Name

San Churro

Legal name

Venga Pty Ltd

Website

https://sanchurro.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Specialty Dessert Café

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Spanish churros chain
• Dessert cafe
• Hot chocolate beverages
• Franchise restaurant
• Loyalty rewards program

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Sale of churros, hot chocolates, coffee, shakes, gelato, and savory items across 69+ Australian store locations. Products include various sizes (Small, Medium, Large), limited-time offerings, and specialty items. Revenue generated through in-store purchases, takeaway, and direct delivery orders.
2. Gift Cards/eGift Cards: Sale of gift cards with values from $20 to $200 maximum per card. Cards valid for 3 years from issue date. Customers can purchase in-store or online via Gift Card Platform.
3. San Churro At Home Retail Products: Sale of take-home products including Thick Spanish Hot Chocolate powders (Classic, Azteca, Naughty & Nice varieties), Retro Mugs, Churro Maker Kits, and retail gift sets for at-home consumption.
4. Franchise Fees: Revenue from franchised store operations where franchisees pay fees to operate under the San Churro brand, use proprietary recipes, and access marketing support and supply chain.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

San Churro operates a chain of Spanish-themed cafés across Australia (69+ locations) that sells freshly made-to-order Spanish-style churros with a wide variety of dips, complemented by hot chocolates, Fairtrade coffee, shakes, gelato, frozen drinks, and savory toasties. The company also offers at-home retail products, gift cards, a proprietary mobile loyalty program (el SOCIAL), and franchise opportunities for store expansion.

Product overview

San Churro is an Australian churro-focused food and beverage retailer offering a diverse product portfolio centered around Spanish-style churros. The core product lineup includes churros in multiple formats (traditional, filled, snack packs, fries, pops), complemented by hot chocolates (including Thick Spanish take-home pouches), Fairtrade coffee, shakes, gelato, frozen treats, and savory items like toasties. The company operates a loyalty program called 'el SOCIAL' with a dedicated mobile app that powers personalized offers and promotions. Retail products include gift cards and 'San Churro At Home' make-at-home hot chocolate kits. Store formats include standard San Churro locations and premium 'San Churro Clásico' format. The company also offers franchise opportunities and operates a mobile 'ChurroVan' service.

Differentiator

Problem solved

Functional benefit

Brands

• El Social: San Churro's loyalty rewards program offering points, birthday rewards, and exclusive member-only promotions.
• ChurroVan
• San Churro At Home
• Clásico

Products and services

• Spanish Churros Freshly made-to-order Spanish-style churros served in multiple sizes and formats with a wide selection of dip cups (classic chocolate, milk, white, dark, vegan, dulce de leche, salted caramel, cookie butter). Available across dine-in, takeaway, and delivery.
• Hot Chocolate Range Range of hot chocolate beverages including the signature Thick Spanish variants and standard milk/dark/white couverture options in multiple sizes for in-store and takeaway consumption.
• Fairtrade Coffee (Café de la Casa Blend) Fairtrade-certified house blend coffee served in standard café preparations including specialty Spanish Latte and iced variants.
• Signature Shakes

Quantifiable outcome

• 69+ active store locations nationwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Third-party delivery partnership where DoorDash drivers fulfill San Churro delivery orders in Victoria and New South Wales. DoorDash handles order tracking and customer notifications in these states. Part of San Churro's 'Delivery by San Churro' service offering.
• StripecoreTechnology or IntegrationThird-party payment processing provider for secure credit and debit card payments on San Churro's online ordering platform and el SOCIAL app. San Churro does not store payment details directly.
• Student EdgeminorGTM or Marketing PartnerStudent discount partnership offering $9.95 Small Churros and $30 El Classico bundle exclusively to verified Student Edge members.
• UNiDAYSminorGTM or Marketing PartnerStudent discount partnership offering $9.95 Small Churros and $30 El Classico bundle exclusively to verified UNiDAYS members.
• Entertainment GroupminorGTM or Marketing PartnerLoyalty partner program offering Buy One Get One Free Small Churros and 10% off total order to Entertainment Group members and Frequent Values Loyalty Program partners.
• headspaceminorOthersCharitable partnership during Share A Churros campaign (August 2025). $2 donation to headspace (Australian youth mental health nonprofit) entitled customers to double churros on their order. 100% of donations passed to headspace.
• Love Your SisterminorOthersCharitable partnership where San Churro donated $1 to Love Your Sister for every Retro Mug purchased before June 30, 2025.
• Capilano HoneyminorStrategic or Co-development PartnerProduct collaboration launching Capilano Hot Honey Limited Time Range including Hot Chilli Honey Churros, Hot Chilli Honey Churro Nachos, and Chilli Mango Chill. Included free 1-year supply Hot Honey prize draw (12 bottles) and Instagram competition with San Churro eGift Cards.
• Pistachio PapiminorGTM or Marketing PartnerInfluencer/creator partnership including Instagram competition encouraging followers to tag @sanchurro_au and @pistachiopapiofficial, plus 5kg Pistachio Papi Spread giveaway for el SOCIAL members.
• Palace Cinemas / Spanish Film FestivalminorStrategic or Co-development PartnerEntertainment partnership offering San Churro social media competition prizes of double passes to the Spanish Film Festival, redeemable at Palace Cinemas locations nationwide.
• DeLonghiminorGTM or Marketing PartnerCoffee machine prize partnership for social media competitions. Prizes included La Specialista Maestro Manual Coffee Machine with Cold Brew (major prize) and Magnifica Evo Fully Automatic Coffee Machine (runner-up).
• RedballoonminorGTM or Marketing PartnerMother's Day social media competition prize partnership offering 5x $100 Redballoon eGift Cards for experience vouchers and gift products.

Scale indicators2 records

Recent moves6 records

Broad incumbents

• Baskin-Robbins: Global ice cream specialty chain with Australian franchise presence. Comparable in dessert retail format and franchise model, though broader scale and more limited menu customization.
• Chatime: Global specialty beverage (bubble tea) franchise chain with strong Australian footprint. Comparable franchise model, dessert-adjacent positioning, and multi-state Australian expansion strategy.
• Häagen-Dazs Café: Premium ice cream brand operating cafés in Australia and globally. Comparable premium dessert positioning and café format, though smaller Australian footprint.

Direct peers

• Krispy Kreme: Global dessert chain (Australian franchise operations) focused on doughnuts, shakes, and coffee. Comparable product positioning (sweet treat + coffee), multi-format retail strategy, and franchise-driven Australian expansion model.
• Cold Rock Ice Creamery: Australian ice cream franchise chain with hundreds of locations. Comparable on franchise-driven Australian expansion, dessert-café format, and customer demographic.
• Max Brenner: Chocolate-focused dessert café chain with stores across Australia and globally. Directly comparable to San Churro in product focus (premium chocolate beverages, dessert menus), café-store format, target demographic, and franchise/company-owned mix in Australia.
• The Coffee Club: Largest Australian café franchise chain with similar all-day menu model (coffee, sweet treats, savory). Comparable franchise model, store format and customer demographic overlap with San Churro.
• Gelato Messina: Australian specialty gelato/dessert chain with multiple Sydney and Melbourne locations, known for creative dessert flavors. Comparable on product positioning (premium dessert café experience), Australian specialty dessert category, and loyal social-media-driven customer base.
• Gloria Jean's Coffees: Australian-founded specialty coffee chain with extensive franchise network and loyalty program. Comparable to San Churro on franchise model, multi-state Australian footprint, café format, and reliance on a proprietary beverage-led menu.

Regional players

• Muffin Break: Australian café franchise chain offering baked treats and coffee. Comparable café franchise model and Australian food-court/retail-destination locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanchurro
• Instagraminstagram.com/sanchurro_au
• Xx.com/sanchurro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Churro