistributorLocal Melbourne beekeeper supplying Yellow Box honey from urban multi-floral backyards and gardens. Honey is hand-harvested and used in CACAO's honeycomb products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Cacao competitors and assessment

Company assessment

Emerging players

Adora Artisan Chocolate: Small-batch Australian artisan chocolate maker with bean-to-bar capability. Comparable to CACAO in product format and Australian premium positioning, but more focused on chocolate bars than bonbons and macarons.

Direct peers

Hotel Chocolat: UK-based premium chocolate maker with vertical integration from cacao to retail, strong D2C e-commerce, and luxury hospitality supply. Highly comparable to CACAO in product format (bonbons, slabs, hampers), premium positioning, and direct-to-consumer model.
Pierre Marcolini: Belgian artisan chocolatier known for bean-to-bar production and high-end bonbons. Closely aligned with CACAO on handcraft technique, premium positioning, and macaron/chocolate crossover offerings.
San Churro: Australian chocolate cafe franchise. Listed as one of CACAO's wholesale customers and a direct adjacent competitor in the Australian premium chocolate experience category, with comparable macaron and chocolate-coated treat offerings.
Vosges Haut-Chocolat: US-based premium chocolate brand with exotic ingredient pairings and gift-focused assortment boxes. Comparable to CACAO in the artisan, storytelling-led, premium-priced bonbon and bar segment.
Haigh's Chocolates: Australia's most iconic premium chocolate maker, founded 1915, with retail stores, online sales, and wholesale to hotels. Closest direct competitor to CACAO in the Australian premium handcrafted chocolate segment, with similar D2C + B2B model and national reach.
Koko Black: Australian premium chocolate and patisserie brand with cafes, retail, and online sales. Direct competitor offering bonbons, bars, and gift hampers at premium price points, very comparable product mix to CACAO's chocolate and macaron collections.

Broad incumbents

Godiva Chocolatier: Global luxury chocolate brand with truffles, pralines, and gifting products. Overlaps with CACAO in the premium chocolate gift box and luxury hospitality amenity categories, but at far larger global scale.
Lindt & Sprüngli: Global premium chocolate incumbent with strong Australian retail presence. Competes with CACAO across premium chocolate bars, gift boxes, and hampers, but at much larger scale and broader product portfolio.
Ferrero Rocher: Global premium confectionery incumbent dominant in the hotel amenity and gift hamper category. Competes with CACAO for the same luxury hospitality and corporate gifting budgets but at vastly larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Cacao financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cacao leadership team

Management profile

Number of profiles

Cacao funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cacao M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cacao

What does Cacao do?

Is Cacao a public or private company?

Cacao is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cacao founded?

Cacao was founded in 2003. It employs 11 to 50 people.

Where is Cacao based?

Cacao is headquartered in Cheltenham, Australia, in the Oceania region.

How does Cacao make money?

Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B.

Who are Cacao's main competitors?

Adora Artisan Chocolate is listed as an emerging player. Direct peers are Hotel Chocolat, Pierre Marcolini, San Churro, Vosges Haut-Chocolat, Haigh's Chocolates and Koko Black. Broad incumbents are Godiva Chocolatier, Lindt & Sprüngli and Ferrero Rocher.

Does Cacao have an API?

No public API is recorded for Cacao.

What industry is Cacao in?

Cacao's product category is Artisan Chocolates. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 311352 and its SIC code is 2060.